Fortune Financial Group, Inc. Diversified Active

Location: Naples, FL

CIK: 0002106311 · Show all filings

Period: Q2 2026 (← Previous)

Filing Date: Jul 27, 2026

Total Value: $128M (100.0% shares, 0.0% debt)

Holdings (119)

New Positions (41)

SCHA SCHWAB U.S. SMALL-CAP ETF 1.9%
Value $2.366M Shares 65,479 Est. Cost $36.13 Unrealized
ONEQ FIDELITY NASDAQ COMPOSITE INDEX ETF 1.2%
Value $1.532M Shares 14,840 Est. Cost $103.22 Unrealized
FLTR VANECK IG FLOATING RATE ETF 1.0%
Value $1.321M Shares 51,577 Est. Cost $25.61 Unrealized
GLD SPDR GOLD SHARES 0.9%
Value $1.152M Shares 3,126 Est. Cost $368.38 Unrealized
CALF PACER US SMALL CAP CASH COWS 100 ETF 0.8%
Value $1.08M Shares 21,338 Est. Cost $50.61 Unrealized
DHS WISDOMTREE U.S. HIGH DIVIDEND FUND 0.8%
Value $1.013M Shares 8,908 Est. Cost $113.68 Unrealized
NVDA NVIDIA CORP 0.6%
Value $798K Shares 3,990 Est. Cost $200.07 Unrealized
CIBR FIRST TRUST NASDAQ CYBERSECURITY ETF 0.6%
Value $721K Shares 8,021 Est. Cost $89.85 Unrealized
PPA INVESCO AEROSPACE & DEFENSE ETF 0.5%
Value $702K Shares 3,972 Est. Cost $176.67 Unrealized
RETSX RUSSELL INV TAX-MANAGED US LARGE CAP S 0.5%
Value $674K Shares 6,453 Est. Cost $104.41 Unrealized
IAU ISHARES GOLD TRUST 0.4%
Value $559K Shares 7,404 Est. Cost $75.51 Unrealized
PSEP INNOVATOR U.S. EQUITY POWER BUFFER ETF - SEPTEMBER 0.4%
Value $453K Shares 9,830 Est. Cost $46.05 Unrealized
IEMG ISHARES CORE MSCI EMERGING MARKETS ETF 0.4%
Value $447K Shares 5,398 Est. Cost $82.84 Unrealized
VWO VANGUARD FTSE EMERGING MARKETS INDEX FUND ETF SHARES 0.3%
Value $415K Shares 6,952 Est. Cost $59.69 Unrealized
AMZN AMAZON.COM INC 0.3%
Value $403K Shares 1,692 Est. Cost $238.35 Unrealized
MSFT MICROSOFT CORP 0.3%
Value $380K Shares 1,019 Est. Cost $373.02 Unrealized
BGRFX BARON GENERATIONAL GROWTH RETAIL 0.3%
Value $369K Shares 6,789 Est. Cost $54.31 Unrealized
RTNSX RUSSELL INV TAX-MANAGED INTL EQ S 0.3%
Value $328K Shares 20,632 Est. Cost $15.91 Unrealized
MU MICRON TECHNOLOGY INC 0.3%
Value $323K Shares 280 Est. Cost $1154.30 Unrealized
GRID FIRST TRUST NASDAQ CLEANEDGE SMART GRID INFRASTRUCTURE INDEX FUN 0.2%
Value $306K Shares 1,597 Est. Cost $191.75 Unrealized
DTCR GLOBAL X DATA CENTER & DIGITAL INFRASTRUCTURE ETF 0.2%
Value $286K Shares 9,404 Est. Cost $30.37 Unrealized
SCHD SCHWAB U.S. DIVIDEND EQUITY ETF 0.2%
Value $281K Shares 8,863 Est. Cost $31.71 Unrealized
AVUV AVANTIS US SMALL CAP VALUE ETF 0.2%
Value $270K Shares 2,165 Est. Cost $124.79 Unrealized
XNTK STATE STREET SPDR NYSE TECHNOLOGY ETF 0.2%
Value $266K Shares 680 Est. Cost $390.65 Unrealized
PRN INVESCO DORSEY WRIGHT INDUSTRIALS MOMENTUM ETF 0.2%
Value $265K Shares 1,018 Est. Cost $260.71 Unrealized
CEG CONSTELLATION ENERGY COR 0.2%
Value $248K Shares 1,000 Est. Cost $248.37 Unrealized
SPY STATE STREET SPDR S&P 500 ETF TRUST 0.2%
Value $240K Shares 322 Est. Cost $746.77 Unrealized
RLVSX RUSSELL INV TAX-EXEMPT BOND S 0.2%
Value $234K Shares 10,625 Est. Cost $22.02 Unrealized
IGM ISHARES EXPANDED TECH SECTOR ETF 0.2%
Value $234K Shares 1,428 Est. Cost $163.58 Unrealized
TGVAX THORNBURG INTERNATIONAL EQUITY A 0.2%
Value $203K Shares 5,717 Est. Cost $35.44 Unrealized
VBK VANGUARD SMALL-CAP GROWTH INDEX FUND ETF SHARES 0.2%
Value $202K Shares 552 Est. Cost $365.70 Unrealized
DDFD INNOVATOR EQUITY DUAL DIRECTIONAL 15 BUFFER ETF - DECEMBER 0.2%
Value $200K Shares 10,000 Est. Cost $19.98 Unrealized
RTHSX RUSSELL INV TAX-EXEMPT HIGH YIELD BD S 0.1%
Value $123K Shares 12,522 Est. Cost $9.82 Unrealized
US TREASU NT 4.375PCT08/26UST NOTE DUE 08/15/26 0.1%
Value $100K Shares 100,000 Est. Cost $1.00 Unrealized
SNVXX SCHWAB GOVERNMENT MONEY INV 0.1%
Value $87,912 Shares 87,912 Est. Cost $1.00 Unrealized
US TREASU NT 3.375PCT09/27UST NOTE DUE 09/15/27 0.1%
Value $64,416 Shares 65,000 Est. Cost $0.99 Unrealized
US TREASUR NT 0.75PCT01/28UST NOTE DUE 01/31/28 0.0%
Value $56,885 Shares 60,000 Est. Cost $0.95 Unrealized
SNAXX SCHWAB PRIME ADVANTAGE MONEY ULTRA 0.0%
Value $52,619 Shares 52,619 Est. Cost $1.00 Unrealized
SSTY SURE TRACE SEC CORP 0.0%
Value $0 Shares 10,000 Est. Cost Unrealized
CELLYNX GROUP INC XXXREGISTRATION REVOKED BY THE SEC EFF: 05/04/16 0.0%
Value $0 Shares 30,000 Est. Cost Unrealized
TTC TECHNOLOGY CORP XXXREGISTRATION REVOKED BY THE SEC EFF: 03/12/12 0.0%
Value $0 Shares 33,000 Est. Cost Unrealized

Increased Positions (28)

VFLEX FIRST TRUST ALT OPPORTUNITIES FD I 6.9%
Value $8.8M (+1103.1%) Shares 316,441 (+1082.3%) Est. Cost $27.77 Unrealized
QQQ INVESCO QQQ TR 6.3%
Value $8.058M (+645.4%) Shares 10,942 (+484.5%) Est. Cost $715.72 Unrealized
VOO VANGUARD S&P 500 ETF 4.3%
Value $5.456M (+837.5%) Shares 7,944 (+715.6%) Est. Cost $679.84 Unrealized
SPHQ INVESCO S&P 500 QUALITY ETF 3.7%
Value $4.724M (+27.7%) Shares 52,427 (+6.6%) Est. Cost $75.99 Unrealized
IEFA ISHARES CORE MSCI EAFE ETF 1.2%
Value $1.525M (+189.5%) Shares 15,787 (+171.3%) Est. Cost $101.52 Unrealized
SOXX ISHARES SEMICONDUCTOR ETF 1.2%
Value $1.556M (+118.3%) Shares 2,428 (+12.0%) Est. Cost $364.96 Unrealized
PAPR INNOVATOR U.S. EQUITY POWER BUFFER ETF - APRIL 1.6%
Value $2.08M (+50.1%) Shares 49,288 (+41.5%) Est. Cost $43.58 Unrealized
PFEB INNOVATOR U.S. EQUITY POWER BUFFER ETF - FEBRUARY 1.0%
Value $1.293M (+73.4%) Shares 30,019 (+61.5%) Est. Cost $45.65 Unrealized
FTPCX FIRST TRUST PRIVATE CREDIT I 0.7%
Value $838K (+106.1%) Shares 85,838 (+107.1%) Est. Cost $9.78 Unrealized
IDMO INVESCO S&P INTERNATIONAL DEVELOPED MOMENTUM ETF 0.5%
Value $682K (+167.4%) Shares 11,308 (+143.2%) Est. Cost $58.05 Unrealized
IPKW INVESCO INTERNATIONAL BUYBACK ACHIEVERS ETF 0.5%
Value $608K (+156.6%) Shares 10,788 (+156.3%) Est. Cost $56.30 Unrealized
XSHQ INVESCO S&P SMALLCAP QUALITY ETF 0.8%
Value $963K (+36.8%) Shares 19,912 (+19.3%) Est. Cost $43.92 Unrealized
XSMO INVESCO S & P SMLCP MOMENTM ETF 0.9%
Value $1.086M (+29.4%) Shares 11,603 (+5.1%) Est. Cost $81.49 Unrealized
XMMO INVESCO S & P MIDCAP MOMENTUM ETF 0.9%
Value $1.151M (+23.6%) Shares 6,764 (+5.3%) Est. Cost $150.04 Unrealized
GRPM INVESCO S&P MIDCAP 400 GARP ETF 0.6%
Value $758K (+27.6%) Shares 5,820 (+15.9%) Est. Cost $125.92 Unrealized
SKYY FIRST TRUST CLOUD COMPUTING ETF 0.3%
Value $345K (+60.2%) Shares 2,566 (+30.2%) Est. Cost $115.20 Unrealized
RSESX RUSSELL INV US STRATEGIC EQUITY S 0.3%
Value $327K (+58.7%) Shares 17,893 (+38.9%) Est. Cost $16.66 Unrealized
FBT FIRST TRUST NYSE ARCA BIOTECHNOLOGY INDEX FUND 0.3%
Value $373K (+34.1%) Shares 1,503 (+8.7%) Est. Cost $219.44 Unrealized
FBSPX FRANKLIN BSP PRIVATE CREDIT ADVISOR 1.2%
Value $1.572M (+6.3%) Shares 154,584 (+1.2%) Est. Cost $9.69 Unrealized
IGV ISHARES EXPANDED TECH-SOFTWARE SECTOR ETF 0.3%
Value $384K (+28.6%) Shares 4,240 (+13.6%) Est. Cost $110.32 Unrealized
BOTZ GLOBAL X ROBOTICS & ARTIFICIAL INTELLIGENCE ETF 0.3%
Value $353K (+21.3%) Shares 9,291 (+6.2%) Est. Cost $37.52 Unrealized
VTI VANGUARD TOTAL STOCK MARKET INDEX FUND ETF SHARES 0.3%
Value $343K (+20.3%) Shares 927 (+4.3%) Est. Cost $350.58 Unrealized
FDN FIRST TRUST DOW JONES INTERNET INDEX FUND 0.2%
Value $303K (+22.3%) Shares 1,144 (+8.1%) Est. Cost $285.67 Unrealized
PMAY INNOVATOR U.S. EQUITY POWER BUFFER ETF - MAY 0.4%
Value $492K (+11.9%) Shares 11,907 (+8.2%) Est. Cost $42.58 Unrealized
PJUN INNOVATOR U.S. EQUITY POWER BUFFER ETF - JUNE 0.4%
Value $498K (+9.9%) Shares 11,509 (+6.3%) Est. Cost $44.58 Unrealized
SLASX SELECTED AMERICAN SHARES S 0.2%
Value $291K (+10.8%) Shares 6,622 (+6.0%) Est. Cost $43.60 Unrealized
XLU STATE STREET UTILITIES SELECT SECTOR SPDR ETF 0.6%
Value $728K (+2.7%) Shares 16,066 (+3.9%) Est. Cost $43.56 Unrealized
IBDT ISHARES IBONDS DEC 2028 TERM CORPORATE ETF 0.3%
Value $343K (+2.7%) Shares 13,582 (+3.0%) Est. Cost $25.33 Unrealized

Decreased Positions (33)

USFR WISDOMTREE FLOATING RATETREASURY FUND 5.7%
Value $7.289M (-52.9%) Shares 144,774 (-53.0%) Est. Cost $50.33 Unrealized
SPLV INVESCO S&P 500 LOW VOLATILITY ETF 6.5%
Value $8.299M (-41.6%) Shares 110,796 (-43.0%) Est. Cost $72.44 Unrealized
COWZ PACER US CASH COWS 100 ETF 4.6%
Value $5.842M (-47.0%) Shares 93,919 (-46.7%) Est. Cost $61.42 Unrealized
SPHD INVESCO S&P 500 HIGH DIVIDEND LOW VOLATILITY ETF 2.1%
Value $2.735M (-60.5%) Shares 53,802 (-61.5%) Est. Cost $48.83 Unrealized
SWVXX SCHWAB PRIME ADVANTAGE MONEY INVESTOR 1.5%
Value $1.868M (-43.6%) Shares 1,868,224 (-43.6%) Est. Cost $1.07 Unrealized
XMHQ INVESCO S&P MIDCAP QUALITY ETF 1.0%
Value $1.24M (-39.3%) Shares 10,983 (-44.4%) Est. Cost $116.68 Unrealized
AAPL APPLE INC 0.6%
Value $778K (-42.0%) Shares 2,690 (-49.1%) Est. Cost $265.58 Unrealized
QQQM INVESCO NASDAQ 100 ETF 1.0%
Value $1.306M (-28.9%) Shares 4,311 (-44.3%) Est. Cost $266.50 Unrealized
MTUM ISHARES MSCI USA MOMENTUM FACTOR ETF 2.1%
Value $2.653M (-16.2%) Shares 7,739 (-41.3%) Est. Cost $260.75 Unrealized
NWFFX AMERICAN FUNDS NEW WORLD F1 0.6%
Value $704K (-40.6%) Shares 6,535 (-49.7%) Est. Cost $93.08 Unrealized
FLRN STATE STREET SPDR BLOOMBERG INVESTMENT GRADE FLOATING RATE ETF 0.9%
Value $1.136M (-26.6%) Shares 36,824 (-26.8%) Est. Cost $38.28 Unrealized
SCHV SCHWAB U.S. LARGE-CAP VALUE ETF 0.4%
Value $532K (-42.7%) Shares 15,271 (-49.8%) Est. Cost $30.89 Unrealized
PMAR INNOVATOR U.S. EQUITY POWER BUFFER ETF - MARCH 0.2%
Value $296K (-48.6%) Shares 6,196 (-52.0%) Est. Cost $46.85 Unrealized
GOOGL ALPHABET INC CLASS A 0.3%
Value $414K (-37.8%) Shares 1,158 (-49.9%) Est. Cost $305.65 Unrealized
RSPS INVESCO S&P 500 EQUAL WEIGHT CONSUMER STAPLES ETF 0.3%
Value $325K (-37.2%) Shares 10,829 (-38.2%) Est. Cost $31.82 Unrealized
SCHF SCHWAB INTERNATIONAL EQUITY ETF 0.2%
Value $241K (-44.0%) Shares 8,707 (-50.0%) Est. Cost $24.84 Unrealized
VB VANGUARD SMALL-CAP INDEXFUND ETF SHARES 0.2%
Value $273K (-40.0%) Shares 899 (-48.2%) Est. Cost $262.64 Unrealized
AIQ GLOBAL X ARTIFICIAL INTELLIGENCE & TECHNOLOGY ETF 0.4%
Value $561K (-20.9%) Shares 8,544 (-43.8%) Est. Cost $49.29 Unrealized
SIXG DEFIANCE SPACE AND CONNECTIVE TECH ETF 0.4%
Value $538K (+37.2%) Shares 5,658 (-1.5%) Est. Cost $65.28 Unrealized
POCT INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER 1.8%
Value $2.348M (+5.9%) Shares 50,590 (-1.6%) Est. Cost $48.29 Unrealized
QQQJ INVESCO NASDAQ NEXT GEN 100 ETF 0.3%
Value $360K (+21.7%) Shares 7,929 (-3.0%) Est. Cost $40.49 Unrealized
VEXAX VANGUARD EXTENDED MARKET INDEX ADMIRAL 0.5%
Value $600K (+11.2%) Shares 3,210 (-7.0%) Est. Cost $178.09 Unrealized
SCHB SCHWAB U.S. BROAD MARKETETF 0.3%
Value $436K (+13.0%) Shares 15,052 (-2.1%) Est. Cost $27.79 Unrealized
IJR ISHARES CORE S&P SMALL-CAP ETF 0.4%
Value $492K (+11.3%) Shares 3,316 (-6.7%) Est. Cost $127.74 Unrealized
SGUXX SCHWAB GOVERNMENT MONEY ULTRA 0.4%
Value $463K (-6.8%) Shares 463,478 (-6.8%) Est. Cost $1.21 Unrealized
PTH INVESCO DORSEY WRIGHT HEALTHCARE MOMENTUM ETF 0.3%
Value $397K (+9.0%) Shares 6,647 (-10.6%) Est. Cost $52.01 Unrealized
IBDS ISHARES IBONDS DEC 2027 TERM CORPORATE ETF 0.2%
Value $296K (-8.9%) Shares 12,216 (-8.9%) Est. Cost $24.24 Unrealized
TQQQ PROSHARES ULTRAPRO QQQ 0.8%
Value $961K (-2.8%) Shares 11,869 (-50.0%) Est. Cost $49.96 Unrealized
ABRZX INVESCO BALANCED-RISK ALLOCATION A 0.2%
Value $207K (-10.9%) Shares 21,649 (-14.3%) Est. Cost $9.19 Unrealized
PJUL INNOVATOR U.S. EQUITY POWER BUFFER ETF - JULY 1.2%
Value $1.576M (+1.4%) Shares 32,287 (-4.5%) Est. Cost $59.43 Unrealized
BND VANGUARD TOTAL BOND MARKET INDEX FUND ETF SHARES 0.2%
Value $204K (-9.6%) Shares 2,773 (-9.3%) Est. Cost $81.75 Unrealized
VCIT VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUN 0.5%
Value $591K (-2.5%) Shares 7,146 (-2.4%) Est. Cost $84.94 Unrealized
PAUG INNOVATOR U.S. EQUITY POWER BUFFER ETF - AUGUST 0.3%
Value $366K (+0.3%) Shares 8,011 (-6.1%) Est. Cost $47.77 Unrealized

Unchanged Positions (17)

SPMO INVESCO S&P 500 MOMENTUMETF 3.2%
Value $4.076M Shares 25,231 Est. Cost $118.18 Unrealized
PJAN INNOVATOR U.S. EQUITY POWER BUFFER ETF - JANUARY 3.1%
Value $3.989M Shares 80,602 Est. Cost $46.85 Unrealized
PDEC INNOVATOR U.S. EQUITY POWER BUFFER ETF - DECEMBER 2.1%
Value $2.723M Shares 59,335 Est. Cost $43.56 Unrealized
IGPT INVESCO AI AND NEXT GEN SOFTWARE ETF 0.3%
Value $387K Shares 3,720 Est. Cost $62.10 Unrealized
SWPPX SCHWAB S&P 500 INDEX 0.5%
Value $657K Shares 33,990 Est. Cost $19.30 Unrealized
SWSSX SCHWAB SMALL CAP INDEX 0.2%
Value $270K Shares 5,524 Est. Cost $41.09 Unrealized
DODFX DODGE & COX INTERNATIONAL STOCK I 0.3%
Value $412K Shares 22,076 Est. Cost $16.81 Unrealized
NJAN INNOVATOR GROWTH-100 POWER BUFFER ETF - JANUARY 0.3%
Value $415K Shares 7,036 Est. Cost $55.96 Unrealized
ITOT ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF 0.2%
Value $261K Shares 1,587 Est. Cost $169.50 Unrealized
NDEC INNOVATOR GROWTH-100 POWER BUFFER ETF - DECEMBER 0.2%
Value $300K Shares 10,000 Est. Cost $28.90 Unrealized
BFEB INNOVATOR U.S. EQUITY BUFFER ETF - FEBRUARY 0.2%
Value $311K Shares 5,900 Est. Cost $50.00 Unrealized
NSEP INNOVATOR GROWTH-100 POWER BUFFER ETF - SEPTEMBER 0.3%
Value $359K Shares 11,500 Est. Cost $31.39 Unrealized
MSCI MSCI INC 0.5%
Value $693K Shares 1,237 Est. Cost $559.99 Unrealized
BALT INNOVATOR DEFINED WEALTHSHIELD ETF 0.4%
Value $547K Shares 15,966 Est. Cost $35.05 Unrealized
ZFEB INNOVATOR EQUITY DEFINEDPROTECTION ETF - 1 YR FEBRUARY 0.3%
Value $325K Shares 12,500 Est. Cost $27.73 Unrealized
JEPI JPMORGAN EQUITY PREMIUM INCOME ETF 0.5%
Value $676K Shares 11,960 Est. Cost $57.81 Unrealized
IBDR ISHARES IBONDS DEC 2026 TERM CORPORATE ETF 0.2%
Value $302K Shares 12,468 Est. Cost $24.64 Unrealized