Location: Traverse City, MI
CIK: 0002149839 · Show all filings
Period: Q1 2024 (← Previous) (Next →)
Filing Date: Sep 16, 2026
Total Value: $301M (99.4% shares, 0.6% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTV | VANGUARD INDEX FDS | 215,412 | $35.08M | 11.7% | $162.86 | $110.56 | +47.3% | VALUE ETF | 922908744 |
| VUG | VANGUARD INDEX FDS | 92,930 | $31.99M | 10.6% | $344.20 * | $38.22 | +50.1% | GROWTH ETF | 922908736 |
| VEA | VANGUARD TAX-MANAGED FDS | 617,356 | $30.97M | 10.3% | $50.17 | $39.29 | +27.7% | VAN FTSE DEV MKT | 921943858 |
| VIG | VANGUARD SPECIALIZED FUNDS | 157,351 | $28.73M | 9.5% | $182.61 | $128.43 | +42.2% | DIV APP ETF | 921908844 |
| AAPL | APPLE INC | 118,109 | $20.25M | 6.7% | $171.48 | $97.67 | +74.1% | COM | 037833100 |
| BNDX | VANGUARD CHARLOTTE FDS | 172,581 | $8.489M | 2.8% | $49.19 | $56.47 | -12.9% | TOTAL INT BD ETF | 92203J407 |
| VWO | VANGUARD INTL EQUITY INDEX F | 182,158 | $7.609M | 2.5% | $41.77 | $48.55 | -14.0% | FTSE EMR MKT ETF | 922042858 |
| MSFT | MICROSOFT CORP | 17,468 | $7.349M | 2.4% | $420.72 | $174.03 | +138.6% | COM | 594918104 |
| VB | VANGUARD INDEX FDS | 28,938 | $6.615M | 2.2% | $228.59 | $163.60 | +39.7% | SMALL CP ETF | 922908751 |
| IJH | ISHARES TR | 94,621 | $5.747M | 1.9% | $60.74 | $53.13 | +14.3% | CORE S&P MCP ETF | 464287507 |
| AMZN | AMAZON COM INC | 31,802 | $5.736M | 1.9% | $180.38 | $123.27 | +46.3% | COM | 023135106 |
| IVE | ISHARES TR | 28,218 | $5.271M | 1.8% | $186.81 | $122.56 | +52.4% | S&P 500 VAL ETF | 464287408 |
| IVW | ISHARES TR | 58,055 | $4.902M | 1.6% | $84.44 | $58.49 | +44.4% | S&P 500 GRWT ETF | 464287309 |
| IJR | ISHARES TR | 38,017 | $4.202M | 1.4% | $110.52 | $80.90 | +36.6% | CORE S&P SCP ETF | 464287804 |
| CVX | CHEVRON CORP NEW | 26,311 | $4.15M | 1.4% | $157.74 * | $85.24 | +71.4% | COM | 166764100 |
| IVV | ISHARES TR | 7,800 | $4.101M | 1.4% | $525.74 | $377.08 | +39.4% | CORE S&P500 ETF | 464287200 |
| IUSV | ISHARES TR | 45,242 | $4.092M | 1.4% | $90.44 | $58.94 | +53.5% | CORE S&P US VLU | 464287663 |
| IUSG | ISHARES TR | 33,791 | $3.961M | 1.3% | $117.21 | $66.27 | +76.9% | CORE S&P US GWT | 464287671 |
| XOM | EXXON MOBIL CORP | 32,410 | $3.767M | 1.3% | $116.24 * | $51.77 | +111.4% | COM | 30231G102 |
| V | VISA INC | 11,455 | $3.197M | 1.1% | $279.07 | $182.49 | +51.0% | COM CL A | 92826C839 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 5,896 | $2.479M | 0.8% | $420.52 | $219.72 | +91.4% | CL B NEW | 084670702 |
| FMB | FIRST TR EXCH TRADED FD III | 47,215 | $2.425M | 0.8% | $51.36 | $56.07 | -8.4% | MANAGD MUN ETF | 33739N108 |
| DGRO | ISHARES TR | 41,152 | $2.389M | 0.8% | $58.06 | $40.58 | +43.1% | CORE DIV GRWTH | 46434V621 |
| CL | COLGATE PALMOLIVE CO | 21,600 | $1.945M | 0.6% | $90.05 * | $62.53 | +38.4% | COM | 194162103 |
| JPM | JPMORGAN CHASE & CO | 9,646 | $1.932M | 0.6% | $200.31 * | $97.46 | +97.8% | COM | 46625H100 |
| FDVV | FIDELITY COVINGTON TRUST | 41,749 | $1.892M | 0.6% | $45.31 | $36.70 | +23.4% | HIGH DIVID ETF | 316092840 |
| CAT | CATERPILLAR INC | 5,151 | $1.888M | 0.6% | $366.45 * | $151.94 | +134.9% | COM | 149123101 |
| IWF | ISHARES TR | 5,579 | $1.88M | 0.6% | $337.05 * | $42.28 | +99.3% | RUS 1000 GRW ETF | 464287614 |
| NVDA | NVIDIA CORPORATION | 1,956 | $1.767M | 0.6% | $903.42 * | $20.50 | +340.5% | COM | 67066G104 |
| XYZ | BLOCK INC | 20,009 | $1.692M | 0.6% | $84.58 | $96.18 | -12.1% | CL A | 852234103 |
| VZ | VERIZON COMMUNICATIONS INC | 34,668 | $1.455M | 0.5% | $41.96 * | $39.12 | -4.3% | COM | 92343V104 |
| GOOG | ALPHABET INC | 9,386 | $1.429M | 0.5% | $152.25 | $110.15 | +37.2% | CAP STK CL C | 02079K107 |
| SPY | SPDR S&P 500 ETF TR | 2,608 | $1.364M | 0.5% | $523.15 | $410.80 | +27.3% | TR UNIT | 78462F103 |
| PEP | PEPSICO INC | 7,690 | $1.346M | 0.4% | $175.00 * | $113.04 | +45.4% | COM | 713448108 |
| DIS | DISNEY WALT CO | 10,718 | $1.311M | 0.4% | $122.36 | $123.34 | -2.8% | COM | 254687106 |
| DOW | DOW INC | 22,147 | $1.283M | 0.4% | $57.93 * | $35.42 | +46.0% | COM | 260557103 |
| WMT | WALMART INC | 20,772 | $1.25M | 0.4% | $60.17 | $50.76 | +16.4% | COM | 931142103 |
| JNJ | JOHNSON & JOHNSON | 7,845 | $1.241M | 0.4% | $158.20 * | $124.97 | +20.0% | COM | 478160104 |
| DD | DUPONT DE NEMOURS INC | 16,090 | $1.234M | 0.4% | $76.67 * | $26.14 | +18.5% | COM | 26614N102 |
| GOOGL | ALPHABET INC | 8,097 | $1.222M | 0.4% | $150.93 | $108.43 | +38.2% | CAP STK CL A | 02079K305 |
| AGG | ISHARES TR | 11,932 | $1.169M | 0.4% | $97.94 | $102.10 | -4.1% | CORE US AGGBD ET | 464287226 |
| FITB | FIFTH THIRD BANCORP | 31,007 | $1.154M | 0.4% | $37.21 * | $19.36 | +80.5% | COM | 316773100 |
| NIC | NICOLET BANKSHARES INC | 13,357 | $1.149M | 0.4% | $85.99 | $70.90 | +19.0% | COM | 65406E102 |
| PG | PROCTER AND GAMBLE CO | 6,853 | $1.112M | 0.4% | $162.25 * | $112.53 | +37.9% | COM | 742718109 |
| ABT | ABBOTT LABS | 9,193 | $1.045M | 0.3% | $113.66 * | $94.62 | +16.1% | COM | 002824100 |
| MRK | MERCK & CO INC | 7,740 | $1.021M | 0.3% | $131.95 * | $67.12 | +85.6% | COM | 58933Y105 |
| ORCL | ORACLE CORP | 7,775 | $977K | 0.3% | $125.61 | $54.99 | +124.3% | COM | 68389X105 |
| CTVA | CORTEVA INC | 16,839 | $971K | 0.3% | $57.67 | $27.96 | +102.4% | COM | 22052L104 |
| BAC | BANK AMERICA CORP | 25,238 | $957K | 0.3% | $37.92 * | $26.80 | +35.8% | COM | 060505104 |
| SBUX | STARBUCKS CORP | 10,404 | $951K | 0.3% | $91.39 * | $80.46 | +8.5% | COM | 855244109 |
| QCOM | QUALCOMM INC | 5,471 | $926K | 0.3% | $169.30 * | $83.55 | +95.4% | COM | 747525103 |
| LQD | ISHARES TR | 8,300 | $904K | 0.3% | $108.92 | $107.30 | +1.5% | IBOXX INV CP ETF | 464287242 |
| VYM | VANGUARD WHITEHALL FDS | 7,465 | $903K | 0.3% | $120.99 | $99.36 | +21.8% | HIGH DIV YLD | 921946406 |
| SCHD | SCHWAB STRATEGIC TR | 10,756 | $867K | 0.3% | $80.63 * | $23.47 | +14.5% | US DIVIDEND EQ | 808524797 |
| NOC | NORTHROP GRUMMAN CORP | 1,800 | $862K | 0.3% | $478.66 * | $452.04 | +2.8% | COM | 666807102 |
| HD | HOME DEPOT INC | 2,236 | $858K | 0.3% | $383.63 * | $197.62 | +86.0% | COM | 437076102 |
| IWV | ISHARES TR | 2,800 | $840K | 0.3% | $300.08 | $176.45 | +70.1% | RUSSELL 3000 ETF | 464287689 |
| META | META PLATFORMS INC | 1,672 | $812K | 0.3% | $485.57 | $176.83 | +173.0% | CL A | 30303M102 |
| IEFA | ISHARES TR | 10,811 | $802K | 0.3% | $74.22 | $64.04 | +15.9% | CORE MSCI EAFE | 46432F842 |
| SYK | STRYKER CORPORATION | 2,218 | $794K | 0.3% | $357.87 | $183.21 | +92.2% | COM | 863667101 |
| GS | GOLDMAN SACHS GROUP INC | 1,886 | $788K | 0.3% | $417.78 * | $229.17 | +75.6% | COM | 38141G104 |
| VYMI | VANGUARD WHITEHALL FDS | 10,993 | $756K | 0.3% | $68.80 | $64.46 | +6.7% | INTL HIGH ETF | 921946794 |
| AXP | AMERICAN EXPRESS CO | 3,130 | $713K | 0.2% | $227.71 * | $85.61 | +160.3% | COM | 025816109 |
| MAR | MARRIOTT INTL INC NEW | 2,755 | $695K | 0.2% | $252.27 | $129.94 | +90.8% | CL A | 571903202 |
| GE | GENERAL ELECTRIC CO | 3,862 | $678K | 0.2% | $175.52 * | $62.87 | +120.1% | COM NEW | 369604301 |
| NKE | NIKE INC | 6,908 | $649K | 0.2% | $93.98 * | $81.60 | +11.0% | CL B | 654106103 |
| LOW | LOWES COS INC | 2,441 | $622K | 0.2% | $254.73 * | $117.61 | +109.4% | COM | 548661107 |
| NEOG | NEOGEN CORP | 38,640 | $610K | 0.2% | $15.78 | $39.51 | -60.1% | COM | 640491106 |
| ABBV | ABBVIE INC | 3,310 | $603K | 0.2% | $182.11 * | $111.55 | +53.6% | COM | 00287Y109 |
| COST | COSTCO WHSL CORP NEW | 773 | $566K | 0.2% | $732.63 | $371.69 | +95.2% | COM | 22160K105 |
| DFIV | DIMENSIONAL ETF TRUST | 15,147 | $557K | 0.2% | $36.75 | $29.74 | +23.6% | INTERNATNAL VAL | 25434V807 |
| — | ISHARES TR | 21,593 | $541K | 0.2% | $25.05 | $24.64 | — | IBONDS DEC24 ETF | 46434VBG4 |
| HBAN | HUNTINGTON BANCSHARES INC | 38,263 | $534K | 0.2% | $13.95 * | $12.37 | +5.1% | COM | 446150104 |
| IEMG | ISHARES INC | 9,634 | $497K | 0.2% | $51.60 | $49.16 | +5.0% | CORE MSCI EMKT | 46434G103 |
| PFE | PFIZER INC | 16,774 | $465K | 0.2% | $27.75 * | $28.13 | -12.0% | COM | 717081103 |
| BMY | BRISTOL-MYERS SQUIBB CO | 7,998 | $434K | 0.1% | $54.23 * | $44.52 | +10.4% | COM | 110122108 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,510 | $425K | 0.1% | $169.37 | $149.32 | +13.4% | S&P500 EQL WGT | 46137V357 |
| IWD | ISHARES TR | 2,356 | $422K | 0.1% | $179.11 | $132.28 | +35.4% | RUS 1000 VAL ETF | 464287598 |
| IBM | INTERNATIONAL BUSINESS MACHS | 2,081 | $397K | 0.1% | $190.97 * | $126.04 | +43.8% | COM | 459200101 |
| MCD | MCDONALDS CORP | 1,375 | $388K | 0.1% | $281.95 * | $204.24 | +32.5% | COM | 580135101 |
| — | ISHARES TR | 15,617 | $387K | 0.1% | $24.81 | $24.33 | — | IBONDS DEC25 ETF | 46434VBD1 |
| T | AT&T INC | 21,898 | $385K | 0.1% | $17.60 * | $15.17 | +6.3% | COM | 00206R102 |
| MA | MASTERCARD INCORPORATED | 800 | $385K | 0.1% | $481.57 | $341.60 | +39.6% | CL A | 57636Q104 |
| LLY | ELI LILLY & CO | 492 | $383K | 0.1% | $777.96 | $243.85 | +215.2% | COM | 532457108 |
| UPS | UNITED PARCEL SERVICE INC | 2,539 | $377K | 0.1% | $148.63 * | $98.40 | +36.3% | CL B | 911312106 |
| IBDR | ISHARES TR | 15,409 | $368K | 0.1% | $23.85 | $23.67 | +0.7% | IBONDS DEC2026 | 46435GAA0 |
| IBDS | ISHARES TR | 15,415 | $367K | 0.1% | $23.80 | $23.70 | +0.4% | IBONDS 27 ETF | 46435UAA9 |
| NEE | NEXTERA ENERGY INC | 5,589 | $357K | 0.1% | $63.91 * | $67.91 | -10.5% | COM | 65339F101 |
| SCHW | SCHWAB CHARLES CORP | 4,805 | $348K | 0.1% | $72.34 * | $43.73 | +61.7% | COM | 808513105 |
| IWR | ISHARES TR | 4,100 | $345K | 0.1% | $84.09 | $70.15 | +19.9% | RUS MID CAP ETF | 464287499 |
| ITOT | ISHARES TR | 2,988 | $345K | 0.1% | $115.30 | $91.88 | +25.5% | CORE S&P TTL STK | 464287150 |
| EL | LAUDER ESTEE COS INC | 2,211 | $341K | 0.1% | $154.12 * | $179.11 | -16.9% | CL A | 518439104 |
| WEC | WEC ENERGY GROUP INC | 4,069 | $334K | 0.1% | $82.12 * | $73.50 | +5.1% | COM | 92939U106 |
| AVGO | BROADCOM INC | 242 | $321K | 0.1% | $1326.73 * | $70.70 | +84.1% | COM | 11135F101 |
| BA | BOEING CO | 1,607 | $310K | 0.1% | $192.99 | $168.56 | +14.5% | COM | 097023105 |
| VEU | VANGUARD INTL EQUITY INDEX F | 5,155 | $302K | 0.1% | $58.65 | $49.60 | +18.2% | ALLWRLD EX US | 922042775 |
| AON | AON PLC | 905 | $302K | 0.1% | $333.72 | $212.41 | +55.2% | SHS CL A | G0403H108 |
| ELV | ELEVANCE HEALTH INC | 575 | $298K | 0.1% | $518.54 * | $300.80 | +67.4% | COM | 036752103 |
| GBTC | GRAYSCALE BITCOIN TR BTC | 4,638 | $293K | 0.1% | $63.17 * | $42.88 | +33.1% | SHS REP COM UT | 389637109 |
| INTC | INTEL CORP | 6,540 | $289K | 0.1% | $44.17 | $27.62 | +58.3% | COM | 458140100 |
| FVD | FIRST TR VALUE LINE DIVID IN | 6,820 | $288K | 0.1% | $42.23 | $33.61 | +25.7% | SHS | 33734H106 |
| PINS | PINTEREST INC | 8,010 | $278K | 0.1% | $34.67 | $23.97 | +44.7% | CL A | 72352L106 |
| AMGN | AMGEN INC | 968 | $275K | 0.1% | $284.32 * | $208.46 | +29.2% | COM | 031162100 |
| AMD | ADVANCED MICRO DEVICES INC | 1,491 | $269K | 0.1% | $180.49 | $119.58 | +50.9% | COM | 007903107 |
| IBDT | ISHARES TR | 10,550 | $263K | 0.1% | $24.91 | $24.40 | +2.1% | IBDS DEC28 ETF | 46435U515 |
| PFF | ISHARES TR | 8,023 | $259K | 0.1% | $32.23 | $30.45 | +5.8% | PFD AND INCM SEC | 464288687 |
| KO | COCA COLA CO | 4,110 | $251K | 0.1% | $61.18 * | $49.93 | +16.4% | COM | 191216100 |
| — | HANCOCK JOHN PREM DIVID FD | 21,302 | $248K | 0.1% | $11.65 | $10.70 | — | COM SH BEN INT | 41013T105 |
| TSLA | TESLA INC | 1,381 | $243K | 0.1% | $175.74 | $174.88 | +0.5% | COM | 88160R101 |
| TRV | TRAVELERS COMPANIES INC | 1,013 | $233K | 0.1% | $230.14 * | $206.72 | +8.1% | COM | 89417E109 |
| EFA | ISHARES TR | 2,857 | $228K | 0.1% | $79.87 | $70.68 | +13.0% | MSCI EAFE ETF | 464287465 |
| UNH | UNITEDHEALTH GROUP INC | 455 | $225K | 0.1% | $494.95 * | $471.82 | +1.1% | COM | 91324P102 |
| ETSY | ETSY INC | 3,261 | $224K | 0.1% | $68.72 | $151.69 | -54.7% | COM | 29786A106 |
| DAL | DELTA AIR LINES INC DEL | 4,500 | $215K | 0.1% | $47.87 * | $35.44 | +32.4% | COM NEW | 247361702 |
| RTX | RTX CORPORATION | 2,142 | $209K | 0.1% | $97.51 * | $86.83 | +8.4% | COM | 75513E101 |
| — | SIRIUS XM HOLDINGS INC | 53,778 | $209K | 0.1% | $3.88 | $6.24 | — | COM | 82968B103 |
| DVY | ISHARES TR | 1,659 | $204K | 0.1% | $123.18 | $117.11 | +5.2% | SELECT DIVID ETF | 464287168 |