Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Jan 11, 2024
Total Value: $3.382B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| MUB | ISHARES TR | 3,827,435 | $415M | 12.3% | $108.41 | $104.51 | +3.7% | NATIONAL MUN ETF | 464288414 |
| VGSH | VANGUARD SCOTTSDALE FDS | 6,427,897 | $375M | 11.1% | $58.33 | $58.34 | -0.0% | SHORT TERM TREAS | 92206C102 |
| BND | VANGUARD BD INDEX FDS | 4,882,361 | $359M | 10.6% | $73.55 | $77.92 | -5.6% | TOTAL BND MRKT | 921937835 |
| SCHD | SCHWAB STRATEGIC TR | 4,114,781 | $313M | 9.3% | $76.13 * | $20.98 | +21.0% | US DIVIDEND EQ | 808524797 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,914,482 | $190M | 5.6% | $99.19 | $91.06 | +8.9% | SMLLCP 600 IDX | 921932828 |
| SPYG | SPDR SER TR | 2,901,613 | $189M | 5.6% | $65.06 | $55.08 | +18.1% | PRTFLO S&P500 GW | 78464A409 |
| VYMI | VANGUARD WHITEHALL FDS | 2,328,717 | $155M | 4.6% | $66.49 | $63.33 | +5.0% | INTL HIGH ETF | 921946794 |
| MMIN | INDEXIQ ACTIVE ETF TR | 5,262,319 | $129M | 3.8% | $24.56 | $24.04 | +2.1% | IQ MACKAY INSRED | 45409F843 |
| GOVI | INVESCO EXCH TRADED FD TR II | 4,264,279 | $123M | 3.6% | $28.83 | $28.12 | +2.5% | EQUAL WEGT 0-30 | 46138E107 |
| SUB | ISHARES TR | 1,082,153 | $114M | 3.4% | $105.43 | $104.01 | +1.4% | SHRT NAT MUN ETF | 464288158 |
| IVV | ISHARES TR | 219,239 | $105M | 3.1% | $477.63 | $395.79 | +20.7% | CORE S&P500 ETF | 464287200 |
| VTEB | VANGUARD MUN BD FDS | 1,836,152 | $93.74M | 2.8% | $51.05 | $49.97 | +2.2% | TAX EXEMPT BD | 922907746 |
| SCHX | SCHWAB STRATEGIC TR | 1,603,194 | $90.42M | 2.7% | $56.40 * | $15.43 | +21.8% | US LRG CAP ETF | 808524201 |
| SCHF | SCHWAB STRATEGIC TR | 2,374,178 | $87.75M | 2.6% | $36.96 * | $16.69 | +10.7% | INTL EQTY ETF | 808524805 |
| VOT | VANGUARD INDEX FDS | 352,974 | $77.5M | 2.3% | $219.57 | $191.63 | +14.6% | MCAP GR IDXVIP | 922908538 |
| JSML | JANUS DETROIT STR TR | 1,098,670 | $64.82M | 1.9% | $59.00 | $51.79 | +13.9% | HENDERSN CAP ETF | 47103U100 |
| QUAL | ISHARES TR | 430,211 | $63.3M | 1.9% | $147.14 | $121.31 | +21.3% | MSCI USA QLT FCT | 46432F339 |
| VOE | VANGUARD INDEX FDS | 396,931 | $57.56M | 1.7% | $145.01 | $139.65 | +3.8% | MCAP VL IDXVIP | 922908512 |
| PFF | ISHARES TR | 1,837,915 | $57.32M | 1.7% | $31.19 | $29.87 | +4.4% | PFD AND INCM SEC | 464288687 |
| IEFA | ISHARES TR | 701,078 | $49.32M | 1.5% | $70.35 | $59.84 | +17.6% | CORE MSCI EAFE | 46432F842 |
| SGOV | ISHARES TR | 369,499 | $37.05M | 1.1% | $100.27 | $100.42 | -0.1% | 0-3 MNTH TREASRY | 46436E718 |
| PFFD | GLOBAL X FDS | 1,758,206 | $34.11M | 1.0% | $19.40 | $21.36 | -9.2% | US PFD ETF | 37954Y657 |
| IMCG | ISHARES TR | 414,243 | $26.7M | 0.8% | $64.45 | $56.31 | +14.5% | MRGSTR MD CP GRW | 464288307 |
| IMCV | ISHARES TR | 358,361 | $24.27M | 0.7% | $67.72 | $62.73 | +7.9% | MRGSTR MD CP VAL | 464288406 |
| SCHE | SCHWAB STRATEGIC TR | 911,132 | $22.59M | 0.7% | $24.79 | $25.47 | -2.7% | EMRG MKTEQ ETF | 808524706 |
| ESGV | VANGUARD WORLD FD | 240,141 | $20.43M | 0.6% | $85.06 | $54.67 | +55.6% | ESG US STK ETF | 921910733 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 339,272 | $18.35M | 0.5% | $54.08 | $44.03 | +22.8% | S&P500 QUALITY | 46137V241 |
| IEMG | ISHARES INC | 335,150 | $16.95M | 0.5% | $50.58 | $51.66 | -2.1% | CORE MSCI EMKT | 46434G103 |
| VB | VANGUARD INDEX FDS | 55,894 | $11.92M | 0.4% | $213.33 | $193.75 | +10.1% | SMALL CP ETF | 922908751 |
| IUSB | ISHARES TR | 232,163 | $10.7M | 0.3% | $46.07 | $44.32 | +4.0% | CORE TOTAL USD | 46434V613 |
| SCHA | SCHWAB STRATEGIC TR | 138,563 | $6.546M | 0.2% | $47.24 * | $21.51 | +9.8% | US SML CAP ETF | 808524607 |
| ESGD | ISHARES TR | 72,309 | $5.462M | 0.2% | $75.54 | $62.79 | +20.3% | ESG AW MSCI EAFE | 46435G516 |
| VSGX | VANGUARD WORLD FD | 90,272 | $4.99M | 0.1% | $55.28 | $50.33 | +9.8% | ESG INTL STK ETF | 921910725 |
| MSFT | MICROSOFT CORP | 6,704 | $2.521M | 0.1% | $376.04 | $150.53 | +146.1% | COM | 594918104 |
| AAPL | APPLE INC | 9,877 | $1.902M | 0.1% | $192.53 | $112.78 | +69.1% | COM | 037833100 |
| GVI | ISHARES TR | 16,993 | $1.78M | 0.1% | $104.76 | $102.17 | +2.5% | INTRM GOV CR ETF | 464288612 |
| NUEM | NUSHARES ETF TR | 64,158 | $1.729M | 0.1% | $26.95 | $24.69 | +9.1% | NUVEEN ESG EMRGN | 67092P888 |
| VYM | VANGUARD WHITEHALL FDS | 14,170 | $1.582M | 0.0% | $111.63 | $106.21 | +5.1% | HIGH DIV YLD | 921946406 |
| SCHG | SCHWAB STRATEGIC TR | 19,058 | $1.581M | 0.0% | $82.96 * | $15.94 | +30.2% | US LCAP GR ETF | 808524300 |
| SPY | SPDR S&P 500 ETF TR | 2,634 | $1.252M | 0.0% | $475.31 | $407.35 | +16.7% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 2,636 | $1.151M | 0.0% | $436.80 | $365.08 | +19.6% | S&P 500 ETF SHS | 922908363 |
| ESGE | ISHARES INC | 34,562 | $1.108M | 0.0% | $32.06 | $35.84 | -10.5% | ESG AWR MSCI EM | 46434G863 |
| EMXC | ISHARES INC | 19,497 | $1.08M | 0.0% | $55.41 | $49.39 | +12.2% | MSCI EMRG CHN | 46434G764 |
| ITOT | ISHARES TR | 9,513 | $1.001M | 0.0% | $105.23 | $85.35 | +23.3% | CORE S&P TTL STK | 464287150 |
| SUSL | ISHARES TR | 11,727 | $990K | 0.0% | $84.38 | $68.60 | +23.0% | ESG MSCI LEADR | 46435U218 |
| AGG | ISHARES TR | 9,014 | $895K | 0.0% | $99.25 | $95.17 | +4.3% | CORE US AGGBD ET | 464287226 |
| VWO | VANGUARD INTL EQUITY INDEX F | 16,661 | $685K | 0.0% | $41.10 | $39.01 | +5.4% | FTSE EMR MKT ETF | 922042858 |
| IWF | ISHARES TR | 2,190 | $664K | 0.0% | $303.17 * | $43.83 | +72.9% | RUS 1000 GRW ETF | 464287614 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,251 | $635K | 0.0% | $507.38 | $321.88 | +57.6% | UTSER1 S&PDCRP | 78467Y107 |
| GLD | SPDR GOLD TR | 3,264 | $624K | 0.0% | $191.16 | $114.39 | +67.1% | GOLD SHS | 78463V107 |
| VUG | VANGUARD INDEX FDS | 2,000 | $622K | 0.0% | $310.88 * | $22.77 | +127.6% | GROWTH ETF | 922908736 |
| VTI | VANGUARD INDEX FDS | 2,601 | $617K | 0.0% | $237.22 | $188.56 | +25.8% | TOTAL STK MKT | 922908769 |
| HDEF | DBX ETF TR | 24,916 | $615K | 0.0% | $24.68 | $23.10 | +6.9% | XTRACK MSCI EAFE | 233051630 |
| IWB | ISHARES TR | 2,043 | $536K | 0.0% | $262.26 | $211.69 | +23.9% | RUS 1000 ETF | 464287622 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $464K | 0.0% | $162.09 | $86.95 | +84.1% | COM | 33767E202 |
| IJR | ISHARES TR | 4,284 | $464K | 0.0% | $108.25 | $91.57 | +18.2% | CORE S&P SCP ETF | 464287804 |
| IWO | ISHARES TR | 1,810 | $457K | 0.0% | $252.22 | $239.32 | +5.4% | RUS 2000 GRW ETF | 464287648 |
| AVUV | AMERICAN CENTY ETF TR | 4,696 | $422K | 0.0% | $89.80 | $75.21 | +19.4% | US SML CP VALU | 025072877 |
| IWD | ISHARES TR | 2,477 | $409K | 0.0% | $165.25 | $123.90 | +33.4% | RUS 1000 VAL ETF | 464287598 |
| AMZN | AMAZON COM INC | 2,674 | $406K | 0.0% | $151.94 | $125.62 | +21.0% | COM | 023135106 |
| PGR | PROGRESSIVE CORP | 2,491 | $397K | 0.0% | $159.28 * | $77.40 | +88.4% | COM | 743315103 |
| INTF | ISHARES TR | 14,056 | $394K | 0.0% | $28.03 | $26.20 | +7.0% | INTL EQTY FACTOR | 46434V274 |
| MA | MASTERCARD INCORPORATED | 859 | $366K | 0.0% | $426.51 | $291.84 | +44.5% | CL A | 57636Q104 |
| META | META PLATFORMS INC | 1,022 | $362K | 0.0% | $353.96 | $172.14 | +104.2% | CL A | 30303M102 |
| IWP | ISHARES TR | 3,228 | $337K | 0.0% | $104.46 | $87.08 | +20.0% | RUS MD CP GR ETF | 464287481 |
| CTAS | CINTAS CORP | 524 | $316K | 0.0% | $602.66 * | $110.53 | +34.1% | COM | 172908105 |
| PEP | PEPSICO INC | 1,845 | $313K | 0.0% | $169.84 * | $121.19 | +30.6% | COM | 713448108 |
| IJH | ISHARES TR | 1,127 | $312K | 0.0% | $277.15 * | $48.65 | +13.9% | CORE S&P MCP ETF | 464287507 |
| UNH | UNITEDHEALTH GROUP INC | 583 | $307K | 0.0% | $526.47 * | $333.08 | +51.9% | COM | 91324P102 |
| JNJ | JOHNSON & JOHNSON | 1,922 | $301K | 0.0% | $156.74 * | $124.21 | +18.7% | COM | 478160104 |
| QEFA | SPDR INDEX SHS FDS | 3,915 | $286K | 0.0% | $73.08 | $62.26 | +17.4% | MSCI EAFE STRTGC | 78463X434 |
| JPM | JPMORGAN CHASE & CO | 1,619 | $275K | 0.0% | $170.10 * | $144.89 | +12.3% | COM | 46625H100 |
| IWM | ISHARES TR | 1,331 | $267K | 0.0% | $200.71 | $212.03 | -5.3% | RUSSELL 2000 ETF | 464287655 |
| VIG | VANGUARD SPECIALIZED FUNDS | 1,558 | $265K | 0.0% | $170.40 | $160.90 | +5.9% | DIV APP ETF | 921908844 |
| ITW | ILLINOIS TOOL WKS INC | 1,011 | $265K | 0.0% | $261.94 * | $198.70 | +25.7% | COM | 452308109 |
| SUSB | ISHARES TR | 10,718 | $262K | 0.0% | $24.48 | $25.20 | -2.9% | ESG AWRE 1 5 YR | 46435G243 |
| NVDA | NVIDIA CORPORATION | 512 | $254K | 0.0% | $495.22 * | $44.77 | +10.5% | COM | 67066G104 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $234K | 0.0% | $37.22 | $33.23 | +12.0% | US MKTWIDE VALUE | 25434V724 |
| CAT | CATERPILLAR INC | 785 | $232K | 0.0% | $295.67 * | $251.22 | +14.1% | COM | 149123101 |
| IVW | ISHARES TR | 3,077 | $231K | 0.0% | $75.10 | $71.18 | +5.5% | S&P 500 GRWT ETF | 464287309 |
| ELV | ELEVANCE HEALTH INC | 485 | $229K | 0.0% | $471.56 * | $397.15 | +14.9% | COM | 036752103 |
| HD | HOME DEPOT INC | 611 | $212K | 0.0% | $346.55 * | $293.72 | +12.4% | COM | 437076102 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 578 | $206K | 0.0% | $356.66 | $350.99 | +1.6% | CL B NEW | 084670702 |
| XEL | XCEL ENERGY INC | 3,303 | $204K | 0.0% | $61.91 * | $55.51 | +4.0% | COM | 98389B100 |