Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2023 (← Previous) (Next →)

Filing Date: Jul 20, 2023

Total Value: $78.45M (100.0% shares, 0.0% debt)

Holdings (30)

IVV ISHARES TR 25.4%

Value $19.96M Shares 44,785 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 24.9%

Value $19.53M Shares 74,692 Est. Cost $251.03 Unrealized —

IEFA ISHARES TR 14.1%

Value $11.03M Shares 163,334 Est. Cost $66.62 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 11.6%

Value $9.071M Shares 114,778 Est. Cost $76.10 Unrealized —

IJR ISHARES TR 8.8%

Value $6.898M Shares 69,226 Est. Cost $100.00 Unrealized —

VTI VANGUARD INDEX FDS 1.9%

Value $1.516M Shares 6,880 Est. Cost $241.41 Unrealized —

AAPL APPLE INC 1.5%

Value $1.197M Shares 6,169 Est. Cost $154.59 Unrealized +11.3%

IWP ISHARES TR 1.3%

Value $998K Shares 10,330 Est. Cost $115.03 Unrealized —

MSFT MICROSOFT CORP 1.1%

Value $878K Shares 2,578 Est. Cost $313.41 Unrealized -2.0%

MCD MCDONALDS CORP 0.8%

Value $617K Shares 2,069 Est. Cost $229.60 Unrealized +18.9%

BRO BROWN & BROWN INC 0.7%

Value $567K Shares 8,239 Est. Cost $62.78 Unrealized -0.4%

PG PROCTER AND GAMBLE CO 0.7%

Value $563K Shares 3,708 Est. Cost $134.13 Unrealized +5.4%

JPM JPMORGAN CHASE & CO 0.6%

Value $483K Shares 3,321 Est. Cost $147.83 Unrealized -12.3%

VTV VANGUARD INDEX FDS 0.6%

Value $436K Shares 3,071 Est. Cost $142.07 Unrealized —

JNJ JOHNSON & JOHNSON 0.5%

Value $410K Shares 2,479 Est. Cost $145.09 Unrealized +2.6%

IWS ISHARES TR 0.5%

Value $404K Shares 3,682 Est. Cost $122.35 Unrealized —

CCL CARNIVAL CORP 0.5%

Value $369K Shares 19,578 Est. Cost $13.28 Unrealized -11.9%

QQQ INVESCO QQQ TR 0.5%

Value $358K Shares 969 Est. Cost $398.35 Unrealized —

IWO ISHARES TR 0.4%

Value $323K Shares 1,331 Est. Cost $293.10 Unrealized —

CMCSA COMCAST CORP NEW 0.4%

Value $305K Shares 7,350 Est. Cost $46.14 Unrealized -20.6%

IJJ ISHARES TR 0.4%

Value $301K Shares 2,811 Est. Cost $110.68 Unrealized —

AMGN AMGEN INC 0.4%

Value $292K Shares 1,314 Est. Cost $185.15 Unrealized +15.4%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $289K Shares 1,780 Est. Cost $171.91 Unrealized —

IVW ISHARES TR 0.4%

Value $284K Shares 4,028 Est. Cost $83.56 Unrealized —

HUBB HUBBELL INC 0.3%

Value $268K Shares 810 Est. Cost $199.94 Unrealized +33.6%

VBR VANGUARD INDEX FDS 0.3%

Value $259K Shares 1,567 Est. Cost $178.82 Unrealized —

BA BOEING CO 0.3%

Value $222K Shares 1,052 Est. Cost $163.57 Unrealized +27.0%

XLF SELECT SECTOR SPDR TR 0.3%

Value $215K Shares 6,370 Est. Cost $34.20 Unrealized —

WMT WALMART INC 0.3%

Value $208K Shares 1,321 Est. Cost $48.96 Unrealized 0.0%

DIS DISNEY WALT CO 0.3%

Value $201K Shares 2,254 Est. Cost $157.79 Unrealized -41.3%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	44,785	$19.96M	25.4%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	74,692	$19.53M	24.9%	$251.03	—	CORE S&P MCP ETF	464287507
IEFA	ISHARES TR	163,334	$11.03M	14.1%	$66.62	—	CORE MSCI EAFE	46432F842
VCIT	VANGUARD SCOTTSDALE FDS	114,778	$9.071M	11.6%	$76.10	—	INT-TERM CORP	92206C870
IJR	ISHARES TR	69,226	$6.898M	8.8%	$100.00	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	6,880	$1.516M	1.9%	$241.41	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	6,169	$1.197M	1.5%	$154.59	+11.3%	COM	037833100
IWP	ISHARES TR	10,330	$998K	1.3%	$115.03	—	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,578	$878K	1.1%	$313.41	-2.0%	COM	594918104
MCD	MCDONALDS CORP	2,069	$617K	0.8%	$229.60	+18.9%	COM	580135101
BRO	BROWN & BROWN INC	8,239	$567K	0.7%	$62.78	-0.4%	COM	115236101
PG	PROCTER AND GAMBLE CO	3,708	$563K	0.7%	$134.13	+5.4%	COM	742718109
JPM	JPMORGAN CHASE & CO	3,321	$483K	0.6%	$147.83	-12.3%	COM	46625H100
VTV	VANGUARD INDEX FDS	3,071	$436K	0.6%	$142.07	—	VALUE ETF	922908744
JNJ	JOHNSON & JOHNSON	2,479	$410K	0.5%	$145.09	+2.6%	COM	478160104
IWS	ISHARES TR	3,682	$404K	0.5%	$122.35	—	RUS MDCP VAL ETF	464287473
CCL	CARNIVAL CORP	19,578	$369K	0.5%	$13.28	-11.9%	COMMON STOCK	143658300
QQQ	INVESCO QQQ TR	969	$358K	0.5%	$398.35	—	UNIT SER 1	46090E103
IWO	ISHARES TR	1,331	$323K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
CMCSA	COMCAST CORP NEW	7,350	$305K	0.4%	$46.14	-20.6%	CL A	20030N101
IJJ	ISHARES TR	2,811	$301K	0.4%	$110.68	—	S&P MC 400VL ETF	464287705
AMGN	AMGEN INC	1,314	$292K	0.4%	$185.15	+15.4%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$289K	0.4%	$171.91	—	DIV APP ETF	921908844
IVW	ISHARES TR	4,028	$284K	0.4%	$83.56	—	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	810	$268K	0.3%	$199.94	+33.6%	COM	443510607
VBR	VANGUARD INDEX FDS	1,567	$259K	0.3%	$178.82	—	SM CP VAL ETF	922908611
BA	BOEING CO	1,052	$222K	0.3%	$163.57	+27.0%	COM	097023105
XLF	SELECT SECTOR SPDR TR	6,370	$215K	0.3%	$34.20	—	FINANCIAL	81369Y605
WMT	WALMART INC	1,321	$208K	0.3%	$48.96	0.0%	COM	931142103
DIS	DISNEY WALT CO	2,254	$201K	0.3%	$157.79	-41.3%	COM	254687106