MEDIAALPHA INC

Ticker: MAX CUSIP: 58450V104 Class: Common Stock

J. Goldman & Co LP's Holding History (CIK: 0001412741)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 786,369 Value ($000) $10,183 Avg Close $12.21 Range $10.36 - $13.92

Q3 2025

Shares 531,027 Value ($000) $6,043 Avg Close $11.03 Range $9.21 - $13.72

Q2 2025

Shares 175,000 Value ($000) $1,916 Avg Close $9.65 Range $7.33 - $11.40

Q1 2025

Shares 568,052 Value ($000) $5,249 Avg Close $10.68 Range $8.21 - $13.24

Q4 2024

Shares 311,125 Value ($000) $3,513 Avg Close $14.38 Range $10.21 - $20.91

Q3 2024

Shares 466,427 Value ($000) $8,447 Avg Close $15.94 Range $12.11 - $19.25

Q2 2024

Shares 99,230 Value ($000) $1,307 Avg Close $18.40 Range $12.80 - $25.78

Q1 2024

Shares 444,157 Value ($000) $9,047 Avg Close $15.97 Range $10.26 - $22.81

Q4 2023

Shares 206,664 Value ($000) $2,304 Avg Close $9.90 Range $7.82 - $11.85

Q2 2021

Shares 32,985 Value ($000) $1,389 Avg Close $39.99 Range $32.04 - $47.00

Q1 2021

Shares 44,345 Value ($000) $1,571 Avg Close $49.58 Range $33.70 - $70.33

Q4 2020

Shares 16,659 Value ($000) $651 Avg Close $38.77 Range $21.62 - $52.93

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	786,369	$10,183	$12.21	$10.36 - $13.92
Q3 2025	531,027	$6,043	$11.03	$9.21 - $13.72
Q2 2025	175,000	$1,916	$9.65	$7.33 - $11.40
Q1 2025	568,052	$5,249	$10.68	$8.21 - $13.24
Q4 2024	311,125	$3,513	$14.38	$10.21 - $20.91
Q3 2024	466,427	$8,447	$15.94	$12.11 - $19.25
Q2 2024	99,230	$1,307	$18.40	$12.80 - $25.78
Q1 2024	444,157	$9,047	$15.97	$10.26 - $22.81
Q4 2023	206,664	$2,304	$9.90	$7.82 - $11.85
Q2 2021	32,985	$1,389	$39.99	$32.04 - $47.00
Q1 2021	44,345	$1,571	$49.58	$33.70 - $70.33
Q4 2020	16,659	$651	$38.77	$21.62 - $52.93