Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2022 (← Previous) (Next →)

Filing Date: Oct 11, 2022

Total Value: $80.84M (100.0% shares, 0.0% debt)

Holdings (29)

IEFA ISHARES TR 16.8%

Value $13.55M Shares 257,295 Share Price $52.67 Est. Cost/Share $69.42 Unrealized @ Report Date -24.1%

IJH ISHARES TR 13.0%

Value $10.52M Shares 47,980 Share Price $219.26 * Est. Cost/Share $52.74 Unrealized @ Report Date -16.8%

IVV ISHARES TR 12.1%

Value $9.76M Shares 27,214 Share Price $358.64 Est. Cost/Share $448.71 Unrealized @ Report Date -20.1%

IJR ISHARES TR 10.2%

Value $8.261M Shares 94,743 Share Price $87.19 Est. Cost/Share $105.63 Unrealized @ Report Date -17.5%

IEMG ISHARES INC 9.4%

Value $7.597M Shares 176,757 Share Price $42.98 Est. Cost/Share $56.93 Unrealized @ Report Date -24.5%

VCIT VANGUARD SCOTTSDALE FDS 9.0%

Value $7.307M Shares 96,549 Share Price $75.68 Est. Cost/Share $80.13 Unrealized @ Report Date -5.6%

IJJ ISHARES TR 8.1%

Value $6.537M Shares 72,638 Share Price $89.99 Est. Cost/Share $108.82 Unrealized @ Report Date -17.3%

VTV VANGUARD INDEX FDS 7.3%

Value $5.94M Shares 48,106 Share Price $123.48 Est. Cost/Share $142.15 Unrealized @ Report Date -13.1%

IJS ISHARES TR 2.3%

Value $1.831M Shares 22,203 Share Price $82.47 Est. Cost/Share $103.83 Unrealized @ Report Date -20.6%

VTI VANGUARD INDEX FDS 1.6%

Value $1.262M Shares 7,034 Share Price $179.41 Est. Cost/Share $236.07 Unrealized @ Report Date -24.0%

VBR VANGUARD INDEX FDS 1.5%

Value $1.201M Shares 8,376 Share Price $143.39 Est. Cost/Share $177.84 Unrealized @ Report Date -19.4%

IWP ISHARES TR 1.1%

Value $915K Shares 11,661 Share Price $78.47 Est. Cost/Share $116.39 Unrealized @ Report Date -32.6%

AAPL APPLE INC 1.1%

Value $852K Shares 6,164 Share Price $138.22 Est. Cost/Share $154.59 Unrealized @ Report Date -12.1%

MSFT MICROSOFT CORP 0.7%

Value $604K Shares 2,594 Share Price $232.85 * Est. Cost/Share $313.41 Unrealized @ Report Date -27.6%

BRO BROWN & BROWN INC 0.6%

Value $496K Shares 8,198 Share Price $60.50 * Est. Cost/Share $62.78 Unrealized @ Report Date -5.7%

MCD MCDONALDS CORP 0.6%

Value $477K Shares 2,068 Share Price $230.66 * Est. Cost/Share $229.60 Unrealized @ Report Date -6.8%

PG PROCTER AND GAMBLE CO 0.6%

Value $468K Shares 3,705 Share Price $126.32 * Est. Cost/Share $134.13 Unrealized @ Report Date -13.4%

JNJ JOHNSON & JOHNSON 0.5%

Value $404K Shares 2,472 Share Price $163.43 * Est. Cost/Share $145.09 Unrealized @ Report Date +2.1%

IWS ISHARES TR 0.5%

Value $400K Shares 4,162 Share Price $96.11 Est. Cost/Share $119.38 Unrealized @ Report Date -19.5%

JPM JPMORGAN CHASE & CO 0.4%

Value $347K Shares 3,321 Share Price $104.49 * Est. Cost/Share $147.83 Unrealized @ Report Date -34.9%

AMGN AMGEN INC 0.4%

Value $299K Shares 1,328 Share Price $225.15 * Est. Cost/Share $185.15 Unrealized @ Report Date +9.9%

IWO ISHARES TR 0.3%

Value $273K Shares 1,323 Share Price $206.35 Est. Cost/Share $301.37 Unrealized @ Report Date -31.5%

QQQ INVESCO QQQ TR 0.3%

Value $259K Shares 969 Share Price $267.29 Est. Cost/Share $386.06 Unrealized @ Report Date -30.8%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $241K Shares 1,780 Share Price $135.39 Est. Cost/Share $164.83 Unrealized @ Report Date -18.0%

IVW ISHARES TR 0.3%

Value $231K Shares 3,998 Share Price $57.78 Est. Cost/Share $80.56 Unrealized @ Report Date -28.2%

HUBB HUBBELL INC 0.3%

Value $224K Shares 1,003 Share Price $223.33 * Est. Cost/Share $199.94 Unrealized @ Report Date +6.5%

CMCSA COMCAST CORP NEW 0.3%

Value $223K Shares 7,618 Share Price $29.27 * Est. Cost/Share $46.14 Unrealized @ Report Date -42.7%

DIS DISNEY WALT CO 0.3%

Value $219K Shares 2,323 Share Price $94.27 * Est. Cost/Share $157.79 Unrealized @ Report Date -41.6%

CCL CARNIVAL CORP 0.2%

Value $138K Shares 19,561 Share Price $7.05 Est. Cost/Share $13.35 Unrealized @ Report Date -47.3%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IEFA	ISHARES TR	257,295	$13.55M	16.8%	$52.67	$69.42	-24.1%	CORE MSCI EAFE	46432F842
IJH	ISHARES TR	47,980	$10.52M	13.0%	$219.26 *	$52.74	-16.8%	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	27,214	$9.76M	12.1%	$358.64	$448.71	-20.1%	CORE S&P500 ETF	464287200
IJR	ISHARES TR	94,743	$8.261M	10.2%	$87.19	$105.63	-17.5%	CORE S&P SCP ETF	464287804
IEMG	ISHARES INC	176,757	$7.597M	9.4%	$42.98	$56.93	-24.5%	CORE MSCI EMKT	46434G103
VCIT	VANGUARD SCOTTSDALE FDS	96,549	$7.307M	9.0%	$75.68	$80.13	-5.6%	INT-TERM CORP	92206C870
IJJ	ISHARES TR	72,638	$6.537M	8.1%	$89.99	$108.82	-17.3%	S&P MC 400VL ETF	464287705
VTV	VANGUARD INDEX FDS	48,106	$5.94M	7.3%	$123.48	$142.15	-13.1%	VALUE ETF	922908744
IJS	ISHARES TR	22,203	$1.831M	2.3%	$82.47	$103.83	-20.6%	SP SMCP600VL ETF	464287879
VTI	VANGUARD INDEX FDS	7,034	$1.262M	1.6%	$179.41	$236.07	-24.0%	TOTAL STK MKT	922908769
VBR	VANGUARD INDEX FDS	8,376	$1.201M	1.5%	$143.39	$177.84	-19.4%	SM CP VAL ETF	922908611
IWP	ISHARES TR	11,661	$915K	1.1%	$78.47	$116.39	-32.6%	RUS MD CP GR ETF	464287481
AAPL	APPLE INC	6,164	$852K	1.1%	$138.22	$154.59	-12.1%	COM	037833100
MSFT	MICROSOFT CORP	2,594	$604K	0.7%	$232.85 *	$313.41	-27.6%	COM	594918104
BRO	BROWN & BROWN INC	8,198	$496K	0.6%	$60.50 *	$62.78	-5.7%	COM	115236101
MCD	MCDONALDS CORP	2,068	$477K	0.6%	$230.66 *	$229.60	-6.8%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,705	$468K	0.6%	$126.32 *	$134.13	-13.4%	COM	742718109
JNJ	JOHNSON & JOHNSON	2,472	$404K	0.5%	$163.43 *	$145.09	+2.1%	COM	478160104
IWS	ISHARES TR	4,162	$400K	0.5%	$96.11	$119.38	-19.5%	RUS MDCP VAL ETF	464287473
JPM	JPMORGAN CHASE & CO	3,321	$347K	0.4%	$104.49 *	$147.83	-34.9%	COM	46625H100
AMGN	AMGEN INC	1,328	$299K	0.4%	$225.15 *	$185.15	+9.9%	COM	031162100
IWO	ISHARES TR	1,323	$273K	0.3%	$206.35	$301.37	-31.5%	RUS 2000 GRW ETF	464287648
QQQ	INVESCO QQQ TR	969	$259K	0.3%	$267.29	$386.06	-30.8%	UNIT SER 1	46090E103
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$241K	0.3%	$135.39	$164.83	-18.0%	DIV APP ETF	921908844
IVW	ISHARES TR	3,998	$231K	0.3%	$57.78	$80.56	-28.2%	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	1,003	$224K	0.3%	$223.33 *	$199.94	+6.5%	COM	443510607
CMCSA	COMCAST CORP NEW	7,618	$223K	0.3%	$29.27 *	$46.14	-42.7%	CL A	20030N101
DIS	DISNEY WALT CO	2,323	$219K	0.3%	$94.27 *	$157.79	-41.6%	COM	254687106
CCL	CARNIVAL CORP	19,561	$138K	0.2%	$7.05	$13.35	-47.3%	COMMON STOCK	143658300