ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

PRICE T ROWE ASSOCIATES INC /MD/'s Holding History (CIK: 0000080255)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 47,100 Value ($000) $3 Avg Close $65.65 Range $53.64 - $78.98

Q3 2025

Shares 46,456 Value ($000) $3 Avg Close $61.40 Range $55.09 - $67.77

Q2 2025

Shares 44,044 Value ($000) $3 Avg Close $49.95 Range $37.78 - $57.39

Q1 2025

Shares 42,594 Value ($000) $2 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 40,187 Value ($000) $2 Avg Close $55.63 Range $44.63 - $65.73

Q3 2024

Shares 35,818 Value ($000) $2 Avg Close $49.90 Range $41.79 - $58.58

Q2 2024

Shares 35,407 Value ($000) $2 Avg Close $38.26 Range $31.21 - $44.44

Q1 2024

Shares 33,782 Value ($000) $1 Avg Close $34.43 Range $27.06 - $39.73

Q4 2023

Shares 31,926 Value ($000) $1 Avg Close $28.77 Range $25.01 - $33.99

Q3 2023

Shares 31,140 Value ($000) $1 Avg Close $35.08 Range $29.03 - $39.97

Q2 2023

Shares 29,867 Value ($000) $1 Avg Close $27.32 Range $21.95 - $31.41

Q1 2023

Shares 28,139 Value ($000) $1 Avg Close $35.36 Range $25.23 - $41.92

Q4 2022

Shares 23,348 Value ($000) $1 Avg Close $33.92 Range $27.01 - $40.72

Q3 2022

Shares 22,683 Value ($000) $714 Avg Close $36.61 Range $28.93 - $42.77

Q2 2022

Shares 23,784 Value ($000) $881 Avg Close $47.39 Range $33.81 - $56.40

Q1 2022

Shares 22,932 Value ($000) $1,288 Avg Close $60.72 Range $49.45 - $69.94

Q4 2021

Shares 20,451 Value ($000) $1,361 Avg Close $68.34 Range $58.69 - $77.78

Q3 2021

Shares 21,689 Value ($000) $2,188 Avg Close $71.21 Range $64.26 - $79.86

Q2 2021

Shares 20,795 Value ($000) $2,167 Avg Close $83.21 Range $74.35 - $94.15

Q1 2021

Shares 20,386 Value ($000) $2,285 Avg Close $65.89 Range $47.75 - $88.94

Q4 2020

Shares 19,366 Value ($000) $1,435 Avg Close $46.01 Range $30.70 - $62.58

Q3 2020

Shares 11,356 Value ($000) $477 Avg Close $32.41 Range $28.22 - $36.91

Q2 2020

Shares 7,208 Value ($000) $325 Avg Close $32.27 Range $18.52 - $48.11

Q1 2020

Shares 82,727 Value ($000) $2,784 Avg Close $61.41 Range $14.81 - $82.99

Q4 2019

Shares 77,629 Value ($000) $8,710 Avg Close $79.21 Range $70.79 - $93.42

Q3 2019

Shares 74,007 Value ($000) $9,483 Avg Close $100.40 Range $84.50 - $113.18

Q2 2019

Shares 83,752 Value ($000) $11,736 Avg Close $107.33 Range $94.83 - $129.34

Q1 2019

Shares 84,241 Value ($000) $14,740 Avg Close $120.36 Range $103.81 - $128.75

Q4 2018

Shares 84,241 Value ($000) $12,643 Avg Close $138.21 Range $100.44 - $169.25

Q3 2018

Shares 80,441 Value ($000) $18,997 Avg Close $165.76 Range $151.40 - $175.81

Q2 2018

Shares 81,238 Value ($000) $18,945 Avg Close $149.80 Range $134.18 - $168.14

Q1 2018

Shares 81,238 Value ($000) $17,292 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 150,389 Value ($000) $38,121 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 152,810 Value ($000) $33,855 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 167,777 Value ($000) $43,067 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 168,377 Value ($000) $41,926 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 180,573 Value ($000) $41,261 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 184,673 Value ($000) $39,618 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 159,592 Value ($000) $31,267 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 164,392 Value ($000) $36,166 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 154,882 Value ($000) $42,836 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 154,987 Value ($000) $40,139 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 139,972 Value ($000) $40,863 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 131,376 Value ($000) $38,920 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 127,430 Value ($000) $36,451 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 109,961 Value ($000) $27,300 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 524,060 Value ($000) $147,392 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 1,550,080 Value ($000) $422,319 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 1,723,425 Value ($000) $453,140 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 1,820,795 Value ($000) $385,044 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 1,969,187 Value ($000) $356,482 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	47,100	$3	$65.65	$53.64 - $78.98
Q3 2025	46,456	$3	$61.40	$55.09 - $67.77
Q2 2025	44,044	$3	$49.95	$37.78 - $57.39
Q1 2025	42,594	$2	$56.06	$44.10 - $64.93
Q4 2024	40,187	$2	$55.63	$44.63 - $65.73
Q3 2024	35,818	$2	$49.90	$41.79 - $58.58
Q2 2024	35,407	$2	$38.26	$31.21 - $44.44
Q1 2024	33,782	$1	$34.43	$27.06 - $39.73
Q4 2023	31,926	$1	$28.77	$25.01 - $33.99
Q3 2023	31,140	$1	$35.08	$29.03 - $39.97
Q2 2023	29,867	$1	$27.32	$21.95 - $31.41
Q1 2023	28,139	$1	$35.36	$25.23 - $41.92
Q4 2022	23,348	$1	$33.92	$27.01 - $40.72
Q3 2022	22,683	$714	$36.61	$28.93 - $42.77
Q2 2022	23,784	$881	$47.39	$33.81 - $56.40
Q1 2022	22,932	$1,288	$60.72	$49.45 - $69.94
Q4 2021	20,451	$1,361	$68.34	$58.69 - $77.78
Q3 2021	21,689	$2,188	$71.21	$64.26 - $79.86
Q2 2021	20,795	$2,167	$83.21	$74.35 - $94.15
Q1 2021	20,386	$2,285	$65.89	$47.75 - $88.94
Q4 2020	19,366	$1,435	$46.01	$30.70 - $62.58
Q3 2020	11,356	$477	$32.41	$28.22 - $36.91
Q2 2020	7,208	$325	$32.27	$18.52 - $48.11
Q1 2020	82,727	$2,784	$61.41	$14.81 - $82.99
Q4 2019	77,629	$8,710	$79.21	$70.79 - $93.42
Q3 2019	74,007	$9,483	$100.40	$84.50 - $113.18
Q2 2019	83,752	$11,736	$107.33	$94.83 - $129.34
Q1 2019	84,241	$14,740	$120.36	$103.81 - $128.75
Q4 2018	84,241	$12,643	$138.21	$100.44 - $169.25
Q3 2018	80,441	$18,997	$165.76	$151.40 - $175.81
Q2 2018	81,238	$18,945	$149.80	$134.18 - $168.14
Q1 2018	81,238	$17,292	$170.90	$143.68 - $194.05
Q4 2017	150,389	$38,121	$161.71	$149.81 - $177.64
Q3 2017	152,810	$33,855	$161.55	$145.38 - $184.39
Q2 2017	167,777	$43,067	$172.65	$161.57 - $184.41
Q1 2017	168,377	$41,926	$164.03	$148.35 - $173.98
Q4 2016	180,573	$41,261	$150.52	$136.26 - $167.02
Q3 2016	184,673	$39,618	$147.03	$132.06 - $165.23
Q2 2016	159,592	$31,267	$143.66	$127.53 - $156.70
Q1 2016	164,392	$36,166	$150.81	$121.75 - $190.20
Q4 2015	154,882	$42,836	$195.34	$176.62 - $209.37
Q3 2015	154,987	$40,139	$186.69	$166.74 - $212.15
Q2 2015	139,972	$40,863	$206.58	$199.46 - $215.06
Q1 2015	131,376	$38,920	$197.30	$185.37 - $207.98
Q4 2014	127,430	$36,451	$189.01	$158.91 - $201.93
Q3 2014	109,961	$27,300	$181.41	$165.31 - $198.97
Q2 2014	524,060	$147,392	$175.84	$159.08 - $196.03
Q1 2014	1,550,080	$422,319	$185.53	$158.90 - $207.12
Q4 2013	1,723,425	$453,140	$164.88	$144.55 - $182.18
Q3 2013	1,820,795	$385,044	$136.89	$118.07 - $151.66
Q2 2013	1,969,187	$356,482	$118.19	$105.32 - $127.74