HERSHEY CO

Ticker: HSY CUSIP: 427866108 Class: COM

Madden Advisory Services, Inc.'s Holding History (CIK: 0001542284)

Note: Option positions (PUT/CALL) are excluded.

Q3 2014

Shares 300 Value ($000) $29 Avg Close $70.60 Range $66.83 - $74.33

Q2 2014

Shares 300 Value ($000) $29 Avg Close $74.38 Range $71.97 - $79.21

Q1 2014

Shares 300 Value ($000) $31 Avg Close $77.22 Range $71.70 - $82.25

Q4 2013

Shares 300 Value ($000) $29 Avg Close $72.20 Range $67.86 - $75.97

Q3 2013

Shares 100 Value ($000) $9 Avg Close $69.67 Range $66.17 - $73.07

Q2 2013

Shares 100 Value ($000) $9 Avg Close $65.69 Range $62.96 - $68.27

Period	Shares	Value ($000)	Average Close	Price Range
Q3 2014	300	$29	$70.60	$66.83 - $74.33
Q2 2014	300	$29	$74.38	$71.97 - $79.21
Q1 2014	300	$31	$77.22	$71.70 - $82.25
Q4 2013	300	$29	$72.20	$67.86 - $75.97
Q3 2013	100	$9	$69.67	$66.17 - $73.07
Q2 2013	100	$9	$65.69	$62.96 - $68.27