ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

Steamboat Capital Partners, LLC's Holding History (CIK: 0001635663)

Note: Option positions (PUT/CALL) are excluded.

Q1 2018

Shares 6,622 Value ($000) $1,410 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 87,819 Value ($000) $22,260 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 92,701 Value ($000) $20,538 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 84,938 Value ($000) $21,803 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 62,831 Value ($000) $15,645 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 58,821 Value ($000) $13,441 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 73,123 Value ($000) $15,687 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 99,250 Value ($000) $19,445 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 69,358 Value ($000) $15,259 Avg Close $150.81 Range $121.75 - $190.20

Period	Shares	Value ($000)	Average Close	Price Range
Q1 2018	6,622	$1,410	$170.90	$143.68 - $194.05
Q4 2017	87,819	$22,260	$161.71	$149.81 - $177.64
Q3 2017	92,701	$20,538	$161.55	$145.38 - $184.39
Q2 2017	84,938	$21,803	$172.65	$161.57 - $184.41
Q1 2017	62,831	$15,645	$164.03	$148.35 - $173.98
Q4 2016	58,821	$13,441	$150.52	$136.26 - $167.02
Q3 2016	73,123	$15,687	$147.03	$132.06 - $165.23
Q2 2016	99,250	$19,445	$143.66	$127.53 - $156.70
Q1 2016	69,358	$15,259	$150.81	$121.75 - $190.20