ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

Advisory Alpha, LLC's Holding History (CIK: 0001576762)

Note: Option positions (PUT/CALL) are excluded.

Q3 2019

Shares 6 Value ($000) $711 Avg Close $100.40 Range $84.50 - $113.18

Q1 2019

Shares 3 Value ($000) $444 Avg Close $120.36 Range $103.81 - $128.75

Period	Shares	Value ($000)	Average Close	Price Range
Q3 2019	6	$711	$100.40	$84.50 - $113.18
Q1 2019	3	$444	$120.36	$103.81 - $128.75