ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

VIKING GLOBAL INVESTORS LP's Holding History (CIK: 0001103804)

Note: Option positions (PUT/CALL) are excluded.

Q1 2018

Shares 1,824,900 Value ($000) $388,448 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 14,286 Value ($000) $3,621 Avg Close $161.71 Range $149.81 - $177.64

Period	Shares	Value ($000)	Average Close	Price Range
Q1 2018	1,824,900	$388,448	$170.90	$143.68 - $194.05
Q4 2017	14,286	$3,621	$161.71	$149.81 - $177.64