ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

PRINCIPAL FINANCIAL GROUP INC's Holding History (CIK: 0001126328)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 217,632 Value ($000) $16,111 Avg Close $65.65 Range $53.64 - $78.98

Q3 2025

Shares 225,219 Value ($000) $12,560 Avg Close $61.40 Range $55.09 - $67.77

Q2 2025

Shares 230,820 Value ($000) $13,184 Avg Close $49.95 Range $37.78 - $57.39

Q1 2025

Shares 244,503 Value ($000) $12,245 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 241,087 Value ($000) $14,721 Avg Close $55.63 Range $44.63 - $65.73

Q3 2024

Shares 234,199 Value ($000) $11,143 Avg Close $49.90 Range $41.79 - $58.58

Q2 2024

Shares 244,600 Value ($000) $10,899 Avg Close $38.26 Range $31.21 - $44.44

Q1 2024

Shares 256,142 Value ($000) $9,539 Avg Close $34.43 Range $27.06 - $39.73

Q4 2023

Shares 257,150 Value ($000) $8,471 Avg Close $28.77 Range $25.01 - $33.99

Q3 2023

Shares 270,860 Value ($000) $9,263 Avg Close $35.08 Range $29.03 - $39.97

Q2 2023

Shares 284,897 Value ($000) $8,943 Avg Close $27.32 Range $21.95 - $31.41

Q1 2023

Shares 301,153 Value ($000) $9,131 Avg Close $35.36 Range $25.23 - $41.92

Q4 2022

Shares 304,338 Value ($000) $11,461 Avg Close $33.92 Range $27.01 - $40.72

Q3 2022

Shares 221,328 Value ($000) $6,961 Avg Close $36.61 Range $28.93 - $42.77

Q2 2022

Shares 268,429 Value ($000) $9,948 Avg Close $47.39 Range $33.81 - $56.40

Q1 2022

Shares 224,584 Value ($000) $12,610 Avg Close $60.72 Range $49.45 - $69.94

Q4 2021

Shares 251,733 Value ($000) $16,758 Avg Close $68.34 Range $58.69 - $77.78

Q3 2021

Shares 269,126 Value ($000) $27,152 Avg Close $71.21 Range $64.26 - $79.86

Q2 2021

Shares 563,376 Value ($000) $58,699 Avg Close $83.21 Range $74.35 - $94.15

Q1 2021

Shares 290,632 Value ($000) $32,577 Avg Close $65.89 Range $47.75 - $88.94

Q4 2020

Shares 250,823 Value ($000) $18,586 Avg Close $46.01 Range $30.70 - $62.58

Q3 2020

Shares 139,799 Value ($000) $5,869 Avg Close $32.41 Range $28.22 - $36.91

Q2 2020

Shares 148,935 Value ($000) $6,720 Avg Close $32.27 Range $18.52 - $48.11

Q1 2020

Shares 72,048 Value ($000) $2,424 Avg Close $61.41 Range $14.81 - $82.99

Q4 2019

Shares 67,936 Value ($000) $7,623 Avg Close $79.21 Range $70.79 - $93.42

Q3 2019

Shares 69,572 Value ($000) $8,914 Avg Close $100.40 Range $84.50 - $113.18

Q2 2019

Shares 71,334 Value ($000) $9,996 Avg Close $107.33 Range $94.83 - $129.34

Q1 2019

Shares 66,327 Value ($000) $11,606 Avg Close $120.36 Range $103.81 - $128.75

Q4 2018

Shares 73,278 Value ($000) $10,998 Avg Close $138.21 Range $100.44 - $169.25

Q3 2018

Shares 76,221 Value ($000) $18,000 Avg Close $165.76 Range $151.40 - $175.81

Q2 2018

Shares 70,606 Value ($000) $16,466 Avg Close $149.80 Range $134.18 - $168.14

Q1 2018

Shares 75,909 Value ($000) $16,158 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 74,123 Value ($000) $18,789 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 73,536 Value ($000) $16,292 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 88,695 Value ($000) $22,767 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 89,131 Value ($000) $22,194 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 88,458 Value ($000) $20,213 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 93,866 Value ($000) $20,138 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 92,790 Value ($000) $18,179 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 90,486 Value ($000) $19,907 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 87,027 Value ($000) $24,069 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 93,611 Value ($000) $24,244 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 89,477 Value ($000) $26,122 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 87,284 Value ($000) $25,856 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 89,814 Value ($000) $25,691 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 77,667 Value ($000) $19,282 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 73,208 Value ($000) $20,590 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 69,827 Value ($000) $19,025 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 64,815 Value ($000) $17,042 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 127,251 Value ($000) $26,910 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 127,215 Value ($000) $23,030 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	217,632	$16,111	$65.65	$53.64 - $78.98
Q3 2025	225,219	$12,560	$61.40	$55.09 - $67.77
Q2 2025	230,820	$13,184	$49.95	$37.78 - $57.39
Q1 2025	244,503	$12,245	$56.06	$44.10 - $64.93
Q4 2024	241,087	$14,721	$55.63	$44.63 - $65.73
Q3 2024	234,199	$11,143	$49.90	$41.79 - $58.58
Q2 2024	244,600	$10,899	$38.26	$31.21 - $44.44
Q1 2024	256,142	$9,539	$34.43	$27.06 - $39.73
Q4 2023	257,150	$8,471	$28.77	$25.01 - $33.99
Q3 2023	270,860	$9,263	$35.08	$29.03 - $39.97
Q2 2023	284,897	$8,943	$27.32	$21.95 - $31.41
Q1 2023	301,153	$9,131	$35.36	$25.23 - $41.92
Q4 2022	304,338	$11,461	$33.92	$27.01 - $40.72
Q3 2022	221,328	$6,961	$36.61	$28.93 - $42.77
Q2 2022	268,429	$9,948	$47.39	$33.81 - $56.40
Q1 2022	224,584	$12,610	$60.72	$49.45 - $69.94
Q4 2021	251,733	$16,758	$68.34	$58.69 - $77.78
Q3 2021	269,126	$27,152	$71.21	$64.26 - $79.86
Q2 2021	563,376	$58,699	$83.21	$74.35 - $94.15
Q1 2021	290,632	$32,577	$65.89	$47.75 - $88.94
Q4 2020	250,823	$18,586	$46.01	$30.70 - $62.58
Q3 2020	139,799	$5,869	$32.41	$28.22 - $36.91
Q2 2020	148,935	$6,720	$32.27	$18.52 - $48.11
Q1 2020	72,048	$2,424	$61.41	$14.81 - $82.99
Q4 2019	67,936	$7,623	$79.21	$70.79 - $93.42
Q3 2019	69,572	$8,914	$100.40	$84.50 - $113.18
Q2 2019	71,334	$9,996	$107.33	$94.83 - $129.34
Q1 2019	66,327	$11,606	$120.36	$103.81 - $128.75
Q4 2018	73,278	$10,998	$138.21	$100.44 - $169.25
Q3 2018	76,221	$18,000	$165.76	$151.40 - $175.81
Q2 2018	70,606	$16,466	$149.80	$134.18 - $168.14
Q1 2018	75,909	$16,158	$170.90	$143.68 - $194.05
Q4 2017	74,123	$18,789	$161.71	$149.81 - $177.64
Q3 2017	73,536	$16,292	$161.55	$145.38 - $184.39
Q2 2017	88,695	$22,767	$172.65	$161.57 - $184.41
Q1 2017	89,131	$22,194	$164.03	$148.35 - $173.98
Q4 2016	88,458	$20,213	$150.52	$136.26 - $167.02
Q3 2016	93,866	$20,138	$147.03	$132.06 - $165.23
Q2 2016	92,790	$18,179	$143.66	$127.53 - $156.70
Q1 2016	90,486	$19,907	$150.81	$121.75 - $190.20
Q4 2015	87,027	$24,069	$195.34	$176.62 - $209.37
Q3 2015	93,611	$24,244	$186.69	$166.74 - $212.15
Q2 2015	89,477	$26,122	$206.58	$199.46 - $215.06
Q1 2015	87,284	$25,856	$197.30	$185.37 - $207.98
Q4 2014	89,814	$25,691	$189.01	$158.91 - $201.93
Q3 2014	77,667	$19,282	$181.41	$165.31 - $198.97
Q2 2014	73,208	$20,590	$175.84	$159.08 - $196.03
Q1 2014	69,827	$19,025	$185.53	$158.90 - $207.12
Q4 2013	64,815	$17,042	$164.88	$144.55 - $182.18
Q3 2013	127,251	$26,910	$136.89	$118.07 - $151.66
Q2 2013	127,215	$23,030	$118.19	$105.32 - $127.74