Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q1 2022 (← Previous) (Next →)

Filing Date: Apr 7, 2022

Total Value: $86.06M (100.0% shares, 0.0% debt)

Holdings (34)

IVV ISHARES TR 11.3%

Value $9.761M Shares 21,514 Share Price $453.70 Est. Cost/Share $460.85 Unrealized @ Report Date -1.6%

IEFA ISHARES TR 11.3%

Value $9.7M Shares 139,553 Share Price $69.51 Est. Cost/Share $74.00 Unrealized @ Report Date -6.1%

IJJ ISHARES TR 10.2%

Value $8.754M Shares 79,843 Share Price $109.64 Est. Cost/Share $108.82 Unrealized @ Report Date +0.8%

IJH ISHARES TR 8.8%

Value $7.543M Shares 28,110 Share Price $268.34 * Est. Cost/Share $55.44 Unrealized @ Report Date -3.2%

IVE ISHARES TR 8.0%

Value $6.842M Shares 43,940 Share Price $155.71 Est. Cost/Share $152.07 Unrealized @ Report Date +2.4%

IEMG ISHARES INC 7.5%

Value $6.413M Shares 115,440 Share Price $55.55 Est. Cost/Share $60.05 Unrealized @ Report Date -7.5%

VTV VANGUARD INDEX FDS 5.6%

Value $4.817M Shares 32,599 Share Price $147.77 Est. Cost/Share $142.80 Unrealized @ Report Date +3.5%

LQD ISHARES TR 5.4%

Value $4.685M Shares 38,739 Share Price $120.94 Est. Cost/Share $132.53 Unrealized @ Report Date -8.7%

IJR ISHARES TR 5.4%

Value $4.627M Shares 42,891 Share Price $107.88 Est. Cost/Share $113.88 Unrealized @ Report Date -5.3%

IWP ISHARES TR 3.8%

Value $3.272M Shares 32,562 Share Price $100.49 Est. Cost/Share $116.39 Unrealized @ Report Date -13.7%

VBR VANGUARD INDEX FDS 3.6%

Value $3.076M Shares 17,482 Share Price $175.95 Est. Cost/Share $177.84 Unrealized @ Report Date -1.1%

IJS ISHARES TR 2.4%

Value $2.075M Shares 20,261 Share Price $102.41 Est. Cost/Share $104.78 Unrealized @ Report Date -2.3%

IWO ISHARES TR 2.1%

Value $1.814M Shares 7,093 Share Price $255.75 Est. Cost/Share $301.37 Unrealized @ Report Date -15.1%

IWS ISHARES TR 2.1%

Value $1.804M Shares 15,079 Share Price $119.64 Est. Cost/Share $119.38 Unrealized @ Report Date +0.2%

VTI VANGUARD INDEX FDS 2.0%

Value $1.683M Shares 7,391 Share Price $227.71 Est. Cost/Share $236.07 Unrealized @ Report Date -3.6%

EMB ISHARES TR 1.9%

Value $1.62M Shares 16,570 Share Price $97.77 Est. Cost/Share $108.11 Unrealized @ Report Date -9.6%

AAPL APPLE INC 1.2%

Value $1.056M Shares 6,049 Share Price $174.57 Est. Cost/Share $154.71 Unrealized @ Report Date +10.7%

MSFT MICROSOFT CORP 0.9%

Value $799K Shares 2,591 Share Price $308.38 * Est. Cost/Share $313.41 Unrealized @ Report Date -4.6%

PG PROCTER AND GAMBLE CO 0.7%

Value $610K Shares 3,995 Share Price $152.69 * Est. Cost/Share $134.13 Unrealized @ Report Date +3.6%

BRO BROWN & BROWN INC 0.7%

Value $591K Shares 8,175 Share Price $72.29 * Est. Cost/Share $62.78 Unrealized @ Report Date +12.3%

MCD MCDONALDS CORP 0.7%

Value $585K Shares 2,367 Share Price $247.15 * Est. Cost/Share $229.60 Unrealized @ Report Date -1.2%

JNJ JOHNSON & JOHNSON 0.6%

Value $500K Shares 2,819 Share Price $177.37 * Est. Cost/Share $145.09 Unrealized @ Report Date +9.3%

JPM JPMORGAN CHASE & CO 0.6%

Value $497K Shares 3,648 Share Price $136.24 * Est. Cost/Share $147.83 Unrealized @ Report Date -16.5%

CMCSA COMCAST CORP NEW 0.4%

Value $357K Shares 7,615 Share Price $46.88 * Est. Cost/Share $46.14 Unrealized @ Report Date -9.7%

QQQ INVESCO QQQ TR 0.4%

Value $351K Shares 969 Share Price $362.23 Est. Cost/Share $386.06 Unrealized @ Report Date -6.1%

DIS DISNEY WALT CO 0.4%

Value $333K Shares 2,428 Share Price $137.15 * Est. Cost/Share $157.79 Unrealized @ Report Date -15.1%

IVW ISHARES TR 0.4%

Value $332K Shares 4,351 Share Price $76.30 Est. Cost/Share $80.56 Unrealized @ Report Date -5.2%

AMGN AMGEN INC 0.4%

Value $322K Shares 1,333 Share Price $241.56 * Est. Cost/Share $185.15 Unrealized @ Report Date +16.0%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $289K Shares 1,780 Share Price $162.36 Est. Cost/Share $164.83 Unrealized @ Report Date -1.6%

ACN ACCENTURE PLC IRELAND 0.3%

Value $266K Shares 789 Share Price $337.14 * Est. Cost/Share $343.31 Unrealized @ Report Date -7.2%

XLF SELECT SECTOR SPDR TR 0.3%

Value $244K Shares 6,370 Share Price $38.30 Est. Cost/Share $39.31 Unrealized @ Report Date -2.5%

BAC BK OF AMERICA CORP 0.2%

Value $212K Shares 5,144 Share Price $41.21 * Est. Cost/Share $41.02 Unrealized @ Report Date -8.8%

MUB ISHARES TR 0.2%

Value $210K Shares 1,917 Share Price $109.55 Est. Cost/Share $116.11 Unrealized @ Report Date -5.6%

— PROSPECT CAP CORP 0.0%

Value $15,000 Shares 15,000 Share Price $1.00 Est. Cost/Share $1.00 Unrealized @ Report Date —

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	21,514	$9.761M	11.3%	$453.70	$460.85	-1.6%	CORE S&P500 ETF	464287200
IEFA	ISHARES TR	139,553	$9.7M	11.3%	$69.51	$74.00	-6.1%	CORE MSCI EAFE	46432F842
IJJ	ISHARES TR	79,843	$8.754M	10.2%	$109.64	$108.82	+0.8%	S&P MC 400VL ETF	464287705
IJH	ISHARES TR	28,110	$7.543M	8.8%	$268.34 *	$55.44	-3.2%	CORE S&P MCP ETF	464287507
IVE	ISHARES TR	43,940	$6.842M	8.0%	$155.71	$152.07	+2.4%	S&P 500 VAL ETF	464287408
IEMG	ISHARES INC	115,440	$6.413M	7.5%	$55.55	$60.05	-7.5%	CORE MSCI EMKT	46434G103
VTV	VANGUARD INDEX FDS	32,599	$4.817M	5.6%	$147.77	$142.80	+3.5%	VALUE ETF	922908744
LQD	ISHARES TR	38,739	$4.685M	5.4%	$120.94	$132.53	-8.7%	IBOXX INV CP ETF	464287242
IJR	ISHARES TR	42,891	$4.627M	5.4%	$107.88	$113.88	-5.3%	CORE S&P SCP ETF	464287804
IWP	ISHARES TR	32,562	$3.272M	3.8%	$100.49	$116.39	-13.7%	RUS MD CP GR ETF	464287481
VBR	VANGUARD INDEX FDS	17,482	$3.076M	3.6%	$175.95	$177.84	-1.1%	SM CP VAL ETF	922908611
IJS	ISHARES TR	20,261	$2.075M	2.4%	$102.41	$104.78	-2.3%	SP SMCP600VL ETF	464287879
IWO	ISHARES TR	7,093	$1.814M	2.1%	$255.75	$301.37	-15.1%	RUS 2000 GRW ETF	464287648
IWS	ISHARES TR	15,079	$1.804M	2.1%	$119.64	$119.38	+0.2%	RUS MDCP VAL ETF	464287473
VTI	VANGUARD INDEX FDS	7,391	$1.683M	2.0%	$227.71	$236.07	-3.6%	TOTAL STK MKT	922908769
EMB	ISHARES TR	16,570	$1.62M	1.9%	$97.77	$108.11	-9.6%	JPMORGAN USD EMG	464288281
AAPL	APPLE INC	6,049	$1.056M	1.2%	$174.57	$154.71	+10.7%	COM	037833100
MSFT	MICROSOFT CORP	2,591	$799K	0.9%	$308.38 *	$313.41	-4.6%	COM	594918104
PG	PROCTER AND GAMBLE CO	3,995	$610K	0.7%	$152.69 *	$134.13	+3.6%	COM	742718109
BRO	BROWN & BROWN INC	8,175	$591K	0.7%	$72.29 *	$62.78	+12.3%	COM	115236101
MCD	MCDONALDS CORP	2,367	$585K	0.7%	$247.15 *	$229.60	-1.2%	COM	580135101
JNJ	JOHNSON & JOHNSON	2,819	$500K	0.6%	$177.37 *	$145.09	+9.3%	COM	478160104
JPM	JPMORGAN CHASE & CO	3,648	$497K	0.6%	$136.24 *	$147.83	-16.5%	COM	46625H100
CMCSA	COMCAST CORP NEW	7,615	$357K	0.4%	$46.88 *	$46.14	-9.7%	CL A	20030N101
QQQ	INVESCO QQQ TR	969	$351K	0.4%	$362.23	$386.06	-6.1%	UNIT SER 1	46090E103
DIS	DISNEY WALT CO	2,428	$333K	0.4%	$137.15 *	$157.79	-15.1%	COM	254687106
IVW	ISHARES TR	4,351	$332K	0.4%	$76.30	$80.56	-5.2%	S&P 500 GRWT ETF	464287309
AMGN	AMGEN INC	1,333	$322K	0.4%	$241.56 *	$185.15	+16.0%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$289K	0.3%	$162.36	$164.83	-1.6%	DIV APP ETF	921908844
ACN	ACCENTURE PLC IRELAND	789	$266K	0.3%	$337.14 *	$343.31	-7.2%	SHS CLASS A	G1151C101
XLF	SELECT SECTOR SPDR TR	6,370	$244K	0.3%	$38.30	$39.31	-2.5%	SBI INT-FINL	81369Y605
BAC	BK OF AMERICA CORP	5,144	$212K	0.2%	$41.21 *	$41.02	-8.8%	COM	060505104
MUB	ISHARES TR	1,917	$210K	0.2%	$109.55	$116.11	-5.6%	NATIONAL MUN ETF	464288414
—	PROSPECT CAP CORP	15,000	$15,000	0.0%	$1.00	$1.00	—	NOTE 4.950% 7/1	74348TAR3