Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2018 (← Previous) (Next →)
Filing Date: Nov 14, 2018
Total Value: $129M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS | 304,273 | $45.53M | 35.4% | $149.65 | $126.89 | +17.9% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR | 209,129 | $26.48M | 20.6% | $126.62 | $116.64 | +8.6% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR | 331,758 | $16.69M | 13.0% | $50.31 | $50.27 | +0.1% | TRS FLT RT BD | 46434V860 |
| RDOG | ALPS ETF TR | 92,990 | $4.059M | 3.2% | $43.65 | $44.55 | -2.0% | C&S GLOBL ETF | 00162Q106 |
| — | WISDOMTREE TR | 95,930 | $2.406M | 1.9% | $25.08 | $25.08 | — | FLOATNG RAT TREA | 97717X628 |
| DVY | ISHARES TR | 23,277 | $2.322M | 1.8% | $99.76 | $92.57 | +7.8% | SELECT DIVID ETF | 464287168 |
| VOO | VANGUARD INDEX FDS | 7,859 | $2.099M | 1.6% | $267.08 | $232.10 | +15.1% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR | 12,919 | $2.015M | 1.6% | $155.97 * | $30.71 | +27.0% | RUS 1000 GRW ETF | 464287614 |
| FISV | FISERV INC | 22,894 | $1.886M | 1.5% | $82.38 | $66.36 | +24.1% | COM | 337738108 |
| AAPL | APPLE INC | 7,696 | $1.737M | 1.3% | $225.70 * | $36.45 | +46.7% | COM | 037833100 |
| PGX | INVESCO EXCHNG TRADED FD TR | 113,517 | $1.626M | 1.3% | $14.32 | $14.48 | -1.1% | PFD ETF | 46138E511 |
| ABBV | ABBVIE INC | 12,069 | $1.142M | 0.9% | $94.62 * | $53.65 | +28.7% | COM | 00287Y109 |
| SPLV | INVESCO EXCHNG TRADED FD TR | 22,224 | $1.101M | 0.9% | $49.54 | $46.90 | +5.6% | S&P500 LOW VOL | 46138E354 |
| MSFT | MICROSOFT CORP | 7,521 | $860K | 0.7% | $114.35 * | $70.69 | +50.7% | COM | 594918104 |
| WEC | WEC ENERGY GROUP INC | 12,885 | $860K | 0.7% | $66.74 * | $48.80 | +8.6% | COM | 92939U106 |
| FIS | FIDELITY NATL INFORMATION SV INC | 7,571 | $826K | 0.6% | $109.10 * | $78.20 | +21.8% | COM | 31620M106 |
| ABT | ABBOTT LABS | 10,673 | $783K | 0.6% | $73.36 * | $43.36 | +49.1% | COM | 002824100 |
| IYR | ISHARES TR | 9,181 | $735K | 0.6% | $80.06 | $80.32 | -0.4% | U.S. REAL ES ETF | 464287739 |
| SPY | SPDR S&P 500 ETF TR | 2,491 | $724K | 0.6% | $290.65 | $249.14 | +16.7% | TR UNIT | 78462F103 |
| DIS | DISNEY WALT CO | 5,891 | $689K | 0.5% | $116.96 * | $97.37 | +15.0% | COM DISNEY | 254687106 |
| ACWV | ISHARES INC | 7,667 | $674K | 0.5% | $87.91 | $80.53 | +9.1% | MIN VOL GBL ETF | 464286525 |
| USB | US BANCORP DEL | 12,127 | $640K | 0.5% | $52.77 * | $38.21 | +2.8% | COM NEW | 902973304 |
| MCD | MCDONALDS CORP | 3,675 | $615K | 0.5% | $167.35 * | $129.31 | +9.3% | COM | 580135101 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 2,580 | $552K | 0.4% | $213.95 | $176.72 | +21.2% | CL B NEW | 084670702 |
| JPM | JP MORGAN CHASE & CO | 4,786 | $540K | 0.4% | $112.83 * | $78.28 | +17.6% | COM | 46625H100 |
| ORCL | ORACLE CORP | 9,382 | $484K | 0.4% | $51.59 * | $43.88 | +5.5% | COM | 68389X105 |
| — | UNITED TECHNOLOGIES CORP | 3,442 | $481K | 0.4% | $139.74 | $116.21 | — | COM | 913017109 |
| XOM | EXXON MOBIL CORP | 5,587 | $475K | 0.4% | $85.02 * | $54.34 | +11.9% | COM | 30231G102 |
| MMM | 3M CO | 2,251 | $474K | 0.4% | $210.57 * | $129.88 | +4.5% | COM | 88579Y101 |
| JNJ | JOHNSON & JOHNSON | 3,411 | $471K | 0.4% | $138.08 * | $104.97 | +7.4% | COM | 478160104 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP | 3,009 | $455K | 0.4% | $151.21 * | $98.89 | +6.4% | COM | 459200101 |
| PG | PROCTER & GAMBLE CO | 5,243 | $436K | 0.3% | $83.16 * | $73.02 | -5.4% | COM | 742718109 |
| ILCB | ISHARES TR | 2,529 | $426K | 0.3% | $168.45 * | $37.43 | +12.4% | MRNGSTR LG-CP ET | 464287127 |
| INTC | INTEL CORP | 8,740 | $413K | 0.3% | $47.25 * | $29.93 | +35.1% | COM | 458140100 |
| PFE | PFIZER INC | 9,232 | $407K | 0.3% | $44.09 * | $22.36 | +34.7% | COM | 717081103 |
| T | AT&T INC | 11,668 | $392K | 0.3% | $33.60 * | $15.59 | -3.7% | COM | 00206R102 |
| BMO | BANK OF MONTREAL QUE | 4,689 | $387K | 0.3% | $82.53 * | $53.08 | +14.1% | COM | 063671101 |
| CVX | CHEVRON CORP NEW | 3,113 | $381K | 0.3% | $122.39 * | $76.93 | +15.7% | COM | 166764100 |
| KO | COCA COLA CO | 7,842 | $362K | 0.3% | $46.16 * | $34.97 | +5.7% | COM | 191216100 |
| AMGN | AMGEN INC | 1,745 | $362K | 0.3% | $207.45 * | $137.66 | +20.7% | COM | 031162100 |
| — | WALGREENS BOOTS ALLIANCE INC | 4,666 | $340K | 0.3% | $72.87 | $74.28 | — | COM | 931427108 |
| MKC | MCCORMICK & CO INC | 2,422 | $319K | 0.2% | $131.71 * | $41.10 | +39.3% | COM NON VTG | 579780206 |
| PEP | PEPSICO INC | 2,772 | $310K | 0.2% | $111.83 * | $89.40 | +0.3% | COM | 713448108 |
| TIP | ISHARES TR | 2,682 | $297K | 0.2% | $110.74 | $112.73 | -1.9% | TIPS BD ETF | 464287176 |
| VZ | VERIZON MUNICATIONS INC | 5,367 | $287K | 0.2% | $53.47 * | $30.38 | +18.4% | COM | 92343V104 |
| ADBE | ADOBE SYS INC | 1,000 | $270K | 0.2% | $270.00 | $187.10 | +44.3% | COM | 00724F101 |
| BSV | VANGUARD BD INDEX FD INC | 3,370 | $263K | 0.2% | $78.04 | $79.92 | -2.4% | SHORT TRM BOND | 921937827 |
| AMZN | AMAZON COM INC | 131 | $262K | 0.2% | $2000.00 * | $79.37 | +26.2% | COM | 023135106 |
| LNT | ALLIANT ENERGY CORP | 5,966 | $254K | 0.2% | $42.57 * | $32.81 | +3.3% | COM | 018802108 |
| CL | COLGATE PALMOLIVE CO | 3,764 | $252K | 0.2% | $66.95 * | $59.21 | -4.9% | COM | 194162103 |
| NEE | NEXTERA ENERGY INC | 1,490 | $250K | 0.2% | $167.79 * | $29.73 | +17.9% | COM | 65339F101 |
| NKE | NIKE INC | 2,552 | $216K | 0.2% | $84.64 * | $63.84 | +20.8% | CL B | 654106103 |
| EFAV | ISHARES TR | 2,963 | $216K | 0.2% | $72.90 | $71.32 | +2.1% | MIN VOL EAFE ETF | 46429B689 |
| HOG | HARLEY DAVIDSON INC | 4,744 | $215K | 0.2% | $45.32 | $48.67 | -6.9% | COM | 412822108 |
| V | VISA INC | 1,429 | $214K | 0.2% | $149.76 * | $122.08 | +16.9% | COM CL A | 92826C839 |
| VTV | VANGUARD INDEX FDS | 1,880 | $208K | 0.2% | $110.64 | $104.70 | +5.7% | VALUE ETF | 922908744 |
| CSCO | CISCO SYS INC | 4,266 | $208K | 0.2% | $48.76 * | $34.74 | +12.2% | COM | 17275R102 |
| EZM | WISDOMTREE TR | 4,920 | $203K | 0.2% | $41.26 | $39.68 | +4.2% | US MIDCP EARNING | 97717W570 |
| — | GENERAL ELECTRIC CO | 16,820 | $190K | 0.1% | $11.30 | $23.12 | — | COM | 369604103 |