Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2023 (← Previous) (Next →)

Filing Date: Oct 18, 2023

Total Value: $78.67M (100.0% shares, 0.0% debt)

Holdings (36)

IVV ISHARES TR 24.2%

Value $19.06M Shares 44,393 Share Price $429.43 Est. Cost/Share $421.18 Unrealized @ Report Date +2.0%

IJH ISHARES TR 23.7%

Value $18.68M Shares 74,919 Share Price $249.35 * Est. Cost/Share $50.91 Unrealized @ Report Date -2.0%

IEFA ISHARES TR 13.1%

Value $10.34M Shares 160,644 Share Price $64.35 Est. Cost/Share $68.98 Unrealized @ Report Date -6.7%

VCIT VANGUARD SCOTTSDALE FDS 11.5%

Value $9.014M Shares 118,632 Share Price $75.98 Est. Cost/Share $79.70 Unrealized @ Report Date -4.7%

IJR ISHARES TR 8.4%

Value $6.598M Shares 69,945 Share Price $94.33 Est. Cost/Share $103.40 Unrealized @ Report Date -8.8%

VTI VANGUARD INDEX FDS 1.8%

Value $1.451M Shares 6,831 Share Price $212.42 Est. Cost/Share $236.07 Unrealized @ Report Date -10.0%

AAPL APPLE INC 1.6%

Value $1.246M Shares 7,277 Share Price $171.22 Est. Cost/Share $158.66 Unrealized @ Report Date +6.8%

MSFT MICROSOFT CORP 1.2%

Value $963K Shares 3,050 Share Price $315.72 Est. Cost/Share $315.14 Unrealized @ Report Date -1.5%

IWP ISHARES TR 1.2%

Value $913K Shares 9,999 Share Price $91.35 Est. Cost/Share $116.39 Unrealized @ Report Date -21.5%

XOM EXXON MOBIL CORP 1.0%

Value $765K Shares 6,508 Share Price $117.58 * Est. Cost/Share $101.01 Unrealized @ Report Date +7.6%

PM PHILIP MORRIS INTL INC 0.9%

Value $731K Shares 7,901 Share Price $92.58 * Est. Cost/Share $86.18 Unrealized @ Report Date -2.5%

MCD MCDONALDS CORP 0.8%

Value $657K Shares 2,493 Share Price $263.46 * Est. Cost/Share $236.39 Unrealized @ Report Date +5.7%

MDLZ MONDELEZ INTL INC 0.8%

Value $603K Shares 8,692 Share Price $69.40 * Est. Cost/Share $67.21 Unrealized @ Report Date -3.1%

BRO BROWN & BROWN INC 0.7%

Value $576K Shares 8,250 Share Price $69.84 Est. Cost/Share $62.78 Unrealized @ Report Date +9.7%

PG PROCTER AND GAMBLE CO 0.7%

Value $541K Shares 3,709 Share Price $145.86 * Est. Cost/Share $134.13 Unrealized @ Report Date +2.7%

JNJ JOHNSON & JOHNSON 0.6%

Value $491K Shares 3,151 Share Price $155.75 * Est. Cost/Share $146.83 Unrealized @ Report Date -1.0%

JPM JPMORGAN CHASE & CO 0.6%

Value $482K Shares 3,321 Share Price $145.02 * Est. Cost/Share $147.83 Unrealized @ Report Date -6.9%

VTV VANGUARD INDEX FDS 0.5%

Value $412K Shares 2,990 Share Price $137.92 Est. Cost/Share $142.15 Unrealized @ Report Date -3.0%

IWS ISHARES TR 0.5%

Value $367K Shares 3,522 Share Price $104.34 Est. Cost/Share $119.38 Unrealized @ Report Date -12.6%

AMGN AMGEN INC 0.4%

Value $354K Shares 1,317 Share Price $268.79 * Est. Cost/Share $185.15 Unrealized @ Report Date +35.4%

WMT WALMART INC 0.4%

Value $349K Shares 2,179 Share Price $159.96 * Est. Cost/Share $50.08 Unrealized @ Report Date +3.8%

QQQ INVESCO QQQ TR 0.4%

Value $347K Shares 969 Share Price $358.27 Est. Cost/Share $386.06 Unrealized @ Report Date -7.2%

CMCSA COMCAST CORP NEW 0.4%

Value $326K Shares 7,350 Share Price $44.34 * Est. Cost/Share $46.14 Unrealized @ Report Date -10.7%

IBM INTERNATIONAL BUSINESS MACHS 0.4%

Value $311K Shares 2,214 Share Price $140.32 * Est. Cost/Share $131.75 Unrealized @ Report Date -0.9%

MO ALTRIA GROUP INC 0.4%

Value $303K Shares 7,200 Share Price $42.05 * Est. Cost/Share $36.43 Unrealized @ Report Date -3.1%

IWO ISHARES TR 0.4%

Value $290K Shares 1,293 Share Price $224.08 Est. Cost/Share $301.37 Unrealized @ Report Date -25.6%

IJJ ISHARES TR 0.4%

Value $284K Shares 2,811 Share Price $100.94 Est. Cost/Share $108.82 Unrealized @ Report Date -7.2%

HD HOME DEPOT INC 0.4%

Value $282K Shares 934 Share Price $302.03 * Est. Cost/Share $302.97 Unrealized @ Report Date -5.7%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $277K Shares 1,780 Share Price $155.38 Est. Cost/Share $164.83 Unrealized @ Report Date -5.7%

IVW ISHARES TR 0.4%

Value $276K Shares 4,028 Share Price $68.42 Est. Cost/Share $80.56 Unrealized @ Report Date -15.1%

CCL CARNIVAL CORP 0.3%

Value $266K Shares 19,371 Share Price $13.72 Est. Cost/Share $13.28 Unrealized @ Report Date +3.3%

HUBB HUBBELL INC 0.3%

Value $254K Shares 810 Share Price $313.30 * Est. Cost/Share $199.94 Unrealized @ Report Date +52.2%

VBR VANGUARD INDEX FDS 0.3%

Value $232K Shares 1,455 Share Price $159.50 Est. Cost/Share $177.84 Unrealized @ Report Date -10.3%

CAT CATERPILLAR INC 0.3%

Value $215K Shares 787 Share Price $273.00 * Est. Cost/Share $261.47 Unrealized @ Report Date +0.7%

XLF SELECT SECTOR SPDR TR 0.3%

Value $211K Shares 6,370 Share Price $33.17 Est. Cost/Share $33.82 Unrealized @ Report Date -1.9%

BA BOEING CO 0.3%

Value $202K Shares 1,052 Share Price $191.73 Est. Cost/Share $163.57 Unrealized @ Report Date +17.2%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	44,393	$19.06M	24.2%	$429.43	$421.18	+2.0%	CORE S&P500 ETF	464287200
IJH	ISHARES TR	74,919	$18.68M	23.7%	$249.35 *	$50.91	-2.0%	CORE S&P MCP ETF	464287507
IEFA	ISHARES TR	160,644	$10.34M	13.1%	$64.35	$68.98	-6.7%	CORE MSCI EAFE	46432F842
VCIT	VANGUARD SCOTTSDALE FDS	118,632	$9.014M	11.5%	$75.98	$79.70	-4.7%	INT-TERM CORP	92206C870
IJR	ISHARES TR	69,945	$6.598M	8.4%	$94.33	$103.40	-8.8%	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	6,831	$1.451M	1.8%	$212.42	$236.07	-10.0%	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,277	$1.246M	1.6%	$171.22	$158.66	+6.8%	COM	037833100
MSFT	MICROSOFT CORP	3,050	$963K	1.2%	$315.72	$315.14	-1.5%	COM	594918104
IWP	ISHARES TR	9,999	$913K	1.2%	$91.35	$116.39	-21.5%	RUS MD CP GR ETF	464287481
XOM	EXXON MOBIL CORP	6,508	$765K	1.0%	$117.58 *	$101.01	+7.6%	COM	30231G102
PM	PHILIP MORRIS INTL INC	7,901	$731K	0.9%	$92.58 *	$86.18	-2.5%	COM	718172109
MCD	MCDONALDS CORP	2,493	$657K	0.8%	$263.46 *	$236.39	+5.7%	COM	580135101
MDLZ	MONDELEZ INTL INC	8,692	$603K	0.8%	$69.40 *	$67.21	-3.1%	CL A	609207105
BRO	BROWN & BROWN INC	8,250	$576K	0.7%	$69.84	$62.78	+9.7%	COM	115236101
PG	PROCTER AND GAMBLE CO	3,709	$541K	0.7%	$145.86 *	$134.13	+2.7%	COM	742718109
JNJ	JOHNSON & JOHNSON	3,151	$491K	0.6%	$155.75 *	$146.83	-1.0%	COM	478160104
JPM	JPMORGAN CHASE & CO	3,321	$482K	0.6%	$145.02 *	$147.83	-6.9%	COM	46625H100
VTV	VANGUARD INDEX FDS	2,990	$412K	0.5%	$137.92	$142.15	-3.0%	VALUE ETF	922908744
IWS	ISHARES TR	3,522	$367K	0.5%	$104.34	$119.38	-12.6%	RUS MDCP VAL ETF	464287473
AMGN	AMGEN INC	1,317	$354K	0.4%	$268.79 *	$185.15	+35.4%	COM	031162100
WMT	WALMART INC	2,179	$349K	0.4%	$159.96 *	$50.08	+3.8%	COM	931142103
QQQ	INVESCO QQQ TR	969	$347K	0.4%	$358.27	$386.06	-7.2%	UNIT SER 1	46090E103
CMCSA	COMCAST CORP NEW	7,350	$326K	0.4%	$44.34 *	$46.14	-10.7%	CL A	20030N101
IBM	INTERNATIONAL BUSINESS MACHS	2,214	$311K	0.4%	$140.32 *	$131.75	-0.9%	COM	459200101
MO	ALTRIA GROUP INC	7,200	$303K	0.4%	$42.05 *	$36.43	-3.1%	COM	02209S103
IWO	ISHARES TR	1,293	$290K	0.4%	$224.08	$301.37	-25.6%	RUS 2000 GRW ETF	464287648
IJJ	ISHARES TR	2,811	$284K	0.4%	$100.94	$108.82	-7.2%	S&P MC 400VL ETF	464287705
HD	HOME DEPOT INC	934	$282K	0.4%	$302.03 *	$302.97	-5.7%	COM	437076102
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$277K	0.4%	$155.38	$164.83	-5.7%	DIV APP ETF	921908844
IVW	ISHARES TR	4,028	$276K	0.4%	$68.42	$80.56	-15.1%	S&P 500 GRWT ETF	464287309
CCL	CARNIVAL CORP	19,371	$266K	0.3%	$13.72	$13.28	+3.3%	COMMON STOCK	143658300
HUBB	HUBBELL INC	810	$254K	0.3%	$313.30 *	$199.94	+52.2%	COM	443510607
VBR	VANGUARD INDEX FDS	1,455	$232K	0.3%	$159.50	$177.84	-10.3%	SM CP VAL ETF	922908611
CAT	CATERPILLAR INC	787	$215K	0.3%	$273.00 *	$261.47	+0.7%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$211K	0.3%	$33.17	$33.82	-1.9%	FINANCIAL	81369Y605
BA	BOEING CO	1,052	$202K	0.3%	$191.73	$163.57	+17.2%	COM	097023105