Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2024 (← Previous) (Next →)

Filing Date: Jul 16, 2024

Total Value: $80.93M (100.0% shares, 0.0% debt)

Holdings (41)

IVV ISHARES TR 24.1%

Value $19.53M Shares 35,680 Est. Cost $423.11 Unrealized —

COWZ PACER FDS TR 15.1%

Value $12.2M Shares 223,827 Est. Cost $52.40 Unrealized —

IJH ISHARES TR 13.6%

Value $10.99M Shares 187,795 Est. Cost $98.52 Unrealized —

ICOW PACER FDS TR 12.6%

Value $10.23M Shares 336,886 Est. Cost $31.28 Unrealized —

CALF PACER FDS TR 8.0%

Value $6.508M Shares 149,412 Est. Cost $47.86 Unrealized —

PTLC PACER FDS TR 2.6%

Value $2.082M Shares 41,834 Est. Cost $49.76 Unrealized —

VTI VANGUARD INDEX FDS 2.2%

Value $1.783M Shares 6,666 Est. Cost $241.41 Unrealized —

AAPL APPLE INC 2.1%

Value $1.7M Shares 8,073 Est. Cost $161.83 Unrealized +14.4%

MSFT MICROSOFT CORP 2.0%

Value $1.612M Shares 3,607 Est. Cost $320.09 Unrealized +30.4%

IWP ISHARES TR 1.2%

Value $990K Shares 8,972 Est. Cost $115.03 Unrealized —

PM PHILIP MORRIS INTL INC 1.0%

Value $834K Shares 8,235 Est. Cost $86.20 Unrealized +5.9%

IEFA ISHARES TR 1.0%

Value $828K Shares 11,401 Est. Cost $66.73 Unrealized —

JPM JPMORGAN CHASE & CO. 0.9%

Value $726K Shares 3,592 Est. Cost $147.62 Unrealized +28.2%

XOM EXXON MOBIL CORP 0.8%

Value $657K Shares 5,708 Est. Cost $101.30 Unrealized +8.7%

BRO BROWN & BROWN INC 0.8%

Value $657K Shares 7,348 Est. Cost $62.78 Unrealized +36.9%

MCD MCDONALDS CORP 0.8%

Value $641K Shares 2,513 Est. Cost $236.39 Unrealized +7.9%

PG PROCTER AND GAMBLE CO 0.8%

Value $615K Shares 3,731 Est. Cost $134.13 Unrealized +17.2%

IJR ISHARES TR 0.7%

Value $597K Shares 5,602 Est. Cost $99.94 Unrealized —

MDLZ MONDELEZ INTL INC 0.7%

Value $580K Shares 8,857 Est. Cost $67.21 Unrealized -3.1%

QQQ INVESCO QQQ TR 0.6%

Value $518K Shares 1,081 Est. Cost $407.85 Unrealized —

VTV VANGUARD INDEX FDS 0.6%

Value $486K Shares 3,029 Est. Cost $142.07 Unrealized —

WMT WALMART INC 0.6%

Value $476K Shares 7,028 Est. Cost $54.10 Unrealized +14.6%

AMGN AMGEN INC 0.5%

Value $418K Shares 1,338 Est. Cost $186.09 Unrealized +50.1%

IWS ISHARES TR 0.5%

Value $384K Shares 3,178 Est. Cost $122.29 Unrealized —

IVW ISHARES TR 0.5%

Value $376K Shares 4,060 Est. Cost $83.56 Unrealized —

JNJ JOHNSON & JOHNSON 0.4%

Value $360K Shares 2,462 Est. Cost $146.83 Unrealized -3.7%

MO ALTRIA GROUP INC 0.4%

Value $351K Shares 7,710 Est. Cost $36.43 Unrealized +7.4%

NVDA NVIDIA CORPORATION 0.4%

Value $333K Shares 2,699 Est. Cost $101.05 Unrealized 0.0%

CCL CARNIVAL CORP 0.4%

Value $325K Shares 17,371 Est. Cost $13.28 Unrealized +16.5%

VIG VANGUARD SPECIALIZED FUNDS 0.4%

Value $325K Shares 1,780 Est. Cost $171.91 Unrealized —

DELL DELL TECHNOLOGIES INC 0.4%

Value $297K Shares 2,157 Est. Cost $130.64 Unrealized 0.0%

HUBB HUBBELL INC 0.4%

Value $296K Shares 810 Est. Cost $199.94 Unrealized +92.0%

CMCSA COMCAST CORP NEW 0.4%

Value $290K Shares 7,407 Est. Cost $46.14 Unrealized -19.5%

CAT CATERPILLAR INC 0.4%

Value $287K Shares 862 Est. Cost $260.64 Unrealized +29.9%

IWO ISHARES TR 0.3%

Value $279K Shares 1,063 Est. Cost $293.10 Unrealized —

XLF SELECT SECTOR SPDR TR 0.3%

Value $272K Shares 6,620 Est. Cost $34.46 Unrealized —

VBR VANGUARD INDEX FDS 0.3%

Value $251K Shares 1,374 Est. Cost $178.82 Unrealized —

DIS DISNEY WALT CO 0.3%

Value $218K Shares 2,194 Est. Cost $102.38 Unrealized +3.1%

V VISA INC 0.3%

Value $216K Shares 824 Est. Cost $242.67 Unrealized +11.6%

IBM INTERNATIONAL BUSINESS MACHS 0.3%

Value $216K Shares 1,248 Est. Cost $131.75 Unrealized +25.9%

IJJ ISHARES TR 0.2%

Value $201K Shares 1,774 Est. Cost $110.68 Unrealized —

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	35,680	$19.53M	24.1%	$423.11	—	CORE S&P500 ETF	464287200
COWZ	PACER FDS TR	223,827	$12.2M	15.1%	$52.40	—	US CASH COWS 100	69374H881
IJH	ISHARES TR	187,795	$10.99M	13.6%	$98.52	—	CORE S&P MCP ETF	464287507
ICOW	PACER FDS TR	336,886	$10.23M	12.6%	$31.28	—	DEVELOPED MRKT	69374H873
CALF	PACER FDS TR	149,412	$6.508M	8.0%	$47.86	—	PACER US SMALL	69374H857
PTLC	PACER FDS TR	41,834	$2.082M	2.6%	$49.76	—	TRENDP US LAR CP	69374H105
VTI	VANGUARD INDEX FDS	6,666	$1.783M	2.2%	$241.41	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	8,073	$1.7M	2.1%	$161.83	+14.4%	COM	037833100
MSFT	MICROSOFT CORP	3,607	$1.612M	2.0%	$320.09	+30.4%	COM	594918104
IWP	ISHARES TR	8,972	$990K	1.2%	$115.03	—	RUS MD CP GR ETF	464287481
PM	PHILIP MORRIS INTL INC	8,235	$834K	1.0%	$86.20	+5.9%	COM	718172109
IEFA	ISHARES TR	11,401	$828K	1.0%	$66.73	—	CORE MSCI EAFE	46432F842
JPM	JPMORGAN CHASE & CO.	3,592	$726K	0.9%	$147.62	+28.2%	COM	46625H100
XOM	EXXON MOBIL CORP	5,708	$657K	0.8%	$101.30	+8.7%	COM	30231G102
BRO	BROWN & BROWN INC	7,348	$657K	0.8%	$62.78	+36.9%	COM	115236101
MCD	MCDONALDS CORP	2,513	$641K	0.8%	$236.39	+7.9%	COM	580135101
PG	PROCTER AND GAMBLE CO	3,731	$615K	0.8%	$134.13	+17.2%	COM	742718109
IJR	ISHARES TR	5,602	$597K	0.7%	$99.94	—	CORE S&P SCP ETF	464287804
MDLZ	MONDELEZ INTL INC	8,857	$580K	0.7%	$67.21	-3.1%	CL A	609207105
QQQ	INVESCO QQQ TR	1,081	$518K	0.6%	$407.85	—	UNIT SER 1	46090E103
VTV	VANGUARD INDEX FDS	3,029	$486K	0.6%	$142.07	—	VALUE ETF	922908744
WMT	WALMART INC	7,028	$476K	0.6%	$54.10	+14.6%	COM	931142103
AMGN	AMGEN INC	1,338	$418K	0.5%	$186.09	+50.1%	COM	031162100
IWS	ISHARES TR	3,178	$384K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
IVW	ISHARES TR	4,060	$376K	0.5%	$83.56	—	S&P 500 GRWT ETF	464287309
JNJ	JOHNSON & JOHNSON	2,462	$360K	0.4%	$146.83	-3.7%	COM	478160104
MO	ALTRIA GROUP INC	7,710	$351K	0.4%	$36.43	+7.4%	COM	02209S103
NVDA	NVIDIA CORPORATION	2,699	$333K	0.4%	$101.05	0.0%	COM	67066G104
CCL	CARNIVAL CORP	17,371	$325K	0.4%	$13.28	+16.5%	UNIT 99/99/9999	143658300
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$325K	0.4%	$171.91	—	DIV APP ETF	921908844
DELL	DELL TECHNOLOGIES INC	2,157	$297K	0.4%	$130.64	0.0%	CL C	24703L202
HUBB	HUBBELL INC	810	$296K	0.4%	$199.94	+92.0%	COM	443510607
CMCSA	COMCAST CORP NEW	7,407	$290K	0.4%	$46.14	-19.5%	CL A	20030N101
CAT	CATERPILLAR INC	862	$287K	0.4%	$260.64	+29.9%	COM	149123101
IWO	ISHARES TR	1,063	$279K	0.3%	$293.10	—	RUS 2000 GRW ETF	464287648
XLF	SELECT SECTOR SPDR TR	6,620	$272K	0.3%	$34.46	—	FINANCIAL	81369Y605
VBR	VANGUARD INDEX FDS	1,374	$251K	0.3%	$178.82	—	SM CP VAL ETF	922908611
DIS	DISNEY WALT CO	2,194	$218K	0.3%	$102.38	+3.1%	COM	254687106
V	VISA INC	824	$216K	0.3%	$242.67	+11.6%	COM CL A	92826C839
IBM	INTERNATIONAL BUSINESS MACHS	1,248	$216K	0.3%	$131.75	+25.9%	COM	459200101
IJJ	ISHARES TR	1,774	$201K	0.2%	$110.68	—	S&P MC 400VL ETF	464287705