Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2024 (← Previous) (Next →)

Filing Date: Jul 16, 2024

Total Value: $80.93M (100.0% shares, 0.0% debt)

Holdings (41)

IVV ISHARES TR 24.1%

Value $19.53M Shares 35,680 Share Price $547.23 Est. Cost/Share $421.18 Unrealized @ Report Date +29.9%

COWZ PACER FDS TR 15.1%

Value $12.2M Shares 223,827 Share Price $54.49 Est. Cost/Share $49.95 Unrealized @ Report Date +9.1%

IJH ISHARES TR 13.6%

Value $10.99M Shares 187,795 Share Price $58.52 Est. Cost/Share $55.54 Unrealized @ Report Date +5.4%

ICOW PACER FDS TR 12.6%

Value $10.23M Shares 336,886 Share Price $30.36 Est. Cost/Share $29.90 Unrealized @ Report Date +1.5%

CALF PACER FDS TR 8.0%

Value $6.508M Shares 149,412 Share Price $43.56 Est. Cost/Share $43.07 Unrealized @ Report Date +1.1%

PTLC PACER FDS TR 2.6%

Value $2.082M Shares 41,834 Share Price $49.76 Est. Cost/Share $47.75 Unrealized @ Report Date +4.2%

VTI VANGUARD INDEX FDS 2.2%

Value $1.783M Shares 6,666 Share Price $267.52 Est. Cost/Share $236.07 Unrealized @ Report Date +13.3%

AAPL APPLE INC 2.1%

Value $1.7M Shares 8,073 Share Price $210.62 Est. Cost/Share $161.83 Unrealized @ Report Date +29.3%

MSFT MICROSOFT CORP 2.0%

Value $1.612M Shares 3,607 Share Price $446.90 Est. Cost/Share $320.09 Unrealized @ Report Date +38.1%

IWP ISHARES TR 1.2%

Value $990K Shares 8,972 Share Price $110.35 Est. Cost/Share $116.39 Unrealized @ Report Date -5.2%

PM PHILIP MORRIS INTL INC 1.0%

Value $834K Shares 8,235 Share Price $101.33 * Est. Cost/Share $86.20 Unrealized @ Report Date +11.1%

IEFA ISHARES TR 1.0%

Value $828K Shares 11,401 Share Price $72.64 Est. Cost/Share $69.06 Unrealized @ Report Date +5.2%

JPM JPMORGAN CHASE & CO. 0.9%

Value $726K Shares 3,592 Share Price $202.25 * Est. Cost/Share $147.62 Unrealized @ Report Date +32.6%

XOM EXXON MOBIL CORP 0.8%

Value $657K Shares 5,708 Share Price $115.12 * Est. Cost/Share $101.30 Unrealized @ Report Date +7.9%

BRO BROWN & BROWN INC 0.8%

Value $657K Shares 7,348 Share Price $89.41 Est. Cost/Share $62.78 Unrealized @ Report Date +41.1%

MCD MCDONALDS CORP 0.8%

Value $641K Shares 2,513 Share Price $254.88 * Est. Cost/Share $236.39 Unrealized @ Report Date +4.1%

PG PROCTER AND GAMBLE CO 0.8%

Value $615K Shares 3,731 Share Price $164.94 * Est. Cost/Share $134.13 Unrealized @ Report Date +18.4%

IJR ISHARES TR 0.7%

Value $597K Shares 5,602 Share Price $106.65 Est. Cost/Share $103.40 Unrealized @ Report Date +3.2%

MDLZ MONDELEZ INTL INC 0.7%

Value $580K Shares 8,857 Share Price $65.44 * Est. Cost/Share $67.21 Unrealized @ Report Date -7.0%

QQQ INVESCO QQQ TR 0.6%

Value $518K Shares 1,081 Share Price $479.12 Est. Cost/Share $391.39 Unrealized @ Report Date +22.4%

VTV VANGUARD INDEX FDS 0.6%

Value $486K Shares 3,029 Share Price $160.43 Est. Cost/Share $142.15 Unrealized @ Report Date +12.8%

WMT WALMART INC 0.6%

Value $476K Shares 7,028 Share Price $67.71 Est. Cost/Share $54.10 Unrealized @ Report Date +23.4%

AMGN AMGEN INC 0.5%

Value $418K Shares 1,338 Share Price $312.50 * Est. Cost/Share $186.09 Unrealized @ Report Date +60.2%

IWS ISHARES TR 0.5%

Value $384K Shares 3,178 Share Price $120.76 Est. Cost/Share $119.25 Unrealized @ Report Date +1.2%

IVW ISHARES TR 0.5%

Value $376K Shares 4,060 Share Price $92.53 Est. Cost/Share $80.56 Unrealized @ Report Date +14.9%

JNJ JOHNSON & JOHNSON 0.4%

Value $360K Shares 2,462 Share Price $146.13 * Est. Cost/Share $146.83 Unrealized @ Report Date -4.9%

MO ALTRIA GROUP INC 0.4%

Value $351K Shares 7,710 Share Price $45.55 * Est. Cost/Share $36.43 Unrealized @ Report Date +12.2%

NVDA NVIDIA CORPORATION 0.4%

Value $333K Shares 2,699 Share Price $123.55 Est. Cost/Share $101.05 Unrealized @ Report Date +22.2%

CCL CARNIVAL CORP 0.4%

Value $325K Shares 17,371 Share Price $18.72 Est. Cost/Share $13.28 Unrealized @ Report Date +41.0%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $325K Shares 1,780 Share Price $182.55 Est. Cost/Share $164.83 Unrealized @ Report Date +10.8%

DELL DELL TECHNOLOGIES INC 0.4%

Value $297K Shares 2,157 Share Price $137.92 * Est. Cost/Share $130.64 Unrealized @ Report Date +3.0%

HUBB HUBBELL INC 0.4%

Value $296K Shares 810 Share Price $365.36 Est. Cost/Share $199.94 Unrealized @ Report Date +79.3%

CMCSA COMCAST CORP NEW 0.4%

Value $290K Shares 7,407 Share Price $39.16 * Est. Cost/Share $46.14 Unrealized @ Report Date -19.5%

CAT CATERPILLAR INC 0.4%

Value $287K Shares 862 Share Price $333.03 * Est. Cost/Share $260.64 Unrealized @ Report Date +24.9%

IWO ISHARES TR 0.3%

Value $279K Shares 1,063 Share Price $262.46 Est. Cost/Share $301.37 Unrealized @ Report Date -12.9%

XLF SELECT SECTOR SPDR TR 0.3%

Value $272K Shares 6,620 Share Price $41.11 Est. Cost/Share $34.10 Unrealized @ Report Date +20.6%

VBR VANGUARD INDEX FDS 0.3%

Value $251K Shares 1,374 Share Price $182.57 Est. Cost/Share $177.84 Unrealized @ Report Date +2.6%

DIS DISNEY WALT CO 0.3%

Value $218K Shares 2,194 Share Price $99.28 Est. Cost/Share $102.38 Unrealized @ Report Date -4.9%

V VISA INC 0.3%

Value $216K Shares 824 Share Price $262.59 Est. Cost/Share $242.67 Unrealized @ Report Date +7.0%

IBM INTERNATIONAL BUSINESS MACHS 0.3%

Value $216K Shares 1,248 Share Price $172.98 * Est. Cost/Share $131.75 Unrealized @ Report Date +25.9%

IJJ ISHARES TR 0.2%

Value $201K Shares 1,774 Share Price $113.47 Est. Cost/Share $108.82 Unrealized @ Report Date +4.3%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	35,680	$19.53M	24.1%	$547.23	$421.18	+29.9%	CORE S&P500 ETF	464287200
COWZ	PACER FDS TR	223,827	$12.2M	15.1%	$54.49	$49.95	+9.1%	US CASH COWS 100	69374H881
IJH	ISHARES TR	187,795	$10.99M	13.6%	$58.52	$55.54	+5.4%	CORE S&P MCP ETF	464287507
ICOW	PACER FDS TR	336,886	$10.23M	12.6%	$30.36	$29.90	+1.5%	DEVELOPED MRKT	69374H873
CALF	PACER FDS TR	149,412	$6.508M	8.0%	$43.56	$43.07	+1.1%	PACER US SMALL	69374H857
PTLC	PACER FDS TR	41,834	$2.082M	2.6%	$49.76	$47.75	+4.2%	TRENDP US LAR CP	69374H105
VTI	VANGUARD INDEX FDS	6,666	$1.783M	2.2%	$267.52	$236.07	+13.3%	TOTAL STK MKT	922908769
AAPL	APPLE INC	8,073	$1.7M	2.1%	$210.62	$161.83	+29.3%	COM	037833100
MSFT	MICROSOFT CORP	3,607	$1.612M	2.0%	$446.90	$320.09	+38.1%	COM	594918104
IWP	ISHARES TR	8,972	$990K	1.2%	$110.35	$116.39	-5.2%	RUS MD CP GR ETF	464287481
PM	PHILIP MORRIS INTL INC	8,235	$834K	1.0%	$101.33 *	$86.20	+11.1%	COM	718172109
IEFA	ISHARES TR	11,401	$828K	1.0%	$72.64	$69.06	+5.2%	CORE MSCI EAFE	46432F842
JPM	JPMORGAN CHASE & CO.	3,592	$726K	0.9%	$202.25 *	$147.62	+32.6%	COM	46625H100
XOM	EXXON MOBIL CORP	5,708	$657K	0.8%	$115.12 *	$101.30	+7.9%	COM	30231G102
BRO	BROWN & BROWN INC	7,348	$657K	0.8%	$89.41	$62.78	+41.1%	COM	115236101
MCD	MCDONALDS CORP	2,513	$641K	0.8%	$254.88 *	$236.39	+4.1%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,731	$615K	0.8%	$164.94 *	$134.13	+18.4%	COM	742718109
IJR	ISHARES TR	5,602	$597K	0.7%	$106.65	$103.40	+3.2%	CORE S&P SCP ETF	464287804
MDLZ	MONDELEZ INTL INC	8,857	$580K	0.7%	$65.44 *	$67.21	-7.0%	CL A	609207105
QQQ	INVESCO QQQ TR	1,081	$518K	0.6%	$479.12	$391.39	+22.4%	UNIT SER 1	46090E103
VTV	VANGUARD INDEX FDS	3,029	$486K	0.6%	$160.43	$142.15	+12.8%	VALUE ETF	922908744
WMT	WALMART INC	7,028	$476K	0.6%	$67.71	$54.10	+23.4%	COM	931142103
AMGN	AMGEN INC	1,338	$418K	0.5%	$312.50 *	$186.09	+60.2%	COM	031162100
IWS	ISHARES TR	3,178	$384K	0.5%	$120.76	$119.25	+1.2%	RUS MDCP VAL ETF	464287473
IVW	ISHARES TR	4,060	$376K	0.5%	$92.53	$80.56	+14.9%	S&P 500 GRWT ETF	464287309
JNJ	JOHNSON & JOHNSON	2,462	$360K	0.4%	$146.13 *	$146.83	-4.9%	COM	478160104
MO	ALTRIA GROUP INC	7,710	$351K	0.4%	$45.55 *	$36.43	+12.2%	COM	02209S103
NVDA	NVIDIA CORPORATION	2,699	$333K	0.4%	$123.55	$101.05	+22.2%	COM	67066G104
CCL	CARNIVAL CORP	17,371	$325K	0.4%	$18.72	$13.28	+41.0%	UNIT 99/99/9999	143658300
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$325K	0.4%	$182.55	$164.83	+10.8%	DIV APP ETF	921908844
DELL	DELL TECHNOLOGIES INC	2,157	$297K	0.4%	$137.92 *	$130.64	+3.0%	CL C	24703L202
HUBB	HUBBELL INC	810	$296K	0.4%	$365.36	$199.94	+79.3%	COM	443510607
CMCSA	COMCAST CORP NEW	7,407	$290K	0.4%	$39.16 *	$46.14	-19.5%	CL A	20030N101
CAT	CATERPILLAR INC	862	$287K	0.4%	$333.03 *	$260.64	+24.9%	COM	149123101
IWO	ISHARES TR	1,063	$279K	0.3%	$262.46	$301.37	-12.9%	RUS 2000 GRW ETF	464287648
XLF	SELECT SECTOR SPDR TR	6,620	$272K	0.3%	$41.11	$34.10	+20.6%	FINANCIAL	81369Y605
VBR	VANGUARD INDEX FDS	1,374	$251K	0.3%	$182.57	$177.84	+2.6%	SM CP VAL ETF	922908611
DIS	DISNEY WALT CO	2,194	$218K	0.3%	$99.28	$102.38	-4.9%	COM	254687106
V	VISA INC	824	$216K	0.3%	$262.59	$242.67	+7.0%	COM CL A	92826C839
IBM	INTERNATIONAL BUSINESS MACHS	1,248	$216K	0.3%	$172.98 *	$131.75	+25.9%	COM	459200101
IJJ	ISHARES TR	1,774	$201K	0.2%	$113.47	$108.82	+4.3%	S&P MC 400VL ETF	464287705