Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2022 (← Previous) (Next →)

Filing Date: Jul 12, 2022

Total Value: $83.59M (100.0% shares, 0.0% debt)

Holdings (31)

IEFA ISHARES TR 18.4%

Value $15.35M Shares 260,782 Est. Cost $66.58 Unrealized —

IJH ISHARES TR 10.6%

Value $8.882M Shares 39,261 Est. Cost $265.96 Unrealized —

IVV ISHARES TR 10.5%

Value $8.801M Shares 23,214 Est. Cost $469.83 Unrealized —

IEMG ISHARES INC 9.8%

Value $8.178M Shares 166,686 Est. Cost $55.28 Unrealized —

IJR ISHARES TR 8.9%

Value $7.407M Shares 80,156 Est. Cost $104.18 Unrealized —

IJJ ISHARES TR 8.7%

Value $7.268M Shares 76,988 Est. Cost $110.68 Unrealized —

VTV VANGUARD INDEX FDS 7.5%

Value $6.244M Shares 47,347 Est. Cost $142.37 Unrealized —

LQD ISHARES TR 5.2%

Value $4.343M Shares 39,469 Est. Cost $131.59 Unrealized —

VBR VANGUARD INDEX FDS 3.0%

Value $2.504M Shares 16,711 Est. Cost $178.82 Unrealized —

IVE ISHARES TR 2.7%

Value $2.236M Shares 16,267 Est. Cost $156.63 Unrealized —

IJS ISHARES TR 2.2%

Value $1.88M Shares 21,116 Est. Cost $103.85 Unrealized —

IWS ISHARES TR 1.8%

Value $1.483M Shares 14,600 Est. Cost $122.35 Unrealized —

VTI VANGUARD INDEX FDS 1.6%

Value $1.363M Shares 7,225 Est. Cost $241.41 Unrealized —

IWP ISHARES TR 1.5%

Value $1.289M Shares 16,276 Est. Cost $115.03 Unrealized —

AAPL APPLE INC 1.0%

Value $843K Shares 6,166 Est. Cost $154.59 Unrealized -3.8%

MSFT MICROSOFT CORP 0.8%

Value $667K Shares 2,596 Est. Cost $313.41 Unrealized -15.9%

MCD MCDONALDS CORP 0.7%

Value $570K Shares 2,309 Est. Cost $229.60 Unrealized -1.4%

PG PROCTER AND GAMBLE CO 0.6%

Value $533K Shares 3,704 Est. Cost $134.13 Unrealized +2.4%

JNJ JOHNSON & JOHNSON 0.6%

Value $499K Shares 2,808 Est. Cost $145.09 Unrealized +10.2%

BRO BROWN & BROWN INC 0.6%

Value $478K Shares 8,187 Est. Cost $62.78 Unrealized -4.6%

JPM JPMORGAN CHASE & CO 0.5%

Value $412K Shares 3,655 Est. Cost $147.83 Unrealized -23.5%

IWO ISHARES TR 0.5%

Value $386K Shares 1,869 Est. Cost $293.10 Unrealized —

AMGN AMGEN INC 0.4%

Value $325K Shares 1,336 Est. Cost $185.15 Unrealized +18.1%

CMCSA COMCAST CORP NEW 0.4%

Value $299K Shares 7,617 Est. Cost $46.14 Unrealized -16.9%

QQQ INVESCO QQQ TR 0.3%

Value $272K Shares 969 Est. Cost $398.35 Unrealized —

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $255K Shares 1,780 Est. Cost $171.91 Unrealized —

IVW ISHARES TR 0.3%

Value $254K Shares 4,207 Est. Cost $83.56 Unrealized —

DIS DISNEY WALT CO 0.3%

Value $229K Shares 2,428 Est. Cost $157.79 Unrealized -31.3%

XLF SELECT SECTOR SPDR TR 0.2%

Value $200K Shares 6,370 Est. Cost $39.09 Unrealized —

CCL CARNIVAL CORP 0.1%

Value $124K Shares 14,351 Est. Cost $14.68 Unrealized 0.0%

— PROSPECT CAP CORP 0.0%

Value $15,000 Shares 15,000 Est. Cost $1.00 Unrealized —

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IEFA	ISHARES TR	260,782	$15.35M	18.4%	$66.58	—	CORE MSCI EAFE	46432F842
IJH	ISHARES TR	39,261	$8.882M	10.6%	$265.96	—	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	23,214	$8.801M	10.5%	$469.83	—	CORE S&P500 ETF	464287200
IEMG	ISHARES INC	166,686	$8.178M	9.8%	$55.28	—	CORE MSCI EMKT	46434G103
IJR	ISHARES TR	80,156	$7.407M	8.9%	$104.18	—	CORE S&P SCP ETF	464287804
IJJ	ISHARES TR	76,988	$7.268M	8.7%	$110.68	—	S&P MC 400VL ETF	464287705
VTV	VANGUARD INDEX FDS	47,347	$6.244M	7.5%	$142.37	—	VALUE ETF	922908744
LQD	ISHARES TR	39,469	$4.343M	5.2%	$131.59	—	IBOXX INV CP ETF	464287242
VBR	VANGUARD INDEX FDS	16,711	$2.504M	3.0%	$178.82	—	SM CP VAL ETF	922908611
IVE	ISHARES TR	16,267	$2.236M	2.7%	$156.63	—	S&P 500 VAL ETF	464287408
IJS	ISHARES TR	21,116	$1.88M	2.2%	$103.85	—	SP SMCP600VL ETF	464287879
IWS	ISHARES TR	14,600	$1.483M	1.8%	$122.35	—	RUS MDCP VAL ETF	464287473
VTI	VANGUARD INDEX FDS	7,225	$1.363M	1.6%	$241.41	—	TOTAL STK MKT	922908769
IWP	ISHARES TR	16,276	$1.289M	1.5%	$115.03	—	RUS MD CP GR ETF	464287481
AAPL	APPLE INC	6,166	$843K	1.0%	$154.59	-3.8%	COM	037833100
MSFT	MICROSOFT CORP	2,596	$667K	0.8%	$313.41	-15.9%	COM	594918104
MCD	MCDONALDS CORP	2,309	$570K	0.7%	$229.60	-1.4%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,704	$533K	0.6%	$134.13	+2.4%	COM	742718109
JNJ	JOHNSON & JOHNSON	2,808	$499K	0.6%	$145.09	+10.2%	COM	478160104
BRO	BROWN & BROWN INC	8,187	$478K	0.6%	$62.78	-4.6%	COM	115236101
JPM	JPMORGAN CHASE & CO	3,655	$412K	0.5%	$147.83	-23.5%	COM	46625H100
IWO	ISHARES TR	1,869	$386K	0.5%	$293.10	—	RUS 2000 GRW ETF	464287648
AMGN	AMGEN INC	1,336	$325K	0.4%	$185.15	+18.1%	COM	031162100
CMCSA	COMCAST CORP NEW	7,617	$299K	0.4%	$46.14	-16.9%	CL A	20030N101
QQQ	INVESCO QQQ TR	969	$272K	0.3%	$398.35	—	UNIT SER 1	46090E103
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$255K	0.3%	$171.91	—	DIV APP ETF	921908844
IVW	ISHARES TR	4,207	$254K	0.3%	$83.56	—	S&P 500 GRWT ETF	464287309
DIS	DISNEY WALT CO	2,428	$229K	0.3%	$157.79	-31.3%	COM	254687106
XLF	SELECT SECTOR SPDR TR	6,370	$200K	0.2%	$39.09	—	FINANCIAL	81369Y605
CCL	CARNIVAL CORP	14,351	$124K	0.1%	$14.68	0.0%	COMMON STOCK	143658300
—	PROSPECT CAP CORP	15,000	$15,000	0.0%	$1.00	—	NOTE 4.950% 7/1	74348TAR3