Location: Traverse City, MI
CIK: 0002149839 · Show all filings
Period: Q3 2023 (← Previous) (Next →)
Filing Date: Sep 16, 2026
Total Value: $257M (99.4% shares, 0.6% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTV | VANGUARD INDEX FDS | 220,742 | $30.45M | 11.8% | $137.93 | $110.18 | +25.2% | VALUE ETF | 922908744 |
| VUG | VANGUARD INDEX FDS | 100,199 | $27.29M | 10.6% | $272.31 * | $38.08 | +19.2% | GROWTH ETF | 922908736 |
| VEA | VANGUARD TAX-MANAGED FDS | 598,460 | $26.16M | 10.2% | $43.72 | $39.09 | +11.8% | VAN FTSE DEV MKT | 921943858 |
| VIG | VANGUARD SPECIALIZED FUNDS | 161,937 | $25.16M | 9.8% | $155.38 | $128.43 | +21.0% | DIV APP ETF | 921908844 |
| AAPL | APPLE INC | 119,944 | $20.54M | 8.0% | $171.21 | $97.67 | +73.4% | COM | 037833100 |
| BNDX | VANGUARD CHARLOTTE FDS | 167,791 | $8.025M | 3.1% | $47.83 | $56.69 | -15.6% | TOTAL INT BD ETF | 92203J407 |
| VWO | VANGUARD INTL EQUITY INDEX F | 167,745 | $6.577M | 2.6% | $39.21 | $49.33 | -20.5% | FTSE EMR MKT ETF | 922042858 |
| VB | VANGUARD INDEX FDS | 30,374 | $5.743M | 2.2% | $189.07 | $163.60 | +15.6% | SMALL CP ETF | 922908751 |
| MSFT | MICROSOFT CORP | 17,431 | $5.504M | 2.1% | $315.74 | $159.00 | +95.3% | COM | 594918104 |
| IJH | ISHARES TR | 18,837 | $4.697M | 1.8% | $249.35 * | $39.16 | +27.4% | CORE S&P MCP ETF | 464287507 |
| IVE | ISHARES TR | 28,934 | $4.451M | 1.7% | $153.84 | $122.56 | +25.5% | S&P 500 VAL ETF | 464287408 |
| CVX | CHEVRON CORP NEW | 26,281 | $4.431M | 1.7% | $168.62 * | $85.24 | +79.4% | COM | 166764100 |
| IVW | ISHARES TR | 61,008 | $4.174M | 1.6% | $68.42 | $58.49 | +17.0% | S&P 500 GRWT ETF | 464287309 |
| AMZN | AMAZON COM INC | 32,171 | $4.09M | 1.6% | $127.12 | $122.06 | +4.1% | COM | 023135106 |
| XOM | EXXON MOBIL CORP | 31,599 | $3.715M | 1.4% | $117.58 * | $50.34 | +115.9% | COM | 30231G102 |
| IJR | ISHARES TR | 38,299 | $3.613M | 1.4% | $94.33 | $80.90 | +16.6% | CORE S&P SCP ETF | 464287804 |
| IUSV | ISHARES TR | 46,661 | $3.482M | 1.4% | $74.62 | $58.94 | +26.6% | CORE S&P US VLU | 464287663 |
| IUSG | ISHARES TR | 34,068 | $3.231M | 1.3% | $94.83 | $66.27 | +43.1% | CORE S&P US GWT | 464287671 |
| IVV | ISHARES TR | 7,110 | $3.053M | 1.2% | $429.43 | $370.68 | +15.8% | CORE S&P500 ETF | 464287200 |
| V | VISA INC | 11,533 | $2.653M | 1.0% | $230.01 | $182.49 | +23.9% | COM CL A | 92826C839 |
| FMB | FIRST TR EXCH TRADED FD III | 47,748 | $2.334M | 0.9% | $48.88 | $56.07 | -12.8% | MANAGD MUN ETF | 33739N108 |
| DGRO | ISHARES TR | 42,218 | $2.091M | 0.8% | $49.53 | $40.58 | +22.1% | CORE DIV GRWTH | 46434V621 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 5,789 | $2.028M | 0.8% | $350.28 | $219.72 | +59.4% | CL B NEW | 084670702 |
| FDVV | FIDELITY COVINGTON TRUST | 41,315 | $1.594M | 0.6% | $38.59 | $36.64 | +5.3% | HIGH DIVID ETF | 316092840 |
| CL | COLGATE PALMOLIVE CO | 21,500 | $1.529M | 0.6% | $71.11 * | $62.53 | +7.9% | COM | 194162103 |
| JPM | JPMORGAN CHASE & CO | 10,343 | $1.5M | 0.6% | $145.02 * | $97.46 | +41.3% | COM | 46625H100 |
| IWF | ISHARES TR | 5,558 | $1.478M | 0.6% | $265.99 * | $42.28 | +57.3% | RUS 1000 GRW ETF | 464287614 |
| CAT | CATERPILLAR INC | 5,260 | $1.436M | 0.6% | $273.02 * | $151.94 | +73.3% | COM | 149123101 |
| GOOG | ALPHABET INC | 10,421 | $1.374M | 0.5% | $131.85 | $108.01 | +21.2% | CAP STK CL C | 02079K107 |
| PEP | PEPSICO INC | 7,683 | $1.302M | 0.5% | $169.43 * | $113.04 | +38.6% | COM | 713448108 |
| JNJ | JOHNSON & JOHNSON | 7,993 | $1.245M | 0.5% | $155.75 * | $124.97 | +16.3% | COM | 478160104 |
| VZ | VERIZON COMMUNICATIONS INC | 36,102 | $1.17M | 0.5% | $32.41 * | $39.12 | -28.8% | COM | 92343V104 |
| WMT | WALMART INC | 7,210 | $1.153M | 0.4% | $159.93 * | $40.69 | +27.8% | COM | 931142103 |
| DD | DUPONT DE NEMOURS INC | 15,157 | $1.131M | 0.4% | $74.59 * | $25.95 | +14.9% | COM | 26614N102 |
| SPY | SPDR S&P 500 ETF TR | 2,600 | $1.111M | 0.4% | $427.48 | $410.80 | +4.1% | TR UNIT | 78462F103 |
| DOW | DOW INC | 21,539 | $1.111M | 0.4% | $51.56 * | $34.95 | +28.3% | COM | 260557103 |
| GOOGL | ALPHABET INC | 8,350 | $1.093M | 0.4% | $130.86 | $108.43 | +19.8% | CAP STK CL A | 02079K305 |
| AGG | ISHARES TR | 11,330 | $1.065M | 0.4% | $94.04 | $102.42 | -8.2% | CORE US AGGBD ET | 464287226 |
| PG | PROCTER AND GAMBLE CO | 6,975 | $1.017M | 0.4% | $145.86 * | $112.09 | +22.9% | COM | 742718109 |
| LQD | ISHARES TR | 9,769 | $997K | 0.4% | $102.02 | $107.41 | -5.0% | IBOXX INV CP ETF | 464287242 |
| DIS | DISNEY WALT CO | 11,625 | $942K | 0.4% | $81.05 * | $123.34 | -35.8% | COM | 254687106 |
| NIC | NICOLET BANKSHARES INC | 13,357 | $932K | 0.4% | $69.78 * | $70.90 | -4.0% | COM | 65406E102 |
| SBUX | STARBUCKS CORP | 9,998 | $913K | 0.4% | $91.27 * | $80.09 | +7.6% | COM | 855244109 |
| ABT | ABBOTT LABS | 9,332 | $904K | 0.4% | $96.85 * | $94.62 | -2.1% | COM | 002824100 |
| XYZ | BLOCK INC | 19,998 | $885K | 0.3% | $44.26 | $96.79 | -54.3% | CL A | 852234103 |
| NVDA | NVIDIA CORPORATION | 1,940 | $844K | 0.3% | $434.88 * | $19.17 | +126.8% | COM | 67066G104 |
| ORCL | ORACLE CORP | 7,936 | $841K | 0.3% | $105.92 * | $54.99 | +87.7% | COM | 68389X105 |
| CTVA | CORTEVA INC | 15,989 | $818K | 0.3% | $51.16 * | $26.90 | +85.5% | COM | 22052L104 |
| FITB | FIFTH THIRD BANCORP | 31,353 | $794K | 0.3% | $25.33 * | $19.36 | +20.4% | COM | 316773100 |
| MRK | MERCK & CO INC | 7,618 | $784K | 0.3% | $102.95 * | $66.69 | +43.8% | COM | 58933Y105 |
| NEOG | NEOGEN CORP | 38,640 | $716K | 0.3% | $18.54 | $39.51 | -53.1% | COM | 640491106 |
| VYM | VANGUARD WHITEHALL FDS | 6,772 | $700K | 0.3% | $103.32 | $98.32 | +5.1% | HIGH DIV YLD | 921946406 |
| IWV | ISHARES TR | 2,800 | $686K | 0.3% | $245.06 | $176.45 | +38.9% | RUSSELL 3000 ETF | 464287689 |
| SCHD | SCHWAB STRATEGIC TR | 9,695 | $686K | 0.3% | $70.76 * | $23.33 | +1.1% | US DIVIDEND EQ | 808524797 |
| HD | HOME DEPOT INC | 2,229 | $673K | 0.3% | $302.14 * | $197.62 | +44.6% | COM | 437076102 |
| NKE | NIKE INC | 7,008 | $670K | 0.3% | $95.62 * | $81.60 | +12.2% | CL B | 654106103 |
| SYK | STRYKER CORPORATION | 2,438 | $666K | 0.3% | $273.27 * | $183.21 | +46.0% | COM | 863667101 |
| VYMI | VANGUARD WHITEHALL FDS | 10,342 | $640K | 0.2% | $61.89 | $64.55 | -4.1% | INTL HIGH ETF | 921946794 |
| QCOM | QUALCOMM INC | 5,505 | $611K | 0.2% | $111.06 * | $83.55 | +26.7% | COM | 747525103 |
| GS | GOLDMAN SACHS GROUP INC | 1,857 | $601K | 0.2% | $323.64 * | $227.98 | +34.7% | COM | 38141G104 |
| MAR | MARRIOTT INTL INC NEW | 2,938 | $578K | 0.2% | $196.59 * | $129.94 | +48.0% | CL A | 571903202 |
| BAC | BANK AMERICA CORP | 20,996 | $575K | 0.2% | $27.38 * | $26.63 | -2.8% | COM | 060505104 |
| ABBV | ABBVIE INC | 3,812 | $568K | 0.2% | $149.07 * | $111.55 | +23.3% | COM | 00287Y109 |
| PFE | PFIZER INC | 16,536 | $549K | 0.2% | $33.17 * | $28.23 | +1.9% | COM | 717081103 |
| DFIV | DIMENSIONAL ETF TRUST | 15,869 | $518K | 0.2% | $32.62 | $29.66 | +10.0% | INTERNATNAL VAL | 25434V807 |
| BMY | BRISTOL-MYERS SQUIBB CO | 8,838 | $513K | 0.2% | $58.04 * | $44.52 | +15.7% | COM | 110122108 |
| LOW | LOWES COS INC | 2,460 | $511K | 0.2% | $207.84 * | $117.61 | +69.0% | COM | 548661107 |
| META | META PLATFORMS INC | 1,693 | $508K | 0.2% | $300.21 | $169.12 | +76.3% | CL A | 30303M102 |
| IEFA | ISHARES TR | 7,781 | $501K | 0.2% | $64.35 | $63.31 | +1.6% | CORE MSCI EAFE | 46432F842 |
| AXP | AMERICAN EXPRESS CO | 3,220 | $480K | 0.2% | $149.21 * | $85.61 | +69.3% | COM | 025816109 |
| GE | GENERAL ELECTRIC CO | 4,000 | $442K | 0.2% | $110.54 * | $62.87 | +38.5% | COM NEW | 369604301 |
| HBAN | HUNTINGTON BANCSHARES INC | 42,319 | $440K | 0.2% | $10.40 * | $12.37 | -23.5% | COM | 446150104 |
| TSLA | TESLA INC | 1,611 | $403K | 0.2% | $250.18 | $174.88 | +43.1% | COM | 88160R101 |
| NEE | NEXTERA ENERGY INC | 6,874 | $394K | 0.2% | $57.29 * | $67.91 | -21.1% | COM | 65339F101 |
| COST | COSTCO WHSL CORP NEW | 694 | $392K | 0.2% | $564.96 * | $322.47 | +69.1% | COM | 22160K105 |
| IWD | ISHARES TR | 2,531 | $384K | 0.1% | $151.82 | $132.28 | +14.8% | RUS 1000 VAL ETF | 464287598 |
| UPS | UNITED PARCEL SERVICE INC | 2,425 | $378K | 0.1% | $155.87 * | $96.62 | +42.3% | CL B | 911312106 |
| MCD | MCDONALDS CORP | 1,330 | $350K | 0.1% | $263.44 * | $202.18 | +23.6% | COM | 580135101 |
| IEMG | ISHARES INC | 7,015 | $334K | 0.1% | $47.59 | $49.49 | -3.8% | CORE MSCI EMKT | 46434G103 |
| WEC | WEC ENERGY GROUP INC | 4,069 | $328K | 0.1% | $80.55 * | $73.50 | +1.0% | COM | 92939U106 |
| T | AT&T INC | 21,642 | $325K | 0.1% | $15.02 * | $15.16 | -12.4% | COM | 00206R102 |
| EL | LAUDER ESTEE COS INC | 2,211 | $320K | 0.1% | $144.52 * | $179.11 | -22.8% | CL A | 518439104 |
| BA | BOEING CO | 1,657 | $318K | 0.1% | $191.68 | $168.56 | +13.7% | COM | 097023105 |
| MA | MASTERCARD INCORPORATED | 800 | $317K | 0.1% | $395.91 | $341.60 | +14.4% | CL A | 57636Q104 |
| — | ISHARES TR | 12,664 | $313K | 0.1% | $24.73 | $24.40 | — | IBONDS DEC24 ETF | 46434VBG4 |
| VEU | VANGUARD INTL EQUITY INDEX F | 5,955 | $309K | 0.1% | $51.87 | $49.60 | +4.6% | ALLWRLD EX US | 922042775 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,172 | $308K | 0.1% | $141.69 | $149.38 | -5.1% | S&P500 EQL WGT | 46137V357 |
| — | ISHARES TR | 12,120 | $295K | 0.1% | $24.37 | $24.19 | — | IBONDS DEC25 ETF | 46434VBD1 |
| AON | AON PLC | 905 | $293K | 0.1% | $324.22 | $212.41 | +50.2% | SHS CL A | G0403H108 |
| IBDR | ISHARES TR | 12,330 | $288K | 0.1% | $23.34 | $23.67 | -1.4% | IBONDS DEC2026 | 46435GAA0 |
| IWR | ISHARES TR | 4,100 | $284K | 0.1% | $69.25 | $70.15 | -1.3% | RUS MID CAP ETF | 464287499 |
| ITOT | ISHARES TR | 3,009 | $283K | 0.1% | $94.19 | $90.75 | +3.8% | CORE S&P TTL STK | 464287150 |
| IBDS | ISHARES TR | 11,982 | $277K | 0.1% | $23.14 | $23.71 | -2.4% | IBONDS 27 ETF | 46435UAA9 |
| LLY | ELI LILLY & CO | 495 | $266K | 0.1% | $537.13 | $243.85 | +116.8% | COM | 532457108 |
| SCHW | SCHWAB CHARLES CORP | 4,800 | $264K | 0.1% | $54.90 * | $43.73 | +21.6% | COM | 808513105 |
| — | ISHARES TR | 10,355 | $263K | 0.1% | $25.36 | $24.97 | — | IBONDS DEC23 ETF | 46434VAX8 |
| FVD | FIRST TR VALUE LINE DIVID IN | 6,820 | $255K | 0.1% | $37.39 | $33.61 | +11.3% | SHS | 33734H106 |
| AVGO | BROADCOM INC | 306 | $254K | 0.1% | $831.24 * | $69.93 | +15.6% | COM | 11135F101 |
| AMGN | AMGEN INC | 937 | $252K | 0.1% | $268.76 * | $206.74 | +21.3% | COM | 031162100 |
| ELV | ELEVANCE HEALTH INC | 575 | $250K | 0.1% | $435.42 * | $300.80 | +39.7% | COM | 036752103 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,773 | $249K | 0.1% | $140.34 * | $122.99 | +6.1% | COM | 459200101 |
| — | SIRIUS XM HOLDINGS INC | 53,754 | $243K | 0.1% | $4.52 | $6.24 | — | COM | 82968B103 |
| INTC | INTEL CORP | 6,677 | $237K | 0.1% | $35.55 | $27.62 | +26.6% | COM | 458140100 |
| PINS | PINTEREST INC | 8,710 | $235K | 0.1% | $27.03 | $23.97 | +12.8% | CL A | 72352L106 |
| KO | COCA COLA CO | 4,121 | $231K | 0.1% | $55.99 * | $49.93 | +4.8% | COM | 191216100 |
| ADM | ARCHER DANIELS MIDLAND CO | 3,055 | $230K | 0.1% | $75.42 * | $57.39 | +21.3% | COM | 039483102 |
| MUB | ISHARES TR | 2,160 | $221K | 0.1% | $102.54 | $104.22 | -1.6% | NATIONAL MUN ETF | 464288414 |
| ETSY | ETSY INC | 3,261 | $211K | 0.1% | $64.58 | $151.69 | -57.4% | COM | 29786A106 |
| PFF | ISHARES TR | 6,893 | $208K | 0.1% | $30.15 | $30.57 | -1.4% | PFD AND INCM SEC | 464288687 |
| UNH | UNITEDHEALTH GROUP INC | 410 | $207K | 0.1% | $504.48 * | $469.94 | +2.7% | COM | 91324P102 |
| GILD | GILEAD SCIENCES INC | 2,675 | $200K | 0.1% | $74.94 * | $70.82 | -2.0% | COM | 375558103 |