MEDIAALPHA INC

Ticker: MAX CUSIP: 58450V104 Class: Common Stock

Creative Planning's Holding History (CIK: 0001540235)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 25,272 Value ($000) $327 Avg Close $12.21 Range $10.36 - $13.92

Q3 2025

Shares 19,529 Value ($000) $222 Avg Close $11.03 Range $9.21 - $13.72

Q2 2025

Shares 15,331 Value ($000) $168 Avg Close $9.65 Range $7.33 - $11.40

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	25,272	$327	$12.21	$10.36 - $13.92
Q3 2025	19,529	$222	$11.03	$9.21 - $13.72
Q2 2025	15,331	$168	$9.65	$7.33 - $11.40