HERSHEY CO

Ticker: HSY CUSIP: 427866108 Class: COM

Profit Investment Management, LLC's Holding History (CIK: 0001286295)

Note: Option positions (PUT/CALL) are excluded.

Q1 2016

Shares 53,396 Value ($000) $4,917 Avg Close $70.50 Range $64.94 - $74.38

Q4 2015

Shares 79,424 Value ($000) $7,090 Avg Close $70.38 Range $64.98 - $76.21

Q3 2015

Shares 195,664 Value ($000) $17,978 Avg Close $71.03 Range $64.48 - $73.88

Q2 2015

Shares 222,708 Value ($000) $19,783 Avg Close $73.07 Range $68.26 - $79.29

Q1 2015

Shares 484,700 Value ($000) $48,911 Avg Close $80.45 Range $75.95 - $85.66

Q4 2014

Shares 382,840 Value ($000) $39,789 Avg Close $74.66 Range $68.59 - $82.31

Q3 2014

Shares 47,635 Value ($000) $4,546 Avg Close $70.60 Range $66.83 - $74.33

Q2 2014

Shares 47,635 Value ($000) $4,638 Avg Close $74.38 Range $71.97 - $79.21

Q1 2014

Shares 47,265 Value ($000) $4,934 Avg Close $77.22 Range $71.70 - $82.25

Q4 2013

Shares 47,265 Value ($000) $4,596 Avg Close $72.20 Range $67.86 - $75.97

Q3 2013

Shares 47,905 Value ($000) $4,431 Avg Close $69.67 Range $66.17 - $73.07

Q2 2013

Shares 49,075 Value ($000) $4,381 Avg Close $65.69 Range $62.96 - $68.27

Period	Shares	Value ($000)	Average Close	Price Range
Q1 2016	53,396	$4,917	$70.50	$64.94 - $74.38
Q4 2015	79,424	$7,090	$70.38	$64.98 - $76.21
Q3 2015	195,664	$17,978	$71.03	$64.48 - $73.88
Q2 2015	222,708	$19,783	$73.07	$68.26 - $79.29
Q1 2015	484,700	$48,911	$80.45	$75.95 - $85.66
Q4 2014	382,840	$39,789	$74.66	$68.59 - $82.31
Q3 2014	47,635	$4,546	$70.60	$66.83 - $74.33
Q2 2014	47,635	$4,638	$74.38	$71.97 - $79.21
Q1 2014	47,265	$4,934	$77.22	$71.70 - $82.25
Q4 2013	47,265	$4,596	$72.20	$67.86 - $75.97
Q3 2013	47,905	$4,431	$69.67	$66.17 - $73.07
Q2 2013	49,075	$4,381	$65.69	$62.96 - $68.27