ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

PRUDENTIAL FINANCIAL INC's Holding History (CIK: 0001137774)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 263,718 Value ($000) $19,523 Avg Close $65.65 Range $53.64 - $78.98

Q3 2025

Shares 253,205 Value ($000) $14,121 Avg Close $61.40 Range $55.09 - $67.77

Q2 2025

Shares 213,290 Value ($000) $12,183 Avg Close $49.95 Range $37.78 - $57.39

Q1 2025

Shares 225,288 Value ($000) $11,282 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 133,638 Value ($000) $8,160 Avg Close $55.63 Range $44.63 - $65.73

Q3 2024

Shares 135,664 Value ($000) $6,455 Avg Close $49.90 Range $41.79 - $58.58

Q2 2024

Shares 225,890 Value ($000) $10,066 Avg Close $38.26 Range $31.21 - $44.44

Q1 2024

Shares 223,120 Value ($000) $8,309 Avg Close $34.43 Range $27.06 - $39.73

Q4 2023

Shares 251,807 Value ($000) $8,295 Avg Close $28.77 Range $25.01 - $33.99

Q3 2023

Shares 150,330 Value ($000) $5,141 Avg Close $35.08 Range $29.03 - $39.97

Q2 2023

Shares 225,839 Value ($000) $7,089 Avg Close $27.32 Range $21.95 - $31.41

Q1 2023

Shares 114,059 Value ($000) $4,217 Avg Close $35.36 Range $25.23 - $41.92

Q4 2022

Shares 124,124 Value ($000) $4,675 Avg Close $33.92 Range $27.01 - $40.72

Q3 2022

Shares 114,109 Value ($000) $3,589 Avg Close $36.61 Range $28.93 - $42.77

Q2 2022

Shares 81,278 Value ($000) $3,098 Avg Close $47.39 Range $33.81 - $56.40

Q1 2022

Shares 67,879 Value ($000) $3,811 Avg Close $60.72 Range $49.45 - $69.94

Q4 2021

Shares 74,289 Value ($000) $4,945 Avg Close $68.34 Range $58.69 - $77.78

Q3 2021

Shares 9,819 Value ($000) $991 Avg Close $71.21 Range $64.26 - $79.86

Q2 2021

Shares 10,029 Value ($000) $1,045 Avg Close $83.21 Range $74.35 - $94.15

Q1 2021

Shares 7,339 Value ($000) $823 Avg Close $65.89 Range $47.75 - $88.94

Q4 2020

Shares 6,819 Value ($000) $505 Avg Close $46.01 Range $30.70 - $62.58

Q3 2020

Shares 6,509 Value ($000) $273 Avg Close $32.41 Range $28.22 - $36.91

Q2 2020

Shares 7,779 Value ($000) $351 Avg Close $32.27 Range $18.52 - $48.11

Q1 2020

Shares 158,949 Value ($000) $5,349 Avg Close $61.41 Range $14.81 - $82.99

Q4 2019

Shares 170,914 Value ($000) $19,177 Avg Close $79.21 Range $70.79 - $93.42

Q3 2019

Shares 40,844 Value ($000) $5,233 Avg Close $100.40 Range $84.50 - $113.18

Q2 2019

Shares 43,224 Value ($000) $6,057 Avg Close $107.33 Range $94.83 - $129.34

Q1 2019

Shares 44,694 Value ($000) $7,820 Avg Close $120.36 Range $103.81 - $128.75

Q4 2018

Shares 53,089 Value ($000) $7,968 Avg Close $138.21 Range $100.44 - $169.25

Q3 2018

Shares 52,877 Value ($000) $12,488 Avg Close $165.76 Range $151.40 - $175.81

Q2 2018

Shares 53,717 Value ($000) $12,526 Avg Close $149.80 Range $134.18 - $168.14

Q1 2018

Shares 54,607 Value ($000) $11,624 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 68,017 Value ($000) $17,241 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 75,342 Value ($000) $16,692 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 81,417 Value ($000) $20,899 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 80,542 Value ($000) $20,055 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 84,042 Value ($000) $19,204 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 82,522 Value ($000) $17,703 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 82,104 Value ($000) $16,085 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 74,584 Value ($000) $16,408 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 76,024 Value ($000) $21,026 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 78,114 Value ($000) $20,230 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 81,449 Value ($000) $23,778 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 82,754 Value ($000) $24,516 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 89,934 Value ($000) $25,726 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 83,264 Value ($000) $20,672 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 79,730 Value ($000) $22,425 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 73,694 Value ($000) $20,078 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 61,584 Value ($000) $16,193 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 37,812 Value ($000) $7,996 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 38,016 Value ($000) $6,882 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	263,718	$19,523	$65.65	$53.64 - $78.98
Q3 2025	253,205	$14,121	$61.40	$55.09 - $67.77
Q2 2025	213,290	$12,183	$49.95	$37.78 - $57.39
Q1 2025	225,288	$11,282	$56.06	$44.10 - $64.93
Q4 2024	133,638	$8,160	$55.63	$44.63 - $65.73
Q3 2024	135,664	$6,455	$49.90	$41.79 - $58.58
Q2 2024	225,890	$10,066	$38.26	$31.21 - $44.44
Q1 2024	223,120	$8,309	$34.43	$27.06 - $39.73
Q4 2023	251,807	$8,295	$28.77	$25.01 - $33.99
Q3 2023	150,330	$5,141	$35.08	$29.03 - $39.97
Q2 2023	225,839	$7,089	$27.32	$21.95 - $31.41
Q1 2023	114,059	$4,217	$35.36	$25.23 - $41.92
Q4 2022	124,124	$4,675	$33.92	$27.01 - $40.72
Q3 2022	114,109	$3,589	$36.61	$28.93 - $42.77
Q2 2022	81,278	$3,098	$47.39	$33.81 - $56.40
Q1 2022	67,879	$3,811	$60.72	$49.45 - $69.94
Q4 2021	74,289	$4,945	$68.34	$58.69 - $77.78
Q3 2021	9,819	$991	$71.21	$64.26 - $79.86
Q2 2021	10,029	$1,045	$83.21	$74.35 - $94.15
Q1 2021	7,339	$823	$65.89	$47.75 - $88.94
Q4 2020	6,819	$505	$46.01	$30.70 - $62.58
Q3 2020	6,509	$273	$32.41	$28.22 - $36.91
Q2 2020	7,779	$351	$32.27	$18.52 - $48.11
Q1 2020	158,949	$5,349	$61.41	$14.81 - $82.99
Q4 2019	170,914	$19,177	$79.21	$70.79 - $93.42
Q3 2019	40,844	$5,233	$100.40	$84.50 - $113.18
Q2 2019	43,224	$6,057	$107.33	$94.83 - $129.34
Q1 2019	44,694	$7,820	$120.36	$103.81 - $128.75
Q4 2018	53,089	$7,968	$138.21	$100.44 - $169.25
Q3 2018	52,877	$12,488	$165.76	$151.40 - $175.81
Q2 2018	53,717	$12,526	$149.80	$134.18 - $168.14
Q1 2018	54,607	$11,624	$170.90	$143.68 - $194.05
Q4 2017	68,017	$17,241	$161.71	$149.81 - $177.64
Q3 2017	75,342	$16,692	$161.55	$145.38 - $184.39
Q2 2017	81,417	$20,899	$172.65	$161.57 - $184.41
Q1 2017	80,542	$20,055	$164.03	$148.35 - $173.98
Q4 2016	84,042	$19,204	$150.52	$136.26 - $167.02
Q3 2016	82,522	$17,703	$147.03	$132.06 - $165.23
Q2 2016	82,104	$16,085	$143.66	$127.53 - $156.70
Q1 2016	74,584	$16,408	$150.81	$121.75 - $190.20
Q4 2015	76,024	$21,026	$195.34	$176.62 - $209.37
Q3 2015	78,114	$20,230	$186.69	$166.74 - $212.15
Q2 2015	81,449	$23,778	$206.58	$199.46 - $215.06
Q1 2015	82,754	$24,516	$197.30	$185.37 - $207.98
Q4 2014	89,934	$25,726	$189.01	$158.91 - $201.93
Q3 2014	83,264	$20,672	$181.41	$165.31 - $198.97
Q2 2014	79,730	$22,425	$175.84	$159.08 - $196.03
Q1 2014	73,694	$20,078	$185.53	$158.90 - $207.12
Q4 2013	61,584	$16,193	$164.88	$144.55 - $182.18
Q3 2013	37,812	$7,996	$136.89	$118.07 - $151.66
Q2 2013	38,016	$6,882	$118.19	$105.32 - $127.74