Location: Lake Geneva, WI
CIK: 0002053294 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Jul 16, 2025
Total Value: $827M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| IVV | ISHARES TR | 293,424 | $182M | 22.0% | $620.90 | $588.10 | +5.6% | CORE S&P500 ETF | 464287200 |
| DYNF | BLACKROCK ETF TRUST | 2,285,263 | $124M | 15.1% | $54.46 | $51.00 | +6.8% | ISHARES US EQUIT | 09290C103 |
| IEFA | ISHARES TR | 1,450,162 | $121M | 14.6% | $83.48 | $74.78 | +11.6% | CORE MSCI EAFE | 46432F842 |
| AGG | ISHARES TR | 816,303 | $80.98M | 9.8% | $99.20 | $97.76 | +1.5% | CORE US AGGBD ET | 464287226 |
| QQQ | INVESCO QQQ TR | 81,190 | $44.79M | 5.4% | $551.64 | $506.72 | +8.9% | UNIT SER 1 | 46090E103 |
| IJH | ISHARES TR | 708,892 | $43.97M | 5.3% | $62.02 | $61.76 | +0.4% | CORE S&P MCP ETF | 464287507 |
| DGRO | ISHARES TR | 621,520 | $39.74M | 4.8% | $63.94 | $62.66 | +2.0% | CORE DIV GRWTH | 46434V621 |
| IEMG | ISHARES INC | 564,864 | $33.91M | 4.1% | $60.03 | $54.00 | +11.2% | CORE MSCI EMKT | 46434G103 |
| EMXC | ISHARES INC | 410,170 | $25.9M | 3.1% | $63.14 | $56.13 | +12.5% | MSCI EMRG CHN | 46434G764 |
| IJR | ISHARES TR | 225,917 | $24.69M | 3.0% | $109.29 | $111.23 | -1.7% | CORE S&P SCP ETF | 464287804 |
| IEF | ISHARES TR | 228,349 | $21.87M | 2.6% | $95.77 | $93.64 | +2.3% | 7-10 YR TRSY BD | 464287440 |
| TLT | ISHARES TR | 148,747 | $13.13M | 1.6% | $88.25 | $88.42 | -0.2% | 20 YR TR BD ETF | 464287432 |
| USHY | ISHARES TR | 272,994 | $10.24M | 1.2% | $37.51 | $37.08 | +1.2% | BROAD USD HIGH | 46435U853 |
| BKLN | INVESCO EXCH TRADED FD TR II | 488,924 | $10.23M | 1.2% | $20.92 | $20.97 | -0.2% | SR LN ETF | 46138G508 |
| JAAA | JANUS DETROIT STR TR | 143,817 | $7.299M | 0.9% | $50.75 | $50.78 | -0.1% | HENDRSON AAA CL | 47103U845 |
| EMB | ISHARES TR | 63,073 | $5.842M | 0.7% | $92.62 | $90.03 | +2.9% | JPMORGAN USD EMG | 464288281 |
| IVW | ISHARES TR | 30,453 | $3.353M | 0.4% | $110.10 | $100.75 | +9.3% | S&P 500 GRWT ETF | 464287309 |
| IVE | ISHARES TR | 16,883 | $3.299M | 0.4% | $195.42 | $193.15 | +1.2% | S&P 500 VAL ETF | 464287408 |
| AAPL | APPLE INC | 13,382 | $2.746M | 0.3% | $205.18 | $230.35 | -11.1% | COM | 037833100 |
| USMV | ISHARES TR | 27,911 | $2.62M | 0.3% | $93.87 | $92.03 | +2.0% | MSCI USA MIN VOL | 46429B697 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 3,543 | $1.721M | 0.2% | $485.77 | $486.15 | -0.1% | CL B NEW | 084670702 |
| MSFT | MICROSOFT CORP | 3,379 | $1.681M | 0.2% | $497.41 | $406.16 | +22.0% | COM | 594918104 |
| ABBV | ABBVIE INC | 8,863 | $1.645M | 0.2% | $185.63 | $189.39 | -3.5% | COM | 00287Y109 |
| JPM | JPMORGAN CHASE & CO. | 5,343 | $1.549M | 0.2% | $289.92 | $250.98 | +14.4% | COM | 46625H100 |
| GE | GE AEROSPACE | 5,773 | $1.486M | 0.2% | $257.37 | $195.73 | +31.0% | COM NEW | 369604301 |
| MCD | MCDONALDS CORP | 3,969 | $1.16M | 0.1% | $292.20 | $292.89 | -1.4% | COM | 580135101 |
| IBM | INTERNATIONAL BUSINESS MACHS | 3,126 | $922K | 0.1% | $294.81 | $239.40 | +21.6% | COM | 459200101 |
| GEV | GE VERNOVA INC | 1,599 | $846K | 0.1% | $529.02 | $348.14 | +51.9% | COM | 36828A101 |
| XOM | EXXON MOBIL CORP | 7,724 | $833K | 0.1% | $107.81 | $107.21 | -1.2% | COM | 30231G102 |
| MGEE | MGE ENERGY INC | 8,537 | $755K | 0.1% | $88.44 | $89.24 | -2.0% | COM | 55277P104 |
| IWB | ISHARES TR | 2,026 | $688K | 0.1% | $339.57 | $321.90 | +5.5% | RUS 1000 ETF | 464287622 |
| CWB | SPDR SERIES TRUST | 7,896 | $653K | 0.1% | $82.66 | $79.00 | +4.6% | BBG CONV SEC ETF | 78464A359 |
| FIS | FIDELITY NATL INFORMATION SV | 6,545 | $533K | 0.1% | $81.41 | $73.62 | +9.3% | COM | 31620M106 |
| CEG | CONSTELLATION ENERGY CORP | 1,576 | $509K | 0.1% | $322.75 | $266.65 | +20.8% | COM | 21037T109 |
| VTI | VANGUARD INDEX FDS | 1,616 | $491K | 0.1% | $303.93 | $290.53 | +4.6% | TOTAL STK MKT | 922908769 |
| ABT | ABBOTT LABS | 3,489 | $475K | 0.1% | $136.00 | $125.48 | +7.4% | COM | 002824100 |
| XLK | SELECT SECTOR SPDR TR | 1,780 | $451K | 0.1% | $253.23 * | $113.37 | +11.7% | TECHNOLOGY | 81369Y803 |
| RJF | RAYMOND JAMES FINL INC | 2,737 | $420K | 0.1% | $153.35 | $153.20 | -0.8% | COM | 754730109 |
| EXAS | EXACT SCIENCES CORP | 7,896 | $420K | 0.1% | $53.14 | $50.64 | +4.9% | COM | 30063P105 |
| PRU | PRUDENTIAL FINL INC | 3,905 | $420K | 0.1% | $107.44 * | $108.77 | -3.7% | COM | 744320102 |
| CVX | CHEVRON CORP NEW | 2,581 | $370K | 0.0% | $143.19 * | $150.33 | -6.8% | COM | 166764100 |
| ICVT | ISHARES TR | 4,036 | $364K | 0.0% | $90.10 | $86.27 | +4.4% | CONV BD ETF | 46435G102 |
| DHR | DANAHER CORPORATION | 1,828 | $361K | 0.0% | $197.58 | $216.97 | -9.2% | COM | 235851102 |
| CL | COLGATE PALMOLIVE CO | 3,836 | $349K | 0.0% | $90.91 | $87.83 | +2.2% | COM | 194162103 |
| PSK | SPDR SERIES TRUST | 9,825 | $312K | 0.0% | $31.76 | $33.21 | -4.4% | ICE PFD SEC ETF | 78464A292 |
| PG | PROCTER AND GAMBLE CO | 1,915 | $305K | 0.0% | $159.34 | $163.95 | -4.2% | COM | 742718109 |
| RTX | RTX CORPORATION | 2,086 | $305K | 0.0% | $146.02 | $124.76 | +16.1% | COM | 75513E101 |
| PEG | PUBLIC SVC ENTERPRISE GRP IN | 3,590 | $302K | 0.0% | $84.17 | $80.90 | +2.4% | COM | 744573106 |
| COST | COSTCO WHSL CORP NEW | 300 | $297K | 0.0% | $989.90 | $970.56 | +1.7% | COM | 22160K105 |
| AGGY | WISDOMTREE TR | 6,591 | $288K | 0.0% | $43.63 | $43.16 | +1.1% | YIELD ENHANCD US | 97717X511 |
| LNT | ALLIANT ENERGY CORP | 4,743 | $287K | 0.0% | $60.47 | $59.57 | -0.0% | COM | 018802108 |
| DIS | DISNEY WALT CO | 2,117 | $263K | 0.0% | $124.04 | $106.29 | +15.9% | COM | 254687106 |
| — | COHEN & STEERS INFRASTRUCTUR | 9,630 | $260K | 0.0% | $26.95 | $25.74 | — | COM | 19248A109 |
| BAB | INVESCO EXCH TRADED FD TR II | 9,752 | $259K | 0.0% | $26.53 | $26.46 | +0.3% | TAXABLE MUN BD | 46138G805 |
| ADP | AUTOMATIC DATA PROCESSING IN | 836 | $258K | 0.0% | $308.40 | $295.71 | +3.1% | COM | 053015103 |
| AMZN | AMAZON COM INC | 1,148 | $252K | 0.0% | $219.39 | $197.89 | +10.9% | COM | 023135106 |
| TRV | TRAVELERS COMPANIES INC | 930 | $249K | 0.0% | $267.54 | $245.41 | +8.2% | COM | 89417E109 |
| ALL | ALLSTATE CORP | 1,216 | $245K | 0.0% | $201.27 | $191.37 | +4.2% | COM | 020002101 |
| DE | DEERE & CO | 466 | $237K | 0.0% | $509.02 | $461.52 | +9.4% | COM | 244199105 |
| VOO | VANGUARD INDEX FDS | 409 | $232K | 0.0% | $568.03 | $540.58 | +5.1% | S&P 500 ETF SHS | 922908363 |
| EPRF | INNOVATOR ETFS TRUST | 12,952 | $228K | 0.0% | $17.63 | $18.32 | -3.8% | S&P INVT GRD PFD | 45783Y822 |
| NVDA | NVIDIA CORPORATION | 1,356 | $214K | 0.0% | $158.00 | $125.82 | +25.5% | COM | 67066G104 |
| BMO | BANK MONTREAL QUE | 1,932 | $214K | 0.0% | $110.62 | $99.39 | +10.1% | COM | 063671101 |
| — | COHEN & STEERS TOTAL RETURN | 10,951 | $132K | 0.0% | $12.06 | $12.09 | — | COM | 19247R103 |