Holland Advisory Services, Inc. Long-Term Concentrated

CIK: 0001890183 · Show all filings

Period: Q1 2024 (← Previous) (Next →)

Filing Date: Apr 10, 2024

Total Value ($000): $91,258 (100.0% shares, 0.0% debt)

Holdings (43)

IVV ISHARES TR 22.6%

Value ($000) $20,664 Shares 39,304 Est. Cost $423.11 Unrealized —

COWZ PACER FDS TR 14.5%

Value ($000) $13,188 Shares 226,942 Est. Cost $52.40 Unrealized —

ICOW PACER FDS TR 12.6%

Value ($000) $11,511 Shares 360,279 Est. Cost $31.28 Unrealized —

IJH ISHARES TR 12.2%

Value ($000) $11,107 Shares 182,854 Est. Cost $99.60 Unrealized —

VCIT VANGUARD SCOTTSDALE FDS 8.9%

Value ($000) $8,120 Shares 100,854 Est. Cost $76.34 Unrealized —

CALF PACER FDS TR 7.7%

Value ($000) $7,063 Shares 143,673 Est. Cost $48.03 Unrealized —

VTI VANGUARD INDEX FDS 1.9%

Value ($000) $1,738 Shares 6,686 Est. Cost $241.41 Unrealized —

MSFT MICROSOFT CORP 1.7%

Value ($000) $1,506 Shares 3,579 Est. Cost $320.09 Unrealized +24.7%

AAPL APPLE INC 1.5%

Value ($000) $1,332 Shares 7,767 Est. Cost $160.92 Unrealized +12.0%

IJR ISHARES TR 1.2%

Value ($000) $1,055 Shares 9,542 Est. Cost $99.94 Unrealized —

IWP ISHARES TR 1.1%

Value ($000) $1,023 Shares 8,964 Est. Cost $115.03 Unrealized —

IEFA ISHARES TR 0.9%

Value ($000) $831 Shares 11,200 Est. Cost $66.62 Unrealized —

PM PHILIP MORRIS INTL INC 0.8%

Value ($000) $744 Shares 8,124 Est. Cost $86.13 Unrealized -1.4%

JPM JPMORGAN CHASE & CO 0.8%

Value ($000) $719 Shares 3,590 Est. Cost $147.62 Unrealized +17.6%

MCD MCDONALDS CORP 0.8%

Value ($000) $708 Shares 2,513 Est. Cost $236.39 Unrealized +17.6%

BRO BROWN & BROWN INC 0.7%

Value ($000) $642 Shares 7,338 Est. Cost $62.78 Unrealized +26.6%

XOM EXXON MOBIL CORP 0.7%

Value ($000) $642 Shares 5,523 Est. Cost $101.01 Unrealized -2.9%

MDLZ MONDELEZ INTL INC 0.7%

Value ($000) $617 Shares 8,808 Est. Cost $67.21 Unrealized +2.5%

PG PROCTER AND GAMBLE CO 0.7%

Value ($000) $607 Shares 3,740 Est. Cost $134.13 Unrealized +11.7%

VTV VANGUARD INDEX FDS 0.5%

Value ($000) $493 Shares 3,029 Est. Cost $142.07 Unrealized —

QQQ INVESCO QQQ TR 0.5%

Value ($000) $433 Shares 975 Est. Cost $400.10 Unrealized —

WMT WALMART INC 0.5%

Value ($000) $423 Shares 7,032 Est. Cost $54.10 Unrealized +3.6%

IWS ISHARES TR 0.4%

Value ($000) $397 Shares 3,168 Est. Cost $122.29 Unrealized —

JNJ JOHNSON & JOHNSON 0.4%

Value ($000) $390 Shares 2,468 Est. Cost $146.83 Unrealized +2.3%

AMGN AMGEN INC 0.4%

Value ($000) $381 Shares 1,339 Est. Cost $186.09 Unrealized +48.4%

IVW ISHARES TR 0.4%

Value ($000) $343 Shares 4,056 Est. Cost $83.56 Unrealized —

HUBB HUBBELL INC 0.4%

Value ($000) $336 Shares 810 Est. Cost $199.94 Unrealized +76.7%

MO ALTRIA GROUP INC 0.4%

Value ($000) $329 Shares 7,549 Est. Cost $36.37 Unrealized -1.9%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value ($000) $325 Shares 1,780 Est. Cost $171.91 Unrealized —

CMCSA COMCAST CORP NEW 0.4%

Value ($000) $322 Shares 7,424 Est. Cost $46.14 Unrealized -11.9%

CAT CATERPILLAR INC 0.3%

Value ($000) $316 Shares 861 Est. Cost $260.64 Unrealized +19.3%

IWO ISHARES TR 0.3%

Value ($000) $287 Shares 1,061 Est. Cost $293.10 Unrealized —

CCL CARNIVAL CORP 0.3%

Value ($000) $284 Shares 17,371 Est. Cost $13.28 Unrealized +22.5%

DIS DISNEY WALT CO 0.3%

Value ($000) $271 Shares 2,212 Est. Cost $102.38 Unrealized 0.0%

XLF SELECT SECTOR SPDR TR 0.3%

Value ($000) $268 Shares 6,370 Est. Cost $34.20 Unrealized —

VBR VANGUARD INDEX FDS 0.3%

Value ($000) $264 Shares 1,374 Est. Cost $178.82 Unrealized —

IJJ ISHARES TR 0.3%

Value ($000) $246 Shares 2,076 Est. Cost $110.68 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.3%

Value ($000) $238 Shares 1,247 Est. Cost $131.75 Unrealized +31.0%

BA BOEING CO 0.3%

Value ($000) $232 Shares 1,204 Est. Cost $168.86 Unrealized +21.7%

V VISA INC 0.3%

Value ($000) $232 Shares 831 Est. Cost $242.67 Unrealized +12.2%

MRK MERCK & CO INC 0.2%

Value ($000) $211 Shares 1,601 Est. Cost $115.77 Unrealized 0.0%

CSCO CISCO SYS INC 0.2%

Value ($000) $211 Shares 4,231 Est. Cost $47.94 Unrealized -1.5%

HD HOME DEPOT INC 0.2%

Value ($000) $210 Shares 547 Est. Cost $348.54 Unrealized 0.0%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	39,304	$20,664	22.6%	$423.11	—	CORE S&P500 ETF	464287200
COWZ	PACER FDS TR	226,942	$13,188	14.5%	$52.40	—	US CASH COWS 100	69374H881
ICOW	PACER FDS TR	360,279	$11,511	12.6%	$31.28	—	DEVELOPED MRKT	69374H873
IJH	ISHARES TR	182,854	$11,107	12.2%	$99.60	—	CORE S&P MCP ETF	464287507
VCIT	VANGUARD SCOTTSDALE FDS	100,854	$8,120	8.9%	$76.34	—	INT-TERM CORP	92206C870
CALF	PACER FDS TR	143,673	$7,063	7.7%	$48.03	—	PACER US SMALL	69374H857
VTI	VANGUARD INDEX FDS	6,686	$1,738	1.9%	$241.41	—	TOTAL STK MKT	922908769
MSFT	MICROSOFT CORP	3,579	$1,506	1.7%	$320.09	+24.7%	COM	594918104
AAPL	APPLE INC	7,767	$1,332	1.5%	$160.92	+12.0%	COM	037833100
IJR	ISHARES TR	9,542	$1,055	1.2%	$99.94	—	CORE S&P SCP ETF	464287804
IWP	ISHARES TR	8,964	$1,023	1.1%	$115.03	—	RUS MD CP GR ETF	464287481
IEFA	ISHARES TR	11,200	$831	0.9%	$66.62	—	CORE MSCI EAFE	46432F842
PM	PHILIP MORRIS INTL INC	8,124	$744	0.8%	$86.13	-1.4%	COM	718172109
JPM	JPMORGAN CHASE & CO	3,590	$719	0.8%	$147.62	+17.6%	COM	46625H100
MCD	MCDONALDS CORP	2,513	$708	0.8%	$236.39	+17.6%	COM	580135101
BRO	BROWN & BROWN INC	7,338	$642	0.7%	$62.78	+26.6%	COM	115236101
XOM	EXXON MOBIL CORP	5,523	$642	0.7%	$101.01	-2.9%	COM	30231G102
MDLZ	MONDELEZ INTL INC	8,808	$617	0.7%	$67.21	+2.5%	CL A	609207105
PG	PROCTER AND GAMBLE CO	3,740	$607	0.7%	$134.13	+11.7%	COM	742718109
VTV	VANGUARD INDEX FDS	3,029	$493	0.5%	$142.07	—	VALUE ETF	922908744
QQQ	INVESCO QQQ TR	975	$433	0.5%	$400.10	—	UNIT SER 1	46090E103
WMT	WALMART INC	7,032	$423	0.5%	$54.10	+3.6%	COM	931142103
IWS	ISHARES TR	3,168	$397	0.4%	$122.29	—	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,468	$390	0.4%	$146.83	+2.3%	COM	478160104
AMGN	AMGEN INC	1,339	$381	0.4%	$186.09	+48.4%	COM	031162100
IVW	ISHARES TR	4,056	$343	0.4%	$83.56	—	S&P 500 GRWT ETF	464287309
HUBB	HUBBELL INC	810	$336	0.4%	$199.94	+76.7%	COM	443510607
MO	ALTRIA GROUP INC	7,549	$329	0.4%	$36.37	-1.9%	COM	02209S103
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$325	0.4%	$171.91	—	DIV APP ETF	921908844
CMCSA	COMCAST CORP NEW	7,424	$322	0.4%	$46.14	-11.9%	CL A	20030N101
CAT	CATERPILLAR INC	861	$316	0.3%	$260.64	+19.3%	COM	149123101
IWO	ISHARES TR	1,061	$287	0.3%	$293.10	—	RUS 2000 GRW ETF	464287648
CCL	CARNIVAL CORP	17,371	$284	0.3%	$13.28	+22.5%	UNIT 99/99/9999	143658300
DIS	DISNEY WALT CO	2,212	$271	0.3%	$102.38	0.0%	COM	254687106
XLF	SELECT SECTOR SPDR TR	6,370	$268	0.3%	$34.20	—	FINANCIAL	81369Y605
VBR	VANGUARD INDEX FDS	1,374	$264	0.3%	$178.82	—	SM CP VAL ETF	922908611
IJJ	ISHARES TR	2,076	$246	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
IBM	INTERNATIONAL BUSINESS MACHS	1,247	$238	0.3%	$131.75	+31.0%	COM	459200101
BA	BOEING CO	1,204	$232	0.3%	$168.86	+21.7%	COM	097023105
V	VISA INC	831	$232	0.3%	$242.67	+12.2%	COM CL A	92826C839
MRK	MERCK & CO INC	1,601	$211	0.2%	$115.77	0.0%	COM	58933Y105
CSCO	CISCO SYS INC	4,231	$211	0.2%	$47.94	-1.5%	COM	17275R102
HD	HOME DEPOT INC	547	$210	0.2%	$348.54	0.0%	COM	437076102