Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q1 2026 (← Previous) (Next →)

Filing Date: Apr 7, 2026

Total Value: $74.65M (100.0% shares, 0.0% debt)

Holdings (47)

IVV ISHARES TR 28.8%

Value $21.49M Shares 32,907 Est. Cost $426.18 Unrealized —

IJH ISHARES TR 23.9%

Value $17.87M Shares 264,692 Est. Cost $86.51 Unrealized —

IJR ISHARES TR 13.2%

Value $9.868M Shares 79,384 Est. Cost $106.16 Unrealized —

VTI VANGUARD INDEX FDS 3.3%

Value $2.466M Shares 7,686 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.6%

Value $1.942M Shares 7,652 Est. Cost $161.83 Unrealized +62.4%

MSFT MICROSOFT CORP 1.6%

Value $1.23M Shares 3,322 Est. Cost $349.69 Unrealized +24.3%

PM PHILIP MORRIS INTL INC 1.5%

Value $1.153M Shares 6,972 Est. Cost $86.20 Unrealized +104.1%

JPM JPMORGAN CHASE & CO 1.5%

Value $1.136M Shares 3,862 Est. Cost $161.27 Unrealized +93.1%

IWP ISHARES TR 1.5%

Value $1.131M Shares 8,825 Est. Cost $115.03 Unrealized —

FBTC FIDELITY WISE ORIGIN BITCOIN 1.3%

Value $1.007M Shares 17,060 Est. Cost $59.03 Unrealized —

IEFA ISHARES TR 1.3%

Value $989K Shares 10,923 Est. Cost $67.48 Unrealized —

WMT WALMART INC 1.2%

Value $869K Shares 6,993 Est. Cost $54.10 Unrealized +125.6%

XOM EXXON MOBIL CORP 1.1%

Value $833K Shares 4,908 Est. Cost $101.56 Unrealized +36.6%

MCD MCDONALDS CORP 1.0%

Value $776K Shares 2,496 Est. Cost $236.39 Unrealized +34.2%

CAT CATERPILLAR INC 0.8%

Value $613K Shares 865 Est. Cost $260.64 Unrealized +162.6%

JNJ JOHNSON & JOHNSON 0.8%

Value $594K Shares 2,429 Est. Cost $149.50 Unrealized +52.4%

VTV VANGUARD INDEX FDS 0.8%

Value $576K Shares 2,936 Est. Cost $142.45 Unrealized —

CVX CHEVRON CORPORATION 0.7%

Value $544K Shares 2,627 Est. Cost $143.02 Unrealized +20.2%

PG PROCTER & GAMBLE CO 0.7%

Value $540K Shares 3,740 Est. Cost $134.13 Unrealized +13.1%

AMGN AMGEN INC 0.7%

Value $518K Shares 1,472 Est. Cost $195.83 Unrealized +78.6%

MO ALTRIA GROUP INC 0.7%

Value $509K Shares 7,710 Est. Cost $36.43 Unrealized +73.0%

DELL DELL TECHNOLOGIES INC 0.6%

Value $465K Shares 2,834 Est. Cost $124.63 Unrealized -4.5%

IVW ISHARES TR 0.6%

Value $463K Shares 4,093 Est. Cost $83.56 Unrealized —

MDLZ MONDELEZ INTL INC 0.6%

Value $444K Shares 7,708 Est. Cost $67.21 Unrealized -13.5%

BRO BROWN & BROWN INC 0.6%

Value $419K Shares 6,427 Est. Cost $62.78 Unrealized +18.2%

IWS ISHARES TR 0.5%

Value $408K Shares 2,797 Est. Cost $122.29 Unrealized —

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $383K Shares 1,780 Est. Cost $171.91 Unrealized —

HUBB HUBBELL INC 0.5%

Value $376K Shares 767 Est. Cost $199.94 Unrealized +147.7%

NVDA NVIDIA CORPORATION 0.5%

Value $352K Shares 2,017 Est. Cost $103.71 Unrealized +80.0%

CSCO CISCO SYS INC 0.4%

Value $334K Shares 4,298 Est. Cost $47.73 Unrealized +63.2%

IWO ISHARES TR 0.4%

Value $316K Shares 1,008 Est. Cost $293.10 Unrealized —

XLF SELECT SECTOR SPDR TR 0.4%

Value $314K Shares 6,370 Est. Cost $34.46 Unrealized —

VBR VANGUARD INDEX FDS 0.4%

Value $308K Shares 1,420 Est. Cost $179.04 Unrealized —

PNW PINNACLE WEST CAP CORP 0.4%

Value $300K Shares 2,976 Est. Cost $89.32 Unrealized +4.7%

IBM INTERNATIONAL BUSINESS MACHS 0.4%

Value $285K Shares 1,176 Est. Cost $145.47 Unrealized +95.2%

MRK MERCK & CO INC 0.4%

Value $284K Shares 2,360 Est. Cost $93.24 Unrealized +22.6%

CCL CARNIVAL CORP 0.4%

Value $270K Shares 10,437 Est. Cost $13.28 Unrealized +133.7%

TRV TRAVELERS COMPANIES INC 0.3%

Value $251K Shares 860 Est. Cost $288.51 Unrealized 0.0%

V VISA INC 0.3%

Value $249K Shares 825 Est. Cost $242.67 Unrealized +35.6%

DIS DISNEY WALT CO 0.3%

Value $240K Shares 2,494 Est. Cost $100.71 Unrealized +8.7%

Value $230K Shares 1,586 Est. Cost $141.25 Unrealized +16.1%

SO SOUTHERN CO 0.3%

Value $230K Shares 2,381 Est. Cost $92.08 Unrealized -2.8%

IJJ ISHARES TR 0.3%

Value $215K Shares 1,626 Est. Cost $110.68 Unrealized —

RIO RIO TINTO PLC 0.3%

Value $215K Shares 2,309 Est. Cost $93.30 Unrealized —

BAC BANK AMERICA CORP 0.3%

Value $215K Shares 4,407 Est. Cost $41.45 Unrealized +29.5%

CMCSA COMCAST CORP NEW 0.3%

Value $213K Shares 7,411 Est. Cost $46.14 Unrealized -35.4%

QQQ INVESCO QQQ TR 0.3%

Value $205K Shares 355 Est. Cost $577.54 Unrealized —

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	32,907	$21.49M	28.8%	$426.18	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	264,692	$17.87M	23.9%	$86.51	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	79,384	$9.868M	13.2%	$106.16	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	7,686	$2.466M	3.3%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,652	$1.942M	2.6%	$161.83	+62.4%	COM	037833100
MSFT	MICROSOFT CORP	3,322	$1.23M	1.6%	$349.69	+24.3%	COM	594918104
PM	PHILIP MORRIS INTL INC	6,972	$1.153M	1.5%	$86.20	+104.1%	COM	718172109
JPM	JPMORGAN CHASE & CO	3,862	$1.136M	1.5%	$161.27	+93.1%	COM	46625H100
IWP	ISHARES TR	8,825	$1.131M	1.5%	$115.03	—	RUS MD CP GR ETF	464287481
FBTC	FIDELITY WISE ORIGIN BITCOIN	17,060	$1.007M	1.3%	$59.03	—	SHS	315948109
IEFA	ISHARES TR	10,923	$989K	1.3%	$67.48	—	CORE MSCI EAFE	46432F842
WMT	WALMART INC	6,993	$869K	1.2%	$54.10	+125.6%	COM	931142103
XOM	EXXON MOBIL CORP	4,908	$833K	1.1%	$101.56	+36.6%	COM	30231G102
MCD	MCDONALDS CORP	2,496	$776K	1.0%	$236.39	+34.2%	COM	580135101
CAT	CATERPILLAR INC	865	$613K	0.8%	$260.64	+162.6%	COM	149123101
JNJ	JOHNSON & JOHNSON	2,429	$594K	0.8%	$149.50	+52.4%	COM	478160104
VTV	VANGUARD INDEX FDS	2,936	$576K	0.8%	$142.45	—	VALUE ETF	922908744
CVX	CHEVRON CORPORATION	2,627	$544K	0.7%	$143.02	+20.2%	COM	166764100
PG	PROCTER & GAMBLE CO	3,740	$540K	0.7%	$134.13	+13.1%	COM	742718109
AMGN	AMGEN INC	1,472	$518K	0.7%	$195.83	+78.6%	COM	031162100
MO	ALTRIA GROUP INC	7,710	$509K	0.7%	$36.43	+73.0%	COM	02209S103
DELL	DELL TECHNOLOGIES INC	2,834	$465K	0.6%	$124.63	-4.5%	CL C	24703L202
IVW	ISHARES TR	4,093	$463K	0.6%	$83.56	—	S&P 500 GRWT ETF	464287309
MDLZ	MONDELEZ INTL INC	7,708	$444K	0.6%	$67.21	-13.5%	CL A	609207105
BRO	BROWN & BROWN INC	6,427	$419K	0.6%	$62.78	+18.2%	COM	115236101
IWS	ISHARES TR	2,797	$408K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$383K	0.5%	$171.91	—	DIV APP ETF	921908844
HUBB	HUBBELL INC	767	$376K	0.5%	$199.94	+147.7%	COM	443510607
NVDA	NVIDIA CORPORATION	2,017	$352K	0.5%	$103.71	+80.0%	COM	67066G104
CSCO	CISCO SYS INC	4,298	$334K	0.4%	$47.73	+63.2%	COM	17275R102
IWO	ISHARES TR	1,008	$316K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
XLF	SELECT SECTOR SPDR TR	6,370	$314K	0.4%	$34.46	—	STATE STREET FIN	81369Y605
VBR	VANGUARD INDEX FDS	1,420	$308K	0.4%	$179.04	—	SM CP VAL ETF	922908611
PNW	PINNACLE WEST CAP CORP	2,976	$300K	0.4%	$89.32	+4.7%	COM	723484101
IBM	INTERNATIONAL BUSINESS MACHS	1,176	$285K	0.4%	$145.47	+95.2%	COM	459200101
MRK	MERCK & CO INC	2,360	$284K	0.4%	$93.24	+22.6%	COM	58933Y105
CCL	CARNIVAL CORP	10,437	$270K	0.4%	$13.28	+133.7%	COMMON STOCK	143658300
TRV	TRAVELERS COMPANIES INC	860	$251K	0.3%	$288.51	0.0%	COM	89417E109
V	VISA INC	825	$249K	0.3%	$242.67	+35.6%	COM CL A	92826C839
DIS	DISNEY WALT CO	2,494	$240K	0.3%	$100.71	+8.7%	COM	254687106
MMM	3M CO	1,586	$230K	0.3%	$141.25	+16.1%	COM	88579Y101
SO	SOUTHERN CO	2,381	$230K	0.3%	$92.08	-2.8%	COM	842587107
IJJ	ISHARES TR	1,626	$215K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
RIO	RIO TINTO PLC	2,309	$215K	0.3%	$93.30	—	SPONSORED ADR	767204100
BAC	BANK AMERICA CORP	4,407	$215K	0.3%	$41.45	+29.5%	COM	060505104
CMCSA	COMCAST CORP NEW	7,411	$213K	0.3%	$46.14	-35.4%	CL A	20030N101
QQQ	INVESCO QQQ TR	355	$205K	0.3%	$577.54	—	UNIT SER 1	46090E103