Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2026 (← Previous) (Next →)

Filing Date: Jul 13, 2026

Total Value: $90.54M (100.0% shares, 0.0% debt)

Holdings (49)

IVV ISHARES TR 25.9%
Value $23.48M Shares 31,353 Share Price $748.89 Est. Cost/Share $424.20 Unrealized @ Report Date +76.5%
IJH ISHARES TR 22.4%
Value $20.27M Shares 262,847 Share Price $77.11 Est. Cost/Share $57.58 Unrealized @ Report Date +33.9%
IJR ISHARES TR 12.6%
Value $11.37M Shares 76,654 Share Price $148.31 Est. Cost/Share $111.46 Unrealized @ Report Date +33.1%
FIVA FIDELITY COVINGTON TRUST 7.8%
Value $7.095M Shares 184,197 Share Price $38.52 Est. Cost/Share $37.40 Unrealized @ Report Date +3.0%
VTI VANGUARD INDEX FDS 3.1%
Value $2.8M Shares 7,567 Share Price $370.06 Est. Cost/Share $242.58 Unrealized @ Report Date +52.5%
AAPL APPLE INC 2.4%
Value $2.177M Shares 7,524 Share Price $289.38 Est. Cost/Share $161.83 Unrealized @ Report Date +78.8%
MSFT MICROSOFT CORP 1.4%
Value $1.232M Shares 3,302 Share Price $372.98 Est. Cost/Share $349.69 Unrealized @ Report Date +6.7%
SMH VANECK ETF TRUST 1.4%
Value $1.23M Shares 1,876 Share Price $655.89 Est. Cost/Share $545.62 Unrealized @ Report Date +20.2%
PM PHILIP MORRIS INTL INC 1.3%
Value $1.214M Shares 6,711 Share Price $180.91 Est. Cost/Share $86.20 Unrealized @ Report Date +109.9%
JPM JPMORGAN CHASE & CO 1.3%
Value $1.199M Shares 3,663 Share Price $327.37 Est. Cost/Share $160.73 Unrealized @ Report Date +103.7%
DELL DELL TECHNOLOGIES INC 1.3%
Value $1.178M Shares 2,731 Share Price $431.47 Est. Cost/Share $124.63 Unrealized @ Report Date +246.2%
IWP ISHARES TR 1.3%
Value $1.178M Shares 8,044 Share Price $146.40 Est. Cost/Share $116.39 Unrealized @ Report Date +25.8%
IEFA ISHARES TR 1.2%
Value $1.064M Shares 11,016 Share Price $96.58 Est. Cost/Share $69.58 Unrealized @ Report Date +38.8%
CAT CATERPILLAR INC 1.0%
Value $921K Shares 865 Share Price $1064.70 Est. Cost/Share $260.64 Unrealized @ Report Date +308.6%
WMT WALMART INC 0.9%
Value $778K Shares 6,866 Share Price $113.26 Est. Cost/Share $54.10 Unrealized @ Report Date +109.4%
MCD MCDONALDS CORP 0.8%
Value $682K Shares 2,523 Share Price $270.34 Est. Cost/Share $236.93 Unrealized @ Report Date +14.1%
XOM EXXON MOBIL CORP 0.7%
Value $676K Shares 4,945 Share Price $136.72 Est. Cost/Share $101.56 Unrealized @ Report Date +34.6%
NVDA NVIDIA CORPORATION 0.7%
Value $651K Shares 3,252 Share Price $200.11 Est. Cost/Share $142.41 Unrealized @ Report Date +40.5%
JNJ JOHNSON & JOHNSON 0.7%
Value $617K Shares 2,430 Share Price $253.98 Est. Cost/Share $149.67 Unrealized @ Report Date +69.7%
VTV VANGUARD INDEX FDS 0.7%
Value $612K Shares 2,809 Share Price $217.94 Est. Cost/Share $142.44 Unrealized @ Report Date +53.0%
MO ALTRIA GROUP INC 0.6%
Value $555K Shares 7,710 Share Price $71.95 Est. Cost/Share $36.43 Unrealized @ Report Date +97.5%
PG PROCTER & GAMBLE CO 0.6%
Value $549K Shares 3,742 Share Price $146.64 Est. Cost/Share $134.13 Unrealized @ Report Date +9.3%
IVW ISHARES TR 0.6%
Value $516K Shares 3,755 Share Price $137.54 Est. Cost/Share $80.56 Unrealized @ Report Date +70.7%
AMGN AMGEN INC 0.5%
Value $490K Shares 1,354 Share Price $362.23 Est. Cost/Share $195.83 Unrealized @ Report Date +84.9%
CSCO CISCO SYS INC 0.5%
Value $478K Shares 4,066 Share Price $117.46 Est. Cost/Share $47.73 Unrealized @ Report Date +146.1%
MDLZ MONDELEZ INTL INC 0.5%
Value $447K Shares 7,723 Share Price $57.84 Est. Cost/Share $67.21 Unrealized @ Report Date -13.9%
CVX CHEVRON CORPORATION 0.5%
Value $446K Shares 2,689 Share Price $165.77 Est. Cost/Share $144.01 Unrealized @ Report Date +15.1%
IWS ISHARES TR 0.5%
Value $442K Shares 2,685 Share Price $164.61 Est. Cost/Share $119.25 Unrealized @ Report Date +38.0%
BRO BROWN & BROWN INC 0.5%
Value $413K Shares 6,442 Share Price $64.15 Est. Cost/Share $62.78 Unrealized @ Report Date +2.2%
HUBB HUBBELL INC 0.4%
Value $401K Shares 767 Share Price $523.01 Est. Cost/Share $199.94 Unrealized @ Report Date +161.7%
IWO ISHARES TR 0.4%
Value $356K Shares 905 Share Price $393.81 Est. Cost/Share $301.37 Unrealized @ Report Date +30.7%
VIG VANGUARD SPECIALIZED FUNDS 0.4%
Value $355K Shares 1,500 Share Price $236.62 Est. Cost/Share $164.83 Unrealized @ Report Date +43.6%
VBR VANGUARD INDEX FDS 0.4%
Value $346K Shares 1,422 Share Price $243.04 Est. Cost/Share $177.98 Unrealized @ Report Date +36.5%
XLF SELECT SECTOR SPDR TR 0.4%
Value $341K Shares 6,370 Share Price $53.61 Est. Cost/Share $34.10 Unrealized @ Report Date +57.2%
PNW PINNACLE WEST CAP CORP 0.4%
Value $318K Shares 2,976 Share Price $107.00 Est. Cost/Share $89.32 Unrealized @ Report Date +19.8%
V VISA INC 0.3%
Value $311K Shares 906 Share Price $342.93 Est. Cost/Share $249.68 Unrealized @ Report Date +37.4%
MRK MERCK & CO INC 0.3%
Value $303K Shares 2,360 Share Price $128.52 Est. Cost/Share $93.24 Unrealized @ Report Date +37.8%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $288K Shares 1,025 Share Price $281.07 Est. Cost/Share $145.47 Unrealized @ Report Date +93.3%
INTC INTEL CORP 0.3%
Value $287K Shares 2,057 Share Price $139.61 Est. Cost/Share $101.12 Unrealized @ Report Date +38.1%
TRV TRAVELERS COMPANIES INC 0.3%
Value $284K Shares 860 Share Price $330.12 Est. Cost/Share $292.96 Unrealized @ Report Date +12.7%
QQQ INVESCO QQQ TR 0.3%
Value $262K Shares 355 Share Price $736.86 Est. Cost/Share $607.50 Unrealized @ Report Date +21.2%
CCL CARNIVAL CORP LTD 0.3%
Value $258K Shares 9,036 Share Price $28.57 Est. Cost/Share $28.57 Unrealized @ Report Date —
MMM 3M CO 0.3%
Value $257K Shares 1,586 Share Price $161.92 Est. Cost/Share $141.25 Unrealized @ Report Date +14.6%
BAC BANK OF AMER CORP 0.3%
Value $251K Shares 4,411 Share Price $56.98 Est. Cost/Share $41.45 Unrealized @ Report Date +37.5%
SOXX ISHARES TR 0.3%
Value $250K Shares 390 Share Price $640.76 Est. Cost/Share $507.70 Unrealized @ Report Date +26.2%
IJJ ISHARES TR 0.3%
Value $240K Shares 1,627 Share Price $147.69 Est. Cost/Share $108.82 Unrealized @ Report Date +35.8%
DIS DISNEY WALT CO 0.3%
Value $240K Shares 2,494 Share Price $96.24 Est. Cost/Share $100.71 Unrealized @ Report Date -4.4%
DIA STATE STR SPDR DOW JONES IND 0.2%
Value $224K Shares 430 Share Price $521.91 Est. Cost/Share $499.41 Unrealized @ Report Date +4.6%
AMZN AMAZON COM INC 0.2%
Value $209K Shares 876 Share Price $238.34 Est. Cost/Share $251.01 Unrealized @ Report Date -5.0%