ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

ROSENBLUM SILVERMAN SUTTON S F INC /CA's Holding History (CIK: 0000918893)

Note: Option positions (PUT/CALL) are excluded.

Q2 2016

Shares 21,783 Value ($000) $4,268 Avg Close $143.66 Range $127.53 - $156.70

Q3 2015

Shares 27,887 Value ($000) $7,222 Avg Close $186.69 Range $166.74 - $212.15

Q4 2014

Shares 30,577 Value ($000) $8,747 Avg Close $189.01 Range $158.91 - $201.93

Q2 2014

Shares 31,257 Value ($000) $8,791 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 31,512 Value ($000) $8,585 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 31,702 Value ($000) $8,335 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 31,727 Value ($000) $6,709 Avg Close $136.89 Range $118.07 - $151.66

Period	Shares	Value ($000)	Average Close	Price Range
Q2 2016	21,783	$4,268	$143.66	$127.53 - $156.70
Q3 2015	27,887	$7,222	$186.69	$166.74 - $212.15
Q4 2014	30,577	$8,747	$189.01	$158.91 - $201.93
Q2 2014	31,257	$8,791	$175.84	$159.08 - $196.03
Q1 2014	31,512	$8,585	$185.53	$158.90 - $207.12
Q4 2013	31,702	$8,335	$164.88	$144.55 - $182.18
Q3 2013	31,727	$6,709	$136.89	$118.07 - $151.66