Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q1 2023 (← Previous) (Next →)

Filing Date: Apr 17, 2023

Total Value: $85.42M (100.0% shares, 0.0% debt)

Holdings (31)

IJH ISHARES TR 21.7%

Value $18.52M Shares 74,017 Est. Cost $251.03 Unrealized —

IVV ISHARES TR 21.4%

Value $18.25M Shares 44,392 Est. Cost $423.11 Unrealized —

IEFA ISHARES TR 12.6%

Value $10.76M Shares 160,892 Est. Cost $66.61 Unrealized —

IJR ISHARES TR 11.9%

Value $10.14M Shares 104,872 Est. Cost $100.00 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 10.5%

Value $8.926M Shares 111,272 Est. Cost $76.00 Unrealized —

IEMG ISHARES INC 7.6%

Value $6.514M Shares 133,506 Est. Cost $54.58 Unrealized —

KRE SPDR SER TR 1.8%

Value $1.524M Shares 34,743 Est. Cost $43.86 Unrealized —

VTI VANGUARD INDEX FDS 1.6%

Value $1.39M Shares 6,812 Est. Cost $241.41 Unrealized —

AAPL APPLE INC 1.2%

Value $1.017M Shares 6,167 Est. Cost $154.59 Unrealized -5.9%

IWP ISHARES TR 1.1%

Value $953K Shares 10,470 Est. Cost $115.03 Unrealized —

MSFT MICROSOFT CORP 0.9%

Value $743K Shares 2,577 Est. Cost $313.41 Unrealized -20.4%

MCD MCDONALDS CORP 0.7%

Value $578K Shares 2,069 Est. Cost $229.60 Unrealized +9.1%

PG PROCTER AND GAMBLE CO 0.6%

Value $551K Shares 3,707 Est. Cost $134.13 Unrealized -0.7%

BRO BROWN & BROWN INC 0.6%

Value $472K Shares 8,226 Est. Cost $62.78 Unrealized -10.1%

JPM JPMORGAN CHASE & CO 0.5%

Value $433K Shares 3,321 Est. Cost $147.83 Unrealized -13.3%

VTV VANGUARD INDEX FDS 0.5%

Value $421K Shares 3,050 Est. Cost $142.07 Unrealized —

IWS ISHARES TR 0.5%

Value $421K Shares 3,963 Est. Cost $122.35 Unrealized —

JNJ JOHNSON & JOHNSON 0.4%

Value $384K Shares 2,477 Est. Cost $145.09 Unrealized +1.9%

AMGN AMGEN INC 0.4%

Value $317K Shares 1,311 Est. Cost $185.15 Unrealized +21.0%

QQQ INVESCO QQQ TR 0.4%

Value $311K Shares 969 Est. Cost $398.35 Unrealized —

IWO ISHARES TR 0.4%

Value $302K Shares 1,329 Est. Cost $293.10 Unrealized —

VBR VANGUARD INDEX FDS 0.3%

Value $292K Shares 1,841 Est. Cost $178.82 Unrealized —

IJJ ISHARES TR 0.3%

Value $288K Shares 2,802 Est. Cost $110.68 Unrealized —

CMCSA COMCAST CORP NEW 0.3%

Value $279K Shares 7,350 Est. Cost $46.14 Unrealized -24.9%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $274K Shares 1,780 Est. Cost $171.91 Unrealized —

IVW ISHARES TR 0.3%

Value $257K Shares 4,019 Est. Cost $83.56 Unrealized —

HUBB HUBBELL INC 0.3%

Value $244K Shares 1,003 Est. Cost $199.94 Unrealized +15.0%

DIS DISNEY WALT CO 0.3%

Value $233K Shares 2,323 Est. Cost $157.79 Unrealized -37.6%

BA BOEING CO 0.3%

Value $224K Shares 1,052 Est. Cost $163.57 Unrealized +27.0%

XLF SELECT SECTOR SPDR TR 0.2%

Value $205K Shares 6,370 Est. Cost $34.20 Unrealized —

CCL CARNIVAL CORP 0.2%

Value $202K Shares 19,861 Est. Cost $13.28 Unrealized -22.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IJH	ISHARES TR	74,017	$18.52M	21.7%	$251.03	—	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	44,392	$18.25M	21.4%	$423.11	—	CORE S&P500 ETF	464287200
IEFA	ISHARES TR	160,892	$10.76M	12.6%	$66.61	—	CORE MSCI EAFE	46432F842
IJR	ISHARES TR	104,872	$10.14M	11.9%	$100.00	—	CORE S&P SCP ETF	464287804
VCIT	VANGUARD SCOTTSDALE FDS	111,272	$8.926M	10.5%	$76.00	—	INT-TERM CORP	92206C870
IEMG	ISHARES INC	133,506	$6.514M	7.6%	$54.58	—	CORE MSCI EMKT	46434G103
KRE	SPDR SER TR	34,743	$1.524M	1.8%	$43.86	—	S&P REGL BKG	78464A698
VTI	VANGUARD INDEX FDS	6,812	$1.39M	1.6%	$241.41	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	6,167	$1.017M	1.2%	$154.59	-5.9%	COM	037833100
IWP	ISHARES TR	10,470	$953K	1.1%	$115.03	—	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,577	$743K	0.9%	$313.41	-20.4%	COM	594918104
MCD	MCDONALDS CORP	2,069	$578K	0.7%	$229.60	+9.1%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,707	$551K	0.6%	$134.13	-0.7%	COM	742718109
BRO	BROWN & BROWN INC	8,226	$472K	0.6%	$62.78	-10.1%	COM	115236101
JPM	JPMORGAN CHASE & CO	3,321	$433K	0.5%	$147.83	-13.3%	COM	46625H100
VTV	VANGUARD INDEX FDS	3,050	$421K	0.5%	$142.07	—	VALUE ETF	922908744
IWS	ISHARES TR	3,963	$421K	0.5%	$122.35	—	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,477	$384K	0.4%	$145.09	+1.9%	COM	478160104
AMGN	AMGEN INC	1,311	$317K	0.4%	$185.15	+21.0%	COM	031162100
QQQ	INVESCO QQQ TR	969	$311K	0.4%	$398.35	—	UNIT SER 1	46090E103
IWO	ISHARES TR	1,329	$302K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
VBR	VANGUARD INDEX FDS	1,841	$292K	0.3%	$178.82	—	SM CP VAL ETF	922908611
IJJ	ISHARES TR	2,802	$288K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
CMCSA	COMCAST CORP NEW	7,350	$279K	0.3%	$46.14	-24.9%	CL A	20030N101
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$274K	0.3%	$171.91	—	DIV APP ETF	921908844
IVW	ISHARES TR	4,019	$257K	0.3%	$83.56	—	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	1,003	$244K	0.3%	$199.94	+15.0%	COM	443510607
DIS	DISNEY WALT CO	2,323	$233K	0.3%	$157.79	-37.6%	COM	254687106
BA	BOEING CO	1,052	$224K	0.3%	$163.57	+27.0%	COM	097023105
XLF	SELECT SECTOR SPDR TR	6,370	$205K	0.2%	$34.20	—	FINANCIAL	81369Y605
CCL	CARNIVAL CORP	19,861	$202K	0.2%	$13.28	-22.0%	COMMON STOCK	143658300