Location: Westerville, OH
CIK: 0001908607 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Jan 15, 2025
Total Value: $173M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VONG | VANGUARD SCOTTSDALE FDS | 190,131 | $19.64M | 11.3% | $92.06 | — | VNG RUS1000GRW | 92206C680 |
| TDVG | T ROWE PRICE ETF INC | 314,680 | $12.46M | 7.2% | $36.73 | — | PRICE DIV GRWT | 87283Q404 |
| HTAB | HARTFORD FDS EXCHANGE TRADED | 482,110 | $9.334M | 5.4% | $19.03 | — | SCHRDRS TAX BD | 41653L404 |
| AAPL | APPLE INC | 34,160 | $8.554M | 4.9% | $155.97 | +50.3% | COM | 037833100 |
| DGRO | ISHARES TR | 117,011 | $7.177M | 4.1% | $55.84 | — | CORE DIV GRWTH | 46434V621 |
| VYM | VANGUARD WHITEHALL FDS | 54,467 | $6.949M | 4.0% | $118.18 | — | HIGH DIV YLD | 921946406 |
| JAAA | JANUS DETROIT STR TR | 129,630 | $6.574M | 3.8% | $50.24 | — | HENDRSON AAA CL | 47103U845 |
| AMZN | AMAZON COM INC | 28,817 | $6.322M | 3.6% | $130.89 | +56.3% | COM | 023135106 |
| VTV | VANGUARD INDEX FDS | 31,949 | $5.409M | 3.1% | $147.16 | — | VALUE ETF | 922908744 |
| JBND | J P MORGAN EXCHANGE TRADED F | 103,401 | $5.403M | 3.1% | $52.84 | — | ACTIVE BOND ETF | 46654Q716 |
| PSEP | INNOVATOR ETFS TRUST | 136,722 | $5.344M | 3.1% | $30.16 | — | US EQTY PWR BUF | 45782C656 |
| IMCB | ISHARES TR | 68,608 | $5.225M | 3.0% | $70.49 | — | MRGSTR MD CP ETF | 464288208 |
| VOO | VANGUARD INDEX FDS | 8,874 | $4.781M | 2.8% | $457.87 | — | S&P 500 ETF SHS | 922908363 |
| JGRO | J P MORGAN EXCHANGE TRADED F | 51,314 | $4.158M | 2.4% | $73.17 | — | ACTIVE GROWTH | 46654Q609 |
| DBI | DESIGNER BRANDS INC | 654,143 | $3.493M | 2.0% | $9.84 | -46.3% | CL A | 250565108 |
| PDEC | INNOVATOR ETFS TRUST | 82,349 | $3.164M | 1.8% | $31.04 | — | US EQTY PWR BUF | 45782C540 |
| PFEB | INNOVATOR ETFS TRUST | 84,872 | $3.123M | 1.8% | $34.16 | — | US EQTY PWR BUF | 45782C417 |
| PAUG | INNOVATOR ETFS TRUST | 73,951 | $2.847M | 1.6% | $27.48 | — | US EQTY PWR BF | 45782C680 |
| PJUN | INNOVATOR ETFS TRUST | 73,685 | $2.765M | 1.6% | $32.89 | — | US EQTY PWR BUF | 45782C748 |
| PMAR | INNOVATOR ETFS TRUST | 64,859 | $2.607M | 1.5% | $36.97 | — | US EQTY PWR BUF | 45782C383 |
| DFAC | DIMENSIONAL ETF TRUST | 70,972 | $2.455M | 1.4% | $31.95 | — | US CORE EQUITY 2 | 25434V708 |
| JPM | JPMORGAN CHASE & CO. | 9,812 | $2.352M | 1.4% | $145.77 | +56.4% | COM | 46625H100 |
| MSFT | MICROSOFT CORP | 5,310 | $2.238M | 1.3% | $336.90 | +25.4% | COM | 594918104 |
| PMAY | INNOVATOR ETFS TRUST | 62,214 | $2.234M | 1.3% | $34.11 | — | US EQTY PWR BUF | 45782C318 |
| DON | WISDOMTREE TR | 37,688 | $1.921M | 1.1% | $44.36 | — | US MIDCAP DIVID | 97717W505 |
| QQQ | INVESCO QQQ TR | 3,655 | $1.868M | 1.1% | $460.27 | — | UNIT SER 1 | 46090E103 |
| VO | VANGUARD INDEX FDS | 7,067 | $1.867M | 1.1% | $229.05 | — | MID CAP ETF | 922908629 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 3,746 | $1.698M | 1.0% | $299.47 | +54.2% | CL B NEW | 084670702 |
| NVDA | NVIDIA CORPORATION | 11,042 | $1.483M | 0.9% | $96.57 | +42.7% | COM | 67066G104 |
| JPST | J P MORGAN EXCHANGE TRADED F | 27,203 | $1.37M | 0.8% | $50.27 | — | ULTRA SHRT ETF | 46641Q837 |
| GOOG | ALPHABET INC | 6,401 | $1.219M | 0.7% | $115.05 | +52.7% | CAP STK CL C | 02079K107 |
| SPY | SPDR S&P 500 ETF TR | 2,054 | $1.204M | 0.7% | $469.24 | — | TR UNIT | 78462F103 |
| USMV | ISHARES TR | 13,114 | $1.164M | 0.7% | $80.61 | — | MSCI USA MIN VOL | 46429B697 |
| PJAN | INNOVATOR ETFS TRUST | 25,619 | $1.082M | 0.6% | $39.15 | — | US EQTY PWR BUF | 45782C508 |
| BBWI | BATH & BODY WORKS INC | 27,546 | $1.068M | 0.6% | $38.59 | -17.1% | COM | 070830104 |
| RSP | INVESCO EXCHANGE TRADED FD T | 5,837 | $1.023M | 0.6% | $161.94 | — | S&P500 EQL WGT | 46137V357 |
| XLK | SELECT SECTOR SPDR TR | 3,749 | $872K | 0.5% | $176.15 | — | TECHNOLOGY | 81369Y803 |
| JMST | J P MORGAN EXCHANGE TRADED F | 16,137 | $818K | 0.5% | $50.72 | — | ULTRA SHT MUNCPL | 46641Q654 |
| IJH | ISHARES TR | 13,057 | $814K | 0.5% | $104.90 | — | CORE S&P MCP ETF | 464287507 |
| FBCG | FIDELITY COVINGTON TRUST | 17,206 | $796K | 0.5% | $38.47 | — | BLUE CHIP GRWTH | 316092352 |
| XUSP | INNOVATOR ETFS TRUST | 19,054 | $765K | 0.4% | $39.16 | — | UNCAPPED ACCLRTD | 45783Y699 |
| VONV | VANGUARD SCOTTSDALE FDS | 9,129 | $742K | 0.4% | $72.01 | — | VNG RUS1000VAL | 92206C714 |
| V | VISA INC | 2,309 | $730K | 0.4% | $237.55 | +25.6% | COM CL A | 92826C839 |
| QUAL | ISHARES TR | 3,781 | $673K | 0.4% | $137.70 | — | MSCI USA QLT FCT | 46432F339 |
| COST | COSTCO WHSL CORP NEW | 692 | $634K | 0.4% | $511.37 | +80.4% | COM | 22160K105 |
| ABBV | ABBVIE INC | 3,422 | $608K | 0.4% | $161.30 | +10.0% | COM | 00287Y109 |
| VOE | VANGUARD INDEX FDS | 3,619 | $585K | 0.3% | $140.70 | — | MCAP VL IDXVIP | 922908512 |
| META | META PLATFORMS INC | 975 | $571K | 0.3% | $354.41 | +65.0% | CL A | 30303M102 |
| XDSQ | INNOVATOR ETFS TRUST | 15,163 | $553K | 0.3% | $34.77 | — | US EQUITY ACCELE | 45783Y103 |
| SHY | ISHARES TR | 6,403 | $525K | 0.3% | $81.09 | — | 1 3 YR TREAS BD | 464287457 |
| CDL | VICTORY PORTFOLIOS II | 8,028 | $524K | 0.3% | $61.10 | — | VCSHS US LRG CAP | 92647N865 |
| TSLA | TESLA INC | 1,278 | $516K | 0.3% | $229.22 | +40.4% | COM | 88160R101 |
| PJUL | INNOVATOR ETFS TRUST | 12,503 | $515K | 0.3% | $36.26 | — | US EQTY PWR BUF | 45782C813 |
| VSCO | VICTORIAS SECRET AND CO | 12,198 | $505K | 0.3% | $41.19 | -14.2% | COMMON STOCK | 926400102 |
| SFLR | INNOVATOR ETFS TRUST | 14,805 | $483K | 0.3% | $30.59 | — | QUITY MANAGD FLR | 45783Y673 |
| AVGO | BROADCOM INC | 1,813 | $420K | 0.2% | $165.67 | +10.4% | COM | 11135F101 |
| MO | ALTRIA GROUP INC | 7,603 | $398K | 0.2% | $34.24 | +42.6% | COM | 02209S103 |
| ET | ENERGY TRANSFER L P | 20,225 | $396K | 0.2% | $14.35 | — | COM UT LTD PTN | 29273V100 |
| VUG | VANGUARD INDEX FDS | 950 | $390K | 0.2% | $311.22 | — | GROWTH ETF | 922908736 |
| PNOV | INNOVATOR ETFS TRUST | 10,098 | $382K | 0.2% | $34.44 | — | US EQTY PWR BUF | 45782C573 |
| HD | HOME DEPOT INC | 973 | $379K | 0.2% | $369.24 | +7.6% | COM | 437076102 |
| UPS | UNITED PARCEL SERVICE INC | 2,876 | $363K | 0.2% | $144.97 | -15.6% | CL B | 911312106 |
| PG | PROCTER AND GAMBLE CO | 2,105 | $353K | 0.2% | $155.36 | +6.7% | COM | 742718109 |
| PGR | PROGRESSIVE CORP | 1,470 | $352K | 0.2% | $144.49 | +60.5% | COM | 743315103 |
| LLY | ELI LILLY & CO | 450 | $347K | 0.2% | $746.76 | +10.0% | COM | 532457108 |
| PAPR | INNOVATOR ETFS TRUST | 9,149 | $336K | 0.2% | $31.36 | — | US EQT PWR BUF | 45782C870 |
| SHOP | SHOPIFY INC | 2,942 | $313K | 0.2% | $97.26 | 0.0% | CL A | 82509L107 |
| WMT | WALMART INC | 3,459 | $313K | 0.2% | $63.42 | +35.3% | COM | 931142103 |
| GOOGL | ALPHABET INC | 1,623 | $307K | 0.2% | $146.74 | +18.7% | CAP STK CL A | 02079K305 |
| ABT | ABBOTT LABS | 2,646 | $299K | 0.2% | $115.76 | -2.1% | COM | 002824100 |
| XOM | EXXON MOBIL CORP | 2,742 | $295K | 0.2% | $110.64 | +1.6% | COM | 30231G102 |
| NJUN | INNOVATOR ETFS TRUST | 9,995 | $272K | 0.2% | $25.84 | — | INNOVATOR GW 100 | 45783Y269 |
| DIVO | AMPLIFY ETF TR | 6,647 | $269K | 0.2% | $34.51 | — | CWP ENHANCED DIV | 032108409 |
| CVX | CHEVRON CORP NEW | 1,793 | $260K | 0.1% | $144.20 | +0.9% | COM | 166764100 |
| VIOO | VANGUARD ADMIRAL FDS INC | 2,440 | $259K | 0.1% | $130.21 | — | SMLLCP 600 IDX | 921932828 |
| MRK | MERCK & CO INC | 2,537 | $252K | 0.1% | $98.70 | 0.0% | COM | 58933Y105 |
| RCKY | ROCKY BRANDS INC | 10,873 | $248K | 0.1% | $27.72 | -11.8% | COM | 774515100 |
| UPGD | INVESCO EXCHANGE TRADED FD T | 3,516 | $243K | 0.1% | $61.87 | — | BLOOMBERG ANALYS | 46137V522 |
| VIG | VANGUARD SPECIALIZED FUNDS | 1,238 | $243K | 0.1% | $198.13 | — | DIV APP ETF | 921908844 |
| ARES | ARES MANAGEMENT CORPORATION | 1,281 | $227K | 0.1% | $165.33 | 0.0% | CL A COM STK | 03990B101 |
| SBUX | STARBUCKS CORP | 2,445 | $223K | 0.1% | $82.83 | +13.4% | COM | 855244109 |
| BSCY | INVESCO EXCH TRD SLF IDX FD | 10,930 | $221K | 0.1% | $20.22 | — | BULLETSHARES 203 | 46139W783 |
| IYG | ISHARES TR | 2,837 | $221K | 0.1% | $71.03 | — | U.S. FIN SVC ETF | 464287770 |
| SOXX | ISHARES TR | 990 | $213K | 0.1% | $226.88 | — | ISHARES SEMICDTR | 464287523 |
| JNJ | JOHNSON & JOHNSON | 1,469 | $212K | 0.1% | $147.72 | +1.3% | COM | 478160104 |
| CAT | CATERPILLAR INC | 578 | $210K | 0.1% | $339.74 | +12.4% | COM | 149123101 |
| FXZ | FIRST TR EXCHANGE TRADED FD | 3,666 | $208K | 0.1% | $62.12 | — | MATERIALS ALPH | 33734X168 |
| AGL | AGILON HEALTH INC | 53,966 | $103K | 0.1% | $20.53 | -88.2% | COM | 00857U107 |
| DLTH | DULUTH HLDGS INC | 14,441 | $44,623 | 0.0% | $4.22 | -13.8% | COM CL B | 26443V101 |