ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

ALKEON CAPITAL MANAGEMENT LLC's Holding History (CIK: 0001230239)

Note: Option positions (PUT/CALL) are excluded.

Q4 2014

Shares 333,110 Value ($000) $95,286 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 259,260 Value ($000) $64,367 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 896,810 Value ($000) $252,228 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 902,700 Value ($000) $245,940 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 375,000 Value ($000) $98,599 Avg Close $164.88 Range $144.55 - $182.18

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2014	333,110	$95,286	$189.01	$158.91 - $201.93
Q3 2014	259,260	$64,367	$181.41	$165.31 - $198.97
Q2 2014	896,810	$252,228	$175.84	$159.08 - $196.03
Q1 2014	902,700	$245,940	$185.53	$158.90 - $207.12
Q4 2013	375,000	$98,599	$164.88	$144.55 - $182.18