ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

MIDDLETON & CO INC/MA's Holding History (CIK: 0000919497)

Note: Option positions (PUT/CALL) are excluded.

Q1 2017

Shares 2,490 Value ($000) $620 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 6,085 Value ($000) $1,390 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 10,751 Value ($000) $2,306 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 11,746 Value ($000) $2,301 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 19,945 Value ($000) $4,388 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 19,802 Value ($000) $5,477 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 19,961 Value ($000) $5,169 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 20,479 Value ($000) $5,979 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 20,752 Value ($000) $6,148 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 19,281 Value ($000) $5,515 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 10,549 Value ($000) $2,619 Avg Close $181.41 Range $165.31 - $198.97

Period	Shares	Value ($000)	Average Close	Price Range
Q1 2017	2,490	$620	$164.03	$148.35 - $173.98
Q4 2016	6,085	$1,390	$150.52	$136.26 - $167.02
Q3 2016	10,751	$2,306	$147.03	$132.06 - $165.23
Q2 2016	11,746	$2,301	$143.66	$127.53 - $156.70
Q1 2016	19,945	$4,388	$150.81	$121.75 - $190.20
Q4 2015	19,802	$5,477	$195.34	$176.62 - $209.37
Q3 2015	19,961	$5,169	$186.69	$166.74 - $212.15
Q2 2015	20,479	$5,979	$206.58	$199.46 - $215.06
Q1 2015	20,752	$6,148	$197.30	$185.37 - $207.98
Q4 2014	19,281	$5,515	$189.01	$158.91 - $201.93
Q3 2014	10,549	$2,619	$181.41	$165.31 - $198.97