Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q1 2022 (← Previous) (Next →)

Filing Date: Apr 7, 2022

Total Value: $86.06M (100.0% shares, 0.0% debt)

Holdings (34)

IVV ISHARES TR 11.3%

Value $9.761M Shares 21,514 Est. Cost $477.00 Unrealized —

IEFA ISHARES TR 11.3%

Value $9.7M Shares 139,553 Est. Cost $73.29 Unrealized —

IJJ ISHARES TR 10.2%

Value $8.754M Shares 79,843 Est. Cost $110.68 Unrealized —

IJH ISHARES TR 8.8%

Value $7.543M Shares 28,110 Est. Cost $281.71 Unrealized —

IVE ISHARES TR 8.0%

Value $6.842M Shares 43,940 Est. Cost $156.63 Unrealized —

IEMG ISHARES INC 7.5%

Value $6.413M Shares 115,440 Est. Cost $58.04 Unrealized —

VTV VANGUARD INDEX FDS 5.6%

Value $4.817M Shares 32,599 Est. Cost $147.12 Unrealized —

LQD ISHARES TR 5.4%

Value $4.685M Shares 38,739 Est. Cost $132.00 Unrealized —

IJR ISHARES TR 5.4%

Value $4.627M Shares 42,891 Est. Cost $114.41 Unrealized —

IWP ISHARES TR 3.8%

Value $3.272M Shares 32,562 Est. Cost $115.03 Unrealized —

VBR VANGUARD INDEX FDS 3.6%

Value $3.076M Shares 17,482 Est. Cost $178.82 Unrealized —

IJS ISHARES TR 2.4%

Value $2.075M Shares 20,261 Est. Cost $104.47 Unrealized —

IWO ISHARES TR 2.1%

Value $1.814M Shares 7,093 Est. Cost $293.10 Unrealized —

IWS ISHARES TR 2.1%

Value $1.804M Shares 15,079 Est. Cost $122.35 Unrealized —

VTI VANGUARD INDEX FDS 2.0%

Value $1.683M Shares 7,391 Est. Cost $241.41 Unrealized —

EMB ISHARES TR 1.9%

Value $1.62M Shares 16,570 Est. Cost $107.64 Unrealized —

AAPL APPLE INC 1.2%

Value $1.056M Shares 6,049 Est. Cost $154.71 Unrealized +6.5%

MSFT MICROSOFT CORP 0.9%

Value $799K Shares 2,591 Est. Cost $313.41 Unrealized -7.0%

PG PROCTER AND GAMBLE CO 0.7%

Value $610K Shares 3,995 Est. Cost $134.13 Unrealized +6.0%

BRO BROWN & BROWN INC 0.7%

Value $591K Shares 8,175 Est. Cost $62.78 Unrealized +4.1%

MCD MCDONALDS CORP 0.7%

Value $585K Shares 2,367 Est. Cost $229.60 Unrealized -0.8%

JNJ JOHNSON & JOHNSON 0.6%

Value $500K Shares 2,819 Est. Cost $145.09 Unrealized +4.6%

JPM JPMORGAN CHASE & CO 0.6%

Value $497K Shares 3,648 Est. Cost $147.83 Unrealized -9.6%

CMCSA COMCAST CORP NEW 0.4%

Value $357K Shares 7,615 Est. Cost $46.14 Unrealized -7.1%

QQQ INVESCO QQQ TR 0.4%

Value $351K Shares 969 Est. Cost $398.35 Unrealized —

DIS DISNEY WALT CO 0.4%

Value $333K Shares 2,428 Est. Cost $157.79 Unrealized -10.5%

IVW ISHARES TR 0.4%

Value $332K Shares 4,351 Est. Cost $83.56 Unrealized —

AMGN AMGEN INC 0.4%

Value $322K Shares 1,333 Est. Cost $185.15 Unrealized +9.8%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $289K Shares 1,780 Est. Cost $171.91 Unrealized —

ACN ACCENTURE PLC IRELAND 0.3%

Value $266K Shares 789 Est. Cost $343.31 Unrealized -7.2%

XLF SELECT SECTOR SPDR TR 0.3%

Value $244K Shares 6,370 Est. Cost $39.09 Unrealized —

BAC BK OF AMERICA CORP 0.2%

Value $212K Shares 5,144 Est. Cost $41.02 Unrealized -0.5%

MUB ISHARES TR 0.2%

Value $210K Shares 1,917 Est. Cost $116.11 Unrealized —

— PROSPECT CAP CORP 0.0%

Value $15,000 Shares 15,000 Est. Cost $1.00 Unrealized —

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	21,514	$9.761M	11.3%	$477.00	—	CORE S&P500 ETF	464287200
IEFA	ISHARES TR	139,553	$9.7M	11.3%	$73.29	—	CORE MSCI EAFE	46432F842
IJJ	ISHARES TR	79,843	$8.754M	10.2%	$110.68	—	S&P MC 400VL ETF	464287705
IJH	ISHARES TR	28,110	$7.543M	8.8%	$281.71	—	CORE S&P MCP ETF	464287507
IVE	ISHARES TR	43,940	$6.842M	8.0%	$156.63	—	S&P 500 VAL ETF	464287408
IEMG	ISHARES INC	115,440	$6.413M	7.5%	$58.04	—	CORE MSCI EMKT	46434G103
VTV	VANGUARD INDEX FDS	32,599	$4.817M	5.6%	$147.12	—	VALUE ETF	922908744
LQD	ISHARES TR	38,739	$4.685M	5.4%	$132.00	—	IBOXX INV CP ETF	464287242
IJR	ISHARES TR	42,891	$4.627M	5.4%	$114.41	—	CORE S&P SCP ETF	464287804
IWP	ISHARES TR	32,562	$3.272M	3.8%	$115.03	—	RUS MD CP GR ETF	464287481
VBR	VANGUARD INDEX FDS	17,482	$3.076M	3.6%	$178.82	—	SM CP VAL ETF	922908611
IJS	ISHARES TR	20,261	$2.075M	2.4%	$104.47	—	SP SMCP600VL ETF	464287879
IWO	ISHARES TR	7,093	$1.814M	2.1%	$293.10	—	RUS 2000 GRW ETF	464287648
IWS	ISHARES TR	15,079	$1.804M	2.1%	$122.35	—	RUS MDCP VAL ETF	464287473
VTI	VANGUARD INDEX FDS	7,391	$1.683M	2.0%	$241.41	—	TOTAL STK MKT	922908769
EMB	ISHARES TR	16,570	$1.62M	1.9%	$107.64	—	JPMORGAN USD EMG	464288281
AAPL	APPLE INC	6,049	$1.056M	1.2%	$154.71	+6.5%	COM	037833100
MSFT	MICROSOFT CORP	2,591	$799K	0.9%	$313.41	-7.0%	COM	594918104
PG	PROCTER AND GAMBLE CO	3,995	$610K	0.7%	$134.13	+6.0%	COM	742718109
BRO	BROWN & BROWN INC	8,175	$591K	0.7%	$62.78	+4.1%	COM	115236101
MCD	MCDONALDS CORP	2,367	$585K	0.7%	$229.60	-0.8%	COM	580135101
JNJ	JOHNSON & JOHNSON	2,819	$500K	0.6%	$145.09	+4.6%	COM	478160104
JPM	JPMORGAN CHASE & CO	3,648	$497K	0.6%	$147.83	-9.6%	COM	46625H100
CMCSA	COMCAST CORP NEW	7,615	$357K	0.4%	$46.14	-7.1%	CL A	20030N101
QQQ	INVESCO QQQ TR	969	$351K	0.4%	$398.35	—	UNIT SER 1	46090E103
DIS	DISNEY WALT CO	2,428	$333K	0.4%	$157.79	-10.5%	COM	254687106
IVW	ISHARES TR	4,351	$332K	0.4%	$83.56	—	S&P 500 GRWT ETF	464287309
AMGN	AMGEN INC	1,333	$322K	0.4%	$185.15	+9.8%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$289K	0.3%	$171.91	—	DIV APP ETF	921908844
ACN	ACCENTURE PLC IRELAND	789	$266K	0.3%	$343.31	-7.2%	SHS CLASS A	G1151C101
XLF	SELECT SECTOR SPDR TR	6,370	$244K	0.3%	$39.09	—	SBI INT-FINL	81369Y605
BAC	BK OF AMERICA CORP	5,144	$212K	0.2%	$41.02	-0.5%	COM	060505104
MUB	ISHARES TR	1,917	$210K	0.2%	$116.11	—	NATIONAL MUN ETF	464288414
—	PROSPECT CAP CORP	15,000	$15,000	0.0%	$1.00	—	NOTE 4.950% 7/1	74348TAR3