Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2023 (← Previous) (Next →)

Filing Date: Oct 18, 2023

Total Value: $78.67M (100.0% shares, 0.0% debt)

Holdings (36)

IVV ISHARES TR 24.2%

Value $19.06M Shares 44,393 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 23.7%

Value $18.68M Shares 74,919 Est. Cost $251.03 Unrealized —

IEFA ISHARES TR 13.1%

Value $10.34M Shares 160,644 Est. Cost $66.62 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 11.5%

Value $9.014M Shares 118,632 Est. Cost $76.09 Unrealized —

IJR ISHARES TR 8.4%

Value $6.598M Shares 69,945 Est. Cost $99.94 Unrealized —

VTI VANGUARD INDEX FDS 1.8%

Value $1.451M Shares 6,831 Est. Cost $241.41 Unrealized —

AAPL APPLE INC 1.6%

Value $1.246M Shares 7,277 Est. Cost $158.66 Unrealized +14.3%

MSFT MICROSOFT CORP 1.2%

Value $963K Shares 3,050 Est. Cost $315.14 Unrealized +3.0%

IWP ISHARES TR 1.2%

Value $913K Shares 9,999 Est. Cost $115.03 Unrealized —

XOM EXXON MOBIL CORP 1.0%

Value $765K Shares 6,508 Est. Cost $101.01 Unrealized 0.0%

PM PHILIP MORRIS INTL INC 0.9%

Value $731K Shares 7,901 Est. Cost $86.18 Unrealized 0.0%

MCD MCDONALDS CORP 0.8%

Value $657K Shares 2,493 Est. Cost $236.39 Unrealized +14.0%

MDLZ MONDELEZ INTL INC 0.8%

Value $603K Shares 8,692 Est. Cost $67.21 Unrealized 0.0%

BRO BROWN & BROWN INC 0.7%

Value $576K Shares 8,250 Est. Cost $62.78 Unrealized +11.9%

PG PROCTER AND GAMBLE CO 0.7%

Value $541K Shares 3,709 Est. Cost $134.13 Unrealized +7.4%

JNJ JOHNSON & JOHNSON 0.6%

Value $491K Shares 3,151 Est. Cost $146.83 Unrealized +4.4%

JPM JPMORGAN CHASE & CO 0.6%

Value $482K Shares 3,321 Est. Cost $147.83 Unrealized -3.7%

VTV VANGUARD INDEX FDS 0.5%

Value $412K Shares 2,990 Est. Cost $142.07 Unrealized —

IWS ISHARES TR 0.5%

Value $367K Shares 3,522 Est. Cost $122.35 Unrealized —

AMGN AMGEN INC 0.4%

Value $354K Shares 1,317 Est. Cost $185.15 Unrealized +25.2%

WMT WALMART INC 0.4%

Value $349K Shares 2,179 Est. Cost $50.08 Unrealized +3.5%

QQQ INVESCO QQQ TR 0.4%

Value $347K Shares 969 Est. Cost $398.35 Unrealized —

CMCSA COMCAST CORP NEW 0.4%

Value $326K Shares 7,350 Est. Cost $46.14 Unrealized -10.1%

IBM INTERNATIONAL BUSINESS MACHS 0.4%

Value $311K Shares 2,214 Est. Cost $131.75 Unrealized 0.0%

MO ALTRIA GROUP INC 0.4%

Value $303K Shares 7,200 Est. Cost $36.43 Unrealized 0.0%

IWO ISHARES TR 0.4%

Value $290K Shares 1,293 Est. Cost $293.10 Unrealized —

IJJ ISHARES TR 0.4%

Value $284K Shares 2,811 Est. Cost $110.68 Unrealized —

HD HOME DEPOT INC 0.4%

Value $282K Shares 934 Est. Cost $302.97 Unrealized 0.0%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $277K Shares 1,780 Est. Cost $171.91 Unrealized —

IVW ISHARES TR 0.4%

Value $276K Shares 4,028 Est. Cost $83.56 Unrealized —

CCL CARNIVAL CORP 0.3%

Value $266K Shares 19,371 Est. Cost $13.28 Unrealized +24.8%

HUBB HUBBELL INC 0.3%

Value $254K Shares 810 Est. Cost $199.94 Unrealized +54.3%

VBR VANGUARD INDEX FDS 0.3%

Value $232K Shares 1,455 Est. Cost $178.82 Unrealized —

CAT CATERPILLAR INC 0.3%

Value $215K Shares 787 Est. Cost $261.47 Unrealized 0.0%

XLF SELECT SECTOR SPDR TR 0.3%

Value $211K Shares 6,370 Est. Cost $34.20 Unrealized —

BA BOEING CO 0.3%

Value $202K Shares 1,052 Est. Cost $163.57 Unrealized +33.8%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	44,393	$19.06M	24.2%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	74,919	$18.68M	23.7%	$251.03	—	CORE S&P MCP ETF	464287507
IEFA	ISHARES TR	160,644	$10.34M	13.1%	$66.62	—	CORE MSCI EAFE	46432F842
VCIT	VANGUARD SCOTTSDALE FDS	118,632	$9.014M	11.5%	$76.09	—	INT-TERM CORP	92206C870
IJR	ISHARES TR	69,945	$6.598M	8.4%	$99.94	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	6,831	$1.451M	1.8%	$241.41	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,277	$1.246M	1.6%	$158.66	+14.3%	COM	037833100
MSFT	MICROSOFT CORP	3,050	$963K	1.2%	$315.14	+3.0%	COM	594918104
IWP	ISHARES TR	9,999	$913K	1.2%	$115.03	—	RUS MD CP GR ETF	464287481
XOM	EXXON MOBIL CORP	6,508	$765K	1.0%	$101.01	0.0%	COM	30231G102
PM	PHILIP MORRIS INTL INC	7,901	$731K	0.9%	$86.18	0.0%	COM	718172109
MCD	MCDONALDS CORP	2,493	$657K	0.8%	$236.39	+14.0%	COM	580135101
MDLZ	MONDELEZ INTL INC	8,692	$603K	0.8%	$67.21	0.0%	CL A	609207105
BRO	BROWN & BROWN INC	8,250	$576K	0.7%	$62.78	+11.9%	COM	115236101
PG	PROCTER AND GAMBLE CO	3,709	$541K	0.7%	$134.13	+7.4%	COM	742718109
JNJ	JOHNSON & JOHNSON	3,151	$491K	0.6%	$146.83	+4.4%	COM	478160104
JPM	JPMORGAN CHASE & CO	3,321	$482K	0.6%	$147.83	-3.7%	COM	46625H100
VTV	VANGUARD INDEX FDS	2,990	$412K	0.5%	$142.07	—	VALUE ETF	922908744
IWS	ISHARES TR	3,522	$367K	0.5%	$122.35	—	RUS MDCP VAL ETF	464287473
AMGN	AMGEN INC	1,317	$354K	0.4%	$185.15	+25.2%	COM	031162100
WMT	WALMART INC	2,179	$349K	0.4%	$50.08	+3.5%	COM	931142103
QQQ	INVESCO QQQ TR	969	$347K	0.4%	$398.35	—	UNIT SER 1	46090E103
CMCSA	COMCAST CORP NEW	7,350	$326K	0.4%	$46.14	-10.1%	CL A	20030N101
IBM	INTERNATIONAL BUSINESS MACHS	2,214	$311K	0.4%	$131.75	0.0%	COM	459200101
MO	ALTRIA GROUP INC	7,200	$303K	0.4%	$36.43	0.0%	COM	02209S103
IWO	ISHARES TR	1,293	$290K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
IJJ	ISHARES TR	2,811	$284K	0.4%	$110.68	—	S&P MC 400VL ETF	464287705
HD	HOME DEPOT INC	934	$282K	0.4%	$302.97	0.0%	COM	437076102
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$277K	0.4%	$171.91	—	DIV APP ETF	921908844
IVW	ISHARES TR	4,028	$276K	0.4%	$83.56	—	S&P 500 GRWT ETF	464287309
CCL	CARNIVAL CORP	19,371	$266K	0.3%	$13.28	+24.8%	COMMON STOCK	143658300
HUBB	HUBBELL INC	810	$254K	0.3%	$199.94	+54.3%	COM	443510607
VBR	VANGUARD INDEX FDS	1,455	$232K	0.3%	$178.82	—	SM CP VAL ETF	922908611
CAT	CATERPILLAR INC	787	$215K	0.3%	$261.47	0.0%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$211K	0.3%	$34.20	—	FINANCIAL	81369Y605
BA	BOEING CO	1,052	$202K	0.3%	$163.57	+33.8%	COM	097023105