ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

Pier Capital, LLC's Holding History (CIK: 0001310051)

Note: Option positions (PUT/CALL) are excluded.

Q2 2014

Shares 2,345 Value ($000) $660 Avg Close $175.84 Range $159.08 - $196.03

Q4 2013

Shares 2,561 Value ($000) $673 Avg Close $164.88 Range $144.55 - $182.18

Q2 2013

Shares 2,876 Value ($000) $521 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q2 2014	2,345	$660	$175.84	$159.08 - $196.03
Q4 2013	2,561	$673	$164.88	$144.55 - $182.18
Q2 2013	2,876	$521	$118.19	$105.32 - $127.74