Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2022 (← Previous) (Next →)

Filing Date: Jul 12, 2022

Total Value: $83.59M (100.0% shares, 0.0% debt)

Holdings (31)

IEFA ISHARES TR 18.4%

Value $15.35M Shares 260,782 Share Price $58.85 Est. Cost/Share $69.42 Unrealized @ Report Date -15.2%

IJH ISHARES TR 10.6%

Value $8.882M Shares 39,261 Share Price $226.23 * Est. Cost/Share $53.71 Unrealized @ Report Date -15.8%

IVV ISHARES TR 10.5%

Value $8.801M Shares 23,214 Share Price $379.12 Est. Cost/Share $457.22 Unrealized @ Report Date -17.1%

IEMG ISHARES INC 9.8%

Value $8.178M Shares 166,686 Share Price $49.06 Est. Cost/Share $57.47 Unrealized @ Report Date -14.6%

IJR ISHARES TR 8.9%

Value $7.407M Shares 80,156 Share Price $92.41 Est. Cost/Share $107.17 Unrealized @ Report Date -13.8%

IJJ ISHARES TR 8.7%

Value $7.268M Shares 76,988 Share Price $94.40 Est. Cost/Share $108.82 Unrealized @ Report Date -13.2%

VTV VANGUARD INDEX FDS 7.5%

Value $6.244M Shares 47,347 Share Price $131.88 Est. Cost/Share $142.26 Unrealized @ Report Date -7.3%

LQD ISHARES TR 5.2%

Value $4.343M Shares 39,469 Share Price $110.04 Est. Cost/Share $132.17 Unrealized @ Report Date -16.8%

VBR VANGUARD INDEX FDS 3.0%

Value $2.504M Shares 16,711 Share Price $149.84 Est. Cost/Share $177.84 Unrealized @ Report Date -15.8%

IVE ISHARES TR 2.7%

Value $2.236M Shares 16,267 Share Price $137.46 Est. Cost/Share $152.07 Unrealized @ Report Date -9.6%

IJS ISHARES TR 2.2%

Value $1.88M Shares 21,116 Share Price $89.03 Est. Cost/Share $104.42 Unrealized @ Report Date -14.7%

IWS ISHARES TR 1.8%

Value $1.483M Shares 14,600 Share Price $101.58 Est. Cost/Share $119.38 Unrealized @ Report Date -14.9%

VTI VANGUARD INDEX FDS 1.6%

Value $1.363M Shares 7,225 Share Price $188.65 Est. Cost/Share $236.07 Unrealized @ Report Date -20.1%

IWP ISHARES TR 1.5%

Value $1.289M Shares 16,276 Share Price $79.20 Est. Cost/Share $116.39 Unrealized @ Report Date -31.9%

AAPL APPLE INC 1.0%

Value $843K Shares 6,166 Share Price $136.72 Est. Cost/Share $154.59 Unrealized @ Report Date -13.1%

MSFT MICROSOFT CORP 0.8%

Value $667K Shares 2,596 Share Price $256.93 * Est. Cost/Share $313.41 Unrealized @ Report Date -20.4%

MCD MCDONALDS CORP 0.7%

Value $570K Shares 2,309 Share Price $246.86 * Est. Cost/Share $229.60 Unrealized @ Report Date -0.8%

PG PROCTER AND GAMBLE CO 0.6%

Value $533K Shares 3,704 Share Price $143.90 * Est. Cost/Share $134.13 Unrealized @ Report Date -2.0%

JNJ JOHNSON & JOHNSON 0.6%

Value $499K Shares 2,808 Share Price $177.71 * Est. Cost/Share $145.09 Unrealized @ Report Date +10.2%

BRO BROWN & BROWN INC 0.6%

Value $478K Shares 8,187 Share Price $58.39 * Est. Cost/Share $62.78 Unrealized @ Report Date -9.2%

JPM JPMORGAN CHASE & CO 0.5%

Value $412K Shares 3,655 Share Price $112.72 * Est. Cost/Share $147.83 Unrealized @ Report Date -30.5%

IWO ISHARES TR 0.5%

Value $386K Shares 1,869 Share Price $206.53 Est. Cost/Share $301.37 Unrealized @ Report Date -31.5%

AMGN AMGEN INC 0.4%

Value $325K Shares 1,336 Share Price $243.26 * Est. Cost/Share $185.15 Unrealized @ Report Date +17.7%

CMCSA COMCAST CORP NEW 0.4%

Value $299K Shares 7,617 Share Price $39.25 * Est. Cost/Share $46.14 Unrealized @ Report Date -23.9%

QQQ INVESCO QQQ TR 0.3%

Value $272K Shares 969 Share Price $280.70 Est. Cost/Share $386.06 Unrealized @ Report Date -27.4%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $255K Shares 1,780 Share Price $143.26 Est. Cost/Share $164.83 Unrealized @ Report Date -13.0%

IVW ISHARES TR 0.3%

Value $254K Shares 4,207 Share Price $60.38 Est. Cost/Share $80.56 Unrealized @ Report Date -25.1%

DIS DISNEY WALT CO 0.3%

Value $229K Shares 2,428 Share Price $94.32 * Est. Cost/Share $157.79 Unrealized @ Report Date -41.5%

XLF SELECT SECTOR SPDR TR 0.2%

Value $200K Shares 6,370 Share Price $31.40 Est. Cost/Share $39.31 Unrealized @ Report Date -20.0%

CCL CARNIVAL CORP 0.1%

Value $124K Shares 14,351 Share Price $8.64 Est. Cost/Share $14.68 Unrealized @ Report Date -41.1%

— PROSPECT CAP CORP 0.0%

Value $15,000 Shares 15,000 Share Price $1.00 Est. Cost/Share $1.00 Unrealized @ Report Date —

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IEFA	ISHARES TR	260,782	$15.35M	18.4%	$58.85	$69.42	-15.2%	CORE MSCI EAFE	46432F842
IJH	ISHARES TR	39,261	$8.882M	10.6%	$226.23 *	$53.71	-15.8%	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	23,214	$8.801M	10.5%	$379.12	$457.22	-17.1%	CORE S&P500 ETF	464287200
IEMG	ISHARES INC	166,686	$8.178M	9.8%	$49.06	$57.47	-14.6%	CORE MSCI EMKT	46434G103
IJR	ISHARES TR	80,156	$7.407M	8.9%	$92.41	$107.17	-13.8%	CORE S&P SCP ETF	464287804
IJJ	ISHARES TR	76,988	$7.268M	8.7%	$94.40	$108.82	-13.2%	S&P MC 400VL ETF	464287705
VTV	VANGUARD INDEX FDS	47,347	$6.244M	7.5%	$131.88	$142.26	-7.3%	VALUE ETF	922908744
LQD	ISHARES TR	39,469	$4.343M	5.2%	$110.04	$132.17	-16.8%	IBOXX INV CP ETF	464287242
VBR	VANGUARD INDEX FDS	16,711	$2.504M	3.0%	$149.84	$177.84	-15.8%	SM CP VAL ETF	922908611
IVE	ISHARES TR	16,267	$2.236M	2.7%	$137.46	$152.07	-9.6%	S&P 500 VAL ETF	464287408
IJS	ISHARES TR	21,116	$1.88M	2.2%	$89.03	$104.42	-14.7%	SP SMCP600VL ETF	464287879
IWS	ISHARES TR	14,600	$1.483M	1.8%	$101.58	$119.38	-14.9%	RUS MDCP VAL ETF	464287473
VTI	VANGUARD INDEX FDS	7,225	$1.363M	1.6%	$188.65	$236.07	-20.1%	TOTAL STK MKT	922908769
IWP	ISHARES TR	16,276	$1.289M	1.5%	$79.20	$116.39	-31.9%	RUS MD CP GR ETF	464287481
AAPL	APPLE INC	6,166	$843K	1.0%	$136.72	$154.59	-13.1%	COM	037833100
MSFT	MICROSOFT CORP	2,596	$667K	0.8%	$256.93 *	$313.41	-20.4%	COM	594918104
MCD	MCDONALDS CORP	2,309	$570K	0.7%	$246.86 *	$229.60	-0.8%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,704	$533K	0.6%	$143.90 *	$134.13	-2.0%	COM	742718109
JNJ	JOHNSON & JOHNSON	2,808	$499K	0.6%	$177.71 *	$145.09	+10.2%	COM	478160104
BRO	BROWN & BROWN INC	8,187	$478K	0.6%	$58.39 *	$62.78	-9.2%	COM	115236101
JPM	JPMORGAN CHASE & CO	3,655	$412K	0.5%	$112.72 *	$147.83	-30.5%	COM	46625H100
IWO	ISHARES TR	1,869	$386K	0.5%	$206.53	$301.37	-31.5%	RUS 2000 GRW ETF	464287648
AMGN	AMGEN INC	1,336	$325K	0.4%	$243.26 *	$185.15	+17.7%	COM	031162100
CMCSA	COMCAST CORP NEW	7,617	$299K	0.4%	$39.25 *	$46.14	-23.9%	CL A	20030N101
QQQ	INVESCO QQQ TR	969	$272K	0.3%	$280.70	$386.06	-27.4%	UNIT SER 1	46090E103
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$255K	0.3%	$143.26	$164.83	-13.0%	DIV APP ETF	921908844
IVW	ISHARES TR	4,207	$254K	0.3%	$60.38	$80.56	-25.1%	S&P 500 GRWT ETF	464287309
DIS	DISNEY WALT CO	2,428	$229K	0.3%	$94.32 *	$157.79	-41.5%	COM	254687106
XLF	SELECT SECTOR SPDR TR	6,370	$200K	0.2%	$31.40	$39.31	-20.0%	FINANCIAL	81369Y605
CCL	CARNIVAL CORP	14,351	$124K	0.1%	$8.64	$14.68	-41.1%	COMMON STOCK	143658300
—	PROSPECT CAP CORP	15,000	$15,000	0.0%	$1.00	$1.00	—	NOTE 4.950% 7/1	74348TAR3