Holland Advisory Services, Inc. Long-Term Concentrated

CIK: 0001890183 · Show all filings

Period: Q4 2025 (← Previous)

Filing Date: Jan 12, 2026

Total Value ($000): $74,110 (100.0% shares, 0.0% debt)

Holdings (45)

New Positions (3)

MRK MERCK & CO INC 0.3%

Value ($000) $248 Shares 2,360 Est. Cost $93.24 Unrealized 0.0%

DIA SPDR DOW JONES INDL AVERAGE 0.3%

Value ($000) $205 Shares 427 Est. Cost $480.23 Unrealized —

B BARRICK MNG CORP 0.3%

Value ($000) $203 Shares 4,651 Est. Cost $37.42 Unrealized 0.0%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
MRK	MERCK & CO INC	2,360	$248	0.3%	$93.24	0.0%	COM	58933Y105
DIA	SPDR DOW JONES INDL AVERAGE	427	$205	0.3%	$480.23	—	UT SER 1	78467X109
B	BARRICK MNG CORP	4,651	$203	0.3%	$37.42	0.0%	COM SHS	06849F108

Increased Positions (7)

IVV ISHARES TR 30.4%

Value ($000) $22,500 (+3.6%) Shares 32,849 (+1.2%) Est. Cost $426.18 Unrealized —

IJH ISHARES TR 23.9%

Value ($000) $17,676 (+3.1%) Shares 267,813 (+1.9%) Est. Cost $86.51 Unrealized —

IJR ISHARES TR 12.9%

Value ($000) $9,589 (+5.0%) Shares 79,787 (+3.8%) Est. Cost $106.16 Unrealized —

AMGN AMGEN INC 0.6%

Value ($000) $481 (+21.2%) Shares 1,469 (+4.5%) Est. Cost $195.83 Unrealized +61.3%

CSCO CISCO SYS INC 0.4%

Value ($000) $330 (+14.7%) Shares 4,284 (+1.9%) Est. Cost $47.73 Unrealized +54.6%

IEFA ISHARES TR 1.3%

Value ($000) $991 (+3.5%) Shares 11,073 (+1.0%) Est. Cost $67.48 Unrealized —

SO SOUTHERN CO 0.3%

Value ($000) $205 (-0.2%) Shares 2,356 (+8.5%) Est. Cost $92.11 Unrealized -1.3%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	32,849 (+1.2%)	$22,500 (+3.6%)	30.4%	$426.18	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	267,813 (+1.9%)	$17,676 (+3.1%)	23.9%	$86.51	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	79,787 (+3.8%)	$9,589 (+5.0%)	12.9%	$106.16	—	CORE S&P SCP ETF	464287804
AMGN	AMGEN INC	1,469 (+4.5%)	$481 (+21.2%)	0.6%	$195.83	+61.3%	COM	031162100
CSCO	CISCO SYS INC	4,284 (+1.9%)	$330 (+14.7%)	0.4%	$47.73	+54.6%	COM	17275R102
IEFA	ISHARES TR	11,073 (+1.0%)	$991 (+3.5%)	1.3%	$67.48	—	CORE MSCI EAFE	46432F842
SO	SOUTHERN CO	2,356 (+8.5%)	$205 (-0.2%)	0.3%	$92.11	-1.3%	COM	842587107

Exited Positions (3)

QQQ INVESCO QQQ TR 0.9%

Value ($000) $645 Shares 1,075 Est. Cost $421.22 Unrealized —

HD HOME DEPOT INC 0.3%

Value ($000) $220 Shares 543 Est. Cost $389.16 Unrealized -6.3%

OKE ONEOK INC NEW 0.3%

Value ($000) $202 Shares 2,771 Est. Cost $75.06 Unrealized -6.1%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
QQQ	INVESCO QQQ TR	1,075	$645	0.9%	$421.22	—	—	46090E103
HD	HOME DEPOT INC	543	$220	0.3%	$389.16	-6.3%	—	437076102
OKE	ONEOK INC NEW	2,771	$202	0.3%	$75.06	-6.1%	—	682680103

Decreased Positions (8)

BRO BROWN & BROWN INC 0.8%

Value ($000) $563 (-18.8%) Shares 7,064 (-4.4%) Est. Cost $62.78 Unrealized +32.8%

AAPL APPLE INC 2.8%

Value ($000) $2,080 (+5.4%) Shares 7,650 (-1.3%) Est. Cost $161.83 Unrealized +65.8%

IWS ISHARES TR 0.5%

Value ($000) $394 (-9.5%) Shares 2,791 (-10.4%) Est. Cost $122.29 Unrealized —

CVX CHEVRON CORP NEW 0.5%

Value ($000) $400 (-5.0%) Shares 2,627 (-3.2%) Est. Cost $143.02 Unrealized +5.9%

JPM JPMORGAN CHASE & CO. 1.6%

Value ($000) $1,160 (-1.2%) Shares 3,599 (-3.3%) Est. Cost $150.30 Unrealized +105.9%

IBM INTERNATIONAL BUSINESS MACHS 0.5%

Value ($000) $346 (-1.5%) Shares 1,170 (-6.2%) Est. Cost $145.47 Unrealized +105.4%

CCL CARNIVAL CORP 0.4%

Value ($000) $317 (-1.4%) Shares 10,391 (-6.7%) Est. Cost $13.28 Unrealized +110.0%

XOM EXXON MOBIL CORP 0.8%

Value ($000) $591 (-0.3%) Shares 4,908 (-6.6%) Est. Cost $101.56 Unrealized +13.7%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
BRO	BROWN & BROWN INC	7,064 (-4.4%)	$563 (-18.8%)	0.8%	$62.78	+32.8%	COM	115236101
AAPL	APPLE INC	7,650 (-1.3%)	$2,080 (+5.4%)	2.8%	$161.83	+65.8%	COM	037833100
IWS	ISHARES TR	2,791 (-10.4%)	$394 (-9.5%)	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
CVX	CHEVRON CORP NEW	2,627 (-3.2%)	$400 (-5.0%)	0.5%	$143.02	+5.9%	COM	166764100
JPM	JPMORGAN CHASE & CO.	3,599 (-3.3%)	$1,160 (-1.2%)	1.6%	$150.30	+105.9%	COM	46625H100
IBM	INTERNATIONAL BUSINESS MACHS	1,170 (-6.2%)	$346 (-1.5%)	0.5%	$145.47	+105.4%	COM	459200101
CCL	CARNIVAL CORP	10,391 (-6.7%)	$317 (-1.4%)	0.4%	$13.28	+110.0%	UNIT 99/99/9999	143658300
XOM	EXXON MOBIL CORP	4,908 (-6.6%)	$591 (-0.3%)	0.8%	$101.56	+13.7%	COM	30231G102

Unchanged Positions (27)

MSFT MICROSOFT CORP 2.2%

Value ($000) $1,605 Shares 3,320 Est. Cost $349.69 Unrealized +43.1%

CAT CATERPILLAR INC 0.7%

Value ($000) $495 Shares 864 Est. Cost $260.64 Unrealized +113.1%

MDLZ MONDELEZ INTL INC 0.6%

Value ($000) $414 Shares 7,692 Est. Cost $67.21 Unrealized -15.1%

MO ALTRIA GROUP INC 0.6%

Value ($000) $445 Shares 7,710 Est. Cost $36.43 Unrealized +62.9%

WMT WALMART INC 1.1%

Value ($000) $783 Shares 7,031 Est. Cost $54.10 Unrealized +98.2%

IWP ISHARES TR 1.6%

Value ($000) $1,208 Shares 8,822 Est. Cost $115.03 Unrealized —

JNJ JOHNSON & JOHNSON 0.7%

Value ($000) $486 Shares 2,349 Est. Cost $146.83 Unrealized +34.2%

DELL DELL TECHNOLOGIES INC 0.5%

Value ($000) $355 Shares 2,821 Est. Cost $124.63 Unrealized +12.9%

PG PROCTER AND GAMBLE CO 0.7%

Value ($000) $536 Shares 3,739 Est. Cost $134.13 Unrealized +9.7%

VTI VANGUARD INDEX FDS 3.5%

Value ($000) $2,586 Shares 7,713 Est. Cost $248.37 Unrealized —

BAC BANK AMERICA CORP 0.3%

Value ($000) $242 Shares 4,403 Est. Cost $41.45 Unrealized +27.1%

VTV VANGUARD INDEX FDS 0.8%

Value ($000) $578 Shares 3,027 Est. Cost $142.45 Unrealized —

PM PHILIP MORRIS INTL INC 1.6%

Value ($000) $1,214 Shares 7,566 Est. Cost $86.20 Unrealized +78.2%

CMCSA COMCAST CORP NEW 0.3%

Value ($000) $221 Shares 7,410 Est. Cost $46.14 Unrealized -38.2%

IVW ISHARES TR 0.7%

Value ($000) $504 Shares 4,089 Est. Cost $83.56 Unrealized —

HUBB HUBBELL INC 0.5%

Value ($000) $341 Shares 767 Est. Cost $199.94 Unrealized +118.7%

MMM 3M CO 0.3%

Value ($000) $254 Shares 1,586 Est. Cost $141.25 Unrealized +15.5%

V VISA INC 0.4%

Value ($000) $289 Shares 825 Est. Cost $242.67 Unrealized +40.3%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value ($000) $391 Shares 1,780 Est. Cost $171.91 Unrealized —

XLF SELECT SECTOR SPDR TR 0.5%

Value ($000) $349 Shares 6,370 Est. Cost $34.46 Unrealized —

VBR VANGUARD INDEX FDS 0.4%

Value ($000) $300 Shares 1,417 Est. Cost $179.04 Unrealized —

MCD MCDONALDS CORP 1.0%

Value ($000) $767 Shares 2,510 Est. Cost $236.39 Unrealized +29.1%

IWO ISHARES TR 0.4%

Value ($000) $325 Shares 1,007 Est. Cost $293.10 Unrealized —

IJJ ISHARES TR 0.3%

Value ($000) $214 Shares 1,625 Est. Cost $110.68 Unrealized —

PNW PINNACLE WEST CAP CORP 0.4%

Value ($000) $264 Shares 2,976 Est. Cost $89.32 Unrealized -0.1%

DIS DISNEY WALT CO 0.4%

Value ($000) $289 Shares 2,543 Est. Cost $100.71 Unrealized +8.8%

NVDA NVIDIA CORPORATION 0.5%

Value ($000) $376 Shares 2,017 Est. Cost $103.71 Unrealized +79.5%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
MSFT	MICROSOFT CORP	3,320	$1,605	2.2%	$349.69	+43.1%	COM	594918104
CAT	CATERPILLAR INC	864	$495	0.7%	$260.64	+113.1%	COM	149123101
MDLZ	MONDELEZ INTL INC	7,692	$414	0.6%	$67.21	-15.1%	CL A	609207105
MO	ALTRIA GROUP INC	7,710	$445	0.6%	$36.43	+62.9%	COM	02209S103
WMT	WALMART INC	7,031	$783	1.1%	$54.10	+98.2%	COM	931142103
IWP	ISHARES TR	8,822	$1,208	1.6%	$115.03	—	RUS MD CP GR ETF	464287481
JNJ	JOHNSON & JOHNSON	2,349	$486	0.7%	$146.83	+34.2%	COM	478160104
DELL	DELL TECHNOLOGIES INC	2,821	$355	0.5%	$124.63	+12.9%	CL C	24703L202
PG	PROCTER AND GAMBLE CO	3,739	$536	0.7%	$134.13	+9.7%	COM	742718109
VTI	VANGUARD INDEX FDS	7,713	$2,586	3.5%	$248.37	—	TOTAL STK MKT	922908769
BAC	BANK AMERICA CORP	4,403	$242	0.3%	$41.45	+27.1%	COM	060505104
VTV	VANGUARD INDEX FDS	3,027	$578	0.8%	$142.45	—	VALUE ETF	922908744
PM	PHILIP MORRIS INTL INC	7,566	$1,214	1.6%	$86.20	+78.2%	COM	718172109
CMCSA	COMCAST CORP NEW	7,410	$221	0.3%	$46.14	-38.2%	CL A	20030N101
IVW	ISHARES TR	4,089	$504	0.7%	$83.56	—	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	767	$341	0.5%	$199.94	+118.7%	COM	443510607
MMM	3M CO	1,586	$254	0.3%	$141.25	+15.5%	COM	88579Y101
V	VISA INC	825	$289	0.4%	$242.67	+40.3%	COM CL A	92826C839
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$391	0.5%	$171.91	—	DIV APP ETF	921908844
XLF	SELECT SECTOR SPDR TR	6,370	$349	0.5%	$34.46	—	STATE STREET FIN	81369Y605
VBR	VANGUARD INDEX FDS	1,417	$300	0.4%	$179.04	—	SM CP VAL ETF	922908611
MCD	MCDONALDS CORP	2,510	$767	1.0%	$236.39	+29.1%	COM	580135101
IWO	ISHARES TR	1,007	$325	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
IJJ	ISHARES TR	1,625	$214	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
PNW	PINNACLE WEST CAP CORP	2,976	$264	0.4%	$89.32	-0.1%	COM	723484101
DIS	DISNEY WALT CO	2,543	$289	0.4%	$100.71	+8.8%	COM	254687106
NVDA	NVIDIA CORPORATION	2,017	$376	0.5%	$103.71	+79.5%	COM	67066G104