ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

ProShare Advisors LLC's Holding History (CIK: 0001357955)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 8,903 Value ($000) $659 Avg Close $65.65 Range $53.64 - $78.98

Q3 2025

Shares 8,795 Value ($000) $490 Avg Close $61.40 Range $55.09 - $67.77

Q2 2025

Shares 10,419 Value ($000) $595 Avg Close $49.95 Range $37.78 - $57.39

Q1 2025

Shares 11,994 Value ($000) $601 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 15,281 Value ($000) $933 Avg Close $55.63 Range $44.63 - $65.73

Q3 2024

Shares 10,372 Value ($000) $493 Avg Close $49.90 Range $41.79 - $58.58

Q2 2024

Shares 7,649 Value ($000) $341 Avg Close $38.26 Range $31.21 - $44.44

Q1 2024

Shares 10,011 Value ($000) $373 Avg Close $34.43 Range $27.06 - $39.73

Q4 2023

Shares 9,323 Value ($000) $307 Avg Close $28.77 Range $25.01 - $33.99

Q3 2023

Shares 7,680 Value ($000) $263 Avg Close $35.08 Range $29.03 - $39.97

Q2 2023

Shares 7,878 Value ($000) $247 Avg Close $27.32 Range $21.95 - $31.41

Q1 2023

Shares 7,886 Value ($000) $239 Avg Close $35.36 Range $25.23 - $41.92

Q4 2022

Shares 7,896 Value ($000) $297 Avg Close $33.92 Range $27.01 - $40.72

Q3 2022

Shares 8,245 Value ($000) $259 Avg Close $36.61 Range $28.93 - $42.77

Q2 2022

Shares 8,361 Value ($000) $310 Avg Close $47.39 Range $33.81 - $56.40

Q1 2022

Shares 3,829 Value ($000) $215 Avg Close $60.72 Range $49.45 - $69.94

Q4 2021

Shares 4,509 Value ($000) $300 Avg Close $68.34 Range $58.69 - $77.78

Q3 2021

Shares 3,462 Value ($000) $349 Avg Close $71.21 Range $64.26 - $79.86

Q2 2021

Shares 3,777 Value ($000) $394 Avg Close $83.21 Range $74.35 - $94.15

Q1 2021

Shares 3,843 Value ($000) $431 Avg Close $65.89 Range $47.75 - $88.94

Q4 2020

Shares 3,757 Value ($000) $278 Avg Close $46.01 Range $30.70 - $62.58

Q2 2020

Shares 22,018 Value ($000) $993 Avg Close $32.27 Range $18.52 - $48.11

Q1 2020

Shares 32,050 Value ($000) $1,078 Avg Close $61.41 Range $14.81 - $82.99

Q4 2019

Shares 29,097 Value ($000) $3,265 Avg Close $79.21 Range $70.79 - $93.42

Q3 2019

Shares 21,806 Value ($000) $2,794 Avg Close $100.40 Range $84.50 - $113.18

Q2 2019

Shares 22,947 Value ($000) $3,216 Avg Close $107.33 Range $94.83 - $129.34

Q1 2019

Shares 18,991 Value ($000) $3,323 Avg Close $120.36 Range $103.81 - $128.75

Q4 2018

Shares 19,312 Value ($000) $2,898 Avg Close $138.21 Range $100.44 - $169.25

Q3 2018

Shares 17,661 Value ($000) $4,171 Avg Close $165.76 Range $151.40 - $175.81

Q2 2018

Shares 18,454 Value ($000) $4,303 Avg Close $149.80 Range $134.18 - $168.14

Q1 2018

Shares 17,803 Value ($000) $3,790 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 13,005 Value ($000) $3,297 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 9,370 Value ($000) $2,076 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 4,522 Value ($000) $1,161 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 4,764 Value ($000) $1,186 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 12,135 Value ($000) $2,773 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 4,796 Value ($000) $1,029 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 6,091 Value ($000) $1,193 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 10,859 Value ($000) $2,389 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 8,848 Value ($000) $2,447 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 8,296 Value ($000) $2,148 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 7,035 Value ($000) $2,054 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 9,146 Value ($000) $2,710 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 10,420 Value ($000) $2,981 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 8,480 Value ($000) $2,105 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 8,998 Value ($000) $2,531 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 9,620 Value ($000) $2,621 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 8,232 Value ($000) $2,164 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 4,712 Value ($000) $996 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 3,225 Value ($000) $584 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	8,903	$659	$65.65	$53.64 - $78.98
Q3 2025	8,795	$490	$61.40	$55.09 - $67.77
Q2 2025	10,419	$595	$49.95	$37.78 - $57.39
Q1 2025	11,994	$601	$56.06	$44.10 - $64.93
Q4 2024	15,281	$933	$55.63	$44.63 - $65.73
Q3 2024	10,372	$493	$49.90	$41.79 - $58.58
Q2 2024	7,649	$341	$38.26	$31.21 - $44.44
Q1 2024	10,011	$373	$34.43	$27.06 - $39.73
Q4 2023	9,323	$307	$28.77	$25.01 - $33.99
Q3 2023	7,680	$263	$35.08	$29.03 - $39.97
Q2 2023	7,878	$247	$27.32	$21.95 - $31.41
Q1 2023	7,886	$239	$35.36	$25.23 - $41.92
Q4 2022	7,896	$297	$33.92	$27.01 - $40.72
Q3 2022	8,245	$259	$36.61	$28.93 - $42.77
Q2 2022	8,361	$310	$47.39	$33.81 - $56.40
Q1 2022	3,829	$215	$60.72	$49.45 - $69.94
Q4 2021	4,509	$300	$68.34	$58.69 - $77.78
Q3 2021	3,462	$349	$71.21	$64.26 - $79.86
Q2 2021	3,777	$394	$83.21	$74.35 - $94.15
Q1 2021	3,843	$431	$65.89	$47.75 - $88.94
Q4 2020	3,757	$278	$46.01	$30.70 - $62.58
Q2 2020	22,018	$993	$32.27	$18.52 - $48.11
Q1 2020	32,050	$1,078	$61.41	$14.81 - $82.99
Q4 2019	29,097	$3,265	$79.21	$70.79 - $93.42
Q3 2019	21,806	$2,794	$100.40	$84.50 - $113.18
Q2 2019	22,947	$3,216	$107.33	$94.83 - $129.34
Q1 2019	18,991	$3,323	$120.36	$103.81 - $128.75
Q4 2018	19,312	$2,898	$138.21	$100.44 - $169.25
Q3 2018	17,661	$4,171	$165.76	$151.40 - $175.81
Q2 2018	18,454	$4,303	$149.80	$134.18 - $168.14
Q1 2018	17,803	$3,790	$170.90	$143.68 - $194.05
Q4 2017	13,005	$3,297	$161.71	$149.81 - $177.64
Q3 2017	9,370	$2,076	$161.55	$145.38 - $184.39
Q2 2017	4,522	$1,161	$172.65	$161.57 - $184.41
Q1 2017	4,764	$1,186	$164.03	$148.35 - $173.98
Q4 2016	12,135	$2,773	$150.52	$136.26 - $167.02
Q3 2016	4,796	$1,029	$147.03	$132.06 - $165.23
Q2 2016	6,091	$1,193	$143.66	$127.53 - $156.70
Q1 2016	10,859	$2,389	$150.81	$121.75 - $190.20
Q4 2015	8,848	$2,447	$195.34	$176.62 - $209.37
Q3 2015	8,296	$2,148	$186.69	$166.74 - $212.15
Q2 2015	7,035	$2,054	$206.58	$199.46 - $215.06
Q1 2015	9,146	$2,710	$197.30	$185.37 - $207.98
Q4 2014	10,420	$2,981	$189.01	$158.91 - $201.93
Q3 2014	8,480	$2,105	$181.41	$165.31 - $198.97
Q2 2014	8,998	$2,531	$175.84	$159.08 - $196.03
Q1 2014	9,620	$2,621	$185.53	$158.90 - $207.12
Q4 2013	8,232	$2,164	$164.88	$144.55 - $182.18
Q3 2013	4,712	$996	$136.89	$118.07 - $151.66
Q2 2013	3,225	$584	$118.19	$105.32 - $127.74