ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

Avalon Global Asset Management LLC's Holding History (CIK: 0001314273)

Note: Option positions (PUT/CALL) are excluded.

Q3 2015

Shares 9,690 Value ($000) $2,510 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 9,600 Value ($000) $2,803 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 10,000 Value ($000) $2,963 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 11,000 Value ($000) $3,147 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 11,500 Value ($000) $2,855 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 10,000 Value ($000) $2,813 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 12,500 Value ($000) $3,406 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 10,000 Value ($000) $2,629 Avg Close $164.88 Range $144.55 - $182.18

Period	Shares	Value ($000)	Average Close	Price Range
Q3 2015	9,690	$2,510	$186.69	$166.74 - $212.15
Q2 2015	9,600	$2,803	$206.58	$199.46 - $215.06
Q1 2015	10,000	$2,963	$197.30	$185.37 - $207.98
Q4 2014	11,000	$3,147	$189.01	$158.91 - $201.93
Q3 2014	11,500	$2,855	$181.41	$165.31 - $198.97
Q2 2014	10,000	$2,813	$175.84	$159.08 - $196.03
Q1 2014	12,500	$3,406	$185.53	$158.90 - $207.12
Q4 2013	10,000	$2,629	$164.88	$144.55 - $182.18