PENNEY J C INC

CUSIP: 708160106 Class: COM

Prentice Capital Management, LP's Holding History (CIK: 0001326150)

Note: Option positions (PUT/CALL) are excluded.

Q2 2014
Shares 748,926 Value ($000) $6,778 Avg Close — Range —
Q1 2014
Shares 690,570 Value ($000) $5,953 Avg Close — Range —
Q4 2013
Shares 1,211,418 Value ($000) $11,084 Avg Close — Range —