ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

CHESAPEAKE ASSET MANAGEMENT LLC's Holding History (CIK: 0001079397)

Note: Option positions (PUT/CALL) are excluded.

Q4 2015

Shares 15,025 Value ($000) $4,155 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 12,473 Value ($000) $3,230 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 10,850 Value ($000) $3,168 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 11,002 Value ($000) $3,259 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 7,762 Value ($000) $2,220 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 3,722 Value ($000) $924,061 Avg Close $181.41 Range $165.31 - $198.97

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2015	15,025	$4,155	$195.34	$176.62 - $209.37
Q3 2015	12,473	$3,230	$186.69	$166.74 - $212.15
Q2 2015	10,850	$3,168	$206.58	$199.46 - $215.06
Q1 2015	11,002	$3,259	$197.30	$185.37 - $207.98
Q4 2014	7,762	$2,220	$189.01	$158.91 - $201.93
Q3 2014	3,722	$924,061	$181.41	$165.31 - $198.97