HEFFERNAN ADVISORY, INC Diversified Active

Location: Flagstaff, AZ

CIK: 0001536230 · Show all filings

Period: Q3 2026 (← Previous)

Filing Date: Oct 13, 2026

Total Value: $149M (100.0% shares, 0.0% debt)

Holdings (57)

New Positions (17)

AJG GALLAGHER ARTHUR J & CO 19.4%
Value $28.84M Shares 126,416 Share Price $228.11 Est. Cost/Share $250.74 Unrealized @ Report Date -9.0%
AMD ADVANCED MICRO DEVICES INC 0.3%
Value $496K Shares 810 Share Price $611.76 Est. Cost/Share $514.44 Unrealized @ Report Date +18.9%
GOOGL ALPHABET INC 0.3%
Value $449K Shares 1,305 Share Price $344.08 Est. Cost/Share $347.07 Unrealized @ Report Date -0.9%
META META PLATFORMS INC 0.3%
Value $401K Shares 553 Share Price $725.18 Est. Cost/Share $624.16 Unrealized @ Report Date +16.2%
AMZN AMAZON COM INC 0.2%
Value $343K Shares 1,376 Share Price $249.15 Est. Cost/Share $254.08 Unrealized @ Report Date -1.9%
XPO XPO INC 0.2%
Value $338K Shares 1,920 Share Price $175.98 Est. Cost/Share $196.14 Unrealized @ Report Date -10.3%
CRWD CROWDSTRIKE HLDGS INC 0.2%
Value $334K Shares 1,260 Share Price $264.75 Est. Cost/Share $212.27 Unrealized @ Report Date +24.7%
IVW ISHARES TR 0.2%
Value $320K Shares 2,250 Share Price $142.26 Est. Cost/Share $138.63 Unrealized @ Report Date +2.6%
NVDA NVIDIA CORPORATION 0.2%
Value $315K Shares 1,381 Share Price $228.38 Est. Cost/Share $214.40 Unrealized @ Report Date +6.5%
VTV VANGUARD INDEX FDS 0.2%
Value $295K Shares 1,364 Share Price $216.08 Est. Cost/Share $222.24 Unrealized @ Report Date -2.8%
JPM JPMORGAN CHASE & CO 0.2%
Value $266K Shares 803 Share Price $330.83 Est. Cost/Share $349.77 Unrealized @ Report Date -5.4%
XLK SELECT SECTOR SPDR TR 0.2%
Value $254K Shares 1,300 Share Price $195.75 Est. Cost/Share $184.59 Unrealized @ Report Date +6.0%
PLTR PALANTIR TECHNOLOGIES INC 0.2%
Value $254K Shares 1,360 Share Price $187.05 Est. Cost/Share $159.37 Unrealized @ Report Date +17.4%
ZBH ZIMMER BIOMET HOLDINGS INC 0.2%
Value $239K Shares 2,691 Share Price $88.83 Est. Cost/Share $94.75 Unrealized @ Report Date -6.2%
SPYG SPDR SERIES TRUST 0.2%
Value $234K Shares 1,900 Share Price $123.08 Est. Cost/Share $120.03 Unrealized @ Report Date +2.5%
IJR ISHARES TR 0.2%
Value $230K Shares 1,689 Share Price $136.04 Est. Cost/Share $144.71 Unrealized @ Report Date -6.0%
XOM EXXONMOBIL HOLDINGS CORP 0.1%
Value $214K Shares 1,312 Share Price $162.75 Est. Cost/Share $162.75 Unrealized @ Report Date —

Increased Positions (25)

DFAC DIMENSIONAL ETF TRUST 10.1%
Value $15.03M (+19.8%) Shares 338,172 (+19.6%) Share Price $44.45 Est. Cost/Share $40.17 Unrealized @ Report Date +10.7%
DFCF DIMENSIONAL ETF TRUST 31.3%
Value $46.57M (-4.0%) Shares 1,160,813 (+1.0%) Share Price $40.12 Est. Cost/Share $42.82 Unrealized @ Report Date -6.3%
DFIC DIMENSIONAL ETF TRUST 5.5%
Value $8.242M (+21.5%) Shares 219,143 (+20.3%) Share Price $37.61 Est. Cost/Share $34.48 Unrealized @ Report Date +9.1%
DFSD DIMENSIONAL ETF TRUST 6.0%
Value $8.889M (+15.1%) Shares 191,280 (+18.2%) Share Price $46.47 Est. Cost/Share $48.02 Unrealized @ Report Date -3.2%
DFGX DIMENSIONAL ETF TRUST 4.0%
Value $6.024M (+15.8%) Shares 117,800 (+21.4%) Share Price $51.14 Est. Cost/Share $53.45 Unrealized @ Report Date -4.3%
SPY STATE STR SPDR S&P 500 ETF T 0.8%
Value $1.213M (+138.8%) Shares 1,590 (+133.8%) Share Price $762.63 Est. Cost/Share $744.85 Unrealized @ Report Date +2.4%
STX SEAGATE TECHNOLOGY HLDNGS PL 1.0%
Value $1.522M (+75.2%) Shares 1,650 (+83.3%) Share Price $922.34 Est. Cost/Share $804.21 Unrealized @ Report Date +14.7%
DGCB DIMENSIONAL ETF TRUST 2.2%
Value $3.239M (+23.3%) Shares 62,400 (+29.9%) Share Price $51.91 Est. Cost/Share $54.61 Unrealized @ Report Date -4.9%
VGT VANGUARD WORLD FD 0.7%
Value $1.056M (+120.8%) Shares 8,400 (+110.0%) Share Price $125.67 Est. Cost/Share $114.38 Unrealized @ Report Date +9.9%
DFEM DIMENSIONAL ETF TRUST 2.5%
Value $3.752M (+16.0%) Shares 94,472 (+18.7%) Share Price $39.72 Est. Cost/Share $34.03 Unrealized @ Report Date +16.7%
IWM ISHARES TR 0.5%
Value $759K (+180.8%) Shares 2,732 (+203.6%) Share Price $277.89 Est. Cost/Share $289.50 Unrealized @ Report Date -4.0%
PANW PALO ALTO NETWORKS INC 0.3%
Value $481K (+135.0%) Shares 1,210 (+101.7%) Share Price $397.31 Est. Cost/Share $292.90 Unrealized @ Report Date +35.6%
MSFT MICROSOFT CORP 0.4%
Value $557K (+95.5%) Shares 1,086 (+42.1%) Share Price $512.90 Est. Cost/Share $471.60 Unrealized @ Report Date +8.8%
MRVL MARVELL TECHNOLOGY INC 0.4%
Value $626K (+75.7%) Shares 2,369 (+98.1%) Share Price $264.21 Est. Cost/Share $212.25 Unrealized @ Report Date +24.5%
IWF ISHARES TR 0.3%
Value $501K (+101.8%) Shares 4,000 (+100.0%) Share Price $125.26 Est. Cost/Share $121.45 Unrealized @ Report Date +3.1%
V VISA INC 0.4%
Value $524K (+46.7%) Shares 1,458 (+40.1%) Share Price $359.33 Est. Cost/Share $343.60 Unrealized @ Report Date +4.6%
MA MASTERCARD INCORPORATED 0.5%
Value $703K (+25.0%) Shares 1,274 (+16.5%) Share Price $551.47 Est. Cost/Share $549.94 Unrealized @ Report Date +0.3%
CIEN CIENA CORP 0.2%
Value $359K (+46.3%) Shares 1,020 (+104.0%) Share Price $351.82 Est. Cost/Share $446.69 Unrealized @ Report Date -21.2%
DFGR DIMENSIONAL ETF TRUST 0.5%
Value $760K (+15.7%) Shares 28,100 (+23.9%) Share Price $27.05 Est. Cost/Share $27.45 Unrealized @ Report Date -1.4%
AMAT APPLIED MATLS INC 0.2%
Value $261K (-24.8%) Shares 510 (+6.3%) Share Price $511.38 Est. Cost/Share $464.11 Unrealized @ Report Date +10.2%
FLEX FLEX LTD 0.2%
Value $341K (-15.8%) Shares 3,100 (+24.0%) Share Price $109.99 Est. Cost/Share $120.73 Unrealized @ Report Date -8.9%
MU MICRON TECHNOLOGY INC 0.2%
Value $293K (+26.9%) Shares 275 (+37.5%) Share Price $1065.11 Est. Cost/Share $804.44 Unrealized @ Report Date +32.4%
DY DYCOM INDS INC 0.2%
Value $328K (-7.2%) Shares 1,220 (+74.3%) Share Price $269.08 Est. Cost/Share $406.26 Unrealized @ Report Date -33.8%
URI UNITED RENTALS INC 0.2%
Value $250K (+10.4%) Shares 250 (+25.0%) Share Price $1000.78 Est. Cost/Share $974.44 Unrealized @ Report Date +2.7%
GOOG ALPHABET INC 0.1%
Value $210K (+3.3%) Shares 615 (+7.1%) Share Price $340.74 Est. Cost/Share $356.55 Unrealized @ Report Date -4.4%

Decreased Positions (1)

Unchanged Positions (14)

UTES ETFIS SER TR I 0.9%
Value $1.341M Shares 19,101 Share Price $70.18 Est. Cost/Share $82.47 Unrealized @ Report Date -14.9%
AAPL APPLE INC 0.3%
Value $467K Shares 1,402 Share Price $333.02 Est. Cost/Share $286.04 Unrealized @ Report Date +16.4%
DFNM DIMENSIONAL ETF TRUST 0.8%
Value $1.194M Shares 25,930 Share Price $46.03 Est. Cost/Share $48.19 Unrealized @ Report Date -4.5%
CPT CAMDEN PPTY TR 0.1%
Value $221K Shares 2,284 Share Price $96.73 Est. Cost/Share $114.49 Unrealized @ Report Date —
ORI OLD REP INTL CORP 0.2%
Value $243K Shares 6,509 Share Price $37.31 Est. Cost/Share $40.84 Unrealized @ Report Date -8.6%
IBMQ ISHARES TR 0.6%
Value $833K Shares 33,148 Share Price $25.14 Est. Cost/Share $25.54 Unrealized @ Report Date -1.6%
DFAT DIMENSIONAL ETF TRUST 0.2%
Value $269K Shares 4,041 Share Price $66.45 Est. Cost/Share $58.35 Unrealized @ Report Date +13.9%
VTI VANGUARD INDEX FDS 0.9%
Value $1.369M Shares 3,659 Share Price $374.24 Est. Cost/Share $332.67 Unrealized @ Report Date +12.5%
GNL GLOBAL NET LEASE INC 0.1%
Value $107K Shares 12,896 Share Price $8.26 Est. Cost/Share $8.60 Unrealized @ Report Date —
IBMP ISHARES TR 0.6%
Value $835K Shares 33,092 Share Price $25.24 Est. Cost/Share $25.38 Unrealized @ Report Date -0.5%
DFAU DIMENSIONAL ETF TRUST 0.2%
Value $230K Shares 4,385 Share Price $52.36 Est. Cost/Share $50.05 Unrealized @ Report Date +4.6%
AMLP ALPS ETF TR 0.5%
Value $771K Shares 14,859 Share Price $51.87 Est. Cost/Share $46.81 Unrealized @ Report Date +10.8%
MGV VANGUARD WORLD FD 0.2%
Value $227K Shares 1,408 Share Price $161.08 Est. Cost/Share $148.17 Unrealized @ Report Date +8.7%
IBMO ISHARES TR 0.6%
Value $838K Shares 32,664 Share Price $25.64 Est. Cost/Share $25.61 Unrealized @ Report Date +0.1%