Location: Lake Geneva, WI
CIK: 0002053294 · Show all filings
Period: Q1 2025 (Next →)
Filing Date: Apr 23, 2025
Total Value: $736M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| IVV | ISHARES TR | 250,173 | $141M | 19.1% | $561.90 | $590.51 | -4.8% | CORE S&P500 ETF | 464287200 |
| IEFA | ISHARES TR | 1,600,017 | $121M | 16.4% | $75.65 | $74.78 | +1.2% | CORE MSCI EAFE | 46432F842 |
| AGG | ISHARES TR | 929,705 | $91.97M | 12.5% | $98.92 | $97.76 | +1.2% | CORE US AGGBD ET | 464287226 |
| DYNF | BLACKROCK ETF TRUST | 1,552,109 | $75.68M | 10.3% | $48.76 | $51.40 | -5.1% | ISHARES US EQUIT | 09290C103 |
| DGRO | ISHARES TR | 664,277 | $41.04M | 5.6% | $61.78 | $62.66 | -1.4% | CORE DIV GRWTH | 46434V621 |
| IJH | ISHARES TR | 638,284 | $37.24M | 5.1% | $58.35 | $62.10 | -6.0% | CORE S&P MCP ETF | 464287507 |
| QQQ | INVESCO QQQ TR | 71,019 | $33.3M | 4.5% | $468.92 | $508.07 | -7.7% | UNIT SER 1 | 46090E103 |
| IEMG | ISHARES INC | 516,377 | $27.87M | 3.8% | $53.97 | $53.83 | +0.3% | CORE MSCI EMKT | 46434G103 |
| EMXC | ISHARES INC | 404,292 | $22.27M | 3.0% | $55.09 | $56.10 | -1.8% | MSCI EMRG CHN | 46434G764 |
| USMV | ISHARES TR | 230,780 | $21.61M | 2.9% | $93.66 | $92.03 | +1.8% | MSCI USA MIN VOL | 46429B697 |
| IEF | ISHARES TR | 209,610 | $19.99M | 2.7% | $95.37 | $93.56 | +1.9% | 7-10 YR TRSY BD | 464287440 |
| IJR | ISHARES TR | 187,449 | $19.6M | 2.7% | $104.57 | $112.84 | -7.3% | CORE S&P SCP ETF | 464287804 |
| JAAA | JANUS DETROIT STR TR | 306,633 | $15.55M | 2.1% | $50.71 | $50.78 | -0.1% | HENDRSON AAA CL | 47103U845 |
| USHY | ISHARES TR | 392,891 | $14.46M | 2.0% | $36.81 | $37.08 | -0.7% | BROAD USD HIGH | 46435U853 |
| BKLN | INVESCO EXCH TRADED FD TR II | 660,296 | $13.67M | 1.9% | $20.70 | $20.97 | -1.3% | SR LN ETF | 46138G508 |
| TLT | ISHARES TR | 100,197 | $9.121M | 1.2% | $91.03 | $89.02 | +2.3% | 20 YR TR BD ETF | 464287432 |
| IVE | ISHARES TR | 16,048 | $3.058M | 0.4% | $190.58 | $193.50 | -1.5% | S&P 500 VAL ETF | 464287408 |
| AAPL | APPLE INC | 13,188 | $2.929M | 0.4% | $222.13 | $230.77 | -4.1% | COM | 037833100 |
| IVW | ISHARES TR | 29,450 | $2.734M | 0.4% | $92.83 | $100.81 | -7.9% | S&P 500 GRWT ETF | 464287309 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 3,553 | $1.892M | 0.3% | $532.58 | $486.15 | +9.5% | CL B NEW | 084670702 |
| ABBV | ABBVIE INC | 9,009 | $1.888M | 0.3% | $209.53 * | $189.39 | +7.9% | COM | 00287Y109 |
| MCD | MCDONALDS CORP | 4,169 | $1.302M | 0.2% | $312.40 | $292.89 | +4.8% | COM | 580135101 |
| JPM | JPMORGAN CHASE & CO. | 5,115 | $1.255M | 0.2% | $245.32 | $250.91 | -3.8% | COM | 46625H100 |
| MSFT | MICROSOFT CORP | 3,246 | $1.219M | 0.2% | $375.44 | $405.08 | -7.8% | COM | 594918104 |
| GE | GE AEROSPACE | 5,772 | $1.155M | 0.2% | $200.14 | $195.73 | +1.9% | COM NEW | 369604301 |
| XOM | EXXON MOBIL CORP | 7,706 | $916K | 0.1% | $118.93 * | $107.21 | +8.0% | COM | 30231G102 |
| MGEE | MGE ENERGY INC | 8,683 | $807K | 0.1% | $92.95 | $89.24 | +2.5% | COM | 55277P104 |
| IBM | INTERNATIONAL BUSINESS MACHS | 3,126 | $777K | 0.1% | $248.69 | $239.40 | +1.9% | COM | 459200101 |
| CWB | SPDR SER TR | 7,869 | $603K | 0.1% | $76.62 | $79.00 | -3.0% | BBG CONV SEC ETF | 78464A359 |
| ABT | ABBOTT LABS | 4,005 | $531K | 0.1% | $132.66 | $125.48 | +4.3% | COM | 002824100 |
| IWB | ISHARES TR | 1,717 | $527K | 0.1% | $306.74 | $323.34 | -5.1% | RUS 1000 ETF | 464287622 |
| FIS | FIDELITY NATL INFORMATION SV | 6,499 | $485K | 0.1% | $74.68 | $73.62 | -0.3% | COM | 31620M106 |
| GEV | GE VERNOVA INC | 1,588 | $485K | 0.1% | $305.19 | $348.14 | -12.5% | COM | 36828A101 |
| VTI | VANGUARD INDEX FDS | 1,616 | $444K | 0.1% | $274.84 | $290.53 | -5.4% | TOTAL STK MKT | 922908769 |
| CVX | CHEVRON CORP NEW | 2,552 | $427K | 0.1% | $167.28 * | $150.48 | +7.4% | COM | 166764100 |
| PRU | PRUDENTIAL FINL INC | 3,819 | $427K | 0.1% | $111.68 * | $108.96 | -1.4% | COM | 744320102 |
| RJF | RAYMOND JAMES FINL INC | 2,727 | $379K | 0.1% | $138.89 | $153.20 | -10.5% | COM | 754730109 |
| DHR | DANAHER CORPORATION | 1,826 | $374K | 0.1% | $204.97 | $216.97 | -6.0% | COM | 235851102 |
| XLK | SELECT SECTOR SPDR TR | 1,780 | $368K | 0.0% | $206.48 * | $113.37 | -8.9% | TECHNOLOGY | 81369Y803 |
| CL | COLGATE PALMOLIVE CO | 3,836 | $359K | 0.0% | $93.71 | $87.83 | +4.8% | COM | 194162103 |
| EXAS | EXACT SCIENCES CORP | 7,896 | $342K | 0.0% | $43.29 | $50.64 | -14.5% | COM | 30063P105 |
| ICVT | ISHARES TR | 4,015 | $336K | 0.0% | $83.61 | $86.27 | -3.1% | CONV BD ETF | 46435G102 |
| PG | PROCTER AND GAMBLE CO | 1,915 | $326K | 0.0% | $170.45 | $163.95 | +1.9% | COM | 742718109 |
| CEG | CONSTELLATION ENERGY CORP | 1,576 | $318K | 0.0% | $201.63 | $266.65 | -24.7% | COM | 21037T109 |
| PSK | SPDR SER TR | 9,694 | $314K | 0.0% | $32.39 | $33.24 | -2.5% | ICE PFD SEC ETF | 78464A292 |
| LNT | ALLIANT ENERGY CORP | 4,743 | $305K | 0.0% | $64.35 * | $59.57 | +5.5% | COM | 018802108 |
| COST | COSTCO WHSL CORP NEW | 300 | $284K | 0.0% | $945.74 | $970.56 | -3.0% | COM | 22160K105 |
| AGGY | WISDOMTREE TR | 6,517 | $283K | 0.0% | $43.43 | $43.16 | +0.6% | YIELD ENHANCD US | 97717X511 |
| PEG | PUBLIC SVC ENTERPRISE GRP IN | 3,427 | $282K | 0.0% | $82.29 * | $80.99 | -0.8% | COM | 744573106 |
| RTX | RTX CORPORATION | 2,086 | $276K | 0.0% | $132.46 | $124.76 | +4.8% | COM | 75513E101 |
| BAB | INVESCO EXCH TRADED FD TR II | 9,653 | $258K | 0.0% | $26.68 | $26.46 | +0.8% | TAXABLE MUN BD | 46138G805 |
| ALL | ALLSTATE CORP | 1,193 | $247K | 0.0% | $207.11 | $191.27 | +6.7% | COM | 020002101 |
| TRV | TRAVELERS COMPANIES INC | 930 | $246K | 0.0% | $264.46 | $245.41 | +6.5% | COM | 89417E109 |
| ADP | AUTOMATIC DATA PROCESSING IN | 800 | $244K | 0.0% | $305.53 | $295.41 | +1.7% | COM | 053015103 |
| EPRF | INNOVATOR ETFS TRUST | 12,754 | $225K | 0.0% | $17.66 | $18.33 | -3.6% | S&P INVT GRD PFD | 45783Y822 |
| DIS | DISNEY WALT CO | 2,237 | $221K | 0.0% | $98.72 | $106.29 | -8.2% | COM | 254687106 |
| DE | DEERE & CO | 466 | $219K | 0.0% | $469.01 | $461.52 | +0.7% | COM | 244199105 |
| — | COHEN & STEERS INFRASTRUCTUR | 8,297 | $212K | 0.0% | $25.55 | $25.55 | — | COM | 19248A109 |
| VOO | VANGUARD INDEX FDS | 409 | $210K | 0.0% | $513.91 | $540.58 | -4.9% | S&P 500 ETF SHS | 922908363 |
| EIX | EDISON INTL | 3,534 | $208K | 0.0% | $58.91 * | $54.83 | +2.6% | COM | 281020107 |
| EXC | EXELON CORP | 4,449 | $205K | 0.0% | $46.08 * | $40.50 | +10.8% | COM | 30161N101 |
| — | COHEN & STEERS TOTAL RETURN | 10,808 | $131K | 0.0% | $12.09 | $12.09 | — | COM | 19247R103 |