MEDIAALPHA INC

Ticker: MAX CUSIP: 58450V104 Class: Common Stock

PRINCIPAL FINANCIAL GROUP INC's Holding History (CIK: 0001126328)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 35,403 Value ($000) $458 Avg Close $12.21 Range $10.36 - $13.92

Q3 2025

Shares 24,716 Value ($000) $281 Avg Close $11.03 Range $9.21 - $13.72

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	35,403	$458	$12.21	$10.36 - $13.92
Q3 2025	24,716	$281	$11.03	$9.21 - $13.72