Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2026 (← Previous)

Filing Date: Jul 13, 2026

Total Value: $90.54M (100.0% shares, 0.0% debt)

Holdings (49)

Increased Positions (4)

Decreased Positions (17)

IVV ISHARES TR 25.9%
Value $23.48M (+9.2%) Shares 31,353 (-4.7%) Est. Cost $426.18 Unrealized
IJR ISHARES TR 12.6%
Value $11.37M (+15.2%) Shares 76,654 (-3.4%) Est. Cost $106.16 Unrealized
DELL DELL TECHNOLOGIES INC 1.3%
Value $1.178M (+153.3%) Shares 2,731 (-3.6%) Est. Cost $124.63 Unrealized
VTI VANGUARD INDEX FDS 3.1%
Value $2.8M (+13.6%) Shares 7,567 (-1.5%) Est. Cost $248.37 Unrealized
AAPL APPLE INC 2.4%
Value $2.177M (+12.1%) Shares 7,524 (-1.7%) Est. Cost $161.83 Unrealized
CSCO CISCO SYS INC 0.5%
Value $478K (+43.2%) Shares 4,066 (-5.4%) Est. Cost $47.73 Unrealized
WMT WALMART INC 0.9%
Value $778K (-10.5%) Shares 6,866 (-1.8%) Est. Cost $54.10 Unrealized
JPM JPMORGAN CHASE & CO 1.3%
Value $1.199M (+5.5%) Shares 3,663 (-5.2%) Est. Cost $161.27 Unrealized
PM PHILIP MORRIS INTL INC 1.3%
Value $1.214M (+5.3%) Shares 6,711 (-3.7%) Est. Cost $86.20 Unrealized
IVW ISHARES TR 0.6%
Value $516K (+11.6%) Shares 3,755 (-8.3%) Est. Cost $83.56 Unrealized
IWP ISHARES TR 1.3%
Value $1.178M (+4.2%) Shares 8,044 (-8.8%) Est. Cost $115.03 Unrealized
IWO ISHARES TR 0.4%
Value $356K (+12.7%) Shares 905 (-10.2%) Est. Cost $293.10 Unrealized
VTV VANGUARD INDEX FDS 0.7%
Value $612K (+6.3%) Shares 2,809 (-4.3%) Est. Cost $142.45 Unrealized
IWS ISHARES TR 0.5%
Value $442K (+8.4%) Shares 2,685 (-4.0%) Est. Cost $122.29 Unrealized
VIG VANGUARD SPECIALIZED FUNDS 0.4%
Value $355K (-7.3%) Shares 1,500 (-15.7%) Est. Cost $171.91 Unrealized
AMGN AMGEN INC 0.5%
Value $490K (-5.3%) Shares 1,354 (-8.0%) Est. Cost $195.83 Unrealized
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $288K (+1.1%) Shares 1,025 (-12.8%) Est. Cost $145.47 Unrealized

Unchanged Positions (21)

IJH ISHARES TR 22.4%
Value $20.27M Shares 262,847 Est. Cost $86.51 Unrealized
CAT CATERPILLAR INC 1.0%
Value $921K Shares 865 Est. Cost $260.64 Unrealized
XOM EXXON MOBIL CORP 0.7%
Value $676K Shares 4,945 Est. Cost $101.56 Unrealized
IEFA ISHARES TR 1.2%
Value $1.064M Shares 11,016 Est. Cost $67.48 Unrealized
QQQ INVESCO QQQ TR 0.3%
Value $262K Shares 355 Est. Cost $577.54 Unrealized
MO ALTRIA GROUP INC 0.6%
Value $555K Shares 7,710 Est. Cost $36.43 Unrealized
VBR VANGUARD INDEX FDS 0.4%
Value $346K Shares 1,422 Est. Cost $179.04 Unrealized
BAC BANK OF AMER CORP 0.3%
Value $251K Shares 4,411 Est. Cost $41.45 Unrealized
TRV TRAVELERS COMPANIES INC 0.3%
Value $284K Shares 860 Est. Cost $288.51 Unrealized
XLF SELECT SECTOR SPDR TR 0.4%
Value $341K Shares 6,370 Est. Cost $34.46 Unrealized
MMM 3M CO 0.3%
Value $257K Shares 1,586 Est. Cost $141.25 Unrealized
HUBB HUBBELL INC 0.4%
Value $401K Shares 767 Est. Cost $199.94 Unrealized
IJJ ISHARES TR 0.3%
Value $240K Shares 1,627 Est. Cost $110.68 Unrealized
JNJ JOHNSON & JOHNSON 0.7%
Value $617K Shares 2,430 Est. Cost $149.50 Unrealized
MRK MERCK & CO INC 0.3%
Value $303K Shares 2,360 Est. Cost $93.24 Unrealized
PNW PINNACLE WEST CAP CORP 0.4%
Value $318K Shares 2,976 Est. Cost $89.32 Unrealized
PG PROCTER & GAMBLE CO 0.6%
Value $549K Shares 3,742 Est. Cost $134.13 Unrealized
BRO BROWN & BROWN INC 0.5%
Value $413K Shares 6,442 Est. Cost $62.78 Unrealized
MDLZ MONDELEZ INTL INC 0.5%
Value $447K Shares 7,723 Est. Cost $67.21 Unrealized
MSFT MICROSOFT CORP 1.4%
Value $1.232M Shares 3,302 Est. Cost $349.69 Unrealized
DIS DISNEY WALT CO 0.3%
Value $240K Shares 2,494 Est. Cost $100.71 Unrealized