KELLOGG CO

CUSIP: 487836108 Class: COM

Madden Advisory Services, Inc.'s Holding History (CIK: 0001542284)

Note: Option positions (PUT/CALL) are excluded.

Q3 2014

Shares 269 Value ($000) $17 Avg Close $40.52 Range $37.51 - $41.97

Q2 2014

Shares 269 Value ($000) $18 Avg Close $41.75 Range $38.90 - $43.71

Q1 2014

Shares 269 Value ($000) $17 Avg Close $37.53 Range $34.49 - $39.18

Q4 2013

Shares 269 Value ($000) $16 Avg Close $37.78 Range $35.64 - $39.89

Period	Shares	Value ($000)	Average Close	Price Range
Q3 2014	269	$17	$40.52	$37.51 - $41.97
Q2 2014	269	$18	$41.75	$38.90 - $43.71
Q1 2014	269	$17	$37.53	$34.49 - $39.18
Q4 2013	269	$16	$37.78	$35.64 - $39.89