Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2024 (← Previous) (Next →)

Filing Date: Oct 18, 2024

Total Value: $76.49M (100.0% shares, 0.0% debt)

Holdings (44)

IVV ISHARES TR 26.5%

Value $20.25M Shares 35,105 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 16.7%

Value $12.74M Shares 204,421 Est. Cost $95.57 Unrealized —

COWZ PACER FDS TR 14.0%

Value $10.72M Shares 185,410 Est. Cost $52.40 Unrealized —

CALF PACER FDS TR 9.6%

Value $7.379M Shares 158,617 Est. Cost $47.78 Unrealized —

PTLC PACER FDS TR 4.2%

Value $3.206M Shares 61,004 Est. Cost $50.64 Unrealized —

VTI VANGUARD INDEX FDS 2.9%

Value $2.184M Shares 7,713 Est. Cost $247.08 Unrealized —

AAPL APPLE INC 2.4%

Value $1.828M Shares 7,845 Est. Cost $161.83 Unrealized +37.1%

MSFT MICROSOFT CORP 2.0%

Value $1.553M Shares 3,608 Est. Cost $320.09 Unrealized +32.2%

IWP ISHARES TR 1.4%

Value $1.048M Shares 8,938 Est. Cost $115.03 Unrealized —

PM PHILIP MORRIS INTL INC 1.3%

Value $1.001M Shares 8,244 Est. Cost $86.20 Unrealized +27.4%

IEFA ISHARES TR 1.1%

Value $866K Shares 11,090 Est. Cost $66.73 Unrealized —

ICOW PACER FDS TR 1.0%

Value $792K Shares 25,046 Est. Cost $31.28 Unrealized —

MCD MCDONALDS CORP 1.0%

Value $766K Shares 2,514 Est. Cost $236.39 Unrealized +12.8%

BRO BROWN & BROWN INC 1.0%

Value $762K Shares 7,356 Est. Cost $62.78 Unrealized +57.1%

JPM JPMORGAN CHASE & CO. 1.0%

Value $758K Shares 3,593 Est. Cost $147.62 Unrealized +38.8%

XOM EXXON MOBIL CORP 0.9%

Value $669K Shares 5,709 Est. Cost $101.30 Unrealized +8.6%

MDLZ MONDELEZ INTL INC 0.9%

Value $653K Shares 8,867 Est. Cost $67.21 Unrealized -0.0%

PG PROCTER AND GAMBLE CO 0.8%

Value $646K Shares 3,733 Est. Cost $134.13 Unrealized +22.4%

WMT WALMART INC 0.7%

Value $568K Shares 7,028 Est. Cost $54.10 Unrealized +34.0%

VTV VANGUARD INDEX FDS 0.7%

Value $535K Shares 3,065 Est. Cost $142.45 Unrealized —

QQQ INVESCO QQQ TR 0.7%

Value $528K Shares 1,081 Est. Cost $407.85 Unrealized —

AMGN AMGEN INC 0.6%

Value $432K Shares 1,340 Est. Cost $186.09 Unrealized +68.3%

IWS ISHARES TR 0.5%

Value $413K Shares 3,124 Est. Cost $122.29 Unrealized —

MO ALTRIA GROUP INC 0.5%

Value $394K Shares 7,710 Est. Cost $36.43 Unrealized +25.0%

IVW ISHARES TR 0.5%

Value $389K Shares 4,066 Est. Cost $83.56 Unrealized —

NVDA NVIDIA CORPORATION 0.5%

Value $389K Shares 3,199 Est. Cost $103.71 Unrealized +13.8%

JNJ JOHNSON & JOHNSON 0.5%

Value $380K Shares 2,343 Est. Cost $146.83 Unrealized +4.0%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $353K Shares 1,780 Est. Cost $171.91 Unrealized —

HUBB HUBBELL INC 0.5%

Value $347K Shares 810 Est. Cost $199.94 Unrealized +88.8%

CAT CATERPILLAR INC 0.4%

Value $337K Shares 862 Est. Cost $260.64 Unrealized +29.9%

IJR ISHARES TR 0.4%

Value $315K Shares 2,693 Est. Cost $99.94 Unrealized —

CMCSA COMCAST CORP NEW 0.4%

Value $309K Shares 7,407 Est. Cost $46.14 Unrealized -18.2%

XLF SELECT SECTOR SPDR TR 0.4%

Value $300K Shares 6,620 Est. Cost $34.46 Unrealized —

IWO ISHARES TR 0.4%

Value $283K Shares 998 Est. Cost $293.10 Unrealized —

VBR VANGUARD INDEX FDS 0.4%

Value $279K Shares 1,388 Est. Cost $179.04 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.4%

Value $277K Shares 1,253 Est. Cost $131.75 Unrealized +43.4%

DELL DELL TECHNOLOGIES INC 0.3%

Value $257K Shares 2,166 Est. Cost $130.64 Unrealized -12.8%

CCL CARNIVAL CORP 0.3%

Value $247K Shares 13,386 Est. Cost $13.28 Unrealized +27.6%

DIS DISNEY WALT CO 0.3%

Value $246K Shares 2,556 Est. Cost $100.71 Unrealized -10.1%

V VISA INC 0.3%

Value $227K Shares 824 Est. Cost $242.67 Unrealized +10.3%

CSCO CISCO SYS INC 0.3%

Value $223K Shares 4,194 Est. Cost $46.78 Unrealized 0.0%

IJJ ISHARES TR 0.3%

Value $221K Shares 1,785 Est. Cost $110.68 Unrealized —

HD HOME DEPOT INC 0.3%

Value $220K Shares 544 Est. Cost $352.64 Unrealized 0.0%

OKE ONEOK INC NEW 0.3%

Value $202K Shares 2,212 Est. Cost $81.49 Unrealized 0.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	35,105	$20.25M	26.5%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	204,421	$12.74M	16.7%	$95.57	—	CORE S&P MCP ETF	464287507
COWZ	PACER FDS TR	185,410	$10.72M	14.0%	$52.40	—	US CASH COWS 100	69374H881
CALF	PACER FDS TR	158,617	$7.379M	9.6%	$47.78	—	PACER US SMALL	69374H857
PTLC	PACER FDS TR	61,004	$3.206M	4.2%	$50.64	—	TRENDP US LAR CP	69374H105
VTI	VANGUARD INDEX FDS	7,713	$2.184M	2.9%	$247.08	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,845	$1.828M	2.4%	$161.83	+37.1%	COM	037833100
MSFT	MICROSOFT CORP	3,608	$1.553M	2.0%	$320.09	+32.2%	COM	594918104
IWP	ISHARES TR	8,938	$1.048M	1.4%	$115.03	—	RUS MD CP GR ETF	464287481
PM	PHILIP MORRIS INTL INC	8,244	$1.001M	1.3%	$86.20	+27.4%	COM	718172109
IEFA	ISHARES TR	11,090	$866K	1.1%	$66.73	—	CORE MSCI EAFE	46432F842
ICOW	PACER FDS TR	25,046	$792K	1.0%	$31.28	—	DEVELOPED MRKT	69374H873
MCD	MCDONALDS CORP	2,514	$766K	1.0%	$236.39	+12.8%	COM	580135101
BRO	BROWN & BROWN INC	7,356	$762K	1.0%	$62.78	+57.1%	COM	115236101
JPM	JPMORGAN CHASE & CO.	3,593	$758K	1.0%	$147.62	+38.8%	COM	46625H100
XOM	EXXON MOBIL CORP	5,709	$669K	0.9%	$101.30	+8.6%	COM	30231G102
MDLZ	MONDELEZ INTL INC	8,867	$653K	0.9%	$67.21	-0.0%	CL A	609207105
PG	PROCTER AND GAMBLE CO	3,733	$646K	0.8%	$134.13	+22.4%	COM	742718109
WMT	WALMART INC	7,028	$568K	0.7%	$54.10	+34.0%	COM	931142103
VTV	VANGUARD INDEX FDS	3,065	$535K	0.7%	$142.45	—	VALUE ETF	922908744
QQQ	INVESCO QQQ TR	1,081	$528K	0.7%	$407.85	—	UNIT SER 1	46090E103
AMGN	AMGEN INC	1,340	$432K	0.6%	$186.09	+68.3%	COM	031162100
IWS	ISHARES TR	3,124	$413K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
MO	ALTRIA GROUP INC	7,710	$394K	0.5%	$36.43	+25.0%	COM	02209S103
IVW	ISHARES TR	4,066	$389K	0.5%	$83.56	—	S&P 500 GRWT ETF	464287309
NVDA	NVIDIA CORPORATION	3,199	$389K	0.5%	$103.71	+13.8%	COM	67066G104
JNJ	JOHNSON & JOHNSON	2,343	$380K	0.5%	$146.83	+4.0%	COM	478160104
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$353K	0.5%	$171.91	—	DIV APP ETF	921908844
HUBB	HUBBELL INC	810	$347K	0.5%	$199.94	+88.8%	COM	443510607
CAT	CATERPILLAR INC	862	$337K	0.4%	$260.64	+29.9%	COM	149123101
IJR	ISHARES TR	2,693	$315K	0.4%	$99.94	—	CORE S&P SCP ETF	464287804
CMCSA	COMCAST CORP NEW	7,407	$309K	0.4%	$46.14	-18.2%	CL A	20030N101
XLF	SELECT SECTOR SPDR TR	6,620	$300K	0.4%	$34.46	—	FINANCIAL	81369Y605
IWO	ISHARES TR	998	$283K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
VBR	VANGUARD INDEX FDS	1,388	$279K	0.4%	$179.04	—	SM CP VAL ETF	922908611
IBM	INTERNATIONAL BUSINESS MACHS	1,253	$277K	0.4%	$131.75	+43.4%	COM	459200101
DELL	DELL TECHNOLOGIES INC	2,166	$257K	0.3%	$130.64	-12.8%	CL C	24703L202
CCL	CARNIVAL CORP	13,386	$247K	0.3%	$13.28	+27.6%	UNIT 99/99/9999	143658300
DIS	DISNEY WALT CO	2,556	$246K	0.3%	$100.71	-10.1%	COM	254687106
V	VISA INC	824	$227K	0.3%	$242.67	+10.3%	COM CL A	92826C839
CSCO	CISCO SYS INC	4,194	$223K	0.3%	$46.78	0.0%	COM	17275R102
IJJ	ISHARES TR	1,785	$221K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
HD	HOME DEPOT INC	544	$220K	0.3%	$352.64	0.0%	COM	437076102
OKE	ONEOK INC NEW	2,212	$202K	0.3%	$81.49	0.0%	COM	682680103