Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2022 (← Previous) (Next →)

Filing Date: Jan 19, 2023

Total Value: $83.94M (100.0% shares, 0.0% debt)

Holdings (30)

IJH ISHARES TR 23.6%

Value $19.78M Shares 81,774 Share Price $241.89 * Est. Cost/Share $50.91 Unrealized @ Report Date -5.0%

IVV ISHARES TR 22.2%

Value $18.62M Shares 48,463 Share Price $384.21 Est. Cost/Share $421.18 Unrealized @ Report Date -8.8%

IJR ISHARES TR 13.8%

Value $11.58M Shares 122,392 Share Price $94.64 Est. Cost/Share $103.43 Unrealized @ Report Date -8.5%

IEFA ISHARES TR 10.5%

Value $8.834M Shares 143,314 Share Price $61.64 Est. Cost/Share $69.42 Unrealized @ Report Date -11.2%

VCIT VANGUARD SCOTTSDALE FDS 10.0%

Value $8.37M Shares 107,982 Share Price $77.51 Est. Cost/Share $79.79 Unrealized @ Report Date -2.9%

IEMG ISHARES INC 7.5%

Value $6.329M Shares 135,523 Share Price $46.70 Est. Cost/Share $56.93 Unrealized @ Report Date -18.0%

VTI VANGUARD INDEX FDS 1.6%

Value $1.33M Shares 6,955 Share Price $191.20 Est. Cost/Share $236.07 Unrealized @ Report Date -19.0%

IWP ISHARES TR 1.0%

Value $874K Shares 10,455 Share Price $83.60 Est. Cost/Share $116.39 Unrealized @ Report Date -28.2%

AAPL APPLE INC 1.0%

Value $801K Shares 6,166 Share Price $129.93 Est. Cost/Share $154.59 Unrealized @ Report Date -17.2%

MSFT MICROSOFT CORP 0.7%

Value $618K Shares 2,576 Share Price $239.86 * Est. Cost/Share $313.41 Unrealized @ Report Date -25.3%

PG PROCTER AND GAMBLE CO 0.7%

Value $562K Shares 3,706 Share Price $151.56 * Est. Cost/Share $134.13 Unrealized @ Report Date +4.8%

MCD MCDONALDS CORP 0.6%

Value $545K Shares 2,068 Share Price $263.56 * Est. Cost/Share $229.60 Unrealized @ Report Date +7.1%

VTV VANGUARD INDEX FDS 0.6%

Value $502K Shares 3,574 Share Price $140.37 Est. Cost/Share $142.15 Unrealized @ Report Date -1.3%

BRO BROWN & BROWN INC 0.6%

Value $468K Shares 8,212 Share Price $56.97 Est. Cost/Share $62.78 Unrealized @ Report Date -11.0%

JPM JPMORGAN CHASE & CO 0.5%

Value $445K Shares 3,321 Share Price $134.10 * Est. Cost/Share $147.83 Unrealized @ Report Date -15.7%

JNJ JOHNSON & JOHNSON 0.5%

Value $437K Shares 2,474 Share Price $176.67 * Est. Cost/Share $145.09 Unrealized @ Report Date +11.1%

IWS ISHARES TR 0.5%

Value $429K Shares 4,071 Share Price $105.33 Est. Cost/Share $119.38 Unrealized @ Report Date -11.8%

IJJ ISHARES TR 0.5%

Value $404K Shares 4,010 Share Price $100.81 Est. Cost/Share $108.82 Unrealized @ Report Date -7.4%

AMGN AMGEN INC 0.4%

Value $349K Shares 1,330 Share Price $262.73 * Est. Cost/Share $185.15 Unrealized @ Report Date +28.9%

VBR VANGUARD INDEX FDS 0.4%

Value $327K Shares 2,062 Share Price $158.81 Est. Cost/Share $177.84 Unrealized @ Report Date -10.7%

IWO ISHARES TR 0.3%

Value $285K Shares 1,327 Share Price $214.45 Est. Cost/Share $301.37 Unrealized @ Report Date -28.8%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $270K Shares 1,780 Share Price $151.85 Est. Cost/Share $164.83 Unrealized @ Report Date -7.9%

CMCSA COMCAST CORP NEW 0.3%

Value $266K Shares 7,621 Share Price $34.97 * Est. Cost/Share $46.14 Unrealized @ Report Date -31.1%

QQQ INVESCO QQQ TR 0.3%

Value $258K Shares 969 Share Price $266.28 Est. Cost/Share $386.06 Unrealized @ Report Date -31.0%

HUBB HUBBELL INC 0.3%

Value $235K Shares 1,003 Share Price $234.62 * Est. Cost/Share $199.94 Unrealized @ Report Date +12.6%

IVW ISHARES TR 0.3%

Value $234K Shares 4,007 Share Price $58.50 Est. Cost/Share $80.56 Unrealized @ Report Date -27.4%

XLF SELECT SECTOR SPDR TR 0.3%

Value $218K Shares 6,370 Share Price $34.20 Est. Cost/Share $33.82 Unrealized @ Report Date +1.1%

DIS DISNEY WALT CO 0.2%

Value $202K Shares 2,323 Share Price $86.87 * Est. Cost/Share $157.79 Unrealized @ Report Date -46.2%

BA BOEING CO 0.2%

Value $200K Shares 1,052 Share Price $190.54 Est. Cost/Share $163.57 Unrealized @ Report Date +16.5%

CCL CARNIVAL CORP 0.2%

Value $160K Shares 19,861 Share Price $8.06 Est. Cost/Share $13.28 Unrealized @ Report Date -39.3%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IJH	ISHARES TR	81,774	$19.78M	23.6%	$241.89 *	$50.91	-5.0%	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	48,463	$18.62M	22.2%	$384.21	$421.18	-8.8%	CORE S&P500 ETF	464287200
IJR	ISHARES TR	122,392	$11.58M	13.8%	$94.64	$103.43	-8.5%	CORE S&P SCP ETF	464287804
IEFA	ISHARES TR	143,314	$8.834M	10.5%	$61.64	$69.42	-11.2%	CORE MSCI EAFE	46432F842
VCIT	VANGUARD SCOTTSDALE FDS	107,982	$8.37M	10.0%	$77.51	$79.79	-2.9%	INT-TERM CORP	92206C870
IEMG	ISHARES INC	135,523	$6.329M	7.5%	$46.70	$56.93	-18.0%	CORE MSCI EMKT	46434G103
VTI	VANGUARD INDEX FDS	6,955	$1.33M	1.6%	$191.20	$236.07	-19.0%	TOTAL STK MKT	922908769
IWP	ISHARES TR	10,455	$874K	1.0%	$83.60	$116.39	-28.2%	RUS MD CP GR ETF	464287481
AAPL	APPLE INC	6,166	$801K	1.0%	$129.93	$154.59	-17.2%	COM	037833100
MSFT	MICROSOFT CORP	2,576	$618K	0.7%	$239.86 *	$313.41	-25.3%	COM	594918104
PG	PROCTER AND GAMBLE CO	3,706	$562K	0.7%	$151.56 *	$134.13	+4.8%	COM	742718109
MCD	MCDONALDS CORP	2,068	$545K	0.6%	$263.56 *	$229.60	+7.1%	COM	580135101
VTV	VANGUARD INDEX FDS	3,574	$502K	0.6%	$140.37	$142.15	-1.3%	VALUE ETF	922908744
BRO	BROWN & BROWN INC	8,212	$468K	0.6%	$56.97	$62.78	-11.0%	COM	115236101
JPM	JPMORGAN CHASE & CO	3,321	$445K	0.5%	$134.10 *	$147.83	-15.7%	COM	46625H100
JNJ	JOHNSON & JOHNSON	2,474	$437K	0.5%	$176.67 *	$145.09	+11.1%	COM	478160104
IWS	ISHARES TR	4,071	$429K	0.5%	$105.33	$119.38	-11.8%	RUS MDCP VAL ETF	464287473
IJJ	ISHARES TR	4,010	$404K	0.5%	$100.81	$108.82	-7.4%	S&P MC 400VL ETF	464287705
AMGN	AMGEN INC	1,330	$349K	0.4%	$262.73 *	$185.15	+28.9%	COM	031162100
VBR	VANGUARD INDEX FDS	2,062	$327K	0.4%	$158.81	$177.84	-10.7%	SM CP VAL ETF	922908611
IWO	ISHARES TR	1,327	$285K	0.3%	$214.45	$301.37	-28.8%	RUS 2000 GRW ETF	464287648
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$270K	0.3%	$151.85	$164.83	-7.9%	DIV APP ETF	921908844
CMCSA	COMCAST CORP NEW	7,621	$266K	0.3%	$34.97 *	$46.14	-31.1%	CL A	20030N101
QQQ	INVESCO QQQ TR	969	$258K	0.3%	$266.28	$386.06	-31.0%	UNIT SER 1	46090E103
HUBB	HUBBELL INC	1,003	$235K	0.3%	$234.62 *	$199.94	+12.6%	COM	443510607
IVW	ISHARES TR	4,007	$234K	0.3%	$58.50	$80.56	-27.4%	S&P 500 GRWT ETF	464287309
XLF	SELECT SECTOR SPDR TR	6,370	$218K	0.3%	$34.20	$33.82	+1.1%	FINANCIAL	81369Y605
DIS	DISNEY WALT CO	2,323	$202K	0.2%	$86.87 *	$157.79	-46.2%	COM	254687106
BA	BOEING CO	1,052	$200K	0.2%	$190.54	$163.57	+16.5%	COM	097023105
CCL	CARNIVAL CORP	19,861	$160K	0.2%	$8.06	$13.28	-39.3%	COMMON STOCK	143658300