Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 22, 2024

Total Value: $87.32M (100.0% shares, 0.0% debt)

Holdings (40)

IVV ISHARES TR 22.8%

Value $19.94M Shares 41,748 Est. Cost $423.11 Unrealized —

COWZ PACER FDS TR 12.6%

Value $11.02M Shares 211,891 Est. Cost $51.99 Unrealized —

ICOW PACER FDS TR 12.2%

Value $10.65M Shares 341,039 Est. Cost $31.24 Unrealized —

IJH ISHARES TR 11.9%

Value $10.35M Shares 37,341 Est. Cost $251.03 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 11.6%

Value $10.13M Shares 124,569 Est. Cost $76.34 Unrealized —

CALF PACER FDS TR 8.0%

Value $6.992M Shares 145,570 Est. Cost $48.03 Unrealized —

VTI VANGUARD INDEX FDS 1.8%

Value $1.61M Shares 6,785 Est. Cost $241.41 Unrealized —

AAPL APPLE INC 1.8%

Value $1.545M Shares 8,026 Est. Cost $160.92 Unrealized +13.6%

MSFT MICROSOFT CORP 1.5%

Value $1.334M Shares 3,548 Est. Cost $320.09 Unrealized +9.5%

IJR ISHARES TR 1.2%

Value $1.072M Shares 9,905 Est. Cost $99.94 Unrealized —

IWP ISHARES TR 1.2%

Value $1.044M Shares 9,996 Est. Cost $115.03 Unrealized —

IEFA ISHARES TR 0.9%

Value $806K Shares 11,462 Est. Cost $66.62 Unrealized —

PM PHILIP MORRIS INTL INC 0.9%

Value $753K Shares 8,009 Est. Cost $86.14 Unrealized -2.8%

MCD MCDONALDS CORP 0.9%

Value $743K Shares 2,506 Est. Cost $236.39 Unrealized +9.4%

MDLZ MONDELEZ INTL INC 0.7%

Value $634K Shares 8,750 Est. Cost $67.21 Unrealized -4.3%

JPM JPMORGAN CHASE & CO 0.7%

Value $609K Shares 3,579 Est. Cost $147.62 Unrealized -1.8%

XOM EXXON MOBIL CORP 0.6%

Value $551K Shares 5,508 Est. Cost $101.01 Unrealized -3.4%

PG PROCTER AND GAMBLE CO 0.6%

Value $546K Shares 3,729 Est. Cost $134.13 Unrealized +4.8%

BRO BROWN & BROWN INC 0.6%

Value $521K Shares 7,329 Est. Cost $62.78 Unrealized +12.4%

QQQ INVESCO QQQ TR 0.5%

Value $471K Shares 1,149 Est. Cost $400.10 Unrealized —

VTV VANGUARD INDEX FDS 0.5%

Value $450K Shares 3,011 Est. Cost $142.07 Unrealized —

IWS ISHARES TR 0.5%

Value $414K Shares 3,559 Est. Cost $122.29 Unrealized —

JNJ JOHNSON & JOHNSON 0.4%

Value $385K Shares 2,457 Est. Cost $146.83 Unrealized -2.2%

AMGN AMGEN INC 0.4%

Value $384K Shares 1,335 Est. Cost $186.09 Unrealized +37.1%

WMT WALMART INC 0.4%

Value $368K Shares 2,335 Est. Cost $50.19 Unrealized +2.9%

CCL CARNIVAL CORP 0.4%

Value $359K Shares 19,371 Est. Cost $13.28 Unrealized +9.4%

CMCSA COMCAST CORP NEW 0.4%

Value $325K Shares 7,406 Est. Cost $46.14 Unrealized -13.1%

IVW ISHARES TR 0.3%

Value $304K Shares 4,052 Est. Cost $83.56 Unrealized —

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $303K Shares 1,780 Est. Cost $171.91 Unrealized —

MO ALTRIA GROUP INC 0.3%

Value $297K Shares 7,368 Est. Cost $36.39 Unrealized -4.4%

BA BOEING CO 0.3%

Value $274K Shares 1,052 Est. Cost $163.57 Unrealized +30.8%

IWO ISHARES TR 0.3%

Value $267K Shares 1,060 Est. Cost $293.10 Unrealized —

HUBB HUBBELL INC 0.3%

Value $266K Shares 810 Est. Cost $199.94 Unrealized +46.2%

VBR VANGUARD INDEX FDS 0.3%

Value $256K Shares 1,423 Est. Cost $178.82 Unrealized —

CAT CATERPILLAR INC 0.3%

Value $253K Shares 856 Est. Cost $260.64 Unrealized -3.6%

XLF SELECT SECTOR SPDR TR 0.3%

Value $240K Shares 6,370 Est. Cost $34.20 Unrealized —

IJJ ISHARES TR 0.3%

Value $236K Shares 2,069 Est. Cost $110.68 Unrealized —

V VISA INC 0.2%

Value $215K Shares 824 Est. Cost $242.67 Unrealized 0.0%

CSCO CISCO SYS INC 0.2%

Value $203K Shares 4,018 Est. Cost $47.98 Unrealized 0.0%

IBM INTERNATIONAL BUSINESS MACHS 0.2%

Value $203K Shares 1,238 Est. Cost $131.75 Unrealized +7.4%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	41,748	$19.94M	22.8%	$423.11	—	CORE S&P500 ETF	464287200
COWZ	PACER FDS TR	211,891	$11.02M	12.6%	$51.99	—	US CASH COWS 100	69374H881
ICOW	PACER FDS TR	341,039	$10.65M	12.2%	$31.24	—	DEVELOPED MRKT	69374H873
IJH	ISHARES TR	37,341	$10.35M	11.9%	$251.03	—	CORE S&P MCP ETF	464287507
VCIT	VANGUARD SCOTTSDALE FDS	124,569	$10.13M	11.6%	$76.34	—	INT-TERM CORP	92206C870
CALF	PACER FDS TR	145,570	$6.992M	8.0%	$48.03	—	PACER US SMALL	69374H857
VTI	VANGUARD INDEX FDS	6,785	$1.61M	1.8%	$241.41	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	8,026	$1.545M	1.8%	$160.92	+13.6%	COM	037833100
MSFT	MICROSOFT CORP	3,548	$1.334M	1.5%	$320.09	+9.5%	COM	594918104
IJR	ISHARES TR	9,905	$1.072M	1.2%	$99.94	—	CORE S&P SCP ETF	464287804
IWP	ISHARES TR	9,996	$1.044M	1.2%	$115.03	—	RUS MD CP GR ETF	464287481
IEFA	ISHARES TR	11,462	$806K	0.9%	$66.62	—	CORE MSCI EAFE	46432F842
PM	PHILIP MORRIS INTL INC	8,009	$753K	0.9%	$86.14	-2.8%	COM	718172109
MCD	MCDONALDS CORP	2,506	$743K	0.9%	$236.39	+9.4%	COM	580135101
MDLZ	MONDELEZ INTL INC	8,750	$634K	0.7%	$67.21	-4.3%	CL A	609207105
JPM	JPMORGAN CHASE & CO	3,579	$609K	0.7%	$147.62	-1.8%	COM	46625H100
XOM	EXXON MOBIL CORP	5,508	$551K	0.6%	$101.01	-3.4%	COM	30231G102
PG	PROCTER AND GAMBLE CO	3,729	$546K	0.6%	$134.13	+4.8%	COM	742718109
BRO	BROWN & BROWN INC	7,329	$521K	0.6%	$62.78	+12.4%	COM	115236101
QQQ	INVESCO QQQ TR	1,149	$471K	0.5%	$400.10	—	UNIT SER 1	46090E103
VTV	VANGUARD INDEX FDS	3,011	$450K	0.5%	$142.07	—	VALUE ETF	922908744
IWS	ISHARES TR	3,559	$414K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,457	$385K	0.4%	$146.83	-2.2%	COM	478160104
AMGN	AMGEN INC	1,335	$384K	0.4%	$186.09	+37.1%	COM	031162100
WMT	WALMART INC	2,335	$368K	0.4%	$50.19	+2.9%	COM	931142103
CCL	CARNIVAL CORP	19,371	$359K	0.4%	$13.28	+9.4%	UNIT 99/99/9999	143658300
CMCSA	COMCAST CORP NEW	7,406	$325K	0.4%	$46.14	-13.1%	CL A	20030N101
IVW	ISHARES TR	4,052	$304K	0.3%	$83.56	—	S&P 500 GRWT ETF	464287309
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$303K	0.3%	$171.91	—	DIV APP ETF	921908844
MO	ALTRIA GROUP INC	7,368	$297K	0.3%	$36.39	-4.4%	COM	02209S103
BA	BOEING CO	1,052	$274K	0.3%	$163.57	+30.8%	COM	097023105
IWO	ISHARES TR	1,060	$267K	0.3%	$293.10	—	RUS 2000 GRW ETF	464287648
HUBB	HUBBELL INC	810	$266K	0.3%	$199.94	+46.2%	COM	443510607
VBR	VANGUARD INDEX FDS	1,423	$256K	0.3%	$178.82	—	SM CP VAL ETF	922908611
CAT	CATERPILLAR INC	856	$253K	0.3%	$260.64	-3.6%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$240K	0.3%	$34.20	—	FINANCIAL	81369Y605
IJJ	ISHARES TR	2,069	$236K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
V	VISA INC	824	$215K	0.2%	$242.67	0.0%	COM CL A	92826C839
CSCO	CISCO SYS INC	4,018	$203K	0.2%	$47.98	0.0%	COM	17275R102
IBM	INTERNATIONAL BUSINESS MACHS	1,238	$203K	0.2%	$131.75	+7.4%	COM	459200101