SOUTHERN CO

Ticker: SO CUSIP: 842587107 Class: COM

Madden Advisory Services, Inc.'s Holding History (CIK: 0001542284)

Note: Option positions (PUT/CALL) are excluded.

Q3 2014

Shares 2,367 Value ($000) $103 Avg Close $27.11 Range $25.94 - $27.84

Q2 2014

Shares 2,367 Value ($000) $107 Avg Close $26.97 Range $26.05 - $28.33

Q1 2014

Shares 2,367 Value ($000) $104 Avg Close $25.27 Range $24.07 - $26.63

Q4 2013

Shares 2,603 Value ($000) $107 Avg Close $24.56 Range $23.83 - $25.39

Q3 2013

Shares 2,753 Value ($000) $113 Avg Close $25.33 Range $23.99 - $26.71

Q2 2013

Shares 2,203 Value ($000) $97 Avg Close $26.74 Range $24.71 - $28.16

Period	Shares	Value ($000)	Average Close	Price Range
Q3 2014	2,367	$103	$27.11	$25.94 - $27.84
Q2 2014	2,367	$107	$26.97	$26.05 - $28.33
Q1 2014	2,367	$104	$25.27	$24.07 - $26.63
Q4 2013	2,603	$107	$24.56	$23.83 - $25.39
Q3 2013	2,753	$113	$25.33	$23.99 - $26.71
Q2 2013	2,203	$97	$26.74	$24.71 - $28.16