ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

WASATCH ADVISORS LP's Holding History (CIK: 0000814133)

Note: Option positions (PUT/CALL) are excluded.

Q2 2015

Shares 85,701 Value ($000) $25,020 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 106,027 Value ($000) $31,410 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 198,436 Value ($000) $56,763 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 167,876 Value ($000) $41,679 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 176,770 Value ($000) $49,717 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 217,225 Value ($000) $59,183 Avg Close $185.53 Range $158.90 - $207.12

Q3 2013

Shares 282,853 Value ($000) $59,815 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 284,981 Value ($000) $51,590 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q2 2015	85,701	$25,020	$206.58	$199.46 - $215.06
Q1 2015	106,027	$31,410	$197.30	$185.37 - $207.98
Q4 2014	198,436	$56,763	$189.01	$158.91 - $201.93
Q3 2014	167,876	$41,679	$181.41	$165.31 - $198.97
Q2 2014	176,770	$49,717	$175.84	$159.08 - $196.03
Q1 2014	217,225	$59,183	$185.53	$158.90 - $207.12
Q3 2013	282,853	$59,815	$136.89	$118.07 - $151.66
Q2 2013	284,981	$51,590	$118.19	$105.32 - $127.74