ALLIANCE DATA SYSTEMS CORP

Ticker: BFH CUSIP: 018581108 Class: Common Stock

ROYAL BANK OF CANADA's Holding History (CIK: 0001000275)

Note: Option positions (PUT/CALL) are excluded.

Q4 2025

Shares 186,564 Value ($000) $13,810 Avg Close $65.65 Range $53.64 - $78.98

Q3 2025

Shares 184,608 Value ($000) $10,296 Avg Close $61.40 Range $55.09 - $67.77

Q2 2025

Shares 281,985 Value ($000) $16,107 Avg Close $49.95 Range $37.78 - $57.39

Q1 2025

Shares 217,773 Value ($000) $10,905 Avg Close $56.06 Range $44.10 - $64.93

Q4 2024

Shares 156,726 Value ($000) $9,570 Avg Close $55.63 Range $44.63 - $65.73

Q3 2024

Shares 198,845 Value ($000) $9,461 Avg Close $49.90 Range $41.79 - $58.58

Q2 2024

Shares 183,255 Value ($000) $8,166 Avg Close $38.26 Range $31.21 - $44.44

Q1 2024

Shares 186,589 Value ($000) $6,948 Avg Close $34.43 Range $27.06 - $39.73

Q4 2023

Shares 182,504 Value ($000) $6,011 Avg Close $28.77 Range $25.01 - $33.99

Q3 2023

Shares 148,640 Value ($000) $5,084 Avg Close $35.08 Range $29.03 - $39.97

Q2 2023

Shares 11,498 Value ($000) $362 Avg Close $27.32 Range $21.95 - $31.41

Q1 2023

Shares 4,965 Value ($000) $150 Avg Close $35.36 Range $25.23 - $41.92

Q4 2022

Shares 23,362 Value ($000) $881 Avg Close $33.92 Range $27.01 - $40.72

Q3 2022

Shares 30,128 Value ($000) $948 Avg Close $36.61 Range $28.93 - $42.77

Q2 2022

Shares 26,560 Value ($000) $984 Avg Close $47.39 Range $33.81 - $56.40

Q1 2022

Shares 23,591 Value ($000) $1,324 Avg Close $60.72 Range $49.45 - $69.94

Q4 2021

Shares 40,030 Value ($000) $2,664 Avg Close $68.34 Range $58.69 - $77.78

Q3 2021

Shares 31,626 Value ($000) $3,191 Avg Close $71.21 Range $64.26 - $79.86

Q2 2021

Shares 136,874 Value ($000) $14,262 Avg Close $83.21 Range $74.35 - $94.15

Q1 2021

Shares 95,424 Value ($000) $10,695 Avg Close $65.89 Range $47.75 - $88.94

Q4 2020

Shares 80,339 Value ($000) $5,953 Avg Close $46.01 Range $30.70 - $62.58

Q3 2020

Shares 6,545 Value ($000) $276 Avg Close $32.41 Range $28.22 - $36.91

Q2 2020

Shares 118,487 Value ($000) $5,346 Avg Close $32.27 Range $18.52 - $48.11

Q1 2020

Shares 27,323 Value ($000) $921 Avg Close $61.41 Range $14.81 - $82.99

Q4 2019

Shares 56,854 Value ($000) $6,379 Avg Close $79.21 Range $70.79 - $93.42

Q3 2019

Shares 129,967 Value ($000) $16,653 Avg Close $100.40 Range $84.50 - $113.18

Q2 2019

Shares 136,500 Value ($000) $19,127 Avg Close $107.33 Range $94.83 - $129.34

Q1 2019

Shares 79,249 Value ($000) $13,866 Avg Close $120.36 Range $103.81 - $128.75

Q4 2018

Shares 134,053 Value ($000) $20,120 Avg Close $138.21 Range $100.44 - $169.25

Q3 2018

Shares 155,323 Value ($000) $36,682 Avg Close $165.76 Range $151.40 - $175.81

Q2 2018

Shares 52,921 Value ($000) $12,342 Avg Close $149.80 Range $134.18 - $168.14

Q1 2018

Shares 54,974 Value ($000) $11,701 Avg Close $170.90 Range $143.68 - $194.05

Q4 2017

Shares 56,208 Value ($000) $14,249 Avg Close $161.71 Range $149.81 - $177.64

Q3 2017

Shares 49,338 Value ($000) $10,933 Avg Close $161.55 Range $145.38 - $184.39

Q2 2017

Shares 55,312 Value ($000) $14,196 Avg Close $172.65 Range $161.57 - $184.41

Q1 2017

Shares 57,042 Value ($000) $14,205 Avg Close $164.03 Range $148.35 - $173.98

Q4 2016

Shares 60,879 Value ($000) $13,911 Avg Close $150.52 Range $136.26 - $167.02

Q3 2016

Shares 66,744 Value ($000) $14,319 Avg Close $147.03 Range $132.06 - $165.23

Q2 2016

Shares 53,846 Value ($000) $10,551 Avg Close $143.66 Range $127.53 - $156.70

Q1 2016

Shares 45,760 Value ($000) $10,069 Avg Close $150.81 Range $121.75 - $190.20

Q4 2015

Shares 45,348 Value ($000) $12,542 Avg Close $195.34 Range $176.62 - $209.37

Q3 2015

Shares 50,970 Value ($000) $13,200 Avg Close $186.69 Range $166.74 - $212.15

Q2 2015

Shares 58,327 Value ($000) $17,028 Avg Close $206.58 Range $199.46 - $215.06

Q1 2015

Shares 6,738 Value ($000) $1,996 Avg Close $197.30 Range $185.37 - $207.98

Q4 2014

Shares 21,503 Value ($000) $6,152 Avg Close $189.01 Range $158.91 - $201.93

Q3 2014

Shares 6,731 Value ($000) $1,671 Avg Close $181.41 Range $165.31 - $198.97

Q2 2014

Shares 4,226 Value ($000) $1,188 Avg Close $175.84 Range $159.08 - $196.03

Q1 2014

Shares 5,958 Value ($000) $1,623 Avg Close $185.53 Range $158.90 - $207.12

Q4 2013

Shares 106,020 Value ($000) $27,876 Avg Close $164.88 Range $144.55 - $182.18

Q3 2013

Shares 134,569 Value ($000) $28,458 Avg Close $136.89 Range $118.07 - $151.66

Q2 2013

Shares 138,403 Value ($000) $25,054 Avg Close $118.19 Range $105.32 - $127.74

Period	Shares	Value ($000)	Average Close	Price Range
Q4 2025	186,564	$13,810	$65.65	$53.64 - $78.98
Q3 2025	184,608	$10,296	$61.40	$55.09 - $67.77
Q2 2025	281,985	$16,107	$49.95	$37.78 - $57.39
Q1 2025	217,773	$10,905	$56.06	$44.10 - $64.93
Q4 2024	156,726	$9,570	$55.63	$44.63 - $65.73
Q3 2024	198,845	$9,461	$49.90	$41.79 - $58.58
Q2 2024	183,255	$8,166	$38.26	$31.21 - $44.44
Q1 2024	186,589	$6,948	$34.43	$27.06 - $39.73
Q4 2023	182,504	$6,011	$28.77	$25.01 - $33.99
Q3 2023	148,640	$5,084	$35.08	$29.03 - $39.97
Q2 2023	11,498	$362	$27.32	$21.95 - $31.41
Q1 2023	4,965	$150	$35.36	$25.23 - $41.92
Q4 2022	23,362	$881	$33.92	$27.01 - $40.72
Q3 2022	30,128	$948	$36.61	$28.93 - $42.77
Q2 2022	26,560	$984	$47.39	$33.81 - $56.40
Q1 2022	23,591	$1,324	$60.72	$49.45 - $69.94
Q4 2021	40,030	$2,664	$68.34	$58.69 - $77.78
Q3 2021	31,626	$3,191	$71.21	$64.26 - $79.86
Q2 2021	136,874	$14,262	$83.21	$74.35 - $94.15
Q1 2021	95,424	$10,695	$65.89	$47.75 - $88.94
Q4 2020	80,339	$5,953	$46.01	$30.70 - $62.58
Q3 2020	6,545	$276	$32.41	$28.22 - $36.91
Q2 2020	118,487	$5,346	$32.27	$18.52 - $48.11
Q1 2020	27,323	$921	$61.41	$14.81 - $82.99
Q4 2019	56,854	$6,379	$79.21	$70.79 - $93.42
Q3 2019	129,967	$16,653	$100.40	$84.50 - $113.18
Q2 2019	136,500	$19,127	$107.33	$94.83 - $129.34
Q1 2019	79,249	$13,866	$120.36	$103.81 - $128.75
Q4 2018	134,053	$20,120	$138.21	$100.44 - $169.25
Q3 2018	155,323	$36,682	$165.76	$151.40 - $175.81
Q2 2018	52,921	$12,342	$149.80	$134.18 - $168.14
Q1 2018	54,974	$11,701	$170.90	$143.68 - $194.05
Q4 2017	56,208	$14,249	$161.71	$149.81 - $177.64
Q3 2017	49,338	$10,933	$161.55	$145.38 - $184.39
Q2 2017	55,312	$14,196	$172.65	$161.57 - $184.41
Q1 2017	57,042	$14,205	$164.03	$148.35 - $173.98
Q4 2016	60,879	$13,911	$150.52	$136.26 - $167.02
Q3 2016	66,744	$14,319	$147.03	$132.06 - $165.23
Q2 2016	53,846	$10,551	$143.66	$127.53 - $156.70
Q1 2016	45,760	$10,069	$150.81	$121.75 - $190.20
Q4 2015	45,348	$12,542	$195.34	$176.62 - $209.37
Q3 2015	50,970	$13,200	$186.69	$166.74 - $212.15
Q2 2015	58,327	$17,028	$206.58	$199.46 - $215.06
Q1 2015	6,738	$1,996	$197.30	$185.37 - $207.98
Q4 2014	21,503	$6,152	$189.01	$158.91 - $201.93
Q3 2014	6,731	$1,671	$181.41	$165.31 - $198.97
Q2 2014	4,226	$1,188	$175.84	$159.08 - $196.03
Q1 2014	5,958	$1,623	$185.53	$158.90 - $207.12
Q4 2013	106,020	$27,876	$164.88	$144.55 - $182.18
Q3 2013	134,569	$28,458	$136.89	$118.07 - $151.66
Q2 2013	138,403	$25,054	$118.19	$105.32 - $127.74