Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2021 (Next →)

Filing Date: Jan 28, 2022

Total Value: $86.54M (100.0% shares, 0.0% debt)

Holdings (36)

IVV ISHARES TR 12.7%

Value $10.95M Shares 22,952 Share Price $477.00 Est. Cost/Share $460.85 Unrealized @ Report Date +3.5%

IJJ ISHARES TR 10.5%

Value $9.125M Shares 82,445 Share Price $110.68 Est. Cost/Share $108.82 Unrealized @ Report Date +1.7%

IEFA ISHARES TR 8.9%

Value $7.686M Shares 102,981 Share Price $74.64 Est. Cost/Share $75.15 Unrealized @ Report Date -0.7%

IVE ISHARES TR 8.5%

Value $7.359M Shares 46,982 Share Price $156.63 Est. Cost/Share $152.07 Unrealized @ Report Date +3.0%

IJH ISHARES TR 8.3%

Value $7.213M Shares 25,479 Share Price $283.10 * Est. Cost/Share $55.66 Unrealized @ Report Date +1.7%

VTV VANGUARD INDEX FDS 6.3%

Value $5.412M Shares 36,787 Share Price $147.12 Est. Cost/Share $142.80 Unrealized @ Report Date +3.0%

LQD ISHARES TR 5.7%

Value $4.9M Shares 36,974 Share Price $132.53 Est. Cost/Share $132.90 Unrealized @ Report Date -0.3%

IJR ISHARES TR 5.6%

Value $4.844M Shares 42,304 Share Price $114.50 Est. Cost/Share $113.97 Unrealized @ Report Date +0.5%

IEMG ISHARES INC 4.6%

Value $3.993M Shares 66,709 Share Price $59.86 Est. Cost/Share $61.70 Unrealized @ Report Date -3.0%

IWP ISHARES TR 4.3%

Value $3.705M Shares 32,159 Share Price $115.21 Est. Cost/Share $116.60 Unrealized @ Report Date -1.2%

VBR VANGUARD INDEX FDS 3.8%

Value $3.261M Shares 18,236 Share Price $178.82 Est. Cost/Share $177.84 Unrealized @ Report Date +0.6%

IWO ISHARES TR 2.4%

Value $2.086M Shares 7,117 Share Price $293.10 Est. Cost/Share $301.37 Unrealized @ Report Date -2.8%

IJS ISHARES TR 2.4%

Value $2.082M Shares 19,922 Share Price $104.51 Est. Cost/Share $104.83 Unrealized @ Report Date -0.3%

IWS ISHARES TR 2.4%

Value $2.038M Shares 16,657 Share Price $122.35 Est. Cost/Share $119.38 Unrealized @ Report Date +2.5%

VTI VANGUARD INDEX FDS 2.1%

Value $1.82M Shares 7,539 Share Price $241.41 Est. Cost/Share $236.07 Unrealized @ Report Date +2.3%

EMB ISHARES TR 1.8%

Value $1.579M Shares 14,477 Share Price $109.07 Est. Cost/Share $109.10 Unrealized @ Report Date -0.0%

AAPL APPLE INC 1.2%

Value $1.074M Shares 6,048 Share Price $177.58 * Est. Cost/Share $154.71 Unrealized @ Report Date +12.4%

MSFT MICROSOFT CORP 1.0%

Value $871K Shares 2,590 Share Price $336.29 * Est. Cost/Share $313.41 Unrealized @ Report Date +3.8%

PG PROCTER AND GAMBLE CO 0.8%

Value $653K Shares 3,994 Share Price $163.50 * Est. Cost/Share $134.13 Unrealized @ Report Date +10.3%

MCD MCDONALDS CORP 0.7%

Value $634K Shares 2,366 Share Price $267.96 * Est. Cost/Share $229.60 Unrealized @ Report Date +6.5%

JPM JPMORGAN CHASE & CO 0.7%

Value $578K Shares 3,648 Share Price $158.44 * Est. Cost/Share $147.83 Unrealized @ Report Date -3.6%

BRO BROWN & BROWN INC 0.7%

Value $574K Shares 8,164 Share Price $70.31 * Est. Cost/Share $62.78 Unrealized @ Report Date +9.0%

JNJ JOHNSON & JOHNSON 0.6%

Value $482K Shares 2,817 Share Price $171.10 * Est. Cost/Share $145.09 Unrealized @ Report Date +4.9%

QQQ INVESCO QQQ TR 0.4%

Value $386K Shares 969 Share Price $398.35 Est. Cost/Share $386.06 Unrealized @ Report Date +3.1%

CMCSA COMCAST CORP NEW 0.4%

Value $383K Shares 7,614 Share Price $50.30 * Est. Cost/Share $46.14 Unrealized @ Report Date -3.4%

DIS DISNEY WALT CO 0.4%

Value $379K Shares 2,444 Share Price $155.07 * Est. Cost/Share $157.79 Unrealized @ Report Date -4.1%

IVW ISHARES TR 0.4%

Value $363K Shares 4,344 Share Price $83.56 Est. Cost/Share $80.56 Unrealized @ Report Date +3.9%

ACN ACCENTURE PLC IRELAND 0.4%

Value $327K Shares 788 Share Price $414.97 * Est. Cost/Share $343.31 Unrealized @ Report Date +13.8%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $306K Shares 1,780 Share Price $171.91 Est. Cost/Share $164.83 Unrealized @ Report Date +4.2%

AMGN AMGEN INC 0.3%

Value $299K Shares 1,330 Share Price $224.81 * Est. Cost/Share $185.15 Unrealized @ Report Date +7.0%

PZZA PAPA JOHNS INTL INC 0.3%

Value $250K Shares 1,873 Share Price $133.48 * Est. Cost/Share $111.95 Unrealized @ Report Date +4.4%

XLF SELECT SECTOR SPDR TR 0.3%

Value $249K Shares 6,370 Share Price $39.09 Est. Cost/Share $39.31 Unrealized @ Report Date -0.7%

BAC BK OF AMERICA CORP 0.3%

Value $229K Shares 5,142 Share Price $44.54 * Est. Cost/Share $41.02 Unrealized @ Report Date -2.0%

MUB ISHARES TR 0.3%

Value $222K Shares 1,912 Share Price $116.11 Est. Cost/Share $116.11 Unrealized @ Report Date +0.1%

HUBB HUBBELL INC 0.2%

Value $213K Shares 1,021 Share Price $208.62 * Est. Cost/Share $187.22 Unrealized @ Report Date +4.5%

— PROSPECT CAP CORP 0.0%

Value $15,000 Shares 15,000 Share Price $1.00 Est. Cost/Share $1.00 Unrealized @ Report Date —

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	22,952	$10.95M	12.7%	$477.00	$460.85	+3.5%	CORE S&P500 ETF	464287200
IJJ	ISHARES TR	82,445	$9.125M	10.5%	$110.68	$108.82	+1.7%	S&P MC 400VL ETF	464287705
IEFA	ISHARES TR	102,981	$7.686M	8.9%	$74.64	$75.15	-0.7%	CORE MSCI EAFE	46432F842
IVE	ISHARES TR	46,982	$7.359M	8.5%	$156.63	$152.07	+3.0%	S&P 500 VAL ETF	464287408
IJH	ISHARES TR	25,479	$7.213M	8.3%	$283.10 *	$55.66	+1.7%	CORE S&P MCP ETF	464287507
VTV	VANGUARD INDEX FDS	36,787	$5.412M	6.3%	$147.12	$142.80	+3.0%	VALUE ETF	922908744
LQD	ISHARES TR	36,974	$4.9M	5.7%	$132.53	$132.90	-0.3%	IBOXX INV CP ETF	464287242
IJR	ISHARES TR	42,304	$4.844M	5.6%	$114.50	$113.97	+0.5%	CORE S&P SCP ETF	464287804
IEMG	ISHARES INC	66,709	$3.993M	4.6%	$59.86	$61.70	-3.0%	CORE MSCI EMKT	46434G103
IWP	ISHARES TR	32,159	$3.705M	4.3%	$115.21	$116.60	-1.2%	RUS MD CP GR ETF	464287481
VBR	VANGUARD INDEX FDS	18,236	$3.261M	3.8%	$178.82	$177.84	+0.6%	SM CP VAL ETF	922908611
IWO	ISHARES TR	7,117	$2.086M	2.4%	$293.10	$301.37	-2.8%	RUS 2000 GRW ETF	464287648
IJS	ISHARES TR	19,922	$2.082M	2.4%	$104.51	$104.83	-0.3%	SP SMCP600VL ETF	464287879
IWS	ISHARES TR	16,657	$2.038M	2.4%	$122.35	$119.38	+2.5%	RUS MDCP VAL ETF	464287473
VTI	VANGUARD INDEX FDS	7,539	$1.82M	2.1%	$241.41	$236.07	+2.3%	TOTAL STK MKT	922908769
EMB	ISHARES TR	14,477	$1.579M	1.8%	$109.07	$109.10	-0.0%	JPMORGAN USD EMG	464288281
AAPL	APPLE INC	6,048	$1.074M	1.2%	$177.58 *	$154.71	+12.4%	COM	037833100
MSFT	MICROSOFT CORP	2,590	$871K	1.0%	$336.29 *	$313.41	+3.8%	COM	594918104
PG	PROCTER AND GAMBLE CO	3,994	$653K	0.8%	$163.50 *	$134.13	+10.3%	COM	742718109
MCD	MCDONALDS CORP	2,366	$634K	0.7%	$267.96 *	$229.60	+6.5%	COM	580135101
JPM	JPMORGAN CHASE & CO	3,648	$578K	0.7%	$158.44 *	$147.83	-3.6%	COM	46625H100
BRO	BROWN & BROWN INC	8,164	$574K	0.7%	$70.31 *	$62.78	+9.0%	COM	115236101
JNJ	JOHNSON & JOHNSON	2,817	$482K	0.6%	$171.10 *	$145.09	+4.9%	COM	478160104
QQQ	INVESCO QQQ TR	969	$386K	0.4%	$398.35	$386.06	+3.1%	UNIT SER 1	46090E103
CMCSA	COMCAST CORP NEW	7,614	$383K	0.4%	$50.30 *	$46.14	-3.4%	CL A	20030N101
DIS	DISNEY WALT CO	2,444	$379K	0.4%	$155.07 *	$157.79	-4.1%	COM	254687106
IVW	ISHARES TR	4,344	$363K	0.4%	$83.56	$80.56	+3.9%	S&P 500 GRWT ETF	464287309
ACN	ACCENTURE PLC IRELAND	788	$327K	0.4%	$414.97 *	$343.31	+13.8%	SHS CLASS A	G1151C101
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$306K	0.4%	$171.91	$164.83	+4.2%	DIV APP ETF	921908844
AMGN	AMGEN INC	1,330	$299K	0.3%	$224.81 *	$185.15	+7.0%	COM	031162100
PZZA	PAPA JOHNS INTL INC	1,873	$250K	0.3%	$133.48 *	$111.95	+4.4%	COM	698813102
XLF	SELECT SECTOR SPDR TR	6,370	$249K	0.3%	$39.09	$39.31	-0.7%	FINANCIAL	81369Y605
BAC	BK OF AMERICA CORP	5,142	$229K	0.3%	$44.54 *	$41.02	-2.0%	COM	060505104
MUB	ISHARES TR	1,912	$222K	0.3%	$116.11	$116.11	+0.1%	NATIONAL MUN ETF	464288414
HUBB	HUBBELL INC	1,021	$213K	0.2%	$208.62 *	$187.22	+4.5%	COM	443510607
—	PROSPECT CAP CORP	15,000	$15,000	0.0%	$1.00	$1.00	—	NOTE 4.950% 7/1	74348TAR3