ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

NIPPON LIFE INSURANCE CO's Holding History (CIK: 0000905591)

Note: Option positions (PUT/CALL) are excluded.

Q2 2017

Shares 3,873 Value ($000) $994 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 4,094 Value ($000) $1,019 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 4,460 Value ($000) $1,019 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 4,511 Value ($000) $968 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 4,586 Value ($000) $898 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 4,589 Value ($000) $1,010 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 5,622 Value ($000) $1,555 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 5,956 Value ($000) $1,542 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 4,978 Value ($000) $1,453 Avg Close $206.58 Range $199.46 - $215.06

Period	Shares	Value ($000)	Average Close	Price Range
Q2 2017	3,873	$994	$172.65	$161.57 - $184.41
Q1 2017	4,094	$1,019	$164.03	$148.35 - $173.98
Q4 2016	4,460	$1,019	$150.52	$136.26 - $167.02
Q3 2016	4,511	$968	$147.03	$132.06 - $165.23
Q2 2016	4,586	$898	$143.66	$127.53 - $156.70
Q1 2016	4,589	$1,010	$150.81	$121.75 - $190.20
Q4 2015	5,622	$1,555	$195.34	$176.62 - $209.37
Q3 2015	5,956	$1,542	$186.69	$166.74 - $212.15
Q2 2015	4,978	$1,453	$206.58	$199.46 - $215.06