Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2023 (← Previous) (Next →)

Filing Date: Jul 20, 2023

Total Value: $78.45M (100.0% shares, 0.0% debt)

Holdings (30)

IVV ISHARES TR 25.4%

Value $19.96M Shares 44,785 Share Price $445.71 Est. Cost/Share $421.18 Unrealized @ Report Date +5.8%

IJH ISHARES TR 24.9%

Value $19.53M Shares 74,692 Share Price $261.48 * Est. Cost/Share $50.91 Unrealized @ Report Date +2.7%

IEFA ISHARES TR 14.1%

Value $11.03M Shares 163,334 Share Price $67.50 Est. Cost/Share $68.98 Unrealized @ Report Date -2.1%

VCIT VANGUARD SCOTTSDALE FDS 11.6%

Value $9.071M Shares 114,778 Share Price $79.03 Est. Cost/Share $79.76 Unrealized @ Report Date -0.9%

IJR ISHARES TR 8.8%

Value $6.898M Shares 69,226 Share Price $99.65 Est. Cost/Share $103.43 Unrealized @ Report Date -3.7%

VTI VANGUARD INDEX FDS 1.9%

Value $1.516M Shares 6,880 Share Price $220.28 Est. Cost/Share $236.07 Unrealized @ Report Date -6.7%

AAPL APPLE INC 1.5%

Value $1.197M Shares 6,169 Share Price $193.96 Est. Cost/Share $154.59 Unrealized @ Report Date +24.0%

IWP ISHARES TR 1.3%

Value $998K Shares 10,330 Share Price $96.63 Est. Cost/Share $116.39 Unrealized @ Report Date -17.0%

MSFT MICROSOFT CORP 1.1%

Value $878K Shares 2,578 Share Price $340.57 Est. Cost/Share $313.41 Unrealized @ Report Date +6.6%

MCD MCDONALDS CORP 0.8%

Value $617K Shares 2,069 Share Price $298.41 * Est. Cost/Share $229.60 Unrealized @ Report Date +22.6%

BRO BROWN & BROWN INC 0.7%

Value $567K Shares 8,239 Share Price $68.84 Est. Cost/Share $62.78 Unrealized @ Report Date +7.9%

PG PROCTER AND GAMBLE CO 0.7%

Value $563K Shares 3,708 Share Price $151.74 * Est. Cost/Share $134.13 Unrealized @ Report Date +6.2%

JPM JPMORGAN CHASE & CO 0.6%

Value $483K Shares 3,321 Share Price $145.44 * Est. Cost/Share $147.83 Unrealized @ Report Date -7.2%

VTV VANGUARD INDEX FDS 0.6%

Value $436K Shares 3,071 Share Price $142.08 Est. Cost/Share $142.15 Unrealized @ Report Date -0.0%

JNJ JOHNSON & JOHNSON 0.5%

Value $410K Shares 2,479 Share Price $165.52 * Est. Cost/Share $145.09 Unrealized @ Report Date +5.7%

IWS ISHARES TR 0.5%

Value $404K Shares 3,682 Share Price $109.84 Est. Cost/Share $119.38 Unrealized @ Report Date -8.0%

CCL CARNIVAL CORP 0.5%

Value $369K Shares 19,578 Share Price $18.83 Est. Cost/Share $13.28 Unrealized @ Report Date +41.8%

QQQ INVESCO QQQ TR 0.5%

Value $358K Shares 969 Share Price $369.42 Est. Cost/Share $386.06 Unrealized @ Report Date -4.3%

IWO ISHARES TR 0.4%

Value $323K Shares 1,331 Share Price $242.71 Est. Cost/Share $301.37 Unrealized @ Report Date -19.5%

CMCSA COMCAST CORP NEW 0.4%

Value $305K Shares 7,350 Share Price $41.55 * Est. Cost/Share $46.14 Unrealized @ Report Date -16.9%

IJJ ISHARES TR 0.4%

Value $301K Shares 2,811 Share Price $107.15 Est. Cost/Share $108.82 Unrealized @ Report Date -1.5%

AMGN AMGEN INC 0.4%

Value $292K Shares 1,314 Share Price $222.10 * Est. Cost/Share $185.15 Unrealized @ Report Date +11.0%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $289K Shares 1,780 Share Price $162.43 Est. Cost/Share $164.83 Unrealized @ Report Date -1.5%

IVW ISHARES TR 0.4%

Value $284K Shares 4,028 Share Price $70.48 Est. Cost/Share $80.56 Unrealized @ Report Date -12.5%

HUBB HUBBELL INC 0.3%

Value $268K Shares 810 Share Price $331.45 * Est. Cost/Share $199.94 Unrealized @ Report Date +60.4%

VBR VANGUARD INDEX FDS 0.3%

Value $259K Shares 1,567 Share Price $165.44 Est. Cost/Share $177.84 Unrealized @ Report Date -7.0%

BA BOEING CO 0.3%

Value $222K Shares 1,052 Share Price $211.21 Est. Cost/Share $163.57 Unrealized @ Report Date +29.1%

XLF SELECT SECTOR SPDR TR 0.3%

Value $215K Shares 6,370 Share Price $33.71 Est. Cost/Share $33.82 Unrealized @ Report Date -0.3%

WMT WALMART INC 0.3%

Value $208K Shares 1,321 Share Price $157.20 * Est. Cost/Share $48.96 Unrealized @ Report Date +4.0%

DIS DISNEY WALT CO 0.3%

Value $201K Shares 2,254 Share Price $89.27 * Est. Cost/Share $157.79 Unrealized @ Report Date -44.7%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	44,785	$19.96M	25.4%	$445.71	$421.18	+5.8%	CORE S&P500 ETF	464287200
IJH	ISHARES TR	74,692	$19.53M	24.9%	$261.48 *	$50.91	+2.7%	CORE S&P MCP ETF	464287507
IEFA	ISHARES TR	163,334	$11.03M	14.1%	$67.50	$68.98	-2.1%	CORE MSCI EAFE	46432F842
VCIT	VANGUARD SCOTTSDALE FDS	114,778	$9.071M	11.6%	$79.03	$79.76	-0.9%	INT-TERM CORP	92206C870
IJR	ISHARES TR	69,226	$6.898M	8.8%	$99.65	$103.43	-3.7%	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	6,880	$1.516M	1.9%	$220.28	$236.07	-6.7%	TOTAL STK MKT	922908769
AAPL	APPLE INC	6,169	$1.197M	1.5%	$193.96	$154.59	+24.0%	COM	037833100
IWP	ISHARES TR	10,330	$998K	1.3%	$96.63	$116.39	-17.0%	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,578	$878K	1.1%	$340.57	$313.41	+6.6%	COM	594918104
MCD	MCDONALDS CORP	2,069	$617K	0.8%	$298.41 *	$229.60	+22.6%	COM	580135101
BRO	BROWN & BROWN INC	8,239	$567K	0.7%	$68.84	$62.78	+7.9%	COM	115236101
PG	PROCTER AND GAMBLE CO	3,708	$563K	0.7%	$151.74 *	$134.13	+6.2%	COM	742718109
JPM	JPMORGAN CHASE & CO	3,321	$483K	0.6%	$145.44 *	$147.83	-7.2%	COM	46625H100
VTV	VANGUARD INDEX FDS	3,071	$436K	0.6%	$142.08	$142.15	-0.0%	VALUE ETF	922908744
JNJ	JOHNSON & JOHNSON	2,479	$410K	0.5%	$165.52 *	$145.09	+5.7%	COM	478160104
IWS	ISHARES TR	3,682	$404K	0.5%	$109.84	$119.38	-8.0%	RUS MDCP VAL ETF	464287473
CCL	CARNIVAL CORP	19,578	$369K	0.5%	$18.83	$13.28	+41.8%	COMMON STOCK	143658300
QQQ	INVESCO QQQ TR	969	$358K	0.5%	$369.42	$386.06	-4.3%	UNIT SER 1	46090E103
IWO	ISHARES TR	1,331	$323K	0.4%	$242.71	$301.37	-19.5%	RUS 2000 GRW ETF	464287648
CMCSA	COMCAST CORP NEW	7,350	$305K	0.4%	$41.55 *	$46.14	-16.9%	CL A	20030N101
IJJ	ISHARES TR	2,811	$301K	0.4%	$107.15	$108.82	-1.5%	S&P MC 400VL ETF	464287705
AMGN	AMGEN INC	1,314	$292K	0.4%	$222.10 *	$185.15	+11.0%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$289K	0.4%	$162.43	$164.83	-1.5%	DIV APP ETF	921908844
IVW	ISHARES TR	4,028	$284K	0.4%	$70.48	$80.56	-12.5%	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	810	$268K	0.3%	$331.45 *	$199.94	+60.4%	COM	443510607
VBR	VANGUARD INDEX FDS	1,567	$259K	0.3%	$165.44	$177.84	-7.0%	SM CP VAL ETF	922908611
BA	BOEING CO	1,052	$222K	0.3%	$211.21	$163.57	+29.1%	COM	097023105
XLF	SELECT SECTOR SPDR TR	6,370	$215K	0.3%	$33.71	$33.82	-0.3%	FINANCIAL	81369Y605
WMT	WALMART INC	1,321	$208K	0.3%	$157.20 *	$48.96	+4.0%	COM	931142103
DIS	DISNEY WALT CO	2,254	$201K	0.3%	$89.27 *	$157.79	-44.7%	COM	254687106