Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 22, 2024

Total Value: $87.32M (100.0% shares, 0.0% debt)

Holdings (40)

IVV ISHARES TR 22.8%

Value $19.94M Shares 41,748 Share Price $477.63 Est. Cost/Share $421.18 Unrealized @ Report Date +13.4%

COWZ PACER FDS TR 12.6%

Value $11.02M Shares 211,891 Share Price $51.99 Est. Cost/Share $49.70 Unrealized @ Report Date +4.6%

ICOW PACER FDS TR 12.2%

Value $10.65M Shares 341,039 Share Price $31.24 Est. Cost/Share $29.84 Unrealized @ Report Date +4.7%

IJH ISHARES TR 11.9%

Value $10.35M Shares 37,341 Share Price $277.15 * Est. Cost/Share $50.91 Unrealized @ Report Date +8.9%

VCIT VANGUARD SCOTTSDALE FDS 11.6%

Value $10.13M Shares 124,569 Share Price $81.28 Est. Cost/Share $79.58 Unrealized @ Report Date +2.1%

CALF PACER FDS TR 8.0%

Value $6.992M Shares 145,570 Share Price $48.03 Est. Cost/Share $42.95 Unrealized @ Report Date +11.8%

VTI VANGUARD INDEX FDS 1.8%

Value $1.61M Shares 6,785 Share Price $237.23 Est. Cost/Share $236.07 Unrealized @ Report Date +0.5%

AAPL APPLE INC 1.8%

Value $1.545M Shares 8,026 Share Price $192.54 Est. Cost/Share $160.92 Unrealized @ Report Date +18.5%

MSFT MICROSOFT CORP 1.5%

Value $1.334M Shares 3,548 Share Price $376.06 Est. Cost/Share $320.09 Unrealized @ Report Date +15.8%

IJR ISHARES TR 1.2%

Value $1.072M Shares 9,905 Share Price $108.25 Est. Cost/Share $103.40 Unrealized @ Report Date +4.7%

IWP ISHARES TR 1.2%

Value $1.044M Shares 9,996 Share Price $104.46 Est. Cost/Share $116.39 Unrealized @ Report Date -10.3%

IEFA ISHARES TR 0.9%

Value $806K Shares 11,462 Share Price $70.35 Est. Cost/Share $68.98 Unrealized @ Report Date +2.0%

PM PHILIP MORRIS INTL INC 0.9%

Value $753K Shares 8,009 Share Price $94.08 * Est. Cost/Share $86.14 Unrealized @ Report Date +0.5%

MCD MCDONALDS CORP 0.9%

Value $743K Shares 2,506 Share Price $296.52 * Est. Cost/Share $236.39 Unrealized @ Report Date +19.7%

MDLZ MONDELEZ INTL INC 0.7%

Value $634K Shares 8,750 Share Price $72.43 * Est. Cost/Share $67.21 Unrealized @ Report Date +1.7%

JPM JPMORGAN CHASE & CO 0.7%

Value $609K Shares 3,579 Share Price $170.10 * Est. Cost/Share $147.62 Unrealized @ Report Date +10.2%

XOM EXXON MOBIL CORP 0.6%

Value $551K Shares 5,508 Share Price $99.98 * Est. Cost/Share $101.01 Unrealized @ Report Date -7.7%

PG PROCTER AND GAMBLE CO 0.6%

Value $546K Shares 3,729 Share Price $146.55 * Est. Cost/Share $134.13 Unrealized @ Report Date +3.9%

BRO BROWN & BROWN INC 0.6%

Value $521K Shares 7,329 Share Price $71.11 Est. Cost/Share $62.78 Unrealized @ Report Date +11.9%

QQQ INVESCO QQQ TR 0.5%

Value $471K Shares 1,149 Share Price $409.52 Est. Cost/Share $385.05 Unrealized @ Report Date +6.4%

VTV VANGUARD INDEX FDS 0.5%

Value $450K Shares 3,011 Share Price $149.48 Est. Cost/Share $142.15 Unrealized @ Report Date +5.2%

IWS ISHARES TR 0.5%

Value $414K Shares 3,559 Share Price $116.30 Est. Cost/Share $119.25 Unrealized @ Report Date -2.5%

JNJ JOHNSON & JOHNSON 0.4%

Value $385K Shares 2,457 Share Price $156.76 * Est. Cost/Share $146.83 Unrealized @ Report Date +0.4%

AMGN AMGEN INC 0.4%

Value $384K Shares 1,335 Share Price $287.97 * Est. Cost/Share $186.09 Unrealized @ Report Date +45.5%

WMT WALMART INC 0.4%

Value $368K Shares 2,335 Share Price $157.67 * Est. Cost/Share $50.19 Unrealized @ Report Date +2.5%

CCL CARNIVAL CORP 0.4%

Value $359K Shares 19,371 Share Price $18.54 Est. Cost/Share $13.28 Unrealized @ Report Date +39.7%

CMCSA COMCAST CORP NEW 0.4%

Value $325K Shares 7,406 Share Price $43.85 * Est. Cost/Share $46.14 Unrealized @ Report Date -11.1%

IVW ISHARES TR 0.3%

Value $304K Shares 4,052 Share Price $75.11 Est. Cost/Share $80.56 Unrealized @ Report Date -6.8%

VIG VANGUARD SPECIALIZED FUNDS 0.3%

Value $303K Shares 1,780 Share Price $170.40 Est. Cost/Share $164.83 Unrealized @ Report Date +3.4%

MO ALTRIA GROUP INC 0.3%

Value $297K Shares 7,368 Share Price $40.34 * Est. Cost/Share $36.39 Unrealized @ Report Date -4.7%

BA BOEING CO 0.3%

Value $274K Shares 1,052 Share Price $260.73 Est. Cost/Share $163.57 Unrealized @ Report Date +59.4%

IWO ISHARES TR 0.3%

Value $267K Shares 1,060 Share Price $252.18 Est. Cost/Share $301.37 Unrealized @ Report Date -16.3%

HUBB HUBBELL INC 0.3%

Value $266K Shares 810 Share Price $328.82 * Est. Cost/Share $199.94 Unrealized @ Report Date +60.4%

VBR VANGUARD INDEX FDS 0.3%

Value $256K Shares 1,423 Share Price $179.91 Est. Cost/Share $177.84 Unrealized @ Report Date +1.2%

CAT CATERPILLAR INC 0.3%

Value $253K Shares 856 Share Price $295.71 * Est. Cost/Share $260.64 Unrealized @ Report Date +10.0%

XLF SELECT SECTOR SPDR TR 0.3%

Value $240K Shares 6,370 Share Price $37.60 Est. Cost/Share $33.82 Unrealized @ Report Date +11.2%

IJJ ISHARES TR 0.3%

Value $236K Shares 2,069 Share Price $114.07 Est. Cost/Share $108.82 Unrealized @ Report Date +4.8%

V VISA INC 0.2%

Value $215K Shares 824 Share Price $260.45 Est. Cost/Share $242.67 Unrealized @ Report Date +5.7%

CSCO CISCO SYS INC 0.2%

Value $203K Shares 4,018 Share Price $50.52 * Est. Cost/Share $47.98 Unrealized @ Report Date -1.1%

IBM INTERNATIONAL BUSINESS MACHS 0.2%

Value $203K Shares 1,238 Share Price $163.59 * Est. Cost/Share $131.75 Unrealized @ Report Date +16.8%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	41,748	$19.94M	22.8%	$477.63	$421.18	+13.4%	CORE S&P500 ETF	464287200
COWZ	PACER FDS TR	211,891	$11.02M	12.6%	$51.99	$49.70	+4.6%	US CASH COWS 100	69374H881
ICOW	PACER FDS TR	341,039	$10.65M	12.2%	$31.24	$29.84	+4.7%	DEVELOPED MRKT	69374H873
IJH	ISHARES TR	37,341	$10.35M	11.9%	$277.15 *	$50.91	+8.9%	CORE S&P MCP ETF	464287507
VCIT	VANGUARD SCOTTSDALE FDS	124,569	$10.13M	11.6%	$81.28	$79.58	+2.1%	INT-TERM CORP	92206C870
CALF	PACER FDS TR	145,570	$6.992M	8.0%	$48.03	$42.95	+11.8%	PACER US SMALL	69374H857
VTI	VANGUARD INDEX FDS	6,785	$1.61M	1.8%	$237.23	$236.07	+0.5%	TOTAL STK MKT	922908769
AAPL	APPLE INC	8,026	$1.545M	1.8%	$192.54	$160.92	+18.5%	COM	037833100
MSFT	MICROSOFT CORP	3,548	$1.334M	1.5%	$376.06	$320.09	+15.8%	COM	594918104
IJR	ISHARES TR	9,905	$1.072M	1.2%	$108.25	$103.40	+4.7%	CORE S&P SCP ETF	464287804
IWP	ISHARES TR	9,996	$1.044M	1.2%	$104.46	$116.39	-10.3%	RUS MD CP GR ETF	464287481
IEFA	ISHARES TR	11,462	$806K	0.9%	$70.35	$68.98	+2.0%	CORE MSCI EAFE	46432F842
PM	PHILIP MORRIS INTL INC	8,009	$753K	0.9%	$94.08 *	$86.14	+0.5%	COM	718172109
MCD	MCDONALDS CORP	2,506	$743K	0.9%	$296.52 *	$236.39	+19.7%	COM	580135101
MDLZ	MONDELEZ INTL INC	8,750	$634K	0.7%	$72.43 *	$67.21	+1.7%	CL A	609207105
JPM	JPMORGAN CHASE & CO	3,579	$609K	0.7%	$170.10 *	$147.62	+10.2%	COM	46625H100
XOM	EXXON MOBIL CORP	5,508	$551K	0.6%	$99.98 *	$101.01	-7.7%	COM	30231G102
PG	PROCTER AND GAMBLE CO	3,729	$546K	0.6%	$146.55 *	$134.13	+3.9%	COM	742718109
BRO	BROWN & BROWN INC	7,329	$521K	0.6%	$71.11	$62.78	+11.9%	COM	115236101
QQQ	INVESCO QQQ TR	1,149	$471K	0.5%	$409.52	$385.05	+6.4%	UNIT SER 1	46090E103
VTV	VANGUARD INDEX FDS	3,011	$450K	0.5%	$149.48	$142.15	+5.2%	VALUE ETF	922908744
IWS	ISHARES TR	3,559	$414K	0.5%	$116.30	$119.25	-2.5%	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,457	$385K	0.4%	$156.76 *	$146.83	+0.4%	COM	478160104
AMGN	AMGEN INC	1,335	$384K	0.4%	$287.97 *	$186.09	+45.5%	COM	031162100
WMT	WALMART INC	2,335	$368K	0.4%	$157.67 *	$50.19	+2.5%	COM	931142103
CCL	CARNIVAL CORP	19,371	$359K	0.4%	$18.54	$13.28	+39.7%	UNIT 99/99/9999	143658300
CMCSA	COMCAST CORP NEW	7,406	$325K	0.4%	$43.85 *	$46.14	-11.1%	CL A	20030N101
IVW	ISHARES TR	4,052	$304K	0.3%	$75.11	$80.56	-6.8%	S&P 500 GRWT ETF	464287309
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$303K	0.3%	$170.40	$164.83	+3.4%	DIV APP ETF	921908844
MO	ALTRIA GROUP INC	7,368	$297K	0.3%	$40.34 *	$36.39	-4.7%	COM	02209S103
BA	BOEING CO	1,052	$274K	0.3%	$260.73	$163.57	+59.4%	COM	097023105
IWO	ISHARES TR	1,060	$267K	0.3%	$252.18	$301.37	-16.3%	RUS 2000 GRW ETF	464287648
HUBB	HUBBELL INC	810	$266K	0.3%	$328.82 *	$199.94	+60.4%	COM	443510607
VBR	VANGUARD INDEX FDS	1,423	$256K	0.3%	$179.91	$177.84	+1.2%	SM CP VAL ETF	922908611
CAT	CATERPILLAR INC	856	$253K	0.3%	$295.71 *	$260.64	+10.0%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$240K	0.3%	$37.60	$33.82	+11.2%	FINANCIAL	81369Y605
IJJ	ISHARES TR	2,069	$236K	0.3%	$114.07	$108.82	+4.8%	S&P MC 400VL ETF	464287705
V	VISA INC	824	$215K	0.2%	$260.45	$242.67	+5.7%	COM CL A	92826C839
CSCO	CISCO SYS INC	4,018	$203K	0.2%	$50.52 *	$47.98	-1.1%	COM	17275R102
IBM	INTERNATIONAL BUSINESS MACHS	1,238	$203K	0.2%	$163.59 *	$131.75	+16.8%	COM	459200101