Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2022 (← Previous) (Next →)

Filing Date: Oct 11, 2022

Total Value: $80.84M (100.0% shares, 0.0% debt)

Holdings (29)

IEFA ISHARES TR 16.8%

Value $13.55M Shares 257,295 Est. Cost $66.58 Unrealized —

IJH ISHARES TR 13.0%

Value $10.52M Shares 47,980 Est. Cost $257.47 Unrealized —

IVV ISHARES TR 12.1%

Value $9.76M Shares 27,214 Est. Cost $453.49 Unrealized —

IJR ISHARES TR 10.2%

Value $8.261M Shares 94,743 Est. Cost $101.57 Unrealized —

IEMG ISHARES INC 9.4%

Value $7.597M Shares 176,757 Est. Cost $54.58 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 9.0%

Value $7.307M Shares 96,549 Est. Cost $75.68 Unrealized —

IJJ ISHARES TR 8.1%

Value $6.537M Shares 72,638 Est. Cost $110.68 Unrealized —

VTV VANGUARD INDEX FDS 7.3%

Value $5.94M Shares 48,106 Est. Cost $142.07 Unrealized —

IJS ISHARES TR 2.3%

Value $1.831M Shares 22,203 Est. Cost $102.80 Unrealized —

VTI VANGUARD INDEX FDS 1.6%

Value $1.262M Shares 7,034 Est. Cost $241.41 Unrealized —

VBR VANGUARD INDEX FDS 1.5%

Value $1.201M Shares 8,376 Est. Cost $178.82 Unrealized —

IWP ISHARES TR 1.1%

Value $915K Shares 11,661 Est. Cost $115.03 Unrealized —

AAPL APPLE INC 1.1%

Value $852K Shares 6,164 Est. Cost $154.59 Unrealized -0.2%

MSFT MICROSOFT CORP 0.7%

Value $604K Shares 2,594 Est. Cost $313.41 Unrealized -18.0%

BRO BROWN & BROWN INC 0.6%

Value $496K Shares 8,198 Est. Cost $62.78 Unrealized -2.0%

MCD MCDONALDS CORP 0.6%

Value $477K Shares 2,068 Est. Cost $229.60 Unrealized +2.9%

PG PROCTER AND GAMBLE CO 0.6%

Value $468K Shares 3,705 Est. Cost $134.13 Unrealized -2.6%

JNJ JOHNSON & JOHNSON 0.5%

Value $404K Shares 2,472 Est. Cost $145.09 Unrealized +5.4%

IWS ISHARES TR 0.5%

Value $400K Shares 4,162 Est. Cost $122.35 Unrealized —

JPM JPMORGAN CHASE & CO 0.4%

Value $347K Shares 3,321 Est. Cost $147.83 Unrealized -28.5%

AMGN AMGEN INC 0.4%

Value $299K Shares 1,328 Est. Cost $185.15 Unrealized +17.7%

IWO ISHARES TR 0.3%

Value $273K Shares 1,323 Est. Cost $293.10 Unrealized —

QQQ INVESCO QQQ TR 0.3%

Value $259K Shares 969 Est. Cost $398.35 Unrealized —

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $241K Shares 1,780 Est. Cost $171.91 Unrealized —

IVW ISHARES TR 0.3%

Value $231K Shares 3,998 Est. Cost $83.56 Unrealized —

HUBB HUBBELL INC 0.3%

Value $224K Shares 1,003 Est. Cost $199.94 Unrealized 0.0%

CMCSA COMCAST CORP NEW 0.3%

Value $223K Shares 7,618 Est. Cost $46.14 Unrealized -27.0%

DIS DISNEY WALT CO 0.3%

Value $219K Shares 2,323 Est. Cost $157.79 Unrealized -33.7%

CCL CARNIVAL CORP 0.2%

Value $138K Shares 19,561 Est. Cost $13.35 Unrealized -27.4%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IEFA	ISHARES TR	257,295	$13.55M	16.8%	$66.58	—	CORE MSCI EAFE	46432F842
IJH	ISHARES TR	47,980	$10.52M	13.0%	$257.47	—	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	27,214	$9.76M	12.1%	$453.49	—	CORE S&P500 ETF	464287200
IJR	ISHARES TR	94,743	$8.261M	10.2%	$101.57	—	CORE S&P SCP ETF	464287804
IEMG	ISHARES INC	176,757	$7.597M	9.4%	$54.58	—	CORE MSCI EMKT	46434G103
VCIT	VANGUARD SCOTTSDALE FDS	96,549	$7.307M	9.0%	$75.68	—	INT-TERM CORP	92206C870
IJJ	ISHARES TR	72,638	$6.537M	8.1%	$110.68	—	S&P MC 400VL ETF	464287705
VTV	VANGUARD INDEX FDS	48,106	$5.94M	7.3%	$142.07	—	VALUE ETF	922908744
IJS	ISHARES TR	22,203	$1.831M	2.3%	$102.80	—	SP SMCP600VL ETF	464287879
VTI	VANGUARD INDEX FDS	7,034	$1.262M	1.6%	$241.41	—	TOTAL STK MKT	922908769
VBR	VANGUARD INDEX FDS	8,376	$1.201M	1.5%	$178.82	—	SM CP VAL ETF	922908611
IWP	ISHARES TR	11,661	$915K	1.1%	$115.03	—	RUS MD CP GR ETF	464287481
AAPL	APPLE INC	6,164	$852K	1.1%	$154.59	-0.2%	COM	037833100
MSFT	MICROSOFT CORP	2,594	$604K	0.7%	$313.41	-18.0%	COM	594918104
BRO	BROWN & BROWN INC	8,198	$496K	0.6%	$62.78	-2.0%	COM	115236101
MCD	MCDONALDS CORP	2,068	$477K	0.6%	$229.60	+2.9%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,705	$468K	0.6%	$134.13	-2.6%	COM	742718109
JNJ	JOHNSON & JOHNSON	2,472	$404K	0.5%	$145.09	+5.4%	COM	478160104
IWS	ISHARES TR	4,162	$400K	0.5%	$122.35	—	RUS MDCP VAL ETF	464287473
JPM	JPMORGAN CHASE & CO	3,321	$347K	0.4%	$147.83	-28.5%	COM	46625H100
AMGN	AMGEN INC	1,328	$299K	0.4%	$185.15	+17.7%	COM	031162100
IWO	ISHARES TR	1,323	$273K	0.3%	$293.10	—	RUS 2000 GRW ETF	464287648
QQQ	INVESCO QQQ TR	969	$259K	0.3%	$398.35	—	UNIT SER 1	46090E103
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$241K	0.3%	$171.91	—	DIV APP ETF	921908844
IVW	ISHARES TR	3,998	$231K	0.3%	$83.56	—	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	1,003	$224K	0.3%	$199.94	0.0%	COM	443510607
CMCSA	COMCAST CORP NEW	7,618	$223K	0.3%	$46.14	-27.0%	CL A	20030N101
DIS	DISNEY WALT CO	2,323	$219K	0.3%	$157.79	-33.7%	COM	254687106
CCL	CARNIVAL CORP	19,561	$138K	0.2%	$13.35	-27.4%	COMMON STOCK	143658300