Location: Traverse City, MI
CIK: 0002149839 · Show all filings
Period: Q2 2024 (← Previous) (Next →)
Filing Date: Sep 16, 2026
Total Value: $309M (99.4% shares, 0.6% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VUG | VANGUARD INDEX FDS | 93,296 | $34.89M | 11.3% | $374.01 * | $38.22 | +63.1% | GROWTH ETF | 922908736 |
| VTV | VANGUARD INDEX FDS | 216,131 | $34.67M | 11.2% | $160.41 | $110.56 | +45.1% | VALUE ETF | 922908744 |
| VEA | VANGUARD TAX-MANAGED FDS | 621,872 | $30.73M | 9.9% | $49.42 | $39.29 | +25.8% | VAN FTSE DEV MKT | 921943858 |
| VIG | VANGUARD SPECIALIZED FUNDS | 157,292 | $28.71M | 9.3% | $182.55 | $128.43 | +42.1% | DIV APP ETF | 921908844 |
| AAPL | APPLE INC | 118,368 | $24.93M | 8.1% | $210.62 | $97.67 | +114.2% | COM | 037833100 |
| VWO | VANGUARD INTL EQUITY INDEX F | 183,254 | $8.019M | 2.6% | $43.76 | $48.55 | -9.9% | FTSE EMR MKT ETF | 922042858 |
| MSFT | MICROSOFT CORP | 17,619 | $7.875M | 2.5% | $446.94 | $174.03 | +154.0% | COM | 594918104 |
| BNDX | VANGUARD CHARLOTTE FDS | 161,404 | $7.856M | 2.5% | $48.67 | $56.47 | -13.8% | TOTAL INT BD ETF | 92203J407 |
| VB | VANGUARD INDEX FDS | 29,037 | $6.331M | 2.0% | $218.04 | $163.60 | +33.3% | SMALL CP ETF | 922908751 |
| AMZN | AMAZON COM INC | 31,428 | $6.073M | 2.0% | $193.25 | $123.27 | +56.8% | COM | 023135106 |
| IJH | ISHARES TR | 93,738 | $5.486M | 1.8% | $58.52 | $53.13 | +10.2% | CORE S&P MCP ETF | 464287507 |
| IVW | ISHARES TR | 57,383 | $5.31M | 1.7% | $92.54 | $58.49 | +58.2% | S&P 500 GRWT ETF | 464287309 |
| IVE | ISHARES TR | 28,194 | $5.132M | 1.7% | $182.01 | $122.56 | +48.5% | S&P 500 VAL ETF | 464287408 |
| IUSG | ISHARES TR | 33,946 | $4.327M | 1.4% | $127.48 | $66.27 | +92.4% | CORE S&P US GWT | 464287671 |
| IVV | ISHARES TR | 7,804 | $4.271M | 1.4% | $547.24 | $377.08 | +45.1% | CORE S&P500 ETF | 464287200 |
| CVX | CHEVRON CORP NEW | 26,616 | $4.163M | 1.3% | $156.42 * | $85.96 | +70.2% | COM | 166764100 |
| IJR | ISHARES TR | 37,936 | $4.046M | 1.3% | $106.66 | $80.90 | +31.8% | CORE S&P SCP ETF | 464287804 |
| IUSV | ISHARES TR | 45,463 | $4.007M | 1.3% | $88.13 | $58.94 | +49.5% | CORE S&P US VLU | 464287663 |
| XOM | EXXON MOBIL CORP | 33,141 | $3.815M | 1.2% | $115.12 * | $53.06 | +105.9% | COM | 30231G102 |
| V | VISA INC | 11,619 | $3.05M | 1.0% | $262.47 | $183.74 | +41.3% | COM CL A | 92826C839 |
| NVDA | NVIDIA CORPORATION | 20,433 | $2.524M | 0.8% | $123.54 | $93.34 | +32.3% | COM | 67066G104 |
| FMB | FIRST TR EXCHANGE-TRADED FD | 47,734 | $2.437M | 0.8% | $51.06 | $56.02 | -8.9% | MANAGD MUN ETF | 33739N108 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 5,988 | $2.436M | 0.8% | $406.80 | $222.62 | +82.7% | CL B NEW | 084670702 |
| DGRO | ISHARES TR | 40,821 | $2.352M | 0.8% | $57.61 | $40.58 | +42.0% | CORE DIV GRWTH | 46434V621 |
| CL | COLGATE PALMOLIVE CO | 21,430 | $2.08M | 0.7% | $97.04 * | $62.53 | +50.0% | COM | 194162103 |
| IWF | ISHARES TR | 5,583 | $2.035M | 0.7% | $364.54 * | $42.28 | +115.5% | RUS 1000 GRW ETF | 464287614 |
| JPM | JPMORGAN CHASE & CO. | 9,795 | $1.981M | 0.6% | $202.25 * | $98.86 | +98.0% | COM | 46625H100 |
| FDVV | FIDELITY COVINGTON TRUST | 41,307 | $1.932M | 0.6% | $46.78 | $36.70 | +27.5% | HIGH DIVID ETF | 316092840 |
| CAT | CATERPILLAR INC | 5,253 | $1.75M | 0.6% | $333.07 * | $155.57 | +109.3% | COM | 149123101 |
| GOOG | ALPHABET INC | 9,380 | $1.721M | 0.6% | $183.42 | $110.15 | +65.5% | CAP STK CL C | 02079K107 |
| GOOGL | ALPHABET INC | 8,218 | $1.497M | 0.5% | $182.16 | $109.29 | +65.6% | CAP STK CL A | 02079K305 |
| VZ | VERIZON COMMUNICATIONS INC | 35,958 | $1.483M | 0.5% | $41.24 * | $39.02 | -4.2% | COM | 92343V104 |
| WMT | WALMART INC | 21,355 | $1.446M | 0.5% | $67.71 | $51.07 | +30.7% | COM | 931142103 |
| SPY | SPDR S&P 500 ETF TR | 2,612 | $1.421M | 0.5% | $544.18 | $410.80 | +32.5% | TR UNIT | 78462F103 |
| XYZ | BLOCK INC | 20,149 | $1.299M | 0.4% | $64.49 | $96.18 | -32.9% | CL A | 852234103 |
| DD | DUPONT DE NEMOURS INC | 16,090 | $1.295M | 0.4% | $80.49 * | $26.14 | +25.0% | COM | 26614N102 |
| JNJ | JOHNSON & JOHNSON | 8,218 | $1.201M | 0.4% | $146.16 * | $125.72 | +11.1% | COM | 478160104 |
| PEP | PEPSICO INC | 7,229 | $1.192M | 0.4% | $164.92 * | $113.04 | +38.1% | COM | 713448108 |
| PG | PROCTER AND GAMBLE CO | 7,219 | $1.191M | 0.4% | $164.93 * | $114.80 | +38.3% | COM | 742718109 |
| DOW | DOW INC | 22,216 | $1.179M | 0.4% | $53.05 * | $35.42 | +35.4% | COM | 260557103 |
| NIC | NICOLET BANKSHARES INC | 13,357 | $1.109M | 0.4% | $83.04 | $70.90 | +15.4% | COM | 65406E102 |
| DIS | DISNEY WALT CO | 11,078 | $1.1M | 0.4% | $99.29 | $122.76 | -20.7% | COM | 254687106 |
| ORCL | ORACLE CORP | 7,782 | $1.099M | 0.4% | $141.20 | $54.99 | +153.0% | COM | 68389X105 |
| FITB | FIFTH THIRD BANCORP | 29,875 | $1.09M | 0.4% | $36.49 * | $19.36 | +78.7% | COM | 316773100 |
| QCOM | QUALCOMM INC | 5,470 | $1.09M | 0.4% | $199.18 * | $83.55 | +130.8% | COM | 747525103 |
| AGG | ISHARES TR | 11,074 | $1.075M | 0.3% | $97.07 | $102.10 | -4.9% | CORE US AGGBD ET | 464287226 |
| BAC | BANK AMERICA CORP | 26,745 | $1.064M | 0.3% | $39.77 * | $27.37 | +40.3% | COM | 060505104 |
| ABT | ABBOTT LABS | 9,827 | $1.021M | 0.3% | $103.91 * | $95.16 | +6.1% | COM | 002824100 |
| MRK | MERCK & CO INC | 7,749 | $959K | 0.3% | $123.80 * | $67.12 | +75.2% | COM | 58933Y105 |
| CTVA | CORTEVA INC | 16,839 | $908K | 0.3% | $53.94 | $27.96 | +89.9% | COM | 22052L104 |
| VYM | VANGUARD WHITEHALL FDS | 7,306 | $866K | 0.3% | $118.60 | $99.36 | +19.4% | HIGH DIV YLD | 921946406 |
| META | META PLATFORMS INC | 1,716 | $865K | 0.3% | $504.31 | $184.69 | +171.7% | CL A | 30303M102 |
| IWV | ISHARES TR | 2,800 | $864K | 0.3% | $308.67 | $176.45 | +74.9% | RUSSELL 3000 ETF | 464287689 |
| GS | GOLDMAN SACHS GROUP INC | 1,890 | $855K | 0.3% | $452.40 * | $229.17 | +91.3% | COM | 38141G104 |
| LQD | ISHARES TR | 7,683 | $823K | 0.3% | $107.12 | $107.30 | -0.2% | IBOXX INV CP ETF | 464287242 |
| HD | HOME DEPOT INC | 2,363 | $813K | 0.3% | $344.19 * | $204.60 | +62.3% | COM | 437076102 |
| SCHD | SCHWAB STRATEGIC TR | 10,442 | $812K | 0.3% | $77.76 * | $23.47 | +10.5% | US DIVIDEND EQ | 808524797 |
| SBUX | STARBUCKS CORP | 10,336 | $805K | 0.3% | $77.85 * | $80.46 | -6.9% | COM | 855244109 |
| NOC | NORTHROP GRUMMAN CORP | 1,800 | $785K | 0.3% | $435.95 * | $452.04 | -6.0% | COM | 666807102 |
| IEFA | ISHARES TR | 10,783 | $783K | 0.3% | $72.64 | $64.04 | +13.4% | CORE MSCI EAFE | 46432F842 |
| AXP | AMERICAN EXPRESS CO | 3,128 | $724K | 0.2% | $231.53 | $85.61 | +165.5% | COM | 025816109 |
| VYMI | VANGUARD WHITEHALL FDS | 10,369 | $711K | 0.2% | $68.53 | $64.46 | +6.3% | INTL HIGH ETF | 921946794 |
| SYK | STRYKER CORPORATION | 2,078 | $707K | 0.2% | $340.25 | $183.21 | +83.2% | COM | 863667101 |
| MAR | MARRIOTT INTL INC NEW | 2,734 | $661K | 0.2% | $241.80 | $129.94 | +83.3% | CL A | 571903202 |
| COST | COSTCO WHSL CORP NEW | 723 | $615K | 0.2% | $849.99 | $371.69 | +126.9% | COM | 22160K105 |
| GE | GE AEROSPACE | 3,825 | $608K | 0.2% | $158.99 | $62.87 | +150.2% | COM NEW | 369604301 |
| NEOG | NEOGEN CORP | 38,640 | $604K | 0.2% | $15.63 | $39.51 | -60.4% | COM | 640491106 |
| DFIV | DIMENSIONAL ETF TRUST | 15,179 | $546K | 0.2% | $35.94 | $29.74 | +20.8% | INTERNATNAL VAL | 25434V807 |
| — | ISHARES TR | 21,593 | $543K | 0.2% | $25.13 | $24.64 | — | IBONDS DEC24 ETF | 46434VBG4 |
| ABBV | ABBVIE INC | 3,163 | $543K | 0.2% | $171.52 * | $111.55 | +46.1% | COM | 00287Y109 |
| LOW | LOWES COS INC | 2,441 | $538K | 0.2% | $220.46 * | $117.61 | +82.1% | COM | 548661107 |
| NKE | NIKE INC | 7,011 | $528K | 0.2% | $75.37 * | $81.71 | -10.7% | CL B | 654106103 |
| IEMG | ISHARES INC | 9,537 | $511K | 0.2% | $53.53 | $49.16 | +8.9% | CORE MSCI EMKT | 46434G103 |
| HBAN | HUNTINGTON BANCSHARES INC | 37,766 | $498K | 0.2% | $13.18 * | $12.37 | +0.6% | COM | 446150104 |
| PFE | PFIZER INC | 17,501 | $490K | 0.2% | $27.98 * | $27.99 | -9.5% | COM | 717081103 |
| LLY | ELI LILLY & CO | 517 | $468K | 0.2% | $905.38 | $270.31 | +231.5% | COM | 532457108 |
| AVGO | BROADCOM INC | 289 | $464K | 0.2% | $1607.02 * | $81.59 | +93.9% | COM | 11135F101 |
| — | ISHARES TR | 18,155 | $451K | 0.1% | $24.86 | $24.40 | — | IBONDS DEC25 ETF | 46434VBD1 |
| IBDR | ISHARES TR | 18,064 | $430K | 0.1% | $23.82 | $23.68 | +0.6% | IBONDS DEC2026 | 46435GAA0 |
| IBDS | ISHARES TR | 18,078 | $429K | 0.1% | $23.73 | $23.69 | +0.2% | IBONDS 27 ETF | 46435UAA9 |
| T | AT&T INC | 21,921 | $419K | 0.1% | $19.11 * | $15.17 | +17.3% | COM | 00206R102 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,533 | $416K | 0.1% | $164.28 | $149.32 | +10.0% | S&P500 EQL WGT | 46137V357 |
| IWD | ISHARES TR | 2,356 | $411K | 0.1% | $174.47 | $132.28 | +31.9% | RUS 1000 VAL ETF | 464287598 |
| NEE | NEXTERA ENERGY INC | 5,576 | $395K | 0.1% | $70.81 * | $67.91 | -0.2% | COM | 65339F101 |
| IBM | INTERNATIONAL BUSINESS MACHS | 2,168 | $375K | 0.1% | $172.99 * | $127.63 | +29.9% | COM | 459200101 |
| FBCG | FIDELITY COVINGTON TRUST | 8,468 | $359K | 0.1% | $42.44 | $39.49 | +7.5% | BLUE CHIP GRWTH | 316092352 |
| SCHW | SCHWAB CHARLES CORP | 4,805 | $354K | 0.1% | $73.69 | $43.73 | +65.2% | COM | 808513105 |
| PINS | PINTEREST INC | 8,010 | $353K | 0.1% | $44.07 | $23.97 | +83.9% | CL A | 72352L106 |
| MA | MASTERCARD INCORPORATED | 800 | $353K | 0.1% | $441.16 | $341.60 | +28.0% | CL A | 57636Q104 |
| MCD | MCDONALDS CORP | 1,375 | $350K | 0.1% | $254.84 * | $204.24 | +20.5% | COM | 580135101 |
| UPS | UNITED PARCEL SERVICE INC | 2,539 | $347K | 0.1% | $136.85 * | $98.40 | +26.9% | CL B | 911312106 |
| BMY | BRISTOL-MYERS SQUIBB CO | 8,186 | $340K | 0.1% | $41.53 * | $44.44 | -14.3% | COM | 110122108 |
| ITOT | ISHARES TR | 2,848 | $338K | 0.1% | $118.80 | $91.88 | +29.3% | CORE S&P TTL STK | 464287150 |
| IWR | ISHARES TR | 4,100 | $332K | 0.1% | $81.08 | $70.15 | +15.6% | RUS MID CAP ETF | 464287499 |
| IBDT | ISHARES TR | 13,103 | $325K | 0.1% | $24.77 | $24.45 | +1.3% | IBDS DEC28 ETF | 46435U515 |
| WEC | WEC ENERGY GROUP INC | 4,069 | $319K | 0.1% | $78.46 * | $73.50 | +1.4% | COM | 92939U106 |
| ELV | ELEVANCE HEALTH INC | 575 | $312K | 0.1% | $541.86 * | $300.80 | +75.5% | COM | 036752103 |
| VEU | VANGUARD INTL EQUITY INDEX F | 5,155 | $302K | 0.1% | $58.64 | $49.60 | +18.2% | ALLWRLD EX US | 922042775 |
| AMGN | AMGEN INC | 962 | $301K | 0.1% | $312.45 * | $208.46 | +43.0% | COM | 031162100 |
| BA | BOEING CO | 1,607 | $292K | 0.1% | $182.01 | $168.56 | +8.0% | COM | 097023105 |
| FVD | FIRST TR VALUE LINE DIVID IN | 6,820 | $278K | 0.1% | $40.75 | $33.61 | +21.3% | SHS | 33734H106 |
| NFLX | NETFLIX INC | 398 | $269K | 0.1% | $674.88 * | $62.46 | +8.1% | COM | 64110L106 |
| AON | AON PLC | 905 | $266K | 0.1% | $293.58 | $212.41 | +36.9% | SHS CL A | G0403H108 |
| PFF | ISHARES TR | 8,023 | $253K | 0.1% | $31.55 | $30.45 | +3.6% | PFD AND INCM SEC | 464288687 |
| — | HANCOCK JOHN PREM DIVID FD | 21,302 | $251K | 0.1% | $11.78 | $10.70 | — | COM SH BEN INT | 41013T105 |
| — | MACATAWA BK CORP | 16,887 | $247K | 0.1% | $14.60 | $14.60 | — | COM | 554225102 |
| GBTC | GRAYSCALE BITCOIN TR BTC | 4,571 | $243K | 0.1% | $53.24 * | $42.88 | +12.2% | SHS REP COM UT | 389637109 |
| KO | COCA COLA CO | 3,807 | $242K | 0.1% | $63.65 * | $49.93 | +22.1% | COM | 191216100 |
| AMD | ADVANCED MICRO DEVICES INC | 1,461 | $237K | 0.1% | $162.21 | $119.58 | +35.7% | COM | 007903107 |
| UNH | UNITEDHEALTH GROUP INC | 455 | $232K | 0.1% | $509.52 * | $471.82 | +4.6% | COM | 91324P102 |
| QLD | PROSHARES TR | 2,270 | $227K | 0.1% | $99.81 * | $44.44 | +12.3% | PSHS ULTRA QQQ | 74347R206 |
| TSLA | TESLA INC | 1,141 | $226K | 0.1% | $197.82 | $174.88 | +13.2% | COM | 88160R101 |
| EFA | ISHARES TR | 2,868 | $225K | 0.1% | $78.33 | $70.68 | +10.8% | MSCI EAFE ETF | 464287465 |
| EL | LAUDER ESTEE COS INC | 2,111 | $225K | 0.1% | $106.37 * | $179.11 | -42.3% | CL A | 518439104 |
| RTX | RTX CORPORATION | 2,142 | $215K | 0.1% | $100.39 * | $86.83 | +12.3% | COM | 75513E101 |
| DAL | DELTA AIR LINES INC DEL | 4,500 | $214K | 0.1% | $47.45 | $35.44 | +31.4% | COM NEW | 247361702 |
| NVO | NOVO-NORDISK A S | 1,453 | $207K | 0.1% | $142.74 | $132.51 | +7.7% | ADR | 670100205 |
| TRV | TRAVELERS COMPANIES INC | 1,013 | $206K | 0.1% | $203.34 * | $206.72 | -4.0% | COM | 89417E109 |
| INTC | INTEL CORP | 6,506 | $201K | 0.1% | $30.97 | $27.62 | +11.4% | COM | 458140100 |