ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

IEQ CAPITAL, LLC's Holding History (CIK: 0001779789)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 7,254 Value ($000) $537 Avg Close $65.65 Range $53.64 - $78.98

Q1 2025

Shares 9,313 Value ($000) $466 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 15,073 Value ($000) $920 Avg Close $55.63 Range $44.63 - $65.73

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	7,254	$537	$65.65	$53.64 - $78.98
Q1 2025	9,313	$466	$56.06	$44.10 - $64.93
Q4 2024	15,073	$920	$55.63	$44.63 - $65.73