Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q1 2023 (← Previous) (Next →)

Filing Date: Apr 17, 2023

Total Value: $85.42M (100.0% shares, 0.0% debt)

Holdings (31)

IJH ISHARES TR 21.7%

Value $18.52M Shares 74,017 Share Price $250.16 * Est. Cost/Share $50.91 Unrealized @ Report Date -1.7%

IVV ISHARES TR 21.4%

Value $18.25M Shares 44,392 Share Price $411.08 Est. Cost/Share $421.18 Unrealized @ Report Date -2.4%

IEFA ISHARES TR 12.6%

Value $10.76M Shares 160,892 Share Price $66.85 Est. Cost/Share $69.00 Unrealized @ Report Date -3.1%

IJR ISHARES TR 11.9%

Value $10.14M Shares 104,872 Share Price $96.70 Est. Cost/Share $103.43 Unrealized @ Report Date -6.5%

VCIT VANGUARD SCOTTSDALE FDS 10.5%

Value $8.926M Shares 111,272 Share Price $80.22 Est. Cost/Share $79.77 Unrealized @ Report Date +0.6%

IEMG ISHARES INC 7.6%

Value $6.514M Shares 133,506 Share Price $48.79 Est. Cost/Share $56.93 Unrealized @ Report Date -14.3%

KRE SPDR SER TR 1.8%

Value $1.524M Shares 34,743 Share Price $43.86 Est. Cost/Share $56.73 Unrealized @ Report Date -22.7%

VTI VANGUARD INDEX FDS 1.6%

Value $1.39M Shares 6,812 Share Price $204.10 Est. Cost/Share $236.07 Unrealized @ Report Date -13.5%

AAPL APPLE INC 1.2%

Value $1.017M Shares 6,167 Share Price $164.91 Est. Cost/Share $154.59 Unrealized @ Report Date +5.2%

IWP ISHARES TR 1.1%

Value $953K Shares 10,470 Share Price $91.05 Est. Cost/Share $116.39 Unrealized @ Report Date -21.8%

MSFT MICROSOFT CORP 0.9%

Value $743K Shares 2,577 Share Price $288.35 * Est. Cost/Share $313.41 Unrealized @ Report Date -9.9%

MCD MCDONALDS CORP 0.7%

Value $578K Shares 2,069 Share Price $279.56 * Est. Cost/Share $229.60 Unrealized @ Report Date +14.3%

PG PROCTER AND GAMBLE CO 0.6%

Value $551K Shares 3,707 Share Price $148.69 * Est. Cost/Share $134.13 Unrealized @ Report Date +3.4%

BRO BROWN & BROWN INC 0.6%

Value $472K Shares 8,226 Share Price $57.42 Est. Cost/Share $62.78 Unrealized @ Report Date -10.1%

JPM JPMORGAN CHASE & CO 0.5%

Value $433K Shares 3,321 Share Price $130.31 * Est. Cost/Share $147.83 Unrealized @ Report Date -17.5%

VTV VANGUARD INDEX FDS 0.5%

Value $421K Shares 3,050 Share Price $138.13 Est. Cost/Share $142.15 Unrealized @ Report Date -2.8%

IWS ISHARES TR 0.5%

Value $421K Shares 3,963 Share Price $106.19 Est. Cost/Share $119.38 Unrealized @ Report Date -11.0%

JNJ JOHNSON & JOHNSON 0.4%

Value $384K Shares 2,477 Share Price $154.98 * Est. Cost/Share $145.09 Unrealized @ Report Date -1.8%

AMGN AMGEN INC 0.4%

Value $317K Shares 1,311 Share Price $241.83 * Est. Cost/Share $185.15 Unrealized @ Report Date +19.7%

QQQ INVESCO QQQ TR 0.4%

Value $311K Shares 969 Share Price $320.93 Est. Cost/Share $386.06 Unrealized @ Report Date -16.9%

IWO ISHARES TR 0.4%

Value $302K Shares 1,329 Share Price $226.88 Est. Cost/Share $301.37 Unrealized @ Report Date -24.7%

VBR VANGUARD INDEX FDS 0.3%

Value $292K Shares 1,841 Share Price $158.73 Est. Cost/Share $177.84 Unrealized @ Report Date -10.7%

IJJ ISHARES TR 0.3%

Value $288K Shares 2,802 Share Price $102.77 Est. Cost/Share $108.82 Unrealized @ Report Date -5.6%

CMCSA COMCAST CORP NEW 0.3%

Value $279K Shares 7,350 Share Price $37.91 * Est. Cost/Share $46.14 Unrealized @ Report Date -24.7%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $274K Shares 1,780 Share Price $154.01 Est. Cost/Share $164.83 Unrealized @ Report Date -6.6%

IVW ISHARES TR 0.3%

Value $257K Shares 4,019 Share Price $63.89 Est. Cost/Share $80.56 Unrealized @ Report Date -20.7%

HUBB HUBBELL INC 0.3%

Value $244K Shares 1,003 Share Price $243.24 * Est. Cost/Share $199.94 Unrealized @ Report Date +17.3%

DIS DISNEY WALT CO 0.3%

Value $233K Shares 2,323 Share Price $100.12 * Est. Cost/Share $157.79 Unrealized @ Report Date -38.0%

BA BOEING CO 0.3%

Value $224K Shares 1,052 Share Price $212.48 Est. Cost/Share $163.57 Unrealized @ Report Date +29.9%

XLF SELECT SECTOR SPDR TR 0.2%

Value $205K Shares 6,370 Share Price $32.15 Est. Cost/Share $33.82 Unrealized @ Report Date -4.9%

CCL CARNIVAL CORP 0.2%

Value $202K Shares 19,861 Share Price $10.15 Est. Cost/Share $13.28 Unrealized @ Report Date -23.5%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IJH	ISHARES TR	74,017	$18.52M	21.7%	$250.16 *	$50.91	-1.7%	CORE S&P MCP ETF	464287507
IVV	ISHARES TR	44,392	$18.25M	21.4%	$411.08	$421.18	-2.4%	CORE S&P500 ETF	464287200
IEFA	ISHARES TR	160,892	$10.76M	12.6%	$66.85	$69.00	-3.1%	CORE MSCI EAFE	46432F842
IJR	ISHARES TR	104,872	$10.14M	11.9%	$96.70	$103.43	-6.5%	CORE S&P SCP ETF	464287804
VCIT	VANGUARD SCOTTSDALE FDS	111,272	$8.926M	10.5%	$80.22	$79.77	+0.6%	INT-TERM CORP	92206C870
IEMG	ISHARES INC	133,506	$6.514M	7.6%	$48.79	$56.93	-14.3%	CORE MSCI EMKT	46434G103
KRE	SPDR SER TR	34,743	$1.524M	1.8%	$43.86	$56.73	-22.7%	S&P REGL BKG	78464A698
VTI	VANGUARD INDEX FDS	6,812	$1.39M	1.6%	$204.10	$236.07	-13.5%	TOTAL STK MKT	922908769
AAPL	APPLE INC	6,167	$1.017M	1.2%	$164.91	$154.59	+5.2%	COM	037833100
IWP	ISHARES TR	10,470	$953K	1.1%	$91.05	$116.39	-21.8%	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,577	$743K	0.9%	$288.35 *	$313.41	-9.9%	COM	594918104
MCD	MCDONALDS CORP	2,069	$578K	0.7%	$279.56 *	$229.60	+14.3%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,707	$551K	0.6%	$148.69 *	$134.13	+3.4%	COM	742718109
BRO	BROWN & BROWN INC	8,226	$472K	0.6%	$57.42	$62.78	-10.1%	COM	115236101
JPM	JPMORGAN CHASE & CO	3,321	$433K	0.5%	$130.31 *	$147.83	-17.5%	COM	46625H100
VTV	VANGUARD INDEX FDS	3,050	$421K	0.5%	$138.13	$142.15	-2.8%	VALUE ETF	922908744
IWS	ISHARES TR	3,963	$421K	0.5%	$106.19	$119.38	-11.0%	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,477	$384K	0.4%	$154.98 *	$145.09	-1.8%	COM	478160104
AMGN	AMGEN INC	1,311	$317K	0.4%	$241.83 *	$185.15	+19.7%	COM	031162100
QQQ	INVESCO QQQ TR	969	$311K	0.4%	$320.93	$386.06	-16.9%	UNIT SER 1	46090E103
IWO	ISHARES TR	1,329	$302K	0.4%	$226.88	$301.37	-24.7%	RUS 2000 GRW ETF	464287648
VBR	VANGUARD INDEX FDS	1,841	$292K	0.3%	$158.73	$177.84	-10.7%	SM CP VAL ETF	922908611
IJJ	ISHARES TR	2,802	$288K	0.3%	$102.77	$108.82	-5.6%	S&P MC 400VL ETF	464287705
CMCSA	COMCAST CORP NEW	7,350	$279K	0.3%	$37.91 *	$46.14	-24.7%	CL A	20030N101
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$274K	0.3%	$154.01	$164.83	-6.6%	DIV APP ETF	921908844
IVW	ISHARES TR	4,019	$257K	0.3%	$63.89	$80.56	-20.7%	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	1,003	$244K	0.3%	$243.24 *	$199.94	+17.3%	COM	443510607
DIS	DISNEY WALT CO	2,323	$233K	0.3%	$100.12 *	$157.79	-38.0%	COM	254687106
BA	BOEING CO	1,052	$224K	0.3%	$212.48	$163.57	+29.9%	COM	097023105
XLF	SELECT SECTOR SPDR TR	6,370	$205K	0.2%	$32.15	$33.82	-4.9%	FINANCIAL	81369Y605
CCL	CARNIVAL CORP	19,861	$202K	0.2%	$10.15	$13.28	-23.5%	COMMON STOCK	143658300